Market Proof Marketing: New Home Builder Marketing Insights

Market Proof Marketing · Are All Marketers Liars? Kevin Oakley, Julie Jarnagin, and Samantha Matlock consider if all marketers are liars? They discuss the illusion of influencers and how it relates to home builder marketers, Kevin has some exciting news on upcoming guests that you won't want to miss, and the team discusses OpenDoor and Zillow’s approach to iBuying. Story Time (2:11) Julie shares why she is waiting for Black Friday and how it relates to a homebuyers' fear of overpaying. Samantha is finally preapproved and aiming to move into a new home and out of her apartment in Colorado before the Summer. Kevin reflects on the illusion of influencers and if all marketers are liars. He gives a quick update on his house and why he will never purchase a pool again. Plus, Kevin teases some NEW GUESTS who are coming soon.In the NewsOpendoor shares soar as investors predict gains in home buying market after Zillow’s exit (https://www.cnbc.com) (https://www.opendoor.com/w/partner/builder) Pretium Partners picks

Market Proof Marketing · Winter Cleaning For Marketing Kevin Oakley, Andrew Peek, and Julie Jarnagin give ideas on what you should be focusing on during the usual winter slow-down period for home builder marketers, including rewriting or enhancing all of your website content, working on your marketing budgets, editing your Google Business Profile, and more. Story Time (3:42)Julie shares why builders need more written content about their communities and she shares the story of her husband writing a Press Release on a...fishing bucket and how that bucket has more content around it than some new home communities. Andrew discusses his friend’s influencer video around a master-planned community in Florida and how it can be used for inspiration and he talks about how failure is not a permanent condition. Kevin wants to remind people to push through “the dip” when creating new marketing content and why you should always look back with embarrassment (in a good way) when you progress with your creative conten

Market Proof Marketing · Increasing Buyer Engagement With Photos with Gordon Henderson Kevin Oakley is joined by Gordon Henderson, President, CEO, and Co-Founder of 149 Photos by Builder Digital Solutions, Inc. A visual marketing solution company that takes weekly photos of homes under construction for both home building companies as well as for home buyers under contract. They discuss the benefits of having consistent touchpoints with buyers, why having a photographer regularly on-site leads to cleaner job sites, and how to encourage buyers to share photos on social media platforms.  Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for

Market Proof Marketing · Curiosity Over Perfection with Jessi Kelly Kevin Oakley is joined by  Jessi Kelly, the Vice President of Sales and Marketing at  Stylecraft Builders, Inc. She shares the evolution of her career in the 8+ years she’s been with Stylecraft Builders Inc in Texas. She explains why perpetual curiosity is always better than chasing perfection in your role and she shares why you should always have a mentor and mentee in your career.  Kevin and Jessi discuss: Myers Barnes’s involvement in helping shape Jessi grow into her role and how he helped her understand the sales process Why you should trust in the potential of employees and how in doing so landed her the best Director of Marketing she could ask for, for her company,  Beth Russell The incident in early 2020 where Stylecraft accidentally sold over 100+ homes one weekend  How Stylecraft pivoted when the pandemic hit How they’ve stayed progressive by keeping Sales and Marketing collaborati

Market Proof Marketing · Promoting Active Adult Communities Kevin Oakley, Bryce Baker, and Sarah Simmerman discuss their experiences marketing Active Adult Communities and how they built content and culture, even when the new home communities had minimal amenities. They also discuss Zillow’s pause on homebuying, Bitcoin as payment for homes, and Facebook’s name change. Story Time (02:10) Sarah shares the importance of content around the new lifestyle for Active Adult Buyers and the volume of content needed for longer home shopping cycles. Bryce discusses her own 55+ neighborhood community story about the positive culture her previous builder built, including starting a “founders club” for the first residents who purchased. Kevin also shares his 55+ community marketing insights (hint: always have a model). He dives into the data of the podcast, including having over 6.5 million minutes listened to! He also shares all of the podcast reviews on Apple: https://now.doyouconvert.com/applereview, gives an up

Andrew Peek, Jackie Lipinski, and Becca discuss the idea of paying $3.18 for a tomato. Would you pay that much? How about that much for a lead? They discuss reviewing the value of a lead by taking a step back and analyzing it with more context. They also share the story of a builder who just had their most successful virtual community launch on record, how google is updating to have a continuous scroll, and Facebook’s new sunglasses. The post Ep 171: The $3.18 Tomato appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin Oakley, Andrew Peek, Jen Barkan, and Mike Lyon join us to discuss a smorgasbord of topics, including professional development, the benefits of being on the front line, upcoming events, awards, the changing rules of texting as a business, how having mentors and mentees benefit your career, and even more! The post Ep 170: Perpetual Learning For Professional Development appeared first on Online Sales and Marketing for Home Builders - DYC.

The team discusses if it's better to be a marketing pioneer or if it’s better to be a fast follower. The post Ep 169: Should You Be A Pioneer Or A Fast Follower? appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin Oakley, Andrew Peek, and Julie Jarnagin discuss if attribution in 2021 helps or hurts marketing when it comes to decision making, they review THAT real estate TikTok video that everyone's been sending around, and Mike Lyon announces the Online Sales Leadership Roundtable! The post Ep 168: The Future Of Attribution appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin Oakley is joined by Lisa Parrish, Chief Creative Chick at Team PMP - Peter Mayer Productions, who has been producing homebuilding industry awards shows on a national level for over 35 years. They discuss why every sized builder has either a person, a place, or a space worth being recognized and how to submit and enter to win The Nationals awards. The post Ep 167: The Nationals with Lisa Parrish appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss the marketing steps to take when the biggest feedback about why a new home won’t sell is that “the home is just priced too high”. Plus the team reviews why a proper website structure is imperative for marketing strategy and data tracking purposes, Kevin discusses his biggest takeaway from attending Builder 100, and what iOS15 may mean for your email marketing. The post Ep 166: Is The Home Priced Too High Or Do You Need Better Marketing? appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin Oakley is joined by Jeff Rutt, CEO of Keystone Custom Homes and the founder of HOPE International, and Matthew Baehr, Executive Director of Homes For HOPE, to discuss how to do the most with what you have when it comes to getting involved with helping others. Plus Andrew Peek, Jackie Lipinski, and Bryce Baker share why visualizing short and long-term goals help keep you accountable for home projects and work projects, why you shouldn’t edit your URL structure, and social media ads around recruiting. The post Ep 165: How To Do The Most With What We Have appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin Oakley, Andrew Peek, and Jen Barkan discuss why first impressions matter for all team members and the differences they see between online sales industry amateurs and professionals. Plus why Kevin will never build another pool ever again.  The post Ep 164: Online Sales Professionals vs. Amateurs appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin Oakley and Andrew Peek welcome the newest DYC team member Samantha Matlock on to her first podcast! The team defines what short-form videos technically are and where they could and should be used. The post Ep 159: Rethinking Short-Form Videos appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin Oakley and Andrew Peek are joined by Anya Chrisanthon, owner of AC Marketing & Consulting, to discuss influencer marketing. Additionally, Andrew Peek, Jackie Lipinski, and Becca Thomas talk about the changing landscape of social media platforms and how their shift to preferring videos will influence home building marketers and the content that will need to be created. The post Ep 158: Influencer Marketing Conversations with Anya Chrisanthon appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin Oakley, Andrew Peek, and Julie Jarnagin talk about the lies builders are telling themselves about the market conditions and why now might be a good time to undo what you did when market conditions were in your favor. The post Ep 157: Time To Hit The Advertising Reset Button appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin Oakley, Andrew Peek, and Jen Barkan bring you a very special Facebook Live episode where they discuss the FAQs of the Market Proof Awards program, what website lead "quality" really means now, the latest industry news, & more! The post Ep 156: Running So Hot with Jen Barkan appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss the difficulties of trying to buy a home online and whether it may ever be attainable after Kevin once again attempts to purchase a new home online. Also in this episode, they talk about a city that has decided to ban a home builder from renting any of their homes, google’s recent announcement to push back blocking third-party cookies, google’s new image extensions, and more! The post Ep 155: Is Frictionless Virtual Homebuying Attainable? appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin Oakley, Andrew Peek, and Bryce Baker talk about ways to think about creating microcontent when visiting new homes under construction. Plus they talk about Zillow’s updated and more accurate Zestimates, why some potential buyers think lower lumber prices mean less expensive homes, and more! The post Ep 154: Stretching Your Creative Content Muscles appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin Oakley is joined by Roka Music, the Chief Brand and Marketing Officer at StoryBuilt, to talk about the evolution and thought process behind rebranding her home builder. Andrew Peek, Jackie Lipinski, and Becca Thomas talk about how many leads are too many leads for a move-in ready home, creating a budget that factories in innovation, and the recently wrapped up Market Proof Academy. The post Ep 153: Rebranding a Home Builder with Roka Music appeared first on Online Sales and Marketing for Home Builders - DYC.