Traffic And Leads Podcast

Kris Reid (https://www.ardormediafactory.com/) is our special guest on today's episode of traffic and leads podcast. A leading SEO expert. Not only he is an expert with SEO, he is knows a ton about content marketing, content writing, SEO (of course), search engine ranking, keyword research, web analysis, web design, link building, image linking, and so much more. If you are trying to get your head around SEO and how to make it work for you, I totally recommend checking out this episode of the Traffic and Leads Podcast! IN THIS EPISODE YOU’LL LEARN: * What internet powerhouse doesn’t like SEO specialists and why. * What is link building? * Why you want people to link to your website. * How to build a link. * What links are valuable. * How Google Analytics works with link building. * What you should do to get your articles out there to create links. * What is more important, finding broken links or having content ready? * How you can find broken links and out of date content. * How important is back linking an

David Fortino (https://www.linkedin.com/in/davidfortino) is our very special guest on today's episode of Traffic an Leads podcast. He is the Vice President of NetLine’s Audience Development. David has over fifteen years of experience managing the creation of content distribution, audience monetization, as well as digital marketing and targeting platforms. If there was anyone that we could learn how to get some traffic flowing to your business, David is the guy to listen to. So grab your notebook, pen, and a beverage and let’s get started. IN THIS EPISODE YOU’LL LEARN: * What knowledge collateral is and how NetLine works. * How does NetLine find people interested in reading a business’ “white papers.” * Why it is important to have a form associated with a white paper, case study, or other content. * How publishers who promote the content can draw revenue through packaged content. * Why native inclusions are more desirable than ads. * Why RevResponse can be an awesome addition to your monetization strategy. *

Joan Sotkin (http://www.joansotkin.com/) is our special guest on today's episode of Traffic and Leads Podcast who has been a leading voice in marketing for the past twenty years. She is the founder of ProsperityPlace.com (http://prosperityplace.com/) and is the host of the Prosperity Show podcast. On top of all of this, she is the author of Build Your Money Muscle: Nine Simple Exercises to Build Your Relationship with Money (http://prosperityplace.com/products/books-by-joan-sotkin/build-your-money-muscles/). You must have to listen this podcast, It's gold. IN THIS EPISODE YOU'LL LEARN: * What exactly is Prosperity Place and Joan’s goal for the website. * How Joan made the transition from her mail order business to the internet. * How her experience as a mail order marketer helped her build her internet business. * How even back in 1990s, Joan understood how important email communication is for business. * Joan makes predictions about how the internet will continue to change how we live. * Why Joan focuses on

Craig Ballantyne (http://www.earlytorise.com/author/cb/) is our special guest on today's episode of Traffic and Leads podcast. He is a productivity and success transformation coach from Toronto, Canada, he shows people like you and I how to lose up to 75 pounds, get a raise and earn more money, find their soul mate, and overcome any obstacle that is standing in the way of their success. You can check out his insights on success, productivity, health, and self-improvement at EarlytoRise.com (http://www.earlytorise.com/). You must have to listen to this podcast If you want to be successful. IN THIS EPISODE YOU’LL LEARN: * How can the Perfect Day Formula can help you succeed. * What the “3-C formula is” and how it works: * Control - Morning * Cope - Afternoon * Concentrate - Night * What 2 exercises that you should at the end of each night: * Brain Dump * Script the Next Day * How you can take your general plan for the day and enhance it the night before. * Examples how this kind of planning has helpe

Jason Quey (https://www.linkedin.com/in/jdquey) is our guest on our today's episode of Traffic and Leads Podcast. Today we are talking about “Influence Marketing". He’s a growth strategist for Klient Boost (https://klientboost.com/) and Content Marketer IO (https://contentmarketer.io/). Jason shares his story how he hooked up with previous Traffic and Leads guest, Sujan Patel (http://sujanpatel.com/), and how he helped Sujan gain more exposure and growing the relationship between them. IN THIS EPISODE YOU'LL LEARN: * What is Influencer marketing. * How influential people can help your business grow and thrive. * What is the difference between influencer marketing and SEO marketing. * What is an expert roundup and why is it different than influencer marketing. * Why is it challenging to create an expert roundup. * How to find the best influencers for your particular topic. * When do you bring the influencer into the content creation process. * How to get an influencer on board with your project. * How frequen

Devesh Khanal (http://deveshdesign.com/) and Benji Hyam (http://www.benjihyam.com/) are our special guests. They met in person one time and that was their very first meeting while at a dinner event in San Francisco. All it took was a small complaint about content marketing, sharing of plans to write a book which turned into mentions of a blog, and voila! Within that very short time span, they’ve grown a rather large following with almost 7,000 uniques. If you want to learn how they did it, grab a notebook and get ready! IN THIS EPISODE YOU'LL LEARN: * How they intend to grow their blog into 40,000 unique visitors in just 6 months. * Why companies who create high level content is frustrating their consumers. * What feats they are going through to grow their site and if they can work for you. * How often they were blogging and how often you should be blogging. * How to promote your blog to get your posts seen. * How they use Google Analytics to determine their email conversions. * What a content upgrade is and

Andy Paul (http://www.andypaul.com/) is our special guest on today's episode of Traffic and Leads podcast. He is a sales genius who has created successful sales strategies and incredible marketing teams. If you’re interested in learning how to drive sales, tune in! IN THIS EPISODE YOU’LL LEARN: * How Andy promotes a podcast, which focuses primarily on who the guest is. * The unique way Andy helps his guests generate interest in their particular show. * How good content brings in the followers to LinkedIn. * Why LinkedIn may be a better platform to engage with people than your blog. * How you should choose your blog post title and Andy’s tips to creating good posts. * Why writing what you’re passionate about is always the best choice. * How Andy grows his email list and why it works for him. * Why it may be wise to just post content without the intent on sales. * How the podcast and LinkedIn can be used to sell consumers products and what Andy offers. * Why it is important to build trust with your followers a

Shayla Price (https://twitter.com/shaylaprice) is our special guest on today's episode of Traffic and Leads Podcast. She is answering everything you may have been wondering about how to create content that is grabs the attention of your target consumer. So, if you’re struggling with creating content or even having your content seen.Tune in because Shayla has some amazing information to share with us! In this Episode You’ll Learn: • Understand why research is crucial when creating content.• Discover how social media can influence the type of content you create and your audience.• How to find the trending topics on Twitter for your content.• What tool to use to search out trending hashtags.• How the tool can help you determine when is the best time to start writing about a trending topic.• The tool can also tell you who are top influencers for any given topic.• What tool Shayla uses for promoting her content and linking up with top influencers.• Discover how to use an outline when creating your content and what

Adomas Baltagalvis (http://www.adomasbaltagalvis.com/) is our special guest on today's episode of Traffic and Leads podcast where he answers all of our questions we have about how to make advertising on Facebook work for us. So if you’re interested in reaching a massive audience through Facebook (https://www.facebook.com/adomasb), tune in and be sure to have your notebook handy! In This Episode You’ll Learn: * How Facebook ads can be used to generate leads. * What a “lead generation funnel” is and how it works. * The different types of lead generation funnels. * What sort of freebies work best for a particular business. * What sort of freebie is working the best right now across the board. * How to prepare for advertising on Facebook. * How to use the Audience Insight Tool to optimize your targeted audience. * Why it is important to use specific interests rather than generalized interests when placing an ad. * How niche audiences are more desirable than broad audiences. * Why is it important to track Faceboo

Aaron Walker (http://www.viewfromthetop.com/about-aaron) is our special guest on today's episode of Traffic and Leads Podcast. He is a successful businessman as well as a life coach, and with 35 incredible years of entrepreneurship under his belt, he has helped many people along the way by teaching people what has worked for him in the past. If you’re a guy looking to learn from the best, you’re in luck because Aaron runs a coaching and mastermind specifically geared toward men. The program is called View From The Top (http://www.viewfromthetop.com/) and if you listen in on the conversation. In This Episode You’ll Learn: * How he grew his company from nothing. * How a traumatic experience changed his life. * How he started coaching ordinary men to become extraordinary men. * How important it is to remain humble when you are succeeding. * How different it was marketing 35 years ago than it is today (Thanks Internet!). * How through hard work and collaboration, you can grow your business and do great things. *

Kate Erickson (http://www.eofire.com/audio-blog/) is our special guest on today's episode of Traffic and Leads podcast. She is the community manager and content creator  for the Entrepreneur on Fire Podcast and helping her business partner and boyfriend, John Lee Dumas (http://www.eofire.com/about/), to grow their business. If you’re looking for information on what you can do to grow an audience and get connect with your audience, our interview with Kate may provide you with everything that you’re looking for. IN THIS EPISODE YOU’LL LEARN: * How important an email list is to cultivate a following for your business. * Why it is important not to get discouraged in the beginning stages of building an email list. * How to grow an email list, quickly and effectively. * How guest posting and guest podcasting can benefit your business. * How 10 minute chats with people can reveal what you have to offer to others. * Why it is important to construct precise questions to provide optimal information. * How to keep you

Mimika Cooney (http://mimikacooney.com/) s our special guest on today's episode of traffic and leads podcast. She is a television host, public speaker, as well as a published author and an expert on video marketing. She love to help entrepreneurs find their ideal clients, as well as helping her clients position their brands to get higher sales by sharing her go-to-tips on how to market your brand. IN THIS EPISODE YOU’LL LEARN: * The difference between Periscope and Blab. * How you can get started using Blab. * The benefits of being seen by your audience through video conversations. * How to decide which platform is better for you. * Why it is important to have a consistent time frame of when you are recording live. * How consistency encourages more interactivity among your viewers. * How Blab can increase you Twitter followers. * Discover how Blab can be used to promote your business/webinar/anything with social media. * How Blab can be integrated into your blog and YouTube as well. * How Blab streamlines yo

John Doherty (http://www.johnfdoherty.com/) is our special guest on today's Traffic and Leads episode. He is going to be talking about SEO, and how he launched his own business. John shared his insights with us into SEO, online marketing and starting your own business. Hey everybody, welcome to another episode of the Traffic and Leads podcast. John Doherty (http://www.johnfdoherty.com/) is our special guest this episode, and is going to be talking about SEO, and how he launched his own business. John is the owner of Credo (https://www.getcredo.com/), an online platform that connects businesses with online digital marketing agencies and consultants. Before Credo he worked as a marketing manager at some of the biggest online real estate companies like Zillow (http://www.zillow.com/), Trulia (http://www.trulia.com/) and Hotpads (https://hotpads.com/). John is a lifelong entrepreneur who has always been freelancing and building his own personal brand. After being made redundant from his job at Zillow he decided t

Diane Gardner (http://www.taxcoach4you.com/) is our special guest this traffic and leads podcast episode, and is going to be talking a little bit about her expertise in proactive tax planning, and about the online marketing techniques that she has used to grow her three businesses. IN THIS EPISODE YOU'LL LEARN: * Why online marketing is important for all businesses – even accountants! * How your own books can be a valuable marketing tool * Marketing your products to different niches * The importance of opt-in email lists in marketing your business and how to harvest them * How to use podcasting to promote yourself * Why it is important to make time for marketing year round * How to play to your strengths in marketing and focus on what you do best * Hire what you don’t know: The importance of delegating tasks to people with more expertise * When to give away free content as a way to attract clients * The importance of proactive tax planning * What is the difference between a tax coach and an accountant? * How

Lyndsay Phillips (http://www.lyndsayphillips.com/) is our special guest on this episode, where she is going to be talking about how a virtual assistant (VA) can help your business with all your online marketing needs. IN THIS EPISODE YOU'LL LEARN: * What is a virtual assistant and how can they help your business? * Different approaches to making the most of your virtual assistant * Why it is important to relinquish control of some of your online marketing activities to a virtual assistant to save yourself time * How webinars can help you market and what’s involved in making sure it runs smoothly * The importance of saving time by outsourcing back-end support to professionals * What is the process involved in a business launch and what is the best way to do it? * How info-products can help businesses expand and attract customers * The best way to price your book or info-product * The importance of holding a pre-launch for your book or info-product How your email list size affects your launch strategy What to

Ian Garlic (https://www.iangarlic.com) is our special guest on this episode of Traffic and Leads Podcas. He is an expert in SEO, video, storytelling and analytics and founder and CEO of Authentic Web (http://authenticweb.marketing/), which helps small businesses identify their target clients on the web and help engage them with Search Engine Optimization, Website Design, Online Video and Social Media. Today he is going to be talking about how he uses unique approaches such as video marketing to attract customers. IN THIS EPISODE YOU'LL LEARN: * How to help service providers connect with their customers through storytelling * Avoiding technical jargon to attract more customers * The importance of making videos for marketing and telling your story * The importance of generating quality leads * What is the Know, Like, Trust Approach? * Harnessing your About Us page on your website to generate leads * The importance of direct Facebook video ads and why it is cheaper than you think * Why video has a bigger impact

Chris Krimitsos (http://www.chriskrimitsos.com/) is our special guest on today's episode. He's an Executive Producer of two shows, The Bleepin Truth (http://www.bleepintruth.com/) and The Millionaire Mindset and the founder and director of The Tampa Bay Business Owners Association (https://tbbo.org/). Today he is going to be talking about building a community of business owners, promoting your events, and the value of podcasting. IN THIS EPISODE YOU'LL LEARN: * How building a community can help small businesses * What is the difference between a business owner association and a chamber of commerce? * How to use Facebook groups to facilitate discussion between small business owners * How to generate revenue through business owner associations * Where to find innovative content to add value to marketing events * How to get cross-disciplinary business owners to come together as a community * Setting a price for your services with tiered pricing * Marketing your events to attract more business * Experimenting wi

Matt Miller (http://ssvbusiness.com/) is our special guest on this episode, and is going to be talking about how he grew his business from one vending machine to a massive business and the marketing techniques he uses to help him expand. IN THIS EPISODE YOU'LL LEARN: * What is a passive income and why is it important to grow it? * The importance of building relationships with local businesses to help expand your own business * Promoting your business through podcast interviews * How to attract customers to your business by sharing your story * The importance of providing value for audiences as part of your marketing * Why it is important to include your family in building your business? * How being an entrepreneur can help you teach your kids valuable entrepreneurial skills * How to earn a passive income through the franchise system – by teaching people how to duplicate a system so that they can make money as well * How to choose the right franchisees and provide the right level of support to ensure that you

Brandon Uttley is our special guest this episode and today is sharing some tips on how to drive traffic to your business. Don't miss out on this opportunity for some excellent advice from a true master! IN THIS EPISODE YOU'LL LEARN: * The value of podcasting as a marketing and networking technique * Why it’s important to be consistent when podcasting * Reaching out to guests for your podcasts * Why second and third tier guests can be better than A-listers for your podcast * Trends within the podcast space and the potential for making money * Why it’s important to put in the time to become successful * Building strong relationships and searching for opportunities to help promote other business owners * How to promote your book and entice people with freebies * Why to build up to your book launch by generating leads * How to harness email marketing to market yourself * Promoting your business or book launch without paying a cent * How to cross promote different marketing platforms * How to use retweets to dire

Heather Havenwood cuts through all the confusion that can accompany the varied trends in online marketing, and gets us back to the basics that work. IN THIS EPISODE YOU'LL LEARN: * The success story behind her moniker and what it means to be a sexy boss. * Three key points to take away from her book and how to thrive in business as a woman. * The details and approach of her successful coaching business. * Heather's opinions on cold-calling, and why it should still be used today. * Strategies and concepts that off-line businesses can use to begin their online marketing journey. * An overview of affiliate marketing and how you can use this strategy to add to your revenue streams. * Why LinkedIn is such a powerful social media channel and an effective action tip for how to use it to boost your SEO. * How to build your relationships and generate traffic in the old school way. * Heather's favourite method for bringing traffic and leads to her Sexy Boss business, and much more!