Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Not being in front of the right audience means your content won't achieve its desired effect, but that’s not all that matters. How you create your content and what you include in it are also key factors. How do you get these things right?  In today's episode, the roundtable provides advice on how content creation and building your brand will help you stand out in the real estate industry.   Things You’ll Learn in This Episode  Why you have to be authentic in making content Why you should consider your audience before you produce content  How building your brand authority can help you acquire clients Why you need to remove expectations  Why you should hone your craft Why you need to demonstrate your expertise to get leads

As agents, we have many connections, relationships and people we’ve transacted with over the years. The challenge is staying relevant and top of mind with these people. How do we reach out and provide value to them? In this episode, Coach Hank shares how to maintain relationships with your clients to achieve success in your real estate business.   Things You’ll Learn in This Episode  How to reach out to your sphere Why traditional skill sets matter in Real Estate Why you should cultivate relationships with influential people Why you should position yourself as a problem-solver Why you need to adapt when things are changing 

When you are a new agent or an experienced agent in a new location, the idea of getting new clients can be daunting. You might not know anyone in the area, or really know much about this new market.  How do you grow your business as a total newbie? In this episode, the roundtable shares how to adapt to your new situation and achieve success.   Things You’ll Learn in This Episode  How to find clients that you’d like to work with Why you should be relatable to gain clients Why trust is important to get referrals Why it’s crucial to build and maintain relationships Why it’s essential to serve other people  

Whether you’re a brand new agent or a seasoned agent who has pivoted into a new area, starting over can be a huge challenge. In order to succeed, we have to evolve our skill set and equip ourselves for the market.  How do we set ourselves up for success if we’re starting from scratch? What are the 3 areas we need to dial in?  In this special episode, Coach Hank shares his experience of starting from scratch and shares how to work your way up to the top.  Things You’ll Learn in This Episode  Why you need to have sufficient market knowledge Why you should build and cultivate relationships with good agents How to stand out consistently  Why you have to put in work before gaining balance How to create urgency for your clients

When the market is shifting, the strategies that used to work won’t be as effective as before. We need to work harder to acquire leads and close deals. How do we adapt to this more competitive situation? In this episode, the roundtable provides tips on what you should do to adjust to the market shift and to thrive in the real estate business.   Things You’ll Learn in This Episode  Why you should brush up on your scripts Why you need to share your story  Why you should have a solid Unique Selling Proposition How to demonstrate brand authority Why marketing is centered on relationships

When you are a new agent, you still have a lot to learn before you become successful in the industry. But the problem is - should you try to learn those skills on your own or is it better to join a team? In this episode, Coach Hank Avink discusses the effects of joining a team as a new agent and what you should do to succeed in Real Estate. Things You’ll Learn in This Episode; How joining a team can help you gain experience Why you should prioritize learning skills instead of earning money Why you need to choose a team that provides mentorship Why you shouldn’t be afraid of early friction Why it’s crucial to hustle in order to be successful

Any real estate agent can generate leads, but it’s not guaranteed that we can convert them to clients or get referrals. Is there a better way to get business?  Can we create a business that will generate referrals for years and set us free from high pressure sales?  In today’s episode of Real Estate Uncensored, we’re joined by owner of The Maroon Group Real Estate, CEO of Business By Relationships and host of the podcast Serving Not Selling, Garrett Maroon. You’ll learn why building relationships with your clients is key to a sustainable real estate business.   Things You’ll Learn in This Episode  How to stay in touch with your sphere Why you should use the relationships that you currently have Why you should find clients that are a good fit for your business Why you need to share expectations with the client early on  Why you need to show people that you care for them

Real estate agents are hesitant to invest a lot of money into marketing. Is a small budget enough to get the results we want?  In today’s episode, the roundtable provides advice on how to save money on marketing and what you should focus on for the best ROI.   Things You’ll Learn in This Episode  Why you should avoid the scarcity mentality Why marketing is a continuous process How partnering with another business can help you save money Why you should focus on branding and establishing a solid USP Why brands should have retargeting and remarketing How leveraging can help your real estate business

Everyone has their own timing - some agents take years to achieve success while others do extremely well when they’re just starting out, which actually has its disadvantages. What are the benefits and drawbacks of early success? What happens if you can’t handle the pressure of it all? In this special episode, Coach Hank shares how quick success can affect your life and what you need to adapt to those changes.   Things You’ll Learn in This Episode  How being successful early on can change your life Why you shouldn’t compare yourself to other agents Why you should avoid living a fraudulent life Why you need to live your life at your own pace How to accept inevitable problems 

Researching, creating, editing, and uploading content can be quite time-consuming. If we were to add all those things to our list of business tasks, nothing would get done. Is there a way to make things easier? What are the simplest yet most effective ways to make better content?  In this episode, the roundtable talks about content creation, and the best ways to disseminate information to stand out in the industry.   Things You’ll Learn in This Episode  Why social media platforms don’t want repurposed videos Why competitor analysis is crucial before making content How to make use of vertical videos to increase brand awareness How demonstrating a solid USP will help you gain clients Why continuous learning is essential for growth

Social media is a great source of business for real estate agents, but with so many people on the hunt for clients, consumers have their guard up. The last thing we want is to be perceived as spammy, so how do we reach out to potential clients?  In this special episode Coach Hank joins us to share how to acquire clients on social media platforms.    Things You’ll Learn in This Episode  How to adapt to changes in the social media atmosphere  Why you should observe and digest before trying out a platform  How the 50-20-5-1 rule can help you grow your business  Why social proof is enough to gain clients  What platforms you should check out depending on your generation

The typical real estate agent is focused on getting the next listing and not facilitating the dreams of their clients. As a result they go into the market with an energy that puts people off working with them.  Then there’s the Ninja Agents - the real estate professionals who lead with being of service and reap the benefits of building solid relationships. How do we need to move away from the transactional mentality? Why do we need to stop using words like “past client”?  In this episode, we’re joined by coach and author of Ninja Selling Larry Kendall and associate broker at CIR Realty, Sarah Johnston. We talk about what ninja agents do differently  Things You’ll Learn in This Episode  The principles of excellence we have to install in our businesses  Why building relationships is crucial Where real estate agents fall short in building relationships  The true role of the real estate agent  Why we need to stop saying “past client”  How one agent created massive growth by implementing Ninja Selling    Guest

Once upon a time, brands and users used to flock to Twitter, but the platform's numbers have started to decline as strict regulations were implemented.    Now that Elon Musk has taken matters into his own hands, how will this change affect this social platform? Is this the time to return your brand to Twitter? In today’s episode, the roundtable discusses the changes that have occurred on Twitter and how we can use it to optimize our brand visibility.   Things You’ll Learn in This Episode  How to be a part of conversations Why is consistency crucial for your brand Why you should consider returning to Twitter How to interact with influencers to increase your visibility Why your website should have consumable educational content   

Even though we’ve had a good run in the real estate market, we’re starting to see signs of a slow-down. The agents who will survive a shift are preparing right now, but what exactly do we need to be doing? How do we brace ourselves for a dip?  In this episode, Coach Hank Avink is back and we talk about why we need to be doubling down on our efforts for the next 3 to 6 months.    Things You’ll Learn in This Episode: Why seasonality is a factor we should be considering Signs of slow down in the real estate market How to make adjustments when things change How to make use of opportunities when the market shifts Why problem-solving skills are crucial to staying in the business

Figuring out how to market your real-estate business can be quite overwhelming. With so many tools, channels and strategies out there, it might feel like we need to spend a ton of money to get new leads. Is there an affordable and efficient way to create a marketing toolkit? In today’s episode, the roundtable provides various tips on what you need to include in your marketing toolkit to get your business off the ground. Things You’ll Learn in This Episode  Why you should make use of different vehicles and communicate consistently Why creating a website is essential to establish your brand presence Why you should immerse yourself in various socials How to repurpose your video content for different platforms Why you need to stop sleeping on email marketing How a Unique Selling Proposition will help you gain clients

In the real estate business, it often feels like the path many agents follow only leads to wheel spinning, hamster wheel running, low profitability, and frustration. Is there a better and more sustainable path, and what does it look like? In today’s special episode of Real Estate Uncensored, we’re kicking off a new series with Coach Hank Avink. We’re going to lay out the roadmap to a much better way to navigate your real estate career.   Things You’ll Learn in This Episode  Why having a net life will be more fulfilling for you Why you should find your sweet spot in terms of making deals or money How the 20-80 rule helps build your wealth Why you should analyze if you want to be a part of a team or not How to live off your investments How significant it is to hold your hours accountable

The world of real estate provides a great entry into entrepreneurship, and it can lead to life changing opportunities that go beyond earning a commission check.  One area we’re about to see some epic shifts in is the rental landscape, and today we’re joined by an entrepreneur who has tapped into an incredible opportunity in this space.  HomeRoom is a platform helping investors earn 50% more from their rental properties, while renters pay 50% less. HomeRoom’s founder and CEO, Johnny Wolff shares his story and why agents should be looking at this opportunity.     Things You’ll Learn in This Episode  The origin story of HomeRoom  Why HomeRoom’s value proposition isn’t going anywhere anytime soon  How to spot life changing opportunities through selling real estate The benefits of the roommate lifestyle  How we can use HomeRoom to provide more value to our investor clients  When to burn the boats in a new business venture    Guest Bio   Johnny Wolf is the founder and CEO of HomeRoom, a Y Combinator-backed reside

For most people, TikTok is nothing more than an entertainment platform, but what if it’s exactly what your real estate business needs to grow? So many people are sleeping on TikTok and missing out on deals because it’s “not a business platform” - how do you take action while there’s still a ton of opportunity?  In today’s episode, the roundtable offers various tips on using Tiktok to grow your real estate business to its maximum potential.    Things You’ll Learn in This Episode  How to leverage TikTok so your business can flourish How to increase brand awareness and influence using the platform How to repurpose content from Tiktok for other platforms Why you should produce relevant content to acquire leads Why authenticity and education are essential to your videos

Mastery is the key to success in any business - when we get really good at what we do, it makes productivity and discipline so much easier. Do we need a ton of time on tasks to master something? How do we build strong support structures to make our habits automatic?  In this episode, we’re joined by multi-talented, parallel entrepreneur, prolific author, and multiple SaaS company founder, Troy Broussard. He shares high level insights on productivity and how to get more out of every single day.     Things You’ll Learn in This Episode  How Troy built multiple businesses without taking a social media first approach  The practice Troy uses to write 22 books in 14 months  How to create supporting structures for whatever you want to accomplish  The key to squeezing as much productivity out of your day  Troy’s no-retake content creation approach  Why discipline is the key to creating freedom   

People get into real estate for the opportunity to run a business on their own terms, but the industry often pushes a very narrow view of what success looks like. As a result, people follow a blueprint that’s incompatible with who they are, and they end up miserable.    How do we start designing the real estate business and life we actually want?  In today’s episode, the roundtable shares various tips to make the most out of your real estate life, and build a business that truly makes you happy.    Things You’ll Learn in This Episode  How to stop being a real estate drone and start being an individual who chooses their own lifestyle  Why shiny object syndrome keeps us from living a life by design Why brand presence is key to creating a solid business  The best platform to advertise ourselves and build our brands on  Why we need to stop sleeping on Pinterest  Why success doesn’t only mean being a number 1 mega-agent