Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

People tend to make content creation a lot more complicated than it needs to be; unnecessarily struggling with topic ideas and putting their own stamp on a subject.    The truth is: everything we need to create engaging content already exists. There’s already a blueprint for standing out in our marketplace, all we have to do is study what’s working and create a version of it for ourselves.    How do we adopt a marketing strategy for ourselves without outright copying or plagiarizing? In this episode, we’re talking about a simple content strategy that will increase your visibility and authority.    Things You’ll Learn in This Episode  One platform that will simplify your content curation  How to own the first pages of Google  The news anchor approach to content creation  Why news jacking is such an effective strategy  How to put your own unique stamp of personality on any piece of content

Real Estate Uncensored began with the mission to equip real estate professionals with game-changing educational content to help you become a force in your marketplace.  Over the years, our army of educational ambassadors has grown tremendously, and now all these resources are in one place for you. In our goal to provide even more information, we bring you REU Nation!  In today’s episode, the Marketing Roundtable is going to share more about this new platform, and how it will take your business to new heights.    Things You’ll Learn in This Episode  The incredible line-up of shows and hosts REU Nation will deliver  How REU Nation will provide the information to grow your business while saving you time  Why we need to start creating content like our businesses depend on it  One trick we can use to get comfortable with getting in front of the camera and making content

Most agents didn’t love cold calling and prospecting before Covid hit, and now that things are returning to normal and people aren’t always willing to pick up calls anymore, that’s only added fuel to the fire.    So, how can we pivot our pre-covid strategies, make them better than ever before, and start marketing ourselves like it’s 2022?   In this episode, President of REDx, Curtis Fenn shares his top tips for agents in the post-pandemic world.    Things You’ll Learn in This Episode    How to precede your reputation and increase the chances of people taking your call One way to succeed without hitting the phones The key to getting great results without working harder  A celebrity case study to put personal branding into perspective How Greg landed a $6MILLION listing opportunity    Guest Bio   Curtis Fenn is the COO and President of REDX. Having been in the business for more than a decade, Curtis is passionate about the opportunities technology afford real estate professionals, and he loves any opportunity

Let’s face it: we’re all excited by the prospect of new tech. However, it can be tough to pinpoint when new advancements are the key to pushing the needle forward, and when we’d be better served sticking to tried-and-tested methods. Is there even a right answer?   In this episode, we’re diving into a debate of old school versus new school, and how to use either one in your business.    Things You’ll Learn in This Episode    How to pick a strategy you can stick with, long term The key to coexisting with shiny object syndrome as an entrepreneur 1 thing to remember, no matter what strategy you use in your business Why success always begins with a commitment to yourself, first and foremost What to be wary of when picking new school methods

Everyone wants to be successful in real estate, but most of the time, we’re over-complicating the process by a long shot.  The truth is, the best way to stand out in this business is by being ourselves and of value. So, how can we stop viewing success as unattainable and reach our goals the easy way? In this episode, Matt Chick and Jeremy Fuhst of Impact Real Estate share how to simplify success.    Things You’ll Learn in This Episode  The importance of being authentic in all our dealings, no matter what that looks like How to build a culture that works for YOUR environment The energy we all need to exude  1 way to ace social media marketing  The key getting comfortable with being uncomfortable   Guest Bio Jeremy Fuhst is an Arizona Realtor and the Founder of Real Estate Marketing. Passionate about people, first and foremost, the thing Jeremy loves most about real estate is being able to build connections, and he’s always up to help his colleagues and other agents alike to build the lives of their dreams. 

When it comes to things like geo farming and OTT marketing (streaming tv advertising), most real estate professionals have a general idea of the benefits they provide, but that’s where it stops. Most of us don’t know how to put them into practice, and as a result we’re missing out, big time.  The thing is, these tools can totally transform our businesses, so it’s in our best interests to gain a better understanding of them.  In this episode, we’re talking everything you need to know about geo farming and OTT advertising, so you can start making the most of them in your own business.    Things You’ll Learn in This Episode    How the pandemic has completely changed the marketing game The key difference between social media marketing and OTT advertising Who can (and should!) use OTT advertising 1 thing we should empasize in all of our advertising Why some marketing campaigns stand the test of time, while others are forgotten

Everyone talks about wanting to be successful, but we tend not to think about what that actually means.  So, what does it mean? Is there a single definition for success, or do we need to start thinking about it in bigger terms?  In this episode, Managing Partner at Quattro Capital, Maurice Philogene shares how thinking in terms of his purpose completely transformed the way he viewed success.    Three Things You’ll Learn in This Episode  How to push for results without burning out How can we find the strength within ourselves to really ‘have it all’?   How to identify what freedom means to us Is there a surefire way to know when we’ve accomplished the things that will truly bring us joy?     The importance of going after what we want  We have to get more intentional about turning our dreams into reality, but how?    Guest Bio   Maurice Philogen is the Managing Partner of Quattro Capital. A longtime real estate investor, for many years, Maurice balanced investing, consulting and police work at one time -

Between inflation, rising gas prices and a higher-than-usual cost of living, it’s safe to say that today’s consumer is facing economic pressures from multiple angles. With so much going on, many people are concerned about their ability to pay their mortgage and stay in their homes.  Any real estate professional worth their salt is built for a time like this. It’s the perfect moment for us to use our skills and knowledge to help them navigate their challenge, and potentially find a way out.  How do we provide value to consumers who are nervous about what’s coming? Will the coming storm have the same hallmarks as 2008?  In today’s episode, the Roundtable discusses the looming foreclosure crisis, and what agents need to be doing right now to guide their clients through it.  Three Things You’ll Learn in This Episode  The difference between 2008 and today There’s definitely a financial storm coming, but will it have the exact same factors as 2008?  Why we have to lead our marketing with symptoms, not solution

We all want to lead extraordinary lives, but the reality is, most real estate professionals never get beyond the point of simply getting by, and the majority of the time, that comes down to mindset.  How can we identify the baggage that’s stopping us from reaching our full potential and get rid of it for good? Is it even possible to remove those self-imposed bottlenecks altogether? In this episode, author and world-renowned real estate investment authority, Ken Van Liew shares his secrets to building a life beyond our wildest dreams.    Three Things You’ll Learn in This Episode  How to get better at really listening How can we expect to receive knowledge when we’re hearing everything through a self-imposed filter?    The key to pushing past low self-confidence How can we stop letting our fears of the unknown hold us back and start embracing them, instead?    How to recover from any setback Is there a way to use our missteps to our advantage, so instead of seeing them as ‘failures’ we view them as lesson

Great marketing is the key to success in real estate, but what might work for a long-term nurture won’t always guarantee short-term wins and vice versa, so we really need to get clear on how we’ll approach both, individually.  So, what can we do today to get more business in the immediate future, and what approach should we be using to stay top of mind for years to come?  In this episode, we’re sharing our top tips to stand out to consumers, 3 days from now, 3 years from now, and beyond.    Three Things You’ll Learn in This Episode  1 powerful (and free!) short-term marketing strategy How can we position ourselves as experts without spending a ton of money on marketing in the process?   The importance of making long-term friends  What can we do to build genuine relationships with people, so that when they need an agent, we’re the first person who comes to mind?     How to stop letting the fear of rejection halt our marketing Rejection sucks, but it is inevitable, so how can we stop letting it get to us

Our industry, like most others, is in a constant state of flux, and with ever-shifting goal posts, it can be tough to maintain great results.    Still, some real estate professionals are managing to do big things, so what are they doing differently from everyone else? More importantly, how can we follow in their footsteps?   In this episode, Founder and CEO of Adam Hergenrother Companies, Adam Hergenrother shares how to adapt like the most successful players in the business.    Three Things You’ll Learn in This Episode    How to set ourselves up for success, no matter what life throws our way Is it possible to be consistently successful when one of the only things guaranteed in life is inconsistency itself?    How to adapt to the consumer’s needs The consumer’s wants and needs are constantly shifting, so how can we ensure we’re always able to give them what they’re looking for?    How to embrace discomfort No one likes change, but it is inevitable, so how can we lean into it instead of trying to avoid i

It seems like new developments are springing up every day, and who better to capitalize on that than real estate professionals?    The only question is, how? How can we use our industry expertise and new construction projects to our advantage?    In this episode, Vice President of Operations at Leading Apex Media and Captain Lead Juice himself, Brian Offner returns to share how to tap into the new construction space.    Three Things You’ll Learn in This Episode    Where to look for new development projects How can we identify the markets most likely to get us a bigger return?    How to get started in new construction  What are the steps we need to take to get our feet wet in the new development space?    The right way to approach conversations with builders  How can we position ourselves in a way that lets us stand out to new developers?    Guest Bio   Brian Offner is the Vice President of Operations at Leading Apex Media. With almost 2 decades of experience in finance, business development and credit e

When you’re an introvert in real estate, it can feel like there’s a lot stacked against you. For starters, the way most people do lead gen is insanely uncomfortable, networking events are incredibly draining, and managing your energy can be a huge challenge in a space dominated by extroverts.    Does this mean that you can’t succeed at a high level in real estate? Can an introvert grow their business and market themselves without changing themselves?    Introversion has absolutely nothing to do with the level of success we can have, it’s simply about our energy and how we manage it. What can extroverts do to interact with introverts more effectively?   In this episode, we’re joined by CEO and founder of Move Over Extroverts, Ashley Harwood. We talk all about introverts and how they can set themselves up for success..  Three Things You’ll Learn in This Episode    The power of strategic socializing  Do introverts need to white-knuckle through networking events or can you find ways to build relationships wit

The real estate business is filled to the brim with money making opportunities, but for some reason, when it comes to investing, the majority of agents run for the hills, because they just don't know what they don't know.   So, what should we know? How can we get started in real estate investing and take advantage of everything the space has to offer?    In this episode, owner of the Middleton Group, Luke 'Money' Middleton shares his beginners guide to investing, so we can stop thinking about it and just do it, already!    Three Things You’ll Learn in This Episode    How to invest without using a dime of our own money Yeah, investing sounds cool…but how in the heck are we supposed to pay for properties?    1 way to weigh up the income opportunity of investment properties  How can we work out if an investing opportunity is worth it?    Why we need to get better at seeking out knowledge Wouldn't it be easier to dive into investing if we had someone walking us through the process?  Guest Bio   Luke Middlet

We all deal with some kind of adversity in life, but only we have the power to decide if we’ll let those challenges define us.    How can we stop getting caught up on the challenges we face and mistakes we make, so we can get started on how to move past them? Is it ever worthwhile trying to avoid failures altogether, or are they merely an inevitable part of life?   In this episode, Southern California Area Director at Sharp Retention and author of The Power Of Change, Eric Gilbert shares how to fail forward and stay motivated, no matter what life throws our way.    Three Things You’ll Learn in This Episode    1 way to ease overwhelm when going through a tough time How can we possibly expect to move beyond a challenge when doing so feels like such a mammoth task?    The importance of setting achievable goals Where do we draw the line between lofty ambitions that keep us motivated, and unattainable goals that simply set us up for failure?    How to stay consistent, no matter what How can we stop putting o

About 10% of the real estate across the USA is owned by international buyers, but most agents still aren’t aiming their marketing at a global audience, and as a result, they’re leaving a TON of money on the table.    How can real estate pros start thinking beyond their immediate markets and stand out to buyers all over the world? What would it take to be considered a world class agent in the truest sense of the word?   In this episode, Founder and CEO of Immobel Group, Janet Choynowski shares how to gain recognition across the globe.    Three Things You’ll Learn in This Episode    1 thing that attracts international buyers to the US What is it that makes property ownership in the USA so appealing to an international market?    How to show up in international searches for Stateside agents What can we do to ensure we appear in the first page of results when international buyers search for an agent in our markets?    The importance of showing openness to international buyers How can we show international c

Success takes hard work, and sometimes, there is merit in the grind. However, if we’re regularly toiling away 16-hour days, we’re probably just keeping ourselves on the hamster wheel.    The thing is, most of us are afraid that without those 16-hour days, we won’t achieve our goals, and that’s because we’re caught up in scarcity mindsets. So, how can we bust through those mindsets, once and for all?   In this episode, host of the Underdog podcast, Pamela Bardhi shares how she ditched her self-imposed limitations and built a business based on abundance.  Three Things You’ll Learn in This Episode    The importance of professional coaching  Is spending money on coaching an unnecessary expense or a crucial investment we should be making in the early stages of our business?    How to get to the root of a scarcity mentality What’s behind our self-limiting beliefs, and what can we do to kick them to the curb, for good?    Why pouring out is the key to bigger successes Could being of service to others actuall

TikTok is the most viewed platform in the world right now, so if there’s one place we should be running ads, it’s there! So, what’s stopping more agents from getting started, already?    What makes TikTok ads different from those on Facebook, and what can we do to ensure ours stand out in a sea of content?   In this episode, we’re diving into everything you need to know about TikTok ads.    Three Things You’ll Learn in This Episode    The biggest problem with Facebook advertising  Are Facebook ads worthwhile investing in, or would our money be better spent elsewhere?    How to create ads that hold attention  People’s attention spans are getting shorter by the day, so how can we create ads that attract and maintain their interest?    The kind of content we should be sharing on TikTok Is it possible to grow a following on TikTok without jumping on the trendy dances the platform is famed for? 

With the market on fire over the last few years, real estate professionals have been in an extremely lucky position. However, at some point, there will be a correction, and when that day comes, agents will need to rely on the relationships they've built to move forward.   The question is, do we have the kind of relationships that could bring us business in any market? If not, how can we get to building them, stat?    In this episode, author, content creator and multifamily investment advisor, Beau Beery shares his tips on how to build (and maintain!) strategic relationships. If you reconnect with the people most likely to do business with you on a consistent basis, you will be the only agent they think of when they're ready to make a move. -Beau Beery   Three Things You’ll Learn in This Episode    How to build a reputation that precedes us What can we do to cultivate a personal brand so strong that people know who we are and what we do without needing to tell them?    The key to building strategic relati

Putting out an ad or making a phone call is a great way to spread the word about our brands, but if we’re not following up on those efforts, we’re leaving a ton of money on the table.    How can we make follow up an integral part of our marketing processes, so we never run the risk of losing top of mind awareness with our spheres? Are any follow up strategies more effective than others?    In this episode, we’re diving deep on retargeting marketing and how to do it right.    If you don't have a follow up campaign, all of your individual outreach efforts will be nulled. -Jake Wolfe   Three Things You’ll Learn in This Episode    How to ensure our retargeting marketing resonates with our spheres It’s one thing to retarget our marketing, but how can we make sure we’re doing it in a way that helps us build a better connection and genuine relationships with our ideal clients?   How much to spend on retargeting When it comes to retargeting, should we be working with a particular budget in mind?    Where to draw