Managing Marketing

Josh Butt is the Founder and Executive Producer of Audio Content Agency Ampel. In this three part series of Managing Marketing, the team at Ampel take Trinity P3 Founder and CEO Darren Woolley on a journey through the state of sound. Audio on demand has had exceptional growth between 2014-2022 with the huge success of podcasts and radio station’s acceptance of audio on demand technology. Marketers have noticed -- and audio advertising, both radio and podcasts, have started to become a common part of the marketing mix. As Josh Butt and Darren Woolley discuss, audio advertising has been around for 100+ years, and jingles, audio logos and sonic identifiers have long been used to influence consumer behaviour. Everyone knows that a great song on the radio or a memorable jingle can trigger the brain to feel, remember and to transport us to a past memory. So why aren't brands leveraging this psychological trigger to build better connections and relationships with their customers?    In this introduction to a 3 part

Diane Primo is the CEO of Purpose Brand Agency, an award-winning, Chicago-based public relations, branding and digital marketing firm. She is also the author of ADAPT: Scaling Purpose in a Diversive World. Diane’s focus on impact marketing stems from the belief that brands must be relevant, purpose-driven and committed to consumers to be successful today. Consumers’ demand for meaning, transparency and authenticity has changed the nature of and raised the stakes in interactions with an organisation and she shares how that can be achieved.

Russ Mitchinson is the founder and CEO of Rebel Angel Strategy, a company offering unified brand thinking and solutions to ensure a brand's media and messaging are working effectively together. He shares his experience working as a strategist in media, creative and digital agencies, and the impact that fragmented agency rosters, briefing processes, and campaign implementation has on marketing effectiveness. Plus he shares the steps marketers need to take to improve marketing effectiveness by aligning creative messaging to the channel purpose.

Chris Cheng is the Managing Director of Jetek Asia Digital, a digital marketing company, expert in developing and implementing digital strategies in the Chinese market. Having worked with many major brands across Australia, the US, the UK, and China, Chris shares his thoughts and insights into the opportunities and the best approach for western businesses looking to make in-roads into the Chinese market. He talks about the use of Chinese social media and social selling, and a mistake made by a past Australian Prime Minister in selling to the Australian Chinese community.

James Lawrence is the co-founder and chief marketing officer of Rocket, a leading Australian digital marketing agency. He is also the co-author of the best selling business book, Smarter Marketer. James shares his story from graduating as a lawyer from UTS to co-founding, with his brother David, the web building agency The Web Showroom, which transformed into Rocket in 2017. The book they wrote together is the culmination of their experience and insights across more than a decade of digital marketing for some major brands and provides 11 golden rules to help in-house marketers thrive in an ever changing digital world.

St John Craner is the Managing Director or Argraian, an indepdent agribusiness that helps rural companies win through proven, effective sales and marketing strategies. St John grew up in the farm land of Essex and started his career at McCann in the UK before finding his way to the other end of the earth. Here, his career has spanned corporate marketing, as well as agency marketing roles. But his first love is growing rural businesses. And he shares the challenges, the mistakes and the opportunities for those willing to commit to this very authentic category.

Jude Leon is Head of Integrated Marketing at Australian Red Cross Lifeblood - charged with driving marketing to ensure that, amongst other things, national blood stocks are maintained. Jude and David discuss the importance of the organisation, brand marketing in a NFP environment, the complexity of marketing ‘blood donation’ through the funnel, the effect of COVID on blood donation, and working in purpose and passion driven environments.

Jane Burhop and James Crawley are Creative Directors and co-Founders of Common Ventures, a storytelling and digital communications company celebrating ten years in the industry. They share their experiences of starting a new agency and the lessons they have learned along the way. At the core of Common Ventures has been a philosophy of working with people who share common values (and a love of cheese) be it clients, colleagues or suppliers. Plus their desire to make a difference to their clients businesses by creating work that delivers the desired results.

Anita Zanesco returns to TrinityP3 as a Business Manager following two years of working on the agency side in new business. The experience reminded her of the many challenges and issues that agencies face in pitching and had her reflecting on the invaluable role pitch consultancy plays when managed with the best interests of the client and the agencies. She shares her experiences and observations and talks candidly about the areas where all parties in the pitch process can improve from agency to advertiser and procurement.

Anathea Ruys is CEO Australia, UM. She is also a very well-travelled professional, having worked in Asia, Australasia and the USA. Anathea talks with David about their shared international experiences and the learnings she’s brought back to Australia with her; the importance of recognising the changed world we work in; and her ambitions to raise awareness of media as a career path, and her views on the need for change in the way media agencies work from top to bottom.

Matt Bray is the founder of Art Disrupt and the Creative Director of Comms declare, an organisation of advertising, marketing, PR and media professionals who understand the power of communications to create a cleaner, safer climate. He talks about the role creativity plays in addressing the climate crisis and how Comms Declare is collaborating with other creative communities globally, including Clean Creative and Creative for Climate to address the climate crisis.

Andy Morley is the director of marketing at Uber and Uber Eats, Australia and New Zealand. He was always attracted to marketing, more for the entrepreneurial opportunities, having managed a nightclub while at University. But his formal marketing career included solid grounding in marketing at Campbell Arnott’s and Diageo working on Johnnie Walker before taking over at the technology company Uber Eats. He shares the challenges and opportunities of working with a customer direct company with a consumer package goods pedigree.

Nick Hand, the commercially savvy, hands-on agency Finance Director, returns to Managing Marketing to discuss the best and the worse of timesheets. While bemoaned by agency staff, particularly the creative department, they have been an essential tool of the finance department, particularly as the agency fees are still largely based on recovering time and costs. But a new artificial intelligence platform, Tribes.AI is promising to solve all of this and increase agency revenue. Nick shares his experience and thoughts on this latest innovation.

Ed Howley is the Creative partner at Melbourne's full-service creative agency, By All Means. Like most advertising agencies, they were negatively impacted by the pandemic, particularly one of the smaller but vibrant independent agencies on the scene. But also because being based in Melbourne they had to weather the longest lockdown in the Western world. But even with this significant challenge, Ed and his business partners at By All Means managed to find many positives to come from the pandemic and the lockdown, which he shares here.

Drew Baker is the Technical Director and a partner at Funkhaus, an LA based digital agency working at the intersection of strategy, design, content, and technology. Drew shares his thoughts on what makes a great website and how important, but challenging it can be to clear understand who you are and what you want to achieve. He shares his experiences with clients for whom they have designed and built world class websites and what it takes to make them great. You can check out their website at https://funkhaus.us/

Andrew Fraser is a Creative Director. He is also the founder of “We Meet At Last”, an enterprise where brands go to work directly with creative talent. The concept arose during a career initially in big network agencies, then smaller indie agencies, freelance and then in-house agencies as a creative, creative director and executive creative director. Now, he is building a new enterprise, where creative people can have the opportunity of working directly with marketers, providing the best of each and all of his experiences.

Francis Coady is the Chief Marketing Officer at Havas Media Australia, but it is his background in the music and entertainment industry that has shaped his career and his view of building and managing brands. The importance of storytelling and narrative and the strategies to create engagement and build loyalty with the audience that he brings to brands and the agency. He shares the lessons and the challenges he has faced in applying these approaches, particularly in the B2B category.

Nisha Rajamani is a long-standing media agency professional and more recently has served on the Media Federation of Australia’s DE&I Advisory Council. She also happens to be an Australian woman with an Indian cultural heritage. David and Nisha discuss her personal cultural journey, events that shaped her views of herself and her professional surroundings, the strategic development of the MFA’s DE&I strategy and what needs to happen in the future to ensure true recognition and embracing of diversity, beyond words.

Jack Watts is the Global CEO of Bastion, Australia’s largest independent agency, with offices in the USA, New Zealand and of course Australia. Founded in 2009 by Jack and his brother, they have grown through developing and acquiring a formidable breadth of specialist capabilities across the communication spectrum. Sharing their foundation story, he demonstrates how two industry outsiders have taken on the large holding companies to create a New World Agency.

Adam Murphy has an extensive career in research, insights and innovation, particularly focusing on the brewing industry. This has led him to founding Curioso, to champion a culture of curiosity in the commercial world. Adam shares his belief in the importance of fostering curiosity within organisations as an essential skill. Yet many organisations are dominated by counter-curiosity relief and practices that are putting their survival at risk.