Managing Marketing

Anne Miles is an entrepreneur, founder of the Suits & Sneakers agency, an industry mentor and outspoken advocate for big issues in marketing and society more broadly. In this wide-ranging discussion, David and Anne talk about everything from professional and personal experiences that have shaped them both, to why Anne believes that the ShEqual movement is misguided, and the importance and relevance of conscious capitalism in business.

Ryan Gracie is the Chief Marketing Officer of the ASX listed MyDeal.com.au, one of the fastest-growing marketplaces in Australia. But Ryan has built a reputation as a retail brand and business builder, from his days in the bricks and mortar JB HiFi to his role leading the transformation of Catch.com..au to today. He shares his passion and excitement for retail and reflects on the career path that has bought him to the leadership role he has today. https://www.trinityp3.com/2022/03/retail-brand-and-business-building/

Matt Houltham is CMO at Glow, a research platform with the purpose of using research to raise awareness and understanding of how a company’s ESG-related policies and actions affect consumer sentiment and commercial performance. Matt and David discuss insights, politics, ESG in the agency sector and the importance of business and consumers to shaping the agenda.

Jack Byrne is the founder and Managing Director of Hatched Media. Jack is unusual because he took the bold step of starting and actively running a media agency without having any experience of working in one. What’s more, he’s made a great success of it - Hatched is now recognised as a rising star in the independent agency sector. Jack shares his personal journey, what motivates him as a business leader, his sliding door moments and what he makes of the industry today and into the future.

Mish Fletcher is the Chief Growth Officer for IPG (Interpublc Group) Asia Pacific. She is also an industry professional passionate about public relations and building agency brands and growing agency businesses including OgilvyOne, Accenture Interactive, FCB/SIX and more. It is a skill she has used to build the profiles of the agency leaders she has worked with, and more recently for herself. Mish is a TrinityP3 Marketng Mentor and she shares with us the passion and the lessons she has learned along the way from Australia to the UK, the USA and back to Asia Pacific.

Tomasz Pawlikowski, past-Chair of Publicis Communications, and ex-CEO of Publicis Groupe, based in Central & Eastern Europe, is about to embark on the second chapter, the Chapter 2, of his career. But first he took the time to compare and contrast the two different centuries (20th and 21st) of advertising he had worked, to assess what had happened and how it is happening again on a global and local basis.

Nick Hand, the commercially savvy, hands-on Finance Director, returns to discuss this often controversial topic of payment terms. As a CPA, with more than two decades of experience managing the finances of media, creative, PR agencies and more, he shares his experience and explains the often hidden costs to agencies and their clients of long payment terms, but also some of the ways agencies can use this to their advantage.

Philip Hwang is the APAC Head of Strategy and Michael Vaudrey is the APAC Head of Transcreation at SGK, a global brand experience company. They discuss the role of transcreation globally and the complex market drivers that make transcreation an increasingly important capability for brands. They share the importance of culture in developing and maintaining collaboration between the various partners and vendors involved in marketing today and talk about what it takes to deliver against the expectations of quality, cost and time.

Matt Farrugia is the managing partner and co-founder of The Mutiny Group, a marketing technology company that provide brands and their organisations with a AI driven data analytics platform to analyse and inform marketing and business decisions around marketing mix modeling (MMM) and return on marketing investment (ROMI) at the speed of data. He shares his journey from avionics tech-head to direct and digital marketing to today and the importance of data at every step of the way.

Ho! Ho! Ho! He is the Production Manager of Toys. The Strategy Planner of Distribution. And the Chief Creative Officer of Christmas. A little Sparrow has told us that Santa Claus is coming to town. And he knows who in media, marketing and advertising has been naughty and who has been nice. After the past two years of pandemic blues, we talk with Santa and find out how he sees the current situation in marketing. Please note, Santa was particularly merry at the time of this recording and Santa’s opinions are his alone and delivered in the spirit of satirical frivolity. Happy holidays and Merry Christmas one and all.

Dan Ingall is CEO of Big Red Communications, a proudly independent and well-established advertising agency with a rich heritage of great work, particularly in the retail category. Dan and David discuss the essence of great retail advertising and retail clients, in the process debunking some myths and stereotypes about what working with ‘retailers’ is really like. More broadly, they also discuss the future of the industry, the effects of COVID and the response to the so-called ‘Great Resignation’.

Joe Talcott is a speaker, a mentor and a marketer, who has held major marketing roles in many major brands. But more particularly, Joe is a champion of the importance of creativity in marketing and advertising and has a passion for providing marketers with the skills and practical tools they need to succeed through the business he partners in, Creatism. He is also an invaluable Mentor in the Marketing Mentor program.

Matt Perfect is a procurement guy. But more than this, he is advocating for diverse suppliers, building social procurement capacity, and focused on doing the deals that matter. He does this through his facilitation and coaching, as a principal of Impact Spender. Unlike many in marketing, Matt believes procurement has an essential role in driving great business and marketing outcomes by doing good, not just cutting costs.

Anthony Freedman is Chairman of Havas, ANZ, Founder and CEO of One Green Bean and Founder and Chairman of HOST. Located in London, Anthony talks about his career in advertising and public relations and how his experience allowed him to embrace opportunities to innovate, not for the sake of being different, but by being unencumbered by industry tradition, he was able to apply logic and common sense to create an innovative creative agency with an outsourced creative department (HOST) and a public relations company that thought of owned, earned and shared media as a way to extend paid media, before POES was even a thing.

Nick Hand is a commercially savvy, hands-on Finance Director, a CPA and has more than two decades of experience managing the finances of media, creative, PR agencies and more. He discusses the many challenges facing agencies and their finances and tasks us inside the agency financial nerve centre to remind us that advertising agencies are commercial businesses that rely on making a profit to not just exist but to thrive.

Rebecca (Bec) Zemunik is the Managing Director of Digitas Australia and she shares the issues marketers face with not just the digital transformation of their businesses, but the important role data is increasingly playing in developing and managing the customer experience in a world where personal privacy has become a key issue. This focus on the role technology plays as an enabler for marketers to deliver to the customer what they want, where they want it, when they want it, and at scale is the work they do at Digitas.

Back again. This time, Paul Scott, advisor and director at Digital Village, General Manager at Evergreen Digital returns to talk about a subject he is passionate about and that is Agile. Paul co-authored with Andrew Walker, the book Beyond Agile - How to run smarter, faster and less wasteful projects which provides a history of Agile for software development and spells out the Agile principles they have successfully applied to hundreds of projects and organisations. Paul shares his observations and thoughts on the application of Agile in marketing, declaring that it is not for everyone, all the time.

Guy Wieynk is the global CEO of digital agency, AnalogFolk and he shares his thoughts and ideas of working in digital agencies for the past three decades including AKQA, Publicis and now AnalogFolk on the opportunities for technology to be used in a positive way for marketers and their customers. This is the same philosophy that led to AnalogFolk Group developing With Robots, a platform for building with robots and automating with robots to eliminate the drudge in the advertising process and free agency people to focus more on the high value parts including problem solving and creativity.

Jodie Catalfamo and Dave Ansett are two of the four founders of Brandvas, a technology platform that places brand strategy and all of the elements that come from this process in the hands of agencies and their clients. Brandvas is an artificial intelligence (AI) platform that provides agencies with the ability to collaboratively develop brand strategy with their clients and others, informed with the consumer data of Roy Morgan and Australia Post. Launched this year, it gives agencies a way to put the brand strategy process back in the heart of the marketing communications process.

Jamila Risvi is the Chief Creative Officer for the Nine Network’s Future Women. She is also an author, presenter, political commentator and writes regularly for the Nine Newspapers. She shares the benefits gender equality delivers not just to women, but the organisations they work, the men they work with and society as a whole. Jamila also shares the Change Maker initiative aimed at middle management men, who are often the forgotten half of the gender equality equation. You can find out more on the Change Makers program at hppts://futurewomen.com/change-makers/