Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Airbnb has made it easier than ever before for short-term rental property owners to reach a wider audience, and as a result, those who use the platform the right way stand to see a next level ROI.    The question is, what is the ‘right’ way to use Airbnb, and is there a wrong way to go about it? How can we use the platform to guarantee cash flow, and how can we sidestep potential mistakes along the way?   In this episode, co-host of Real Estate Divas and President of Capricorn Mortgage Investments, Kristin Gerst shares her top tips for how to use Airbnb as the ultimate cash cow.    If you use real estate as a tool to create cash flow, you don't have to be a Realtor for the rest of your life. -Kristin Gerst   Three Things You’ll Learn in This Episode    2 things we need to know before buying an Airbnb rental property What can we do to ensure we’re setting ourselves up for a phenomenal ROI when purchasing short-term rental properties?   How to weigh up the costs of a short-term rental property Is there ever

We can't expect to boost our credibility if we're not willing to put ourselves out there, and thanks to social media, it's never been easier to do just that.   The problem is, many of us are still anxious about getting started with content creation. What's the root of those concerns in the first place, and how can we put them to bed, once and for all?    In this episode, we're diving into content creation 101, because in 2022, that's something we should all be doing. There’s so much content out there to tweak and make your own, so sit down, pick a topic and fill in the blanks with your expertise. -Jake Wolfe   Three Things You’ll Learn in This Episode    Why getting over ourselves is the first step to getting started Do we really have absolutely nothing to say, or is that just our ego stopping us from taking the plunge?    Where to get inspiration for content What’s stopping us from putting our own unique spin on something that’s already out there?    1 thing to remember as a new content creator How

When it comes to building influence in real estate, or any industry, for that matter, few tools are as effective as podcasting. Where else would we have the opportunity to not only position ourselves as thought leaders, but provide a platform for others in our network?    The problem is, while the benefits of podcasting are undeniable, the vast majority of agents aren’t jumping at the chance to get started. What’s holding them back?   In this episode, we’re talking all things podcasting and personal branding with On Air Brands CEO and fellow podcaster, Erik Cabral.    You don't have to have millions of eyeballs on your content to make a massive impact. -Matt Johnson   Three Things You’ll Learn in This Episode    The benefits of being micro-famous What’s more likely to bring us tangible results: appealing to a mass audience, or niching down?    How podcasters position themselves as connectors Could podcasting set us up as a valuable resource to other real estate professionals?    How to stay consistent w

Many real estate agents are always seeking that secret, lightning-in-a-bottle formula that will skyrocket them and grow their businesses in a flash, but it simply doesn’t exist. We don’t need some magical tool to make our dreams come true, if there’s any magic bullet at all, it’s hidden in the actions we take every single day.    What are the simple things that are guaranteed to change the results we’re getting? How do we take ownership of our time and make our success inevitable?    In this episode, the REU Marketing Roundtable talks about the “magic bullet” to grow your business and why it’s closer to us than we think.  The real magic bullet to anything is consistency and daily habits. If your objective is to grow your business, but your daily habits don’t reflect that, then you need to make a change. -Nick Sakkis   Three Things You’ll Learn in This Episode    Why consistency matters What tiny but mighty activities will propel us to epic success in the shortest amount of time?    How to measure and ref

Real estate investing can be a tough game, especially on the commercial side of things, but for women investors in the male-dominated space, boosting credibility and building a portfolio can be even more difficult.    What are the additional barriers women face in real estate investing, and what can be done to kick those hurdles to the curb? What can men in the business do to help bring about a much-needed transformation in the space?    In this episode, CEO of TM1 Properties, Amy Tiemann shares how women can get ahead in the traditionally male sector.  Once you stop marketing yourself, it takes a long time for people to remember who you are. -Amy Tiemann   Three Things You’ll Learn in This Episode    Why male real estate pros need to be better at uplifting their female peers What can male real estate investors do to level the playing field and ensure everyone has an opportunity to succeed?    The importance of having chutzpah How can investors of every gender, race, creed and sexuality feel more empower

Real estate agents constantly find their content drowning in the noise because the majority are sharing the same thing - transactional, procedural content that’s helpful but not necessarily what will pique the interest and attention of the consumer.    If we want our market to stand out - we have to lead with what the consumer wants. If we’re not giving the consumer what they want, we won’t even get a chance to show them what they need, let alone get hired.    How do we actually gain an understanding of what the consumer is looking for? What kind of content falls into the want-to-know category, and how is it different from the need-to-know content so many agents are sharing?    In this episode, the roundtable discusses the kind of content that cuts through a noisy, crowded marketplace.    Your marketing upfront has to be attractive enough for them to even become aware that you exist because there’s thousands of agents in your market saying the exact same thing. -Nick Sakkis   Three Things You’ll Learn in This

By now, every agent should have some kind of social media presence, but it’s not enough to simply have a profile. If we want to use social media to boost our business, we have to work the platforms we’re on.    The problem is, when it comes to creating the kind of content that not only draws attention and gains a following, but paves the way for more business, most agents are still stumbling around in the dark.    So, how should we be using social media?    In this episode, New Jersey Realtor, brand strategist and social media guru, Ed Stulak shares his top tips for social media success.    "Don’t overthink your social media, just start doing something!" -Ed Stulak   Three Things You’ll Learn in This Episode    The key to growing a dedicated following Does gaining a bigger following come down to nothing more than being our authentic selves, or is there something else we can do to attract a wider audience?   1 way to build offline relationships from online conversations Can we turn our online interactions i

We saw a lot of interesting changes in real estate last year, and as a result, many agents were forced to adapt to stay in the business. The question is, as we head into a new year, which of those adaptations worked?   Which marketing strategies should we be taking into 2022 with us? Is there anything we should be leaving behind?    What do industry newbies need to know as they begin their journeys in real estate?   In this episode, we’re diving deep on what worked best in 2021, so we can create our game plans for the year ahead.    "Think of yourself as a media company first and foremost: you just happen to sell real estate." -Nick Sakkis   Three Things You’ll Learn in This Episode    The art of personal branding How can we make ourselves so attractive that clients come to us, rather than the other way around?   1 way to boost authority as beginners Is it possible to boost our credibility when we’re just starting out?    Where to strike the balance between learning and doing How can we continue to deve

Real estate agents work too hard to not have something generating income in the background, and this is where investing comes into play.    We’re active participants in the real estate ecosystem, so we’re in the prime position to capture some of the deal flow and relationships in the market and use them to increase our net worth.    If you’re starting from a low net worth, how do you get a property under your belt? How did a struggling salesman visualize his way into a successful investing operation?   In this episode, we’re joined by  investor, broker, mentor, and consultant, Nick Cooley. He talks about his journey, from sleeping in his car to building a thriving business.  Three Things You’ll Learn in This Episode    Why it’s smart to take on both real estate investing and retail Most people become agents first, then investors. Why did Nick become an investor first, and then get into the retail side of things?    How to create a stable foundation to invest in real estate What’s the biggest misconceptio

In 2021, real estate was a wild and unpredictable ride, but it was also a really good year to capture a lot of opportunity. While we don’t have a crystal ball to know how 2022 will go, we can position ourselves to win under any market conditions.    What are the highest income-producing marketing activities we need to dial in this year? How do we create content that generates referrals?    In today’s episode, we close out 2021 with a look forward into propelling our businesses in the New Year! Three Things You’ll Learn in This Episode    What we can expect from 2022 in real estate Can real estate agents compete with the institutional buyers snapping up tons of property?    The blueprint for success with short form content How can we leverage simple video content and go from unknown to powerhouse authority in our markets?    How top producers focus on their highest income producing activities Instead of sinking time into tasks we can easily and affordably leverage out, what do we need to be doing as bu

We’ve been trained to fear failure like the plague, but the truth is, we should be seeing it as a force that can propel us forwards.   That being said, changing our perceptions of failure is easier said than done, so how can we flip what we’ve always known on its head? Is there a right or wrong way to fail in our businesses?   In this episode, Managing Broker at Anton Agency, John Dessauer shares how to see failure as a kind of fuel.    Three Things You’ll Learn in This Episode    How to break free from the fear of failure How can we stop trying to avoid failure altogether and accept that it's an inevitable part of life?    Why taking action will always benefit us Is there ever a time when inaction will do more to help us reach our goals?    How to encourage our agents to take more risks Oftentimes, our agents and employees are scared that taking risks could land them in trouble. How can we empower them with the permission to make mistakes?   Guest Bio   John Dessauer is the Managing Broker/Owner at A

The new year is a great time to hit reset and start planning forward, but not before we look at all the positives that came out of this year and actually celebrate what went well for us.    What are some of our biggest wins this year, and what are the key insights we’ve gained from both the good and the bad?   In this episode, the Roundtable talks about 2021, and how we’re using the lessons from this year to leap forward in 2022.    Three Things You’ll Learn in This Episode    Why every goal is a new starting line Everything we accomplish comes with its own set of problems. How do we take it in stride and practice gratitude?    The goals we should be going after Are you willing to step into the unknown and do something that terrifies you in order to grow?    How to find your tribe on social media What’s the only way to produce content at scale and do it sustainably?

Moving is inevitable in a real estate transaction, but let’s face it: the process itself sucks, and everyone from the consumer to the agent is well aware of that.   Is there anything we can do to simplify the process for our clients? Where do the opportunities lie for agents, when it comes to the nuts and bolts of relocation?   In this episode, we’re talking about why Jake Wolfe’s newest venture, FreeMoveUSA.com, might just become our new best friend.    Three Things You’ll Learn in This Episode    How to offer our clients killer value Moving is inescapable in any real estate transaction, but how many agents are actually providing a service that makes that easier for consumers?    Why offering a moving service increases our chances of referral business If we’re on hand to help consumers with their move, why wouldn’t they refer us to others?   Why moving services aren’t market-specific Is there ever a time when consumers wouldn’t view a built-in moving service as a win?   To find out more about FreeMove

Social media audiences are bombarded with 5000 brand impressions across all platforms. As real estate agents who are vying for a slice of that attention, is it even possible for our messages to be heard or are we just going to get drowned out in all the noise?    The good news is, you can still build on your authority and even generate cold leads if you play by the new rules of marketing. What do we need to do differently in 2022 to keep getting ROI?    In today’s episode, the Roundtable talks about strategies that will help us really blow the doors off 2022, and the important foundational steps we can’t skip.  Three Things You’ll Learn in This Episode    Content dissemination done the right way Warm leads beat cold $1 Facebook leads all day long. How do we publish the kind of content that adds to our authority?    The fastest path to brand awareness and engagement In 2022, should you start a YouTube channel or go all in on TikTok and Instagram Reels?    How to combat shiny object syndrome and focus on

When agents find themselves stuck in a never-ending cycle of overwhelm and chaos, it’s easy to think it’s a productivity problem, not an emotional clutter problem that goes all the way back to childhood.    The truth is a lack of productivity runs far deeper than what’s happening on the surface, and in order to raise our productivity, we have to reset our emotional GPS.    How does emotional clutter turn into physical clutter? How do we shift into the most productive version of ourselves?   In this episode, repeat guest and host of Productive Flow, Angela Kristen Taylor returns to talk about how we can start 2022 without the emotional clutter that weighs us down.  Three Things You’ll Learn in This Episode    How emotional clutter is created You don’t need to have had a chaotic traumatic childhood to have emotional clutter. From an off-hand comment by a sibling to a parent’s reaction, how do our early experiences shape how we see ourselves and our productivity?    Why goal-setting starts with your highest

The Holidays are upon us, and with that comes the opportunity to share our brand messaging in a way that not only gives great value, but spreads cheer in the process.    That being said, Christmas marketing can easily go into sleazy territory if we’re not careful. How can we send our well-wishes without coming across that way? Is it possible to differentiate ourselves from all the other agents putting out their own Christmas marketing?   In this episode, we’re diving deep on how to put out more impactful marketing this Holiday season.    Three Things You’ll Learn in This Episode    How to adapt our marketing to a very 2021 Christmas This year’s housing market is unique, so how can we put out festive marketing that acknowledges that?    The key to Christmas gifting that stands out Any agent can send a run-of-the-mill, boring-as-heck soap on a rope or standard Christmas card. What can we do to set ourselves apart?    How to show our sphere we care on any budget Is there a way to do something memorable for

Many of us talk about wanting to be wealthy, but very few of us are, and most of the time, that comes down to our mindset.    Just how much of what we say to ourselves helps make our goals a reality, and how much of it is only hurting us? Could our belief systems be sabotaging our chances of success?    In this episode, owner, coach, and speaker at Next Level Success Coaching, Brian Bogaert joins us to discuss how to stop getting in our way and cultivate a money mindset.    Three Things You’ll Learn in This Episode    How to start believing abundance is within reach Why are we so resistant to the idea that every single one of us can grow and achieve beyond our wildest dreams?    Why we have to stop thinking in terms of need So many of our goals are tied up in what we ‘need’. What if we started thinking in terms of what we want?    Why traditional understandings of wealth just aren’t sufficient What would our lives look like if we defined wealth according to what it means to us, as individuals?   Guest

The market has faced an unprecedented over-demand this year, and as agents, we need to think about how we’ll take advantage of that, going forward.    How can we position ourselves as the #1 agent in our markets, so when consumers even think about a transaction, we’re the first real estate pros to spring to mind? Is there a way to do that without forking out a ton of cash?   In this episode, CEO of RealEstateCoach.com and industry legend, Bernice Ross returns to share the 7 things we can do to market our listings at a low cost (or no cost!) in 2022.    Three Things You’ll Learn in This Episode    How to use Facebook to create a living business card for your listings Single property websites have been around for years, so what’s stopping us from creating Facebook business pages for each of our listings?   1 clever, contemporary way to get leads Thanks to nearly everything going touchless because of Covid, everyone knows how to use a QR code. How can we leverage that as part of our marketing?    How to bu

Everyone talks about wanting to be successful in real estate, but when it comes down to it, most agents aren’t willing to put in the work required to make it happen.    What would it take for us to turn our ideas into action, so success stops being a pipe dream and becomes our waking reality? How can we stop being our own bottlenecks in our businesses?    In this episode, Founder of Real Estate B-School and host of the Real Estate Team Builders podcast, Lars Hedenborg joins us to discuss how to stop dreaming and start doing.    Three Things You’ll Learn in This Episode    The difference between top producers and everyone else Why is it that we all have the same 24 hours, yet some people manage to reach unbelievable levels of success and others struggle to merely get by?    How to assess whether we’re really working towards our goals We all say we want to be successful, but how much of what we do on a daily basis is really contributing towards making it happen?    Why outsourcing is more crucial than we

We’ve become so accustomed to the caricature of a sleazy salesperson that sometimes it feels like it’s just not possible to be a good agent and a good person. However, that doesn’t have to be the case.    How can we bring our personal values into our businesses, so we’re not just selling homes, but doing so in an ethical way? Is it possible to be wildly successful while staying true to our beliefs 100% of the time?   In this episode, ethical business coach and ex-monk, Martin Stellar shares how to sell homes without compromising our integrity.    Three Things You’ll Learn in This Episode    How to change the way we think about salespeople Just how much has the idea of a sleazy salesperson impacted our approach to sales, and where does it stem from in the first place?    How to come across more respectful in sales conversations Could replacing just one word in our vocabulary show our clients we’re coming from a good place?    Why being a good person always pays back in dividends How can we put all our fai