#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Julia McCoy talks with Jason Barnard about achieving a high-income career today without a college degree. Julia McCoy is the founder at Express Writers and lead content creator at The Content Hacker. She's an author, entrepreneur, content marketing strategist and has been featured in Content Marketing Institute, Entrepreneur, and Forbes just to name a few.  She joined Jason Barnard in a rather interesting episode where she shares her personal experience from college dropout to successful entrepreneur and author, and reveals some valuable insights from her most recent book “Skip the Degree, Save the Tuition: Your A-Z Pathway to Teach Yourself a Money-Making Online Skill Set” You will learn some priceless tips on content creation using AI, and Julia's personal formula to success defined by 4 L's: Love, Learn, Labour and Level up.  What you’ll learn from Julia McCoy 00:00 Julia McCoy with Jason Barnard00:55 Julia McCoy’s Brand SERP02:00 Jason plays a knowledge panel hopping game04:15 Do you need a

Mordy Oberstein talks with Jason Barnard about Wix and SEO Mordy Oberstein is an SEO expert, speaker, podcast host, and an avid contributor to some of the most prestigious publications such as Search Engine Journal and Search Engine Land. He's currently the official liaison to the SEO Community for Wix, and he joined Jason Barnard to demystify and clear the air about the misconceptions surrounding the platform. Although known for its beginner-friendly approach to SEO, Wix is equipped with a wide range of tools designed for more advanced tasks such as adding Schema Markup to your website or correcting technical problems like 404's and redirects. Mordy explains some of Wix's features, its development potential, and reveals some very interesting plans for the platform. https://www.youtube.com/watch?v=O_EVPileYlA In partnership with Wordlift What you’ll learn from Mordy Oberstein 00:00 Mordy Oberstein and Jason Barnard01:06 Mordy Oberstein’s Brand SERP01:35 Mordy Oberstein has been 'Kalicub

Olesia Korobka talks with Jason Barnard image SEO tricks and tweaks Olesia Koroba is an SEO, entrepreneur, and founder of Fajela, a site dedicated to the SEO community and knowledge sharing. This is a particularly insightful practical episode where Olesia reveals some effective image SEO strategies in the context of entity-based search - invaluable for photobloggers, and anyone interested in ranking their pages with their images. Google will recognize any new photo belonging to an entity, provided you add context and metadata to it. That's great news because, not only you can prevent your images from being stolen, but it also brings wider ranking, visibility, branding and link-building opportunities. You will learn the easiest way to implement a wide range of advanced strategies and tricks, and take your image SEO game to the next level. https://www.youtube.com/watch?v=jFBdiKZmFdY In partnership with Wordlift What you’ll learn from Olesia Korobka 00:00 Olesia Korobka with Jason Barnard00

Chris Bruno talks with Jason Barnard about the common mistakes and the ways to stand out on social media. Chris Bruno is the CEO & founder of Social INK, and the host of All About Digital Marketing Podcast. His mission for the last 13 years has been to implement creative strategies for businesses through social media, content, and digital marketing. He joined Jason Barnard to answer one of the most pressing questions in today's Digital Marketing world: How to stand out on Social Media? Everybody forgets that before we started to refer to it as Social Media, we used to refer to Social Networks. The principle of a network is starting conversations with other people, then building those conversations into a core community, and that is often overlooked on Social Media strategies. Chris shares invaluable insights on how to achieve that: From avoiding the most common mistakes on your Social Media strategy, to which platforms work for which types of people, to creating engagement on your LinkedIn's company

Navah Hopkins talks with Jason Barnard about conversion rate optimization Navah Hopkins is the Director of Paid Media at Justuno, and has been involved in the digital marketing industry since 2008. She's a serial entrepreneur, SEO/SEM philosopher, content strategist, and a frequent contributor to SEJ, SEMrush, and WordStream blogs/webinars. Conversion Rate Optimization is fun when you consider the story of how your customer found you, what their motivations are and what they value. Navah explains color theory, how to enhance your on-page copy for CRO, the psychology behind upsell offers, and what makes the conversion process tick. She has some of the most delightful and fascinating analogies to explain some key concepts. A PPC Sith – referencing Star Wars - meaning being open to change and evolve, by taking a pragmatic approach to be successful and master the force, or in this case – your audience. You'll also get a brilliant explanation of how to look at your customer journey, with the movie Hogf

Jarno van Driel talks with Jason Barnard about structured data Jarno Van Driel is a technical & semantic SEO expert with more than 20 years of experience in the field, whose main focus is to provide website optimization services and guide organizations into this new era of the semantic web. Contrary to what most marketers believe, structured data is much more than a simple final touch to get a nice Brand SERP – there are serious advantages in making structured data the foundation for your organization. You will learn amazing tips and insights, as well as what the future looks like in terms of the implementation of Schema Markup in e-commerce sites. https://www.youtube.com/watch?v=UZtwnoy7eyY In partnership with Wordlift What you’ll learn from Jarno van Driel 00:00 Jarno Van Driel with Jason Barnard00:40 Jarno Van Driel's Brand SERP02:35 Structured Data is MUCH more than just a “final sprinkle” to get a nice looking SERP07:02 Structured Data as the foundation for your organization08:36 M

Casie Gillette talks with Jason Barnard about content marketing Casie Gillette - Director of Online Marketing at Komarketing – is a digital marketing strategy expert with nearly 20 years of experience, and speaker at top marketing conferences such as SMX, Pubcon and MozCon.  She joined Jason Barnard to discuss the role of technology in Content Marketing and Customer Experience, and how we can use it to better understand our audience.  Casie shares invaluable insights on how to take advantage of the vast amounts of information that Google divulges about our audiences… but also how to stand out and make a difference in our customers’ experience by adding a human aspect. You will also learn a very effective content creation strategy that most of the companies fail to implement, and much more! Finally, a bonus: You'll see the coolest dog just chillin' in the background with Casie (the podcast ends when s/he starts eating the table leg ;) https://www.youtube.com/watch?v=HPFchr_LnW8 In partne

Bill Slawski talks with Jason Barnard about knowledge panels Bill Slawski is the Director of Search Marketing for Go Fish Digital and the editor of SEO by the Sea. He has been doing SEO since 1996, and is regarded as a teacher and mentor to the SEO community - educating on both core and complex SEO principles. Google created the Knowledge Graph back in 2012, and as it started to focus on indexing “things” instead of “strings” - the world of SEO has not been quite the same again. As Bill explains: “strings to things, where it is not so much about matching keywords, but instead, about answering questions involving things”. This was a fascinating and insightful episode where Jason Barnard and Bill Slawski discuss in depth the Knowledge Graph, knowledge panels, and entities in search. Bill also touches on the concept of “Teachable Moments” - a fascinating concept that ties in with the Zero-click searches Rand Fishkin talks about. We will certainly hear more about in the coming months (and years).

Mark Traphagen talks with Jason Barnard about SEO platforms Mark Traphagen is a social media and marketing expert with decades of experience in the field. He is currently VP of Product Marketing and Training for seoClarity – a leading enterprise SaaS SEO platform that provides AI-driven search insights to its clients. Data is a common commodity nowadays, and there are many tools out there that can provide you with boatloads of raw data. The problem comes when it's time to select the most useful data, make it actionable and minimise the lag between data analysis to action. Mark breaks down how seoClarity tackles those challenges and reveals the right system to adopt in order to automate a successful process from analysis to execution. Mark ends with a surprising singing reply to the podcast theme tune. Delightful! https://www.youtube.com/watch?v=VnIERp3rFqk&t=1784s In partnership with Wordlift What you’ll learn from Mark Traphagen 00:00 Mark Traphagen with Jason Barnard01:05 Mark Traphag

Mark Schaefer talks with Jason Barnard about cumulative advantage Jason Barnard was joined by internationally-acclaimed speaker and author Mark Schaefer to discuss his take on the concept of Cumulative Advantage. Some of the most pressing questions in the modern marketing era are: how do we stand out? How can our audience find us in an increasingly noisy world? Mark shares his ideas on how to create momentum for your personal brand and excel in your field. Whether you're at the beginning of your career or at a more advanced stage - where you are at the position of creating what Mark calls a “sonic boom”, and your idea spreads and becomes viral - the secret is resilience and consistency!  You will discover the perfect time frame to find out whether or not your idea is going to work, and examples of qualitative measures to look for to determine that. https://www.youtube.com/watch?v=jhYOQznrK9E&t=159s In partnership with Wordlift What you’ll learn from Mark Schaefer 00:00 Mark Schaefer

Bibi Lauri Raven talks with Jason Barnard about link building Bibi Lauri Raven (aka Bibi the Link Builder) is a very experienced Link Builder based out of Amsterdam. Very well known in the SEO industry – having guest-posted at major authoritative websites such as the Search Engine Journal - she has mastered the art of manual outreach down to a science. She explains the importance of focus, narrowing down and understanding your prospect list, in order to create an instant and personal connection through humor and familiarity. You'll find out Bibi's inspiration for her pitching philosophy, what a typical email looks like, and the secret to making Link Building fun! https://www.youtube.com/watch?v=13KAb8HHguw In partnership with Wordlift What you’ll learn from Bibi Lauri Raven 00:00 Bibi Lauri Raven with Jason Barnard00:49 The Brand SERP for Bibi the Link Builder 02:41 The goal of the Brand SERP03:38 The importance of Links in your overall marketing strategy07:15 Making Link Building fun10

Ben Gabler talks with Jason Barnard about CDNs Ben Gabler is the Founder & CEO at Rocket.net and has 17 years of experience in the industry, having worked with companies like HostNine and HostGator. He joined Jason Barnard to speak about the advantages of opting for a CDN as part of your web hosting solution. Turns out, the UX improvement and optimizations a CDN provides really does  justify the cost and the advantages it brings to your business, your clients and Google makes it a no-brainer. After this episode, you'll have a much better understanding of how your website delivery platform influences its speed, security, and UX. https://www.youtube.com/watch?v=u8BlgChSH0c In partnership with Wordlift What you’ll learn from Ben Gabler 00:00 Ben Gabler with Jason Barnard00:50 Ben Gabler’s Brand SERP01:50 Argument number one on why you might want to opt for a CDN06:38 Argument number two on why you might want to opt for a CDN07:21 Cloudflare as a website / content delivery platform09:34

Pinar Ünsal talks with Jason Barnard about significant cultural factors companies should consider There's a lot to be said when it comes to how important it is for companies to invest in adapting correctly to each market they want to enter. Pinar Ünsal is a Search Engine Marketing Expert no stranger to conducting marketing campaigns in different countries. She’s an ex-Googler with more than 14 years of experience in the industry, and now co-founder of the award-winning agency Kubix Digital. Attention to detail is key and for everything from the language barrier to cultural differences to the preferred payment system, everything makes a difference when it comes to getting access to a new market. Pinar and Jason go over some rather fun and educational examples where companies overlooked language and cultural differences when trying to expand to new markets, and the different details to consider when deciding to expand to new international markets with your business. https://www.youtube.com/watch

Kelly Hungerford talks with Jason Barnard about digital transformation The percentage of businesses that are still not ready for the digital reality of the 21st century is much larger than we tend to assume. Kelly is a MarTech strategist and consultant with over two decades of experience. Her job at Sunstar is to help the group (and their multitude of brands) successfully integrate digital into their marketing strategies, and reach a broader slice of their potential market. As Kelly describes it, digital transformation is all about dreaming big. She discusses the challenges and success factors for facilitating change in big (and often decentralized) companies, and what’s needed to build a transformative mindset and culture within an organization. https://www.youtube.com/watch?v=DJ0x0Kv3BWQ In partnership with Wordlift What you’ll learn from Kelly Hungerford 00:00 Kelly Hungerford with Jason Barnard01:07 Kelly's Brand SERP02:05 The percentage of B2B businesses that fail to adjust to a 21

Mike Blumenthal talks with Jason Barnard about review attributes Mike Blumenthal loves to say “All Local, All the time”. He is an authority on local SEO with 20 years of experience under his belt... so, who better than “The Godfather of Local” himself to discuss Google's new feature — Google Review Attributes. This new feature in Google allows consumers to leave a quality rating about attributes concerning the business  as part of their review and, according to Mike, as a business, there's a lot of reasons to love: it helps build consistency in customer service, and actionable information — which ultimately is the purpose of reviews — and it gives a chance to analyze your competitors in a structured and consistent manner. Mike goes on to explain how reviews, and particularly review attributes directly influence local search results and how to take advantage of that. He shares the strategies he uses with his clients to best leverage reviews and attributes in a successful local SEO strategy. https:

Adam Helweh talks with Jason Barnard about customer engagement We are in the age of the technology-driven customer. It is vital to understand that the devices, platforms and social channels they choose to use dictate their relationship with friends, institutions … and businesses. That means brands have a complex problem to solve: with so many parameters at play, how can a brand align their engagement strategy to the Connected Customer in an effective manner? And that problem is becoming more and more daunting for brands as the number and variety of platforms and devices explodes. Adam Helweh is a Digital Marketing Expert and CEO & Founder of Secret Sushi. In this episode he presents an incredibly effective system to create an appropriate engagement strategy for your Connected Customer - the three ‘Ms’ (Mindset, Moment, and Medium).He then elaborates on how to test and improve your strategy, stay abreast of new market trends and (super-importantly) keep up with your connected customer, making their user

Chris Savage talks with Jason Barnard about brand affinity Brand identity and authenticity is the key for Brand Affinity. One of the biggest mistakes companies make is trying to over-monetize their companies to the detriment of its authenticity. Chris Savage is the co-founder of Wistia, a very successful company designed to serve businesses with on-site videos for marketing purposes. He talks about the early challenges of building a multi million dollar company from the ground up, and the power of brand identity. Chris talks us through a plethora of topics - from faking brand identity to branding through cult of personality to building affinity with your audience. https://www.youtube.com/watch?v=Mf9haGnn7Uw In partnership with Wordlift What you’ll learn from Chris Savage 00:00 Chris Savage and Jason Barnard 00:36 Chris Savage's Knowledge Panel around the world 05:20 Wisita's story from it's initial challenges to its current success 12:52 Why Chris and his business partner didn'

Eric Schwartzman talks with Jason Barnard about press visibility What a blast this one was. The rather delightful Eric Schwartzman has 20 years of experience as a Digital Marketing Consultant and Digital Transformation Advisor, so you can imagine the amazing nuggets of wisdom he shared with us. He explains the best ways to break a story and explains how he leverages enormous visibility for relatively unknown companies through earned media. In the second half, Eric explains his strategy to get featured on top topically-focussed industry websites… and how you can push your own sites above media outlets in Google with solid SEO. https://www.youtube.com/watch?v=WhY6NHRtpdA In partnership with Wordlift What you’ll learn from Eric Schwartzman 00:00 Eric Schwartzman and Jason Barnard00:10 Eric’s Brand SERP01:27 Eric’s Knowledge Panel02:00 How did Eric become a digital marketing coach03:47 The evolution of PR over the years08:07 The power of earned media09:37 How Eric got a small company notice

Melinda Byerley talks with Jason Barnard about marketing strategies (that work). Melinda Byerley has 20 years of experience in marketing, having worked with multi-billion dollar companies like eBay and PayPal. She has seen trends come and go, and how the industry changes and adapts — There are timeless principles in marketing that always work… the four P's in the Marketing Mix should always be a key component in your strategy. Reminder to self : Product, Price, Placement, Promotion. Melinda explains what motivates people to make a decision, how certain types of content cause strong reactions, and how it all ties into human psychology. We also discuss how we should adapt our content strategy in the age of social media and how crucial it is to choose the right platforms. https://www.youtube.com/watch?v=9-VRGT_rl0o&t=2s In partnership with Wordlift WHat you'll learn 00:35 Kalicube Tuesdays 202001:10 Melinda's Brand SERP04:04 A quick game of knowledge graph hopping05:54 Jason's beginnings i

Stephan Spencer talks with Jason Barnard about his 7-step hiring process. Stephan Spencer has 25 years of experience in the SEO industry under his belt, having hired hundreds and hundreds of people. In this episode, he shares the process he has developed to make sure he hires the right people for his team. He has 7 steps, each one designed to sort the wood from the chaff and hire the right person. The techniques range from Rock 'n Roll (the “No Brown M&Ms” clause used by Van Halen's David Lee Roth) to fun (riddles), to marketing (split testing job ads) and simply putting people on the spot.Listen to then end to learn some of his riddles and trick questions! https://www.youtube.com/watch?v=vbhZhNmDt1g In partnership with Wordlift What you'll learn 1:04 Stephan’s Brand SERP and his image format system for Twitter5:00 Step 1 – Stephan's use of riddles and trick questions in his initial hiring process8:57 The reason behind the “No Brown M&Ms” clause popularized by David Lee Roth, and how Step