Build A Better Agency Podcast

Justin Christianson is a 15-year digital marketing veteran and #1 bestselling author of “Conversion Fanatic: How to double your customers, sales and profits with A/B testing.” He is also the co-founder and President of Conversion Fanatics, a full-service conversion optimization company, and the host of the weekly podcast CMO Roundtable.   What you’ll learn about in this episode: How Conversion Fanatics was born Why you have to track and learn why people do what they do The basics of conversions Big mistakes people make when attempting to get people to convert How to start testing for conversions How to get your clients to actually do case studies Some of the most surprising things Justin has learned from conversion testing What makes an employee good for conversion work Why split (A/B) testing and conversion optimization are two very different things Why you must approach working with other agencies for a client with no ego VR and video: why these two technologies are only going to grow in the future How Ju

Drew McLellan is the Top Dog at Agency Management Institute. For the past 21 years, he has also owned and operated his own agency. Drew’s unique vantage point as being both an active agency owner and working with 250+ small- to mid-size agencies throughout the year, give him a unique perspective on running an agency today. AMI works with agency owners by: Leading agency owner peer groups Offering workshops for owners and their leadership teams Offering AE bootcamps Conducting individual agency owner coaching Doing on-site consulting Offering online courses in agency new business and account service Because he works with those 250+ agencies every year — he has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written two books and been featured in The New York Times, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “One of 10 blogs every entrepreneur should read.”    What you’ll learn about in

Gene Hammett turns everyday entrepreneurs into FORCES of nature in their market. He sorts through the complexities of business strategies to help you “be THE choice, not just a choice.” Gene has been a business leader for 20+ years. He started and ran multiple million dollar companies. He succeeded, failed, reinvented himself, and succeeded again. He can pass along to you the key lessons he’s learned in the process so you can have a business that is both successful and fulfilling. On his podcast, Leaders in the Trenches, Gene has interviewed hundreds of world thought leaders and best-selling New York Times authors. Gene has been featured in Forbes, Success Magazine, Business Insider, and INC Magazine. Gene is also a regular contributor to Entrepreneur Magazine. In all of his keynotes, Gene uses personal stories and humor to clarify key points. This message is a unique approach to how stepping out of your comfort zone, thinking differently, and innovating can lead to increased market share and trusted authorit

Not only does Lisa believe in enduring partnerships that matter, but she actively participates in creating them. Having consulted on and managed agency reviews including Lee Jeans, Panera Bread, and Subaru - just to name three of the reviews AAR has conducted for clients in virtually every major industry - Lisa tackles and solves the most vexing agency search challenges and has enabled hundreds of marketers to meet and/or exceed their business goals. Described as an agency search consultant whose unique perspective is highly valued, Lisa counsels both marketers and communications agencies on their business and branding efforts. In addition to her role as a consultant, she has created a new business service center for agencies by co-founding Access Confidential in 2005. The comprehensive new business research tool has become the go-to resource helping communications agencies to prospect smart and avoid the pitch! Lisa also works with the academic world including Wharton's Future of Advertising Program, as well

John Heenan is a former Chief Marketing Officer / New Business Leader at a variety of small and mid-size agencies responsible for business development and agency marketing. Before that, he worked on the client side managing advertising and agencies for big global brands like Sony, Phillips, and Uniden. He has created and managed successful business development programs for small, medium, and large agencies generating millions of dollars in agency revenue. He has managed multi-million dollar ad budgets as a client, hired talent, built competitive advantage, and inspired great outcomes in support of business objectives. John has also worked with some of the top innovative brands and aggressive advertising agencies in the world in both traditional and digital channels. Having been on both sides of the client-agency relationship, he has a unique understanding of what clients want and what agencies deliver. Today he is putting that experience to work for a small group of agencies who struggle to grow.   What you’

C.C. Chapman describes himself as a New England raised storyteller, explorer, and humanitarian. Others have described him as a thought leader in the online marketing space, a grounded futurist and one the nicest guy on the Internet. Over the years of his career, he has worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS, and The Coca-Cola Company. He is the co-author of the International bestseller “Content Rules” and is also the author of “Amazing Things Will Happen.” He travels the world speaking in front of audiences to do more in the world and how to understand content marketing better. C.C. has taught classes for Lynda.com, CreativeLive and now as an adjunct professor at Bentley University (where he also graduated from). C.C. is an advocate who speaks about building passionate communities and the strategic values of content-based marketing. He is a Samsung Imagelogger, the original ONE Dad and a UN Foundation Social Good Fellow. As a storyteller for hire, hi

Drew McLellan is the Top Dog at Agency Management Institute. For the past 21 years, he has also owned and operated his own agency. Drew’s unique vantage point as being both an active agency owner and working with 250+ small- to mid-size agencies throughout the year, give him a unique perspective on running an agency today. AMI works with agency owners by: Leading agency owner peer groups Offering workshops for owners and their leadership teams Offering AE bootcamps Conducting individual agency owner coaching Doing on-site consulting Offering online courses in agency new business and account service Because he works with those 250+ agencies every year — he has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written two books and been featured in The New York Times, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “One of 10 blogs every entrepreneur should read.”     What you’ll learn about in

Own a digital marketing agency? Learn how to keep content interesting and focused on business issues your clients are looking to solve. Simon Thompson is the founder of Content Kite, a content marketing company that helps digital marketing agencies increase their quality and number of leads through content marketing. Simon has held content marketing roles for some of the largest digital publishers in Australia such as Mi9 (Microsoft + Ch9), Daily Mail, and MTV. He’s worked on content projects for major global brands such as L’Oreal, Nissan, BMW, Adidas, Disney, and Mondelez, to name a few. Whilst he was in a good place in his publisher roles in Australia, the entrepreneurial bug eventually took hold, and he decided to go out on his own and start Content Kite. He now runs Content Kite full-time and hasn’t looked back. What you will learn about a digital marketing agency in this episode: How a digital marketing agency can keep its content interesting and on topic for the business issues and challenges your cu

Alex Berman is the founder and SVP of Operations of a marketing and lead generation firm Experiment27. Alex is responsible for generating over $2.5 million in B2B sales and over $50 million in leads for his clients. He also creates weekly videos to help agency owners grow their businesses and bring in more revenue teaching them how to optimize B2B sales cycles and put inbound marketing strategies in place. Alex was also Chief Marketing Sumo at InspireBeats, a company valued at over $100 million, former Director of Marketing at three time INC 5000 company Dom & Tom. He is also a network video partner for Entrepreneur Magazine.   What you’ll learn about in this episode: The massive opportunity outbound marketing provides for agencies How to know if your marketing strategy is the right marketing strategy What to measure with your tracking software to make sure your leads are working The best channels for capturing leads Tailoring cold calls to the target Why cold emails need to be short and to the point Pa

Craig Barnes consults with owners of small to midsize advertising agencies to improve their people, processes and profitably. It’s the sum of a lot of experiences across 30+ years of owning and operating an advertising agency. He learned early on that operating an agency was both rewarding and challenging and benefitted from seeking the counsel of others to help guide a path to growing his three-location agency. As a 15+ year member of an AMI owner network group, Craig has fully lived AMI’s mission “to help agency owners increase their AGI, attract better clients and employees, mitigate the risks of being self employed in a such volatile business and best of all — let the agency owner actually enjoy the perks of owning the joint.” While still involved with his agency, Craig now spends the majority of his time working with owners who seek AMI’s assistance to achieve their goals. He has a passion for a hands-on, roll-up-your-sleeves approach to analyzing issues and developing actionable solutions. An amateur ch

Dave Currie is the CEO of List Partners Inc., the home of: Winmo, Localead, and Catapult. He is a leading entrepreneur in sales intelligence and lead generation for the advertising, media and tech industry. Having joined List Partners Inc., in 2005 when he was 26, he has led the company and its brands on a rapid growth path, one recognized by their customers and the industry at large as one of the leading and fastest growing private companies in America. Best known as the agency new business implementation go-to-guy, Dave has lead proactive and organic business development programs for regional, national and global agencies for the past 16 years. When you commit to growing your agency, Dave and his team are one of the very first ports of call. Dave collaborates with agencies, their owners, leadership teams and new business directors, helping them calibrate their agency to market, and most importantly implementing effective new business programs that produce the desired sales results. What you’ll learn about

Drew McLellan is the Top Dog at Agency Management Institute. For the past 21 years, he has also owned and operated his own agency. Drew’s unique vantage point as being both an active agency owner and working with 250+ small- to mid-size agencies throughout the year, give him a unique perspective on running an agency today. AMI works with agency owners by: Leading agency owner peer groups Offering workshops for owners and their leadership teams Offering AE bootcamps Conducting individual agency owner coaching Doing on-site consulting Offering online courses in agency new business and account service Because he works with those 250+ agencies every year — he has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written two books and been featured in The New York Times, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “One of 10 blogs every entrepreneur should read.”   What you’ll learn about in t

Tim Sanders is a veteran sales, marketing, and HR leader with expertise in sales collaboration, relationship management, leadership, and customer experience design. For almost 20 years, Tim Sanders has closed deals and led B2B sales teams to victory using his Dealstorming methodology. He was an early member of Mark Cuban's broadcast.com and then later, CSO at Yahoo during their best days. Today he consults with leading companies on how to drain their pipeline, secure major accounts, and beat the competition with teamwork. Financial Times calls his latest book, “Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges” a 'force multiplier.' He gives some unconventional insights that just may get you to the finish line on your next big selling opportunity.   What you’ll learn about in this episode: Tim’s start in sales working for a radio station Dealstorming: how Tim took dealmaking and brainstorming and put them together The difference between collaboration and cooperation How to strate

For several years Jake owned a video production agency. His business partner was the brilliant technician and he was the guy who got the agency the work. Jake landed multiple Fortune 500 clients and A-List touring artists by running a dream client campaign. After leaving the video agency, Jake went out and worked as a digital marketing and web consultant for several years and eventually realized that he was much better at getting the work than he was doing it. At that point, Jake started pairing with other agencies to help them win more clients.   What you’ll learn about in this episode: Why you need to look at new business as an art form How to get started getting better at new business How to make the most of your time at conferences as it relates to new business How to effectively follow up with contacts you make at conferences How to stay top of mind with people who aren’t ready to buy now Why your prospect list can’t be too big and why you need to stay very personal with them Why strategic partnerships

John Hall is co-founder and CEO of Influence & Co., a content marketing agency that helps companies and individuals extract and leverage their expertise to create, publish, and distribute content to their key audiences. In five years, John has grown Influence & Co. into one of the largest providers of high-quality expert content to more than 1,000 of the world’s top publications. Under John’s leadership, Influence & Co. was ranked No. 72 on Forbes’ “Most Promising Companies in America” list in 2014 and was named Empact’s “Best Marketing and Advertising Company of 2014” at the United Nations. Influence & Co. was also recently mentioned in Inc. as the No. 1 company dominating content marketing. John has weekly columns for Forbes and Inc. and has contributed to more than 50 publications, including Harvard Business Review, Fast Company, The Washington Post, and Mashable. John was recently recognized as a “must-see” and one of the most authentic speakers in Forbes. His talks have inspired thousands

Christopher Lochhead is co-author of Harper Collins' instant classic “Play Bigger” and host of the Legends and Losers podcast. Christopher is a retired three-time, Silicon Valley, public company CMO, entrepreneur and category designer. Fast Company Magazine calls him a "Human Exclamation Point and The Economist calls him "off-putting to some. He can recite much of The Big Lebowski but can't remember his wife's phone number. He's a proud advisor to nonprofit 1 Life Fully Lived, an ass-kicking public speaker, and surf / ski bum living happily ever after in Santa Cruz California with a wonderful tribe and 7 beautiful hens.   What you’ll learn about in this episode: Chris’ career journey that took him from Silicon Valley CMO to coach to podcast host Chris’ book: “Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets” What category design is and why every agency needs to get great at it Why “category” is as important as “product” and “company” How to position your agency in a category th

Drew McLellan is the Top Dog at Agency Management Institute. For the past 21 years, he has also owned and operated his own agency. Drew’s unique vantage point as being both an active agency owner and working with 250+ small- to mid-size agencies throughout the year, give him a unique perspective on running an agency today. AMI works with agency owners by: Leading agency owner peer groups Offering workshops for owners and their leadership teams Offering AE bootcamps Conducting individual agency owner coaching Doing on-site consulting Offering online courses in agency new business and account service Because he works with those 250+ agencies every year — he has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written two books and been featured in The New York Times, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “One of 10 blogs every entrepreneur should read.”   What you’ll learn about in t

Aaron Agius is one of the world’s leading digital marketers according to Forbes. He is CEO of Louder Online, one of the world’s leading digital agencies with a global reach. Louder Online is an inbound marketing agency, working globally with clients such as Salesforce, IBM, Coca-Cola, Intel and scores of leading brands, showing them how to technically optimize their sites, perform influencer outreach and link acquisition and produce and distribute content that drives significant lead generation and ROI. Aaron is a highly sought speaker at Search, Content Marketing and Growth Hacking and many other conferences around the globe including the U.S, U.K, Brazil, London and Australia. His passion to help businesses is driven from his own experience. Aaron was at the cutting edge of the emerging digital marketing field over 10 years ago. He uses that lived experience and now translates it into revenue for clients. He is also a regular contributor to some of the world’s largest editorial publications, including Entre

Marcus Blankenship is a management consultant, trainer and executive coach for software managers and leaders. He helps companies hire the right people, create the right culture, and set up the right process which achieves their goals. Managing a team isn’t something learned in college. In fact, his clients often tell him “I never prepared for this role, I always focused on doing the work.” If you’re ready to improve your leadership, process and team then you need to know Marcus.   What you’ll learn about in this episode: Why you must identify your high and low performers Why you shouldn’t be a passive-aggressive leader Why you can’t hire anyone you can’t fire Structured management: why you can’t set people free without management and why you need to set up strong management systems when your agency is small Why consistent one-on-one meetings are so crucial What happens in your employee’s head when you cancel a one-on-one meeting How to create a safe environment where the people below you are willing to give

John Jantsch is a marketing consultant, speaker, and author of “Duct Tape Marketing,” “Duct Tape Selling,” “The Commitment Engine,” and “The Referral Engine.” He is also the founder of the Duct Tape Marketing Consultant Network. His latest book, “SEO for Growth - The Ultimate Guide for Marketers, Web Designers, and Entrepreneurs,” is changing the way the world thinks about SEO.   What you’ll learn about in this episode: The big changes SEO has undergone recently Why you need to re-engineer a client’s editorial approach when you're assisting them with an existing website Some of John’s favorite web/SEO tools Why content and SEO can’t be thought of as two different things Big mistakes people make with SEO How to charge for SEO and demonstrate ROI How John uses an editorial calendar to plan and write all of his content Why you need content built for every stage of the customer journey Why SEO is all about consistency Why backlinks are still important in 2017 and how to do them right without getting penalized R