Traffic And Leads Podcast

Kai Davis recently published The Traffic Manual (https://doubleyouraudience.com/traffic-manual/), which is chock full of helpful tips and techniques that I know has a ton of value for you. Kai is a multi-talented guy who knows a ton about podcasting and generating traffic and is a very eloquent speaker. He has the ability to deliver a high-volume of quality information in concise and precise language.  It was a real treat to have him on the show and I'm excited for you all to learn what he came to share. Enjoy the show! IN THIS EPISODE YOU'LL LEARN: * Insights from the Traffic Manual that is going to help you drive more traffic to your site and convert more leads.  Pretty relevant guest right! * How to identify your ideal communities online, figure out where they go and build relationships with them. * Ways to to find podcasts that have listeners that will fit your ideal client's persona. * Why you have to be clear on who you are trying to reach as your ideal buyer. * How to position yourself to reach a spe

Josh Earl is a copywriter, an email marketer and a programmer, and his articles have been featured in the Washington Times, and Readers Digest, as well as Smart Passive Income (http://www.smartpassiveincome.com/what-i-learned-from-growing-my-email-list-3418-nearly-200k-in-just-11-days/), Lifehacker (http://lifehacker.com/5926284/repurpose-a-wall-mounted-folding-table-as-a-collapsible-standing-desk) and SitePoint (http://www.sitepoint.com/grow-email-list-twitter-lead-generation-cards/). He specializes in helping entrepreneurs turn their email list into a conveyer belt system that reliably produces new clients, customers and cash. Everyday. Around the clock. No babysitting required. Josh called in and gave us some valuable insights, strategies and tips that he's used to dramatically increase the traffic and leads to his business. You're going to want to pay attention to this conversation, believe me! So sit back and enjoy the show! IN THIS EPISODE YOU'LL LEARN: * The importance of email marketing and powerful

Cheryl Tan runs her own company, which helps business owners get the media attention they want and deserve, and is also the host of an awesome podcast called, Get Media Smart. Enjoy the show! IN THIS EPISODE YOU'LL LEARN: * What kind of time and effort is realistic to gain media exposure. * Why you have to start with your local market and work your way up to the bigger media channels. * Why a true overnight success is actually rare. * The kind of pitches that Cheryl paid attention to during her career as a journalist. * Strategies to avoid having your media pitch find its way promptly to the recycle bin. * Considerations to make before seeking exposure from media outlets. * What it means to become a media magnet. * How to get on your local media. * Elements that comprise the kinds of stories that media outlets want to promote. * How to build relationships with reporters and journalists. * Great ideas for how to use the journalist site HARO site to your advantage. * The lessons Cheryl Tan has created to show

Mr. Butch Bellah (http://butchbellah.com/)!  is the owner of Dallas based B2 Training and Development, where he works with sales people and organizations to gain more appointments, win more business and retain more customers. He has a wealth of knowledge on this all important subject and a very clear and positive way of explaining key concepts. I know you'll get something valuable from this conversation to apply to your business, so enjoy the show! IN THIS EPISODE YOU'LL LEARN: * Some of the secrets that Butch gained in over 20 plus years of experience in sales and as a sales manager. * Butch's two favourite essential habits for success in sales. * What the PEG theory is and how it relates to contacts and prospects. * How being creatures of habit can work against ourselves. * How to introduce yourself in a different way that can create a mutually beneficial sales relationship. * The minimum amount of networking events that you want to be attending. * Perspectives and methods for good habit forming. * Why you

Mr. Travis Northcutt (http://travisnorthcutt.com/),  is a professional at creating and customizing membership sites. If you don't know what a membership site is, or you're not sure if you need one, you will after listening to my talk today with Travis. Enjoy the show! IN THIS EPISODE YOU'LL LEARN: Who could benefit from a membership site and whether one may or may not be a good fit for you. Why one might choose a membership site versus a private Facebook group. Why Facebook is not Travis' favourite interaction forum for membership sites. Favourite plugins that Travis and his team recommend. Why you might need customized functionality services for your membership site. How membership sites can be effective promotional and list building tools. Considerations to make before starting a membership site. What kind of site could benefit from a membership option. Why choosing the right platform, plugins, and payment providers before you start is critical. Why collecting

Will Blunt (http://www.bloggersidekick.com/will-blunt/) and is a successful blogger, researcher and entrepreneur. Will founded Blogger Sidekick (http://www.bloggersidekick.com/), which helps digital marketing companies grow their business with the power of blogging. He has also been featured on HubSpot (http://blog.hubspot.com/marketing/author/will-blunt), MarketingProfs (http://www.marketingprofs.com/authors/2524/will-blunt), Social Media Today (http://www.socialmediatoday.com/users/will-blunt) and Business 2 Community (http://www.business2community.com/author/will-blunt). Enjoy the show! IN THIS EPISODE YOU'LL LEARN: * Examples of the great services that Blogger Sidekick provides. * Three SEO variables to consider when writing your content. * Factors that play a part in the user experience when they visit your website. * Mindsets to adopt when trying to attract an audience online. * Will's recommendations for blogging strategies. * What it truly takes for a blog to be successful. * Why you need to take the

Philip Morgan (https://philipmorganconsulting.com/) has written two awesome books, the most recent one of which is called, The Positioning Manual For Technical Firms (https://philipmorganconsulting.com/authority-resource-center/the-positioning-manual-for-technical-firms/).  He also hosts a weekly podcast called, The Consulting Pipeline Podcast (http://consultingpipelinepodcast.com/), which has been featured in iTunes top best new business and marketing categories. Suffice to say, this guy knows how to position a small business, so we made sure to ask him a ton of questions. Enjoy the show! IN THIS EPISODE YOU'LL LEARN: * Reasons why you may want to consider making the leap and niche marketing your content. * The difference between positioning and differentiation. * An insightful definition of positioning for entrepreneurs and small businesses. * Tips and tricks to help you decide on your niche. * Strategies for narrowing your services and target clientele or audience. * Content marketing ideas to gear toward

Dr. Michele Colon.  Dr. Michele is a physician, surgeon, health coach, yoga teacher, anatomy instructor, author and overall health and wellness expert. She's also known as the holistic podiatrist of southern California, and has been interviewed and quoted in many prominent publications including USA Today, US News and World Reports, Health Magazine, Yahoo Makers, and Bloomberg Business Week.  Dr. Michele knows a lot about building businesses and skill sets, and promoting them successfully, but I had her on to offer you something a little bit different.  She has a new coaching program coming out, so I quizzed her about the details, and how she is getting it out to the masses. Besides offering valuable health advice, she was able to provide us a real life example of an entrepreneur that built her business from scratch, and the techniques she used to do it. Enjoy the show!   IN THIS EPISODE YOU'LL LEARN:   * About Michele's new Body Wisdom coaching program. * Some realistic and helpful health tips to

Sujan Patel is a hard-working and high-energy individual, who is fueled by his passion to help people solve problems.  He is the VP of marketing for When I Work, a SaaS business that he has helped grow 300% each year for the last three years. He is also the co-founder of The Content Marketer (https://contentmarketer.io/), a popular content marketing tool, and Narrow.io (http://narrow.io/), a great tool for building your Twitter following. Sajan is an avid blogger, and writes six blog posts a week for publications like Forbes (http://www.forbes.com/sites/sujanpatel/#fd290e5570e6), The Wall Street Journey (http://blogs.wsj.com/accelerators/tag/sujan-patel/) and Entrepreneur Magazine (http://www.entrepreneur.com/author/sujan-patel). IN THIS EPISODE YOU'LL LEARN: * The ins and outs of the Content Marketer tool and how to use it to its full potential. * How to get the your content to reach a wider audience. * Effective strategies for building relationships that can extend and broaden the distribution of your cont

Joe Pulizzi (http://www.joepulizzi.com/) drop by to give us some seriously helpful tips for growing a business from the ground up. You really don't want to miss out on this opportunity for some excellent advice from a true master! IN THIS EPISODE YOU'LL LEARN: * How to create your strategy and find the intersection between your passion as an individual with your knowledge and skills. * What 'content tilt' is, and why it is the most critical step for the life and success of your business. * Strategies for becoming the leading expert in a particular niche. * How to develop your content approach. * How to get relevancy in your niche. * The four things that successful media companies have done to build their loyal audience. * The average amount of time it takes to build your base and to see revenue coming from your audience. * Joe's opinion on the best way to get a customer to opt-in. * Two amazing things you need to get people to become an audience member or subscriber to your site. * Whether to use pop-overs

Jeff Bullas (http://www.jeffbullas.com/), an internet marketing extraordinaire. For those of you who haven’t heard of him, Jeff is a blogger, author, strategist and speaker. He works with companies and executives to optimize their online and personal company brands with digital content and social media marketing. * How Jeff grew his blog from zero to 4 million views * Why Twitter is his favourite and most used social media channel * The trends and predictions Jeff has for the future of social media channels * SEO tips for your content writing * Why it is a good idea to test your images to find the ones that resonate and drive the most sharing to your site * About a great tool and tactic for making the most out of Twitter * Jeff's opinion on content automation * Details on a new blog writing course that Jeff was asked to create for Udemy. * What simple tool he uses for his SEO means * Other social media channels that have proven to drive traffic and leads to Jeff's site * What you have to have to get convers

Jim Palmer The Dream Business Coach is here with us on Traffic and Leads podcast. I took the opportunity to combine this episode with a coaching call, so you can see the value in having a coach of your own. Jim is very forthcoming in sharing what he has learned in his many years of experience and I'm sure there is something here for everyone. Enjoy the show! IN THIS EPISODE YOU'LL LEARN: * The important elements to consider when producing your ads. * The value and importance of testing your ads and what to consider when running tests. * Examples of effective marketing language. * Advice from Jim for generating online leads. * The number one lead generating strategy that has produced the most results for Jim's businesses. * Why every business owner has to consider producing video content to develop the know, like and trust. * Jim's tips for people just getting started with video production. * The mindset to adopt to help see you and your business through any lean times and much more!

Jason Swenk (http://jasonswenk.com/)a very sharp individual is here to share with you today. He has worked with some large and influential clients, such as Aflac, Lotus Cars, Hitachi, AT&T, Coca Cola and Legal Zoom, and he stopped by to bestow upon us some of his knowledge and insights. IN THIS EPISODE YOU’LL LEARN: * How Jason landed his prominent clients. * Why finding your niche and specializing is a key to your success. * Where Jason puts his dollars in advertising, and where he puts his energy and time. * Why establishing systems for your business is integral for the long term growth of your business. * How you can target and find your ideal clients to work with. * About the milestone marketing approach that Jason recommends. * How to use your marketing campaigns to generate leads and customers. * What forms of content are currently seeing the most success as lead magnets and what can be considered passe.

Simon Dunant, stopped by to share some action items that you can implement into your small business today. He is the founder of the digital marketing consultancy agency Blue Rise Digital, he is also the host of a few podcasts, most notably The Power Marketing Podcast, and he is a published author. If you’re lucky you might also catch him giving a speech at one of the many different conferences he attends. Suffice to say, he knows a lot about a lot. IN THIS EPISODE YOU'LL LEARN: * Perspectives to consider when building your audience. * How to approach the barriers that technology builds between people. * How trust and connections are made with video content. * Whether Simon is seeing success generating traffic and leads with the latest video technologies. * Timelines to consider when building relationships with your customer base. * Why you need to have clear expectations for your business in order to have successful marketing * Why you might want to consider advertising your content rather than you product o

Mojca Mars, a social media marketing guru is here with us on Traffic and Leads podcast. Mojca is the founder of a cool social media group called Super Spicy Media (http://superspicymedia.com/), and she is an expert in community managing and marketing. On today's episode we cover some valuable social media for business tips that you can put into action TODAY. IN THIS EPISODE YOU'LL LEARN: * How Mojca started her business from scratch using a cold email strategy. * What social media channel works for the majority of businesses. * How to use Twitter searches and hashtags to build authority and build relationships. * Her best social media for business tips for cultivating leads and clients using Twitter. * Social media scheduling ideas. * Whether or not to consider using Twitter for advertisement purposes. * The number one struggle Mojca's audience identifies with Facebook Ads. * The number one mistake people make when producing Facebook Ads. * How building trust pays off down the road. * Which industries could

Yann Ilunga is the founder of the 360 Entrepreneur.net (http://www.360entrepreneur.net/) blog, an online community that provides entrepreneurs and small business with resources and actionable tips to promote their online business, and he also hosts the popular 360 Entrepreneur Podcast. He's known as the Tools Man, so he's going to give us a ton of links for ways to make our lives easier in driving traffic and leads to our websites, and talk to us about a couple of his favourite tools that he uses in his own business to dramatically save time and increase efficiency. IN THIS EPISODE YOU’LL LEARN: * About Yann’s experiences with his podcast and what he learned through his experiment with iTunes. * Whether or not there is truth to the initial ‘golden period’ when launching your podcast. * How to continually use your older content to produce traffic and leads. * Great website traffic tools for both short-term and long-term marketing and promotion. * Why you shouldn’t just forget about the content you published i

Mr. Steve Kidd knows a ton about how to establish credibility as an authority, and he has a secret system that he's going to share a little about, and give us some tips for how to be seen on really high-up publications. IN THIS EPISODE YOU'LL LEARN: * The importance of being seen on major media outlets and how this can establish credibility. * How being published on Amazon and achieving best-seller status can help you establish credibility. * The number one thing that people struggle with when it comes to internet marketing and sales. * The relationship between credibility and traffic and leads. * What a sizzle reel is and why you need one. * How to get powerful media outlet icons on you website like ABC and NBC to help you build credibility. * The number one roadblock that potential authors and entrepreneurs face. * Ways to overcome this roadblock, and more!

Mr. Anthony Lee Witt (http://www.anthonywitt.com/), I've been so excited to interview him and I can't wait for you to hear the message he has to share. He is the founder and creator of The Champion Entrepreneur (http://tcepodcast.com/), where he provides valuable information and resources to help individuals become the champion that deep down inside they know they are. Today, Anthony is going to share some of his unique secrets to developing relationships, and the tools he recommends for taking consistent action and staying productive. WHAT YOU'LL LEARN IN THIS EPISODE: * How to identify and overcome struggles when building your business as an entrepreneur. * How Anthony uses his podcast platform to generate traffic and leads for his businesses. * Secrets for getting great guests for your podcast. * Helpful business networking tips for building and nurturing business relationships. * The advantages of attending conferences in your field and the importance of meeting face to face.  (An important business netw

Jamie Samples visiting the show is marketing guru and good friend of mine. Jaime is is the President and founder of Yellow Barn Media (http://www.yellowbarnmedia.com), which provides online marketing consulting services to help you add value to your business. Jaime is going to discuss the power of email and newsletter marketing, and offer her advice and tips on how to make the most out of this tried and true online marketing tool. IN THIS EPISODE YOU'LL LEARN: * What newsletter marketing is, and why it is still relevant in today's online world. * Mind-blowing stats that may have you rethinking your views on the power of an email. * Investments and costs, and how to choose an email platform. * Testing and measuring your email and newsletter strategies. * Understanding open and click-through rates. * How often to send an email to your customer base. * What kind of content to include in your communication. * The importance of maintaining a positive and consistent level of contact with your potential customers a

Nicholas Scalice, our today's guest is an inbound marketing expert and host of the Inbound Unboxed Podcast. On this episode Nicholaswalks us through the steps for generating traffic and leads (http://www.trafficandleads.com/) as fast as possible, from content creation, inbound marketing tools and much more. IN THIS EPISODE YOU'LL LEARN: * What is inbound marketing? * Inbound marketing tools. * The concept of magnetic marketing. * Why it is important to focus on content that is relevant and of value to your customers. * The role of a blog in your business and how to generate traffic to it. * Tips for writing to your ideal customer base and how to use the concept of a 'persona'. * Platforms and suggestions for distributing your content. * SEO tactics to give your content the best chances of being seen. * How to approach syndicating your content. * Why you might want to consider using LinkedIn to generate traffic and leads. * Techniques and tips for generating ideas to create content. * What to do if you don't