Market Proof Marketing: New Home Builder Marketing Insights

Kevin Oakley, Andrew Peek, and Jen Barkan explain why new community launches must be flexible and planned off of construction milestones and not launched around preset calendar dates alone. They discuss if builders should enact their escalation clauses and give some examples of what other builders are doing. They also talk about what the June 2021 Google core update means for builders and their analytics. The post Ep 152: Milestone Driven Community Launches appeared first on Online Sales and Marketing for Home Builders - DYC.

For this special episode of Market Proof Marketing, Kevin Oakley discusses the metrics behind the data that created the 2021 Online Sales Benchmarks infographic for Q1 of 2021 and why we made a conscious effort to only included data we could verify. The post Ep 151.5: The New 2021 Online Sales Benchmarks for Q1 appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss content calendars for homebuilders and why there isn't a one-size-fits-all solution. Kevin also recounts his latest secret shop of a home builder who recently fired their entire online sales team and replaced them with chatbots, it was predictably terrible. The post Ep 151: Content Calendar Conversations appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin Oakley, Andrew Peek, and Julie Jarnagin talk about the dangerous practice of shadow interest lists being created by onsite sales team members, how they lead to poor customer experiences, and why you should nip them in the bud. They also discuss the need for marketers to take a step outside of the box this year and try taking risks (at least 20% of the time) when it comes to marketing your brand. The post Ep 150: The Dangers of Shadow Interest Lists appeared first on Online Sales and Marketing for Home Builders - DYC.

Noel Christopher, Senior Vice President of Portfolio Services at Renters Warehouse, joins us to discuss why the build-for-rent phenomenon is likely going to change the home building industry forever. The DYC team also discusses the hesitancy being seen in potential home buyers due to them not understanding how to purchase a home from builders in this market. The post Ep 149: Build-to-Rent Q&A with Noel Christopher appeared first on Online Sales and Marketing for Home Builders - DYC.

Kody Smith from NoviHome joins us to discuss how to help keep the communication with buyers and builders as transparent as possible. Plus, Kevin, Andrew, and Becca discuss Kevin’s attempt to make a home reservation online. The post Ep 148: Buyer Experience Tools with Kody Smith appeared first on Online Sales and Marketing for Home Builders - DYC.

Announcing the Market Proof Awards, a data-driven awards program to recognize marketing & online sales excellence in the home building industry! Also, Madelyn Wing from CallRail talks about listening to home builders and their needs when creating and updating features.  The post Ep 147: The Market Proof Awards & CallRail Updates with Madelyn Wing appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin Oakley, Andrew Peek, and Jackie Lipinski shake up the podcast with an impromptu clash-of-the-titans debate, as Jackie and Andrew give their options on who should be responsible for creating visual content elements: in-house teams or external resources. And Kevin has had it with a builder who is claiming they've solved the "Buy Online" problem when in fact, they seem to be creating more chaos for their company and their customers. The post Ep 146: Reducing Chaos For “Buy Online” appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin Oakley, Andrew Peek, Julie Jarnagin, Mike Lyon, and Jen Barkan are in the house to bring you a very special episode to discuss priority lists for online sales as well as the ever-changing ecosystem that is online sales and marketing for home builders in 2021. The post Ep 145: Priority Lists for Online Sales appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin Oakley, Andrew Peek, and Jackie Askews talk about what they think the not too distant future could look like for new home builders and buyers alike, why the market might shift in favor of more home rentals, and how the lack of land in the future will pave the way for more creative home product offerings. The post Ep 144: 2022 Market Predictions and Beyond appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin Oakley, Andrew Peek, and Jackie Lipinski talk with Brett Steele, the Sr. Sales Manager of New Construction at Zillow Group, about Zillow’s New Construction Consumer Housing Trends Report. The post Ep 143: Zillow’s New Construction Consumer Housing Trends Report with Brett Steele appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin Oakley, Andrew Peek, and Jackie Lipinski are back this week to talk about the big picture of why new home sales in some areas seem to be down year-over-year (spoiler alert...it’s not just the weather, it’s also the lack of inventory). They discuss Kevin’s first builder visit in over a year, the actual value behind going viral on TikTok, and the current ad spend reduction numbers seen across the board. The post Ep 142: Builders Choosing Intentionally NOT To Sell Homes appeared first on Online Sales and Marketing for Home Builders - DYC.

The team discusses their most recent digital marketing priorities recommendations blog for New Home Marketers and they break down the "why" of each recommendation. The post Ep 141: Digital Priorities for Marketers appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin Oakley talks with Amy O’Connor, from Jeff Shore Consulting Group, to discuss that no matter the market, we need to remember that margin management is the name of the game. The post Ep 140: Margin Management with Amy O’Connor appeared first on Online Sales and Marketing for Home Builders - DYC.

We discuss Kevin's "Definitive Guide to Home Builder Priority Lists in 2021" article and the 7 different approaches home builders are applying priority lists along with their potential pitfalls. The post Ep 139: Priority Lists & Their Pitfalls appeared first on Online Sales and Marketing for Home Builders - DYC.

We talk with Russell Smith from Earnnest about what the future of real estate transactions for home builders might look like. The post Ep 138: The Future Of Real Estate Payments appeared first on Online Sales and Marketing for Home Builders - DYC.

Jessie Suggs talks about her experience as an award-winning Online Sales Counselor, OSC appointment solutions, and nurturing active leads in this market. The post Ep 137: Nurturing Active Leads with Jessie Suggs appeared first on Online Sales and Marketing for Home Builders - DYC.

Sarah Titus, Marketing Manager for Eastbrook Homes, joins us to discuss the ideation and execution of the "Know Your Options" video series. The post Ep 135: The Makings of a Content Masterpiece with Sarah Titus appeared first on Online Sales and Marketing for Home Builders - DYC.

The DYC marketing team discusses whether or not home builders should gate content on their websites. It works in other industries... The post Ep 134: To Gate or Not to Gate? appeared first on Online Sales and Marketing for Home Builders - DYC.

Carly Sickles, Digital Marketing Manager for M/I Homes, discusses her approach to managing digital content across 15 new home divisions. The post Ep 133: Digital Marketing Moves with Carly Sickles appeared first on Online Sales and Marketing for Home Builders - DYC.