Market Proof Marketing: New Home Builder Marketing Insights

Mike and Jen drop by to discuss that 51% online contribution rate and what to expect from online sales in 2021. Plus, we introduce two new DYC team members! The post Ep 131: Online Sales in 2021 (and Beyond) with Mike Lyon and Jen Barkan appeared first on Online Sales and Marketing for Home Builders - DYC.

Sam Debord, CEO of the Real Estate Standards Organization (RESO), answers home builders' most common questions about the Multiple Listing Service. The post Ep 130: Understanding the MLS with Sam Debord appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin, Andrew and Julie comment on some of the big news items making headlines in December. The post Ep 129: End of Year News Blitz appeared first on Online Sales and Marketing for Home Builders - DYC.

Eric Alarid, Sr. VP of Sales and Marketing at Tilson Homes, joins us to discuss what it takes to be a great leader in home building. The post Ep 128: Lessons in Leadership with Eric Alarid appeared first on Online Sales and Marketing for Home Builders - DYC.

Ben Rutt, VP of Sales & Marketing for Keystone Custom Homes, joins us to discuss how he implemented a 7,000-image online design gallery. The post Ep 127: Design Gallery Inspiration with Ben Rutt appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin Oakley recaps the VERY important changes coming soon to the way advertisers collect and use data to reach target audiences, how Facebook is preparing, and what home builders should plan for now. The post Ep 126: Privacy, Data & Facebook Ads – Big Changes Coming Soon appeared first on Online Sales and Marketing for Home Builders - DYC.

Megan English, Vice President at ONeil Interactive, joins us to discuss where new home marketing is headed in the next 5-10 years. The post Ep 125: The Future of Home Building (Starts Now) with Megan English appeared first on Online Sales and Marketing for Home Builders - DYC.

The DYC marketing team discusses what's changing with Google Ads, Jackie and Kevin's custom builder updates, and why exactly Kevin is the plumber of new home marketing. The post Ep 124: Google Ad Changes, House Updates, and Kevin the Plumber appeared first on Online Sales and Marketing for Home Builders - DYC.

We speak with Dave Miles from Milesbrand about the need for builders to lay the foundation of trust before they ever start building a home. The post Ep 123: Building Trust with Dave Miles appeared first on Online Sales and Marketing for Home Builders - DYC.

In this week's episode we're sharing key moments from the four keynote speakers at Do You Convert's 2020 Online Sales & Marketing PULSE. The post Ep 122: ICYMI – Pulse 2020 Keynote Speaker Highlights appeared first on Online Sales and Marketing for Home Builders - DYC.

Karla Tuten from Tuten Creative discusses form and function, and how builders can't have a positive customer experience without thoughtful design. The post Ep 121: Deep Design with Karla Tuten appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin speaks with Deidre Woollard, Bill Lublin & Sean Carpenter about Zillow's news that the company will employ salaried real estate agents. The post Ep 120: Hands in the Cookie Jar – Zillow’s Big Announcement appeared first on Online Sales and Marketing for Home Builders - DYC.

Steve Whaley from Fischer Homes joins us to discuss how research, data and inter-departmental alignment drives marketing strategy. The post Ep 119: Marketing with a Capital M with Steve Whaley appeared first on Online Sales and Marketing for Home Builders - DYC.

In addition to our thoughts on THREE new Facebook updates, we've got a very special announcement - Jackie's back! The post Ep 118: Facebook News Frenzy appeared first on Online Sales and Marketing for Home Builders - DYC.

"UnMarketing" author and PULSE keynote speaker Scott Stratten joins us to discuss how businesses thrive by focusing on customer experience. The post Ep 117: Did You Fix Your Website Yet? with Scott Stratten appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin, Andrew and team discuss the importance of stepping outside your marketing comfort zone and taking initiative on certain activities. The post Ep 116: Outside the Comfort Zone appeared first on Online Sales and Marketing for Home Builders - DYC.

Zillow's Ben Alton joins us to discus what computer vision is and how Zillow uses it to gather information from listing photos. The post Ep 115: Understanding Computer Vision with Ben Alton appeared first on Online Sales and Marketing for Home Builders - DYC.

Learn more about the 2020 PULSE - THE event for new home online sales & marketing experts - October 6th & 7th. The post Ep 114: Introducing the 2020 PULSE appeared first on Online Sales and Marketing for Home Builders - DYC.

Dawn Dantzler, Director of Marketing for Tilson Homes, joins us to talk about the biggest misconceptions about on-your-lot builders. The post Ep 112: Build-On-Your-Lot Marketing with Dawn Dantzler appeared first on Online Sales and Marketing for Home Builders - DYC.

The team examines why builders shouldn't give away swimming pools, dissects news stories from big brands, and offers a $500 cash prize to prove one thing... The post Ep 111: No Free Swimming Pools appeared first on Online Sales and Marketing for Home Builders - DYC.