#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Dave Davies talks with Jason Barnard about the accelerating change in the layout of Google SERPs. When the Brand SERP Guy meets the Duke of URL, it's safe to say we're witnessing a match made in heaven. Dave Davis — co-founder of Oohloo Internet Marketing, author and SEO specialist — joins Jason Barnard on a fascinating discussion about the recent Google layout and functionality updates on the SERP, and what 2021 might bring.  Things are really changing rapidly — Just in the last 30 days, there has been a total of 20 changes on Google's SERP. Dave's bet is that 2021 is going to be the Year of the SERP.  One thing is clear, most marketers and brands are not keeping up with the new SERP rich elements in order to make the most of it. That's a fantastic opportunity for you to get ahead of the game. https://www.youtube.com/watch?v=DNE8JoOPfjc In partnership with Wordlift What you will learn 0:28 The problem in trying to optimize the Google result for the name “Dave Davis”2:05 The story be

Melissa Fach talks with Jason Barnard about content-focused Google updates. Long gone are the days where the number of inbound links would mostly determine a webpage’s position on the SERP. Today, Google has completely shifted its focus to quality content and user experience.During this very informative and enjoyable conversation, Melissa shares absolutely boatloads: her own philosophy on how to create a flawless piece of content, a reliable process for writing an article and the most common mistakes people make when writing content. https://www.youtube.com/watch?v=o02U8T2Q1wk In partnership with Wordlift What you will learn 0:30 Melissa's Brand SERP - looking at multiple verticals3:31 Jason's Knowledge Panel and his ongoing experience with Wordlift4:23 Melissa's role on Jason's copywriting improvement5:22 About the latest Content Focused Google Updates — How important is Expertise, Authoritativeness, and Trustworthiness (E-A-T)?7:47 Offering a solution as a content strategy and the value of

Cindy Krum talks with Jason Barnard about MoxieScore. Moxiescore is MobileMoxie’s new SERP measurement tool, theWith Universal and Extended search (rich results), one of the biggest challenges in digital marketing is to explain SEO performance to a client or a boss in a clear manner that is easy to understand. Cindy developed MoxieScore to make that task simpler... Cindy explains the concept and the ideas behind her new scoring system. https://www.youtube.com/watch?v=GQqkpEazdWg In partnership with Wordlift 0:50 Cindy Krum's Brand SERP on Google and YouTube 3:07 What is the MoxieScore?6:38 How MoxieScore helps you quantify your real SEO success, so you can present it to stakeholders in a clear way 7:53 A quick dive into the sheer scale of all the different devices, languages, countries we should really be tracking 9:17 How MoxieScore differs from Kalicube as a measurement of SERPs 9:59 Cindy discusses different metrics that MoxieScore uses 11:46 How the MoxieScore and the MessScore help you i

Greg Gifford with Jason Barnard at SMX West Greg starts by singing the song back to me. Then we discuss his world-famous slide decks. Then onto Google is your new Homepage. Thanks to Google my Business, in local this has been the case for years - Mike Blumenthal said it is 2017. People searching your brand name in a near me / local context will probably not visit your site. So that brand SERP is the first and the last impression they get before engaging with you. When was the last time you visited a restaurant website after searching their name? Do you need a website any more? Greg gives a quick rundown of the top tips for GMB… and since in local users will rarely visit your site, it effectively becomes your site. Then onto video - wich is now a necessity for your digital strategy, rather than luxury. And it can be low cost without looking cheap. Greg gives some amazing tips for making great videos. And, of course, those videos can rank on your Brand SERP. Aleyda Solis using Wistia, and Greg agrees

Christine Mckay talks with Jason Barnard about negotiation. As a seasoned executive and negotiator with decades of experience, she reveals the elements we should consider to be effective at it. Turns out, negotiation is not about money, is about a conversation to find a common ground, just like in a relationship. Christine explains how we develop our default style of negotiation by the time we're 7 and reveals the secret for not being bullied in a negotiation. In this podcast, you will also find out what are the 4 different styles of negotiators, how each style has its place in different contexts, and how you can make it work in your favor. https://www.youtube.com/watch?v=2KCCmAIHoAw Organised by Kalicube in partnership with Wordlift What You Will Learn 1:29 Christine's Brand SERP and how much geolocation determines search results4:21 Negotiation is not about money, is about how you ask5:59 How much you could raise your price based solely on customer your relationship with the customer6:55 C

Shaina Weisinger talks with Jason Barnard on how to be efficient with your content strategy, and how to scale it appropriately.  Social media is not about "me, me, me". Is actually about "you, you, you". Shaina shares her mindset when communicating with an audience if the goal is to generate interest in what you have to offer. You will find out the common mistakes made on social media, how to balance content strategy between different audiences, and the importance of generating educational content with the entertainment aspect in mind.   You will also get valuable tips on how to convey charisma and relatability on camera from a video production expert.   https://www.youtube.com/watch?v=g8Mpfd1ozrE In partnership with Wordlift What you will learn 1:03 Shaina Weisinger’s Brand SERP and the social media platform she focuses on the most1:31 The concept of ‘giving your entity a home’ and it's importance on SEO2:19 Importance of audience engagement for google's algorithm, and how Facebook videos

Barnaby Wynter talks with Jason Barnard about brands and acquisition funnels. The Brand Bucket Guy talks to the Brand SERP guy ! Barnaby has a 6 step process for building your acquisition funnel. In this conversation he goes through them in reverse order. He includes conversion rates between each stage which (apparently) apply to all verticals, all sizes of business and all countries. He then goes back through those 6 steps in the correct order and includes leakage rates.This make phenomenal sense. https://www.youtube.com/watch?v=DYpHMQh0AzA Organised by Kalicube in partnership with Wordlift

Nir Bashan with Jason Barnard at Kalicube Tuesdays. Nir Bashan talks with Jason Barnard about business strategies. Ask yourself this: Is creativity all that important in my business? Answer is a resounding “yes”, according to Nir Bashan.During this interview, Nir explains how creativity just might be the most important aspect of your business (and mine), and also shares the three steps that allow you to capture and nurture productive creativity in everything we do. https://www.youtube.com/watch?v=kXIqvQwbLrI& In partnership with Wordlift

Melanie Deziel with Jason Barnard at Kalicube Tuesdays Melanie Deziel talks with Jason Barnard about content creation. In this episode, Melanie shares a really neat way to ensure you always have ideas for your content strategy. In a nutshell - for each idea there are 10 types of content, and 10 formats... that's 100 opportunities already. Then with repurposing and what Melanie refers to as multiplying, the number of possibilities becomes astronomically large. So, settle down comfortably and listen to Melanie give you the keys to finding all the content ideas you could ever need :) https://www.youtube.com/watch?v=pmUqgB8Ws0k In partnership with Wordlift

Joe Koufman with Jason Barnard at Kalicube Tuesdays. Joe Koufman talks with Jason Barnard about the tips and tricks of working with marketing agencies. Brands take on an agency because they are missing capacity or capability. Not enough internal resources, or a lack of skills of the internal workforce. I try to suggest that the brand might simply want an independent, unbiased view,a nd we might consider that as a third reason. But that still falls inside the duo - it's a question of capability. Agencies are either generalist or specialist, and brands need to be sure to choose the right type of agency for their needs. Joe digs into the details of both types and what they might be able to bring to the table for a brand. Now, how to choose the right agency. Firstly identify if your problem is capacity or capability, then identify what you need the agency to do for you, and choose a specialist agency if your need is specific, or a generalist agency if you have a more generalised need. Then resear

Geraldine DeRuiter with Jason Barnard at Kalicube Tuesdays Geraldine DeRuiter talks with Jason Barnard about the Pratfall Effect In this podcast Geraldine and Jason talk about how failure can be a sign of a more authentic and endearing person. The pratfall effect is the idea that when a generally successful brand or person fails in some manner, this makes people perceive them more positively. Geraldine expands on that idea, talking about taking that failure or mistake, learning from it and using the lesson learned to improve on future actions. Using previous examples and quite a few recent mistakes by Jason and Geraldine themselves, they reveal how they improved by learning from their errors... and discuss how being fallible is simply part of being human. https://www.youtube.com/watch?v=1YqhVNQ9nYg In partnership with Wordlift What you’ll learn 00:02 Introducing Geraldine DeRuiter00:39 What is an ‘Everywhereist’?01:58 The Knowledge Graph and Knowledge Panel of this podcast3:03 What defin

April Dunford with Jason Barnard at Kalicube Tuesdays April Dunford talks with Jason Barnard about how to nail product positioning. In this podcast, April and Jason talk about how to position both your brand and its products well for your customers. April defines the term positioning and then explains in detail both the 3 styles of positioning in a market and the components of positioning (competitive alternatives, unique attributes, value, customer segments and market category). April goes into depth with Jason on how these components can influence your position and what that means for your business. https://www.youtube.com/watch?v=DlX6eux9rpY In partnership with Wordlift What you’ll learn 00:06 Introducing April Dunford00:45 April’s Knowledge Panel01:14 How Google decides who to put in the ‘people also search for’ element  02:03 April’s Brand SERP03:39 What is the definition of positioning05:12 What is the difference between marketing and positioning?06:44 Who do you position your offer

Kaspar Szymanski with Jason Barnard at Kalicube Tuesdays Kaspar Szymanski talks with Jason Barnard about SEO disasters. In this podcast Kasper and Jason talk about how to avoid SEO disasters such as incorrectly migrating your site, failing to correctly build links or even to simply rely on inaccurate tools such as Google Translate. Using his years of experience working with Google Kasper has a mountain of knowledge regarding the pitfalls businesses fall in and how to best they can climb out. Using examples, he explains how companies made SEO mistakes and how often it is unintentional and also avoidable. He explains that by simply bringing in a third party consultant with an impartial view on your website you can often catch these errors before it destroys your business. You can read more from Kaspar on these examples here https://searchengineland.com/seo-horror-stories-heres-what-not-to-do-339698 https://www.youtube.com/watch?v=uMr3uuFfFLk In partnership with Wordlift What you’ll learn

Duane Forrester with Jason Barnard at Kalicube Tuesdays Duane Forrester talks with Jason Barnard about branding in digital marketing. In this podcast Duane and Jason talk about the importance of building your brand persona and how companies can prepare for the future of search: amongst other things, smaller businesses need to take a good long look at their own branding, their customers' needs, the channels they can realistically leverage... and building their own internal knowledge graph. Stunningly enthralling conversation! https://www.youtube.com/watch?v=qTWfSyqxS9s In partnership with Wordlift What you’ll learn 00:07 Introducing Duane Forrester00:46 Duane’s Brand SERP02:40 Why does the citation in Duane’s Knowledge Panel differ across countries UnGagged, Search Engine Journal and BrightEdge?04:38 Answer: Duane’s digital footprint06:12 Google Books pushing an author into the Knowledge Graph08:21 How important are knowledge graphs to your business?10:07 What is most important for search e

Dennis Yu with Jason Barnard at Kalicube Tuesdays Dennis Yu talks with Jason Barnard about using high authority SEO for personal branding. Kalicube Tuesdays welcomes the delightful Dennis Yu for its 17th edition. In this podcast Dennis and Jason talk in depth on how to build a rich personal brand. Along the way they discuss the topic of mentoring young adults in digital marketing and how through these programmes can be nurtured. With his experience working at Yahoo, Dennis offers a unique insight into how they developed alongside Google. https://www.youtube.com/watch?v=ApPFLYhjRTg&t=9s In partnership with Wordlift What you’ll learn 00:20 Introducing Dennis Yu01:01 Rebuilding a brand's presence in Google's Knowledge Graph02:42 The rewards of mentoring young adults06:32 Seizing opportunities08:30 Sometimes the experts do not know best09:04 Dennis Yu's experience as a digital marketing mentor12:55 What does Dennis mean when he talks of personal branding?16:49 What makes a successful p

Danny Goodwin with Jason Barnard at Kalicube Tuesdays Danny Goodwyn talks to Jason Barnard about updating content as an SEO strategy. "If I Had More Time, I Would Have Written Less" - Mark Twain Search Engine Journal launched an SEO strategy based on updating older articles. To keep up with a changing world, and Google's constantly algorithm, updating older content is a must. However, as discussed in this podcast it is important to understand when content should be reused and when it should be removed. In this podcast, Danny goes into depth on why sometimes it is easier to look back and reuse old content rather than making new content. This helps avoid repeating the same content in different articles which will not only confuse the audience but also Google on what is most relevant. Competing with other brands' content is already difficult enough so why compete with yourself? https://www.youtube.com/watch?v=p0NCNlF1plI&t=1602s In partnership with Wordlift What you’ll learn 00:05 Int

Tim Schmoyer with Jason Barnard at Kalicube Tuesdays Tim Schmoyer talks to Jason Barnard about growth strategies for YouTube. For all new creators reaching a goal such as 100,000 subscribers is the driving force behind their videos. However, in this podcast Tim goes onto discuss why asking for people to subscribe in every video might not be the route to success. YouTube's algorithm plays an important role in whether your content will be recommended on the homepage or left alone to be found using the search bar. With 300 hours of video being uploaded to YouTube every minute it is becoming increasingly important to use YouTube analytics and the information as heard in this podcast to reach your intended audience. Tim’s channel ‘Video Creators’ offers insight for all small and prospective creators into what will help grow their channel. Using examples from his own experience as a YouTube guru he also goes onto explain how important different calls to action are and how to optimise your end screens can

Jason Fishman with Jason Barnard at Kalicube Tuesdays Jason Fishman talks with Jason Barnard about crowdfunding (and more specifically how to market your crowdfunding push). Upon defining the two types of crowdfunding, reward-based and equity crowdfunding Jason informs on how to market to acquire investors online and using traditional media. Jason B initially suggests that 1000 investors @ $1000 each will probably be less of a headache than 1 investor @ $1M. However, Jason F goes on to explain the complexity of keeping 1000 investors informed and happy whilst maintaining a relationship with 1 investor may also be a struggle. In this episode of the podcast, Jason F explains the ins and outs, tips and tricks to getting traction behind your crowdfunding push. How to correctly utilise social media (Facebook, Instagram, Twitter and LinkedIn) and search engines (Google) to attract returning customers and new investors. Whilst it takes a lot of effort, apparently, he promises it is worthwhile :) Recor

Chase Reiner with Jason Barnard at Kalicube Tuesdays Chase Reiner talks to Jason Barnard about his SEO strategy (without link building). There is so much said and written about PageRank and the importance of inbound links to any SEO strategy. What Chase talks about is whether link building is necessary for an effective for SEO. He then goes onto explains how he manages to build successful SEO strategies without doing any link building. Chase has amassed a following 37.4k subscribers on YouTube which leads to the discussion of how suggestion based algorithms on YouTube, Facebook and Google are becoming more important to the user experience. Creating content worth looking at and how to retain an audience once a brand grows is vital to any brands success. Kalicube Tuesdays: SEO Without Link Building. With Chase Reiner. Recorded live Tuesday 25th August 2020 at 18:00 CET:Watch on YouTube >> https://www.youtube.com/watch?v=8E1Ryd-kj7o What you’ll learn 00:20 Introducing Chase Reiner0

Jes Scholz with Jason Barnard at Kalicube Tuesdays Jes Scholz talks to Jason Barnard about Google Discover and other pushy features. In the space of just a few years Google has gone from a search engine, to an answer engine to an assistive engine, where it aims to predict what we want before we express the need. Whether or not this is a good thing is definitely up for debate / depends on personal opinion. However, as marketers we cannot afford to ignore this development. How do these push services work? How can we optimise for them (CAN we optimise for them)? What benefits can we draw from them? Kalicube Tuesdays: Google Discover and Other Push Features. With Jes Scholtz. Recorded live Tuesday 18th August 2020 at 16:00 CET: Watch now >> In partnership with Wordlift and SEMrush What you’ll learn 00:16 Introducing Jes Scholz01:32 Experimenting with Brand SERPs02:24 Utilising WordLift and Semrush to become linked with the Knowledge Graph  03:15 What is Google Discover?05:15 Ho