Managing Marketing

David Little is a Marketing Procurement specialist with almost two decades of experience. With a Bachelor of Mechanical Engineering from the University of Strathclyde, David entered procurement sourcing mechanical and electrical engineering hardware. When TrinityP3 founder, Darren Woolley first met David, he was procuring ‘point of sale’ refrigeration before being thrown in the deep end of the pool as the Procurement Category Manager for Marketing Services and Sponsorship. Now, almost twenty years from that first encounter and many years of following his progress and achievements in marketing procurement globally, who better to talk about the transformation of procurement and the role of procurement in the transformation of marketing than David Little. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb

Adam Washington is the CEO of the full-service customer experience agency CX Lavender and joins us to unpicking the world of customer and user experience. The marketing industry is well known for its TLAs – Three Letter Acronyms such as RTB, CPM, B2B, SEO and more.  But there is a class of TLAs, the two-letter acronyms that have increasingly populated the marketing vernacular like UX, UI and CX. McKinsey says CX encapsulates everything a business or an organisation does to put customers first, manage their journeys and serve their needs. Adam helps to demystify the meaning of CX and explains the roles of Customer Journey Mapping, Voice of the Customer, Service Design and more. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen o

Gina Larter is the newest Business Director to join TrinityP3 UK. But she also has experience in managing agencies, consulting with advertisers, and being a respected Executive Coach, Trainer, Mentor, and non-executive director, making her ideally placed to discuss the impact of pitching on agencies. The agency pitch process has come under close-scrutiny and vocal industry criticism, particularly during the recent pandemic, when working remotely was placing additional pressure on agencies and their staff. This scrutiny and criticism led to the development and launch of the Pitch Positive Pledge in the UK in 2022, jointly sponsored by the advertiser body, ISBA and the agencies’ IPA. And Gina was involved, on behalf of TrinityP3, in its development. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLm

Jamima White is the General Manager of Marketing at Target Australia. Target is an iconic brand, operating in a category that in the last 20 years has seen disruption like no other - from the rise of ecommerce through to COVID and beyond. Amongst other things, David and Jamima discuss Target’s brand, its reinvigorated positioning, the pivot from bricks and mortar to ecommerce, the importance of product, Jamima’s big marketing bets for the future, and the role advertising still plays in a world of data, technology and media firsts. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of Trinity

Sam Devlin is the CEO and co-founder of The Careers Department. It is a SAAS content platform that reaches 1.4 million Australian familities through schools across the country. Here, industries can educate, inspire and engage students and their parents and teachers into understanding and considering a career in this category. Instead of competing for the university graduates in marketing and communications, The Careers Department offers an opportunity for the advertising industry to start the recruitment process earlier and cast a wider net across the country to attract the best talent available, rather than just those who simply fell into advertising.  Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.

Steve Harrison is an award-winning copywriter, creative director, a Doctor of Philosophy, and a best-selling author of the book “Can’t Sell, Won’t Sell - Why adland has stopped selling and started saving the world. Steve talks about what inspired him to write the book and explores how the concept of purpose in marketing has derailed the advertising industry. He shares his views on how issues such as the climate crisis, diversity and inclusion and social responsibility have usurped the underlying purpose of advertising, which is to create demand for clients' products and services and deliver financial growth.   Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen

Shyaire Ganglani and Seamus Fagan are Associate Creative Directors, the creative leadership team at All of Nothing. This B-Corp-certified advertising agency creates the big ideas for people and brands the world needs. They share their creative approach to purpose marketing, going beyond authentic, sincere, earnest and good, to engage communities in the underlying issue and positive purpose of the brand. It is an approach that created their Good Buy World website, using humour and classic advertising approaches to engage their audience in the issues at www.goodbuyworld.com.au    Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmark

Melissa Fein is the CEO of IPG Media Agency, Initiative Australia, a Director of Swimming Australia and a Board Member of Media Federation Australia. This year she was also recognised as the Mumbrella Industry Leader of The Year, the Woman of the Year and number two on the B&T Women in Media Power List, and number six on the MediaWeek Agency Top 50 Power List. Clearly, she is doing something very right. As is the agency she leads, Initiative is recognised for its incredible new business success and phenomenal organic growth. She shares what it takes to build and lead a high-performing team.   Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: h

Damon Stapleton is the Chief Creative Officer of The Monkeys and Accenture Song, New Zealand and author of the blog Damon’s Brain. He is highly credentialled, with two D&AD Black Pencils and seventy Cannes Lion Awards for creativity. He has creatively led agencies such as DDB ANZ, Saatchi & Saatchi Australia and TBWA Hunt Lacaris in South Africa. With such a creative pedigree, he recently shared on LinkedIn and article from his blog titled “WTF is Creativity anyway?” Here, Damon took to the time to discuss this and more, including the role of creative awards and the best way for agencies and marketers to work creatively.   Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/manag

Without the looming economic challenges, marketers have already been facing major issues on the media front. Media measurement, ad fraud, brand safety, transparency, performance metrics, media GHG emissions and more. Fiona Johnston, Chief Client Officer and the Chief Executive Officer, Danny Bass, have reunited at dentsu’s media portfolio and discussed why this is the right time to address these issues for clients and the unique advantages dentsu brings to these challenges.   Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trini

Within a year of taking the CEO role at Spark Foundry, Imogen Hewitt took this media agency to the top of the 2020 new business rankings in Australia after just one year in the CEO role. She has spent the last two decades learning, honing and learning some more in full-service, media and creative agencies both in Australia and South-East Asia. Holding varied positions with roles across media, digital, creative, brand and agency management. This diverse background has fostered the ability to think across disciplines and channels; To be able to bring a hybrid strategic point of view to the tasks and challenges of communications and agency management today.   Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://w

Rob Shwetz has worked around the world, in marketing, media and advertising. From Asia, to North America and now in Australia. He is a B-Lab trained B Consultant and a graduate of the Australian Institute of company directors, and a partner and Strategist for the Growth Activists, a strategy and communication consultancy with a focus on ESG. Rob shares the latest trend in ESG and the impact this will have on media, marketing and advertising. And his fear that few in the industry are taking a whole of business view to their ESG strategies, or have a clear view of what it takes to develop and implement and ESG strategy, before the demand hits them.    Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stit

Martin Karaffa is an associate partner at the world-famous Hofstead Insights. But Martin and I first met last millennium when he was a senior writer at Ogilvy, and then we worked together at JWT last century, where he was a senior strategist. It was a career change that took him to NYC via Tokyo, to become the global planning director. Then he was Director of International Planning at BBDO in Munich. So basically, we are both old. But Martin has embraced the “O” word. But why should describing someone as old be worse than describing someone as young?  That’s the genesis of his work in How to Be a Cool Old Guy.    Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Lis

Paul Everson is a director and Chief Growth Officer at Paper + Spark, an independent consulting firm specializing in business transformation. But Paul has also enjoyed a career with leadership roles in many of the world’s most famous agency brands, including J. Walter Thompson, Leo Burnett, Saatchi & Saatchi and Young & Rubicam. He is also a lecturer, an advisory board member and a non-executive director and a recent graduate of the Australian Institute of Company Directors. A living example of you never stop learning or growing.   Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes o

Dharshi Harindra is a lawyer, and the co-founder of Roshi Global, which provides strategic advisory services for startups. An organising committee member for Women for Impact, here to break down barriers to funding for Women and non-binary people of colour in Australia. A Legal Advisor to the Museum of the Future in Dubai. And an advisory board member to the data management platform for financial institutions, Fencore. But while data drives organisational decision-making in almost every way, except when it comes to diversity and inclusion, where there is still a relative dearth of data. Why?   Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: http

​​Ben Slocombe is a commercially and creatively focused marketer, mentor and has built an extensive and successful career in CPG, particularly in beverages and specifically in alcoholic beverages. Most recently as a Director for Beer and Cider at Coca-Cola Europacific Partners Australia. He shares what attracted him to marketing, What attracted you to marketing, why too many marketers have short tenures, what makes a great marketing team and more.   Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing

Stuart Jaffray is the Managing Director at integrated Business to Business marketing agency Green Hat. Green Hat assists their clients with B2B strategy and creativity to attract, engage and delight their customers and turn them into loyal advocates, measuring everything that matters and aligning Sales & Marketing to deliver revenue outcomes. But with a career background in direct marketing, media, automotive marketing and now B2B consulting, Stuart brings a unique and informed perspective on what makes great B2B marketing.   Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP

Sean Lyons is the Global CEO at the IPG agency R/GA. For those of you that don’t know, R/GA is a creative technology agency and innovation consultancy headquartered in New York, with a global footprint R/GA was co-founded way back in 1977 by Bob Greenberg and his brother Richard as a digital assisted film making studio, but today is a leading technology innovation company for brands with breakthrough work for brands such as Nike, Beats by Dr Dre and today a portfolio of brands most agencies would envy.   Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3’s Managing Marketing pod

The final part of the Ampel-produced trilogy on the power of audio sees Darren talking to Lauren Deighton, Ampel’s Director of Media and Partnerships, about podcast performance measurement and the all-important conversations with clients. On-Demand Audio is still a new medium, at least commercially, and framing the conversation in the right way is vital to having everyone viewing audio from the same perspective.  Podcast audiences aren't "digital" or radio - they're communities. Audio creates intimate connections and has the highest consideration and actions of any channel due to the trusted nature of the medium. So if its advantage is in impact, Why are we still measuring against reach and impressions? They'll talk to the Head of Podcasting at one of Australia's largest podcast networks to discuss how clients are, and should, evaluating audio success. Lauren Joyce is Chief Strategy and Connections Officer at ARN. Lauren is a Cannes Young Lion Gold Award winner and with years of experience in strategic and cl

It's easy to make a podcast, right? You just need an idea, buy a mic and off you go right? ... Wrong!  Multiple factors that make or break a podcast and if you don't start in the right place, you're setting yourself up for failure.  In the second part of this three part series produced by Ampel, , Michelle Lomas, Ampel GM & Head of Strategy sits down with Darren to discuss the development of a successful branded podcast.  We'll discuss knowing your listener, the strategic process,  being innovative with formats and finding a great host.  Michelle will share mistakes to avoid in development, audio  trends, and why podcasts are the most exciting storytelling platform since instagram.  We'll bring in one of Ampel's clients to discuss their branded podcast, how they approached the decision to start, the ups and downs of the creative process,  their feelings now it's live, what they'd do differently and what they want to do more of in the future.  MIchelle hosts the ‘Flex Your Hustle’ podcast. FYH tells the st