Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Most people know the different techniques for real estate, but don’t know how to apply them. Luckily there are platforms and systems that can teach us how to buy and sell real estate. Enter Wicked Smart, which coaches people on how to properly scale and automate their businesses throughout North America.   How exactly does Wicked Smart help us when it comes to real estate, can we do deals in a non-traditional way and what are some of the alternative options?   In this episode, Amazon Best-Selling Author and CEO of Smart Real Estate Coach, Zachary Beach joins us to talk about Wicked Smart, how it creates opportunities and what is so uniquely powerful about it. You’ll also learn; The investment side of real estate Stepping into alternative options Being rich vs being wealthy Should we keep it local? Lead generation and looking through another lens   Guest Bio Zachary Beach is an Amazon Best-Selling Author of The New Rules of Real Estate Investing and revised edition of Real Estate On Your Terms. H

Assessing opportunity has always been a challenge for real estate agents. Fortunately, with new tools on the rise, it’s much easier to apply these advanced solutions to maximize our success and one of these revolutionary tools is TopHap.    TopHap is a real estate technology company that makes investor-grade analytics simple and accessible to everyone.   How exactly is TopHap changing the real estate industry? How does its data visualization platform aid real estate research?   In this episode, CEO and Co-founder of TopHap, Anton Danilovich joins us to talk about how TopHap came about, how it’s helping Realtors and how we can extract the most value from it.   You’ll also learn; The power of TopHap Why platforms like TopHap have never been done before. Why the industry has been so focused on lead generation Looking through the investor lens How TopHap works with appraisers, lenders and more   Guest Bio   Anton Danilovich is the CEO and Co-founder of TopHap, a comprehensive data and analytics platfo

Hunting for leads in a different pool can be scary, especially when you’re not used to it. Sometimes we have to take the leap.   How can we go from REO to probate leads? Do expired leads still bring value? How do we get started on REO if we haven’t done it before?    In this episode, REO MASTER and REALTOR Associate, SFR at Coldwell Banker Howard Spencer joins us to talk about his pre-foreclosure process, how showing you care is a marketing strategy and how he got into hedge funding.   You’ll also learn; Working with expired leads Return on renovation Why an online presence is so important Hedge funds and how to get into them   Guest Bio   Howard Spencer, a dedicated real estate professional, thrives on his commitment to serving his clients with an unwavering dedication. Rooted in a steadfast business philosophy, Howard's mission is to deliver unparalleled service, ensuring a seamless real estate journey that leaves a lasting positive impact. His passion for excellence has led clients to not just se

All over real estate, people are panicking because they don’t have deals. This market is not an easy one to navigate, and on the mortgage side of the industry, lenders are in trouble.   Why are lenders pivoting and cutting back? What are some of the things that we don’t know about mortgage? What are some proven successful mortgage strategies that we can use?   In this episode, VA Loan Specialist, Derrick Evens joins us to talk about how to make it rain in a challenging market.    You’ll also learn; Why we should spend more time and energy on our sphere Adding more value to high value partners Social media reels and short form videos Marketing: Stop throwing money away on it   Guest Bio   Derrick Evens is here to serve ALL, but his professional focus is on those who have worn the cloth. Too often, veterans are targeted by money-hungry mobsters just looking for a trusting "client" to take the bait. He has spent his career as a Consumer Advocate and now as a Veteran Advocate, specifically working in th

A lot of people, not just agents, struggle with the word ‘no’. The reason for this is because we give power to the word and allow it to hold meaning over us.   How do we strip the power from the word ‘no’ and not let it control our lives? Why do we give it power in the first place?    In this episode, Founder of the Five Pillars Nation Shelby (Osborne) Johnson joins us to talk about what to do when your back is against the wall, overcoming the word ‘no’ and her experiences in the military and how it’s shaped both her and her business.  You’ll also learn; Building systems based on skills. Learning from other agents. The importance of a following up. The importance of a calendar and setting reminders. Being your most authentic self.   Guest Bio   Shelby (Osborne) Johnson's remarkable journey in the real estate industry showcases her determination and success. After dedicating 6 years of service in the Army and leaving with the rank of Captain, Shelby delved into the real estate world. In her first

  We’ve only seen the tip of the iceberg with AI. While it may be new to us, it has been around for a long time and is only becoming more and more revolutionary.    How has AI evolved, and where exactly is it headed? What does this mean for businesses? How much more value can we extract from it if we understand how to use it correctly?    In this episode, expert in Instructional Design for Online Learning and Virtual Learning and Development Dr Timothy Stafford joins us to discuss ChatGPT and AI and how it can change the way we do business. You’ll also learn; Prompt engineering/training ChatGPT and citations The funnel effect with ChatGPT The limitations of ChatGPT and AI Are we completely reliant on technology and AI? Can AI cause us to lose our creativity?   Guest Bio   Dr. Tim Stafford is the Director of Online and Graduate Academic Affairs, Program Director for the MS in Instructional Design and Technology Program, and Associate Professor at St. Thomas University. He has over 30 years as a

This market is a tough one, and everyone is fighting to come out on top. Agents are trying different strategies to stand out and be the go-to agent in local communities, as well as online communities.   What are some out-of-the-box ideas that can propel us to the top in the world of real estate? And when it comes to marketing, should we focus on Facebook before perfecting any other strategy?    In this episode, advisor/coach and founder of the Total Success Summit, Titans of Real Estate & Be Phenomenal Australia, Glenn Twiddle joins us to talk about business on Facebook, how to dial into the Facebook strategy and what content we should be putting out there.   You’ll also learn; How to perfect Facebook strategy Direct response marketing Deploying your content on all platforms Facebook communities Low-cost branding and what it looks like Guest Bio   Known as the #1 ‘Out of The Box’ Renegade Marketer in Australian Real Estate, Glenn Twiddle is advisor/coach to more celebrity and agent speakers

It’s no secret that the first-time home buyer experience is intimidating. From navigating the financial unknowns to confusion about the current market conditions, buying a home can get tricky.   Why are duplexes a good option for first-time buyers? What are the advantages of investing in a duplex?    In this episode, licensed mortgage originator, author, founder of Color My Credit, and TikTok enthusiast, Alisa Glutz joins us to talk about duplexes for first-time owners. We also talk about what it means to house hack and why we need to be more strategic and creative when it comes to opportunities.    You’ll also learn; Changing the traditional mindset Using AI tools correctly Hyper-focused information for real estate Using social media to become a better storyteller Guest Bio   Born and raised in Arizona, Alisa is also a proud graduate of Arizona State University. After a successful beginning to her career working in Hollywood as an Executive for HBO and a Producer on ABC's Politically Incorrect with

We are currently in a time where agents are uncertain due to the shaky market conditions. Agents are becoming more and more frantic over getting their next listing.   What are some of the effective strategies for hyper-targeting clients to get new listings? How does new school technology help us to find more valuable listings?   In this episode, we talk all about strategies for getting new listings, why people don’t put ideas into action, and how much is too much when it comes to pushing content.   You’ll also learn; Business fundamentals Quality versus quantity How the social media algorithm works Putting ideas and strategies into action   Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

A lot of agents are looking to get into luxury but have no idea where to start or how to transition into it. Big numbers can seem intimidating, but it can change the trajectory of our businesses.   How do we establish ourselves as luxury agents? What are the first steps in becoming one? How do we stand out from the rest?   In this episode, luxury real estate specialist Lance McHan, joins us to talk about how he went from a normal agent to specializing in luxury real estate, how realizing what his KPI helped him transition into luxury and why networking and building relationships are pivotal in the real estate industry.  You’ll also learn; Going to local businesses Video marketing tactics  The secret to being a proficient agent How not to be an average agent   Guest Bio   Helping clients achieve their real estate goals is what Lance loves most about being a real estate professional. Voted the #1 realtor in San Joaquin County, Lance McHan provides an exceptional experience to all clients.  His goal

There is no doubt that we are in a golden age of technology and AI, and where digital currency is slowly becoming king. However, in order to use it and extract massive value, we have to first understand it.   How does having things go digital impact the real estate industry? Can Central Bank Digital Currency affect our listings? What are some of the fears people have when it comes to digital currency?   In this episode, returning guest and Professional trader and Cryptocurrency coach Jamar James joins us to talk about digital currency, how to take advantage of the current market and he also shares his expertise on Central Bank Digital Currency.    You’ll also learn; CBDC and electronic payments The volatility of digital currency Different forms of banking Information and using it to generate wealth Bitcoin and cryptocurrency in real estate   Guest Bio Jamar James is a Professional Trader and Crypto Currency Coach who helps entrepreneurs and business professionals earn a full-time income investing

ChatGPT is everywhere. It’s in our businesses, in the news and everyone is talking about it. A lot of people have tried it, but still aren’t aware of how they can extract the most value from it.   We can do a lot with AI but we’re not always sure of how to go about it. How can we use it to our advantage? How can AI help us continue to provide more value to the people in our world?   In this episode, we talk about how to win big using ChatGPT, how to use it for listings and marketing and the endless opportunities that it can bring. You’ll also learn; The optimization of ads Prompts for ChatGPT and other AI platforms How to use AI as specifically as possible How to use AI for business and content Strategies for AI.   Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!   

Events have been a thing in real estate for a long time and they continue to be highly relevant today. Although it’s easier to host events remotely, in-person events are still a great way to meet new people that can help our businesses grow.   How do we get into planning an event for our businesses? What goes into it? What makes an event a roaring success?   In this episode, we talk about hosting and attending events and share our experiences doing events as well as how these events can help people build relationships that can scale a business.    You’ll also learn; How events help people connect Why consistency is key The shift in hosting events from the past to now Event ideas and suggestions   Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Everyone wants to rake in leads but not everyone is successful in doing so. While most agents know short form video is popping up everywhere they don’t realize it can be the path to a lead gen windfall.    Short form video is the fastest way to crush lead gen, and it's easy so why aren't more agents using it to their advantage? How can we get started?    In this episode, Team Leader and Realtor at eXp Realty, Ramon Lomeli joins us to talk about the impact short form video has, why the world is so hyper focused on it, and how he went from doing paid ads to organic videos.  You’ll also learn; Evolving with the market Using the right call to actions Content creation framework Lead gen the hard way   Guest Bio   Ramon has quickly established himself as a hard working knowledgeable agent. He has almost a decade of experience in both rental and residential real estate. He is just as comfortable with foreclosures and investments as he is with first time home buyers and move up homes. He is a resident of

When it comes to advertising and marketing our businesses, we need to be mindful of the steps we take. A wrong move can cost us a lot of money as well as our core base.    Should we shift from what is currently working for us marketing wise for something that is potentially better? Can our businesses survive if we make a radical shift?    In this episode, we talk about how polarized people's thought processes can be, how to face backlash as a result of bad marketing and how to avoid bad marketing altogether.    We also look at the Bud Light controversy and discuss the strategy, backlash and ramifications of their latest marketing campaign and try to answer the million dollar question: is all press good press?    You’ll also learn; The real objective of marketing campaigns The ramifications of a rebrand: backlash, acceptance or both? Cause versus reward Short form video is not short game. The influencer economy  

  The current market state and bank collapses are sending a lot of people into a frenzy. Agents and their clients alike are panicking as the economy shifts.   How can we help our clients to better understand what's going on? How does the banking collapse impact the real estate industry and what can agents do to protect themselves?   Professional trader and Cryptocurrency coach Jamar James joins us to talk about the current market, the opportunities that AI and cryptocurrency offer us, and what to look for in non-traditional opportunities.  You’ll also learn;  Marketing in current times. NFTs and cryptocurrency. Having a desire to learn and improve your knowledge. Looking for opportunities in places that are not traditional. The banking collapse. Guest Bio   Jamar James is a Professional Trader and Crypto Currency Coach who helps entrepreneurs and business professionals earn a full-time income investing in crypto-currency strategies. Jamar, also known as the Digital Currency Guy has created a Perf

Even though we are in the infancy of AI, it’s natural to get excited about something with the potential to be life-changing. However, we need to be careful and not get pulled into the trap of thinking AI is perfect.   Why should we not rely on AI completely? How can we use AI to scale our businesses?    In this episode of REU In and Out, we answer questions from you about AI. We also share our thoughts on where it's headed as well as what it means for real estate. We discuss how to move forward in your business and why change is necessary. You’ll also learn; How to use and modify the information ChatGPT gives us Letting AI do the heavy lifting The choice of change How to unlock the capability of moving forward The thin line between being nervous and excited Why we are afraid of rejection     Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!   

When it comes to figuring out what we want, most of the time we aren’t very clear about it. If we want to reinvent ourselves, we have to identify what that looks like and then go after it.   How do we get better at understanding our true desires? How do we turn thoughts into reality? How does visualization help us figure out what is most important?    Designing our path to success is easier when we start with the end in mind.   In this episode of REU, we are joined by author James Colburn to talk about being aware of what you want, how to go after it, and embracing what you ask for. We also talk about his book Resucceed: Create an Extraordinary Future While You Sleep by Using the 5-Minute Epic Evening Ritual and what having a “resucceed mindset” looks like.  You’ll also learn; Declaring and designing. How thoughts become things. Why the uncertainty of success is so frightening? Creating a full picture of what you want. Meaningful reasons behind what you want. The “everything is created twice” co

With the current market conditions, interest rates and banks failing, a lot of agents, buyers and sellers are panicking and making hasty decisions.    How do we work through the banking collapse in the current market? How does the current banking collapse impact our clients abilities to buy and sell? What are some of the things buyers and sellers are afraid of during the banking crisis?   In this episode of REU In and Out, we answer real time questions around the banking collapse and discuss how knowing our clients needs and wants can help us better understand how to help them.   You’ll also learn;  Understanding the banking crisis Knowing the core motivation of your clients Protecting your time, knowledge and skills Qualifying and quantifying the right people   Subscribe on YouTube, Apple Podcasts, or Spotify and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!   

Everyone in the real estate industry has questions that sometimes go unanswered, and there’s always room to learn no matter how long we’ve been in the game for.   In this new segment of Real Estate Uncensored called REU In & Out, we answer questions, share thoughts, theories and concerns all around the real estate industry.    In this debut episode of REU In and Out, we talk about the current challenges the real estate industry is facing, how to combat it and how technology is disrupting the industry. Things You’ll Learn in This Episode;  Renting vs Buying Circle prospecting and leaving voicemails Building better relationships with our people How you can overcome anything with the right mindset  Being a buyer in today's market Subscribe on YouTube, Apple Podcasts, or Spotify and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!