Content Pros Podcast

Neil Crist, Head of Product and Engineering at Moz, joins the Content Experience Show to discuss the ins and outs of local search and why just showing as a result is not enough.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How local search is evolving in the greater scheme of search optimization Why your business needs a detailed Google profile How to ensure that your business is visible in local search results Why there is more to local search optimization than simply showing up   Resources Get the free Content Experience Report here. Learn more about Convince & Convert here. Get the free ebook Instagram for Tourism Marketing from Convince & Convert here. Learn more about how Moz can help you improve your local search here.   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Jaycen Thorgeirson, Founder and CEO of UviaUs, joins the Content Experience Show to discuss building emotional connections through experiential marketing.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How to define “experiential marketing” Why moods are contagious Why B2B interactions can be fun Why people connect with emotion over production quality   Resources Get the free Conex Show Report from Uberflip here. Find out more about Convince & Convert here. Learn more about Jaycen and UviaUs here.   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

In this special episode of the Content Experience Show, co-hosts Randy Frisch and Anna Hrach discuss ten of the top marketing trends and where they are heading in the new year. Special thanks to our sponsors:VidyardUberflipConvince & Convert: Four Ways to Fix Your Broken Content Marketing In This EpisodePersonalization Artificial Intelligence and intent dataVideoChat botsAccount based marketingCustomer intelligenceDirect marketingExperience driven contentVoice searchInfluencer marketingResourcesGet the 2019 Content Experience Report for free here.Find out more about how Convince & Convert can help your business increase your marketing effectiveness here.Get Convince & Convert’s new guide Instagram for Tourism Marketing for free here. Visit contentexperienceshow.com for more insights from your favorite content marketers. 

Lauren Teague, Strategist at Convince & Convert, joins the Content Experience Show to discuss strategies for engaging through real-time content.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why social marketing for sports requires a much more nimble approach than traditional marketing How Lauren and her team strategize real-time content How to use real-time content to become part of the customer experience How to prepare for real-time without being manufactured   Resources Get The Content Experience Report for free here. Find out more about Convince & Convert here. Find out more about Lauren and keep up with her speaking dates here.   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Christopher Singlemann, Videographer at Loyola University Maryland, joins the Content Experience Show to discuss personalized video content and keeping authenticity first.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How Loyola University’s video team functions as an “in house agency” Why authenticity is the key regardless of production value How Chris and his team handle captioning How Chris developed a personalized video campaign for prospective students   Resources Get The Content Experience Report for free here. Find out more about Convince & Convert here. Check out video and written content from Loyola here.   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Bogdan Zlatkov, Content Marketing Manager of LinkedIn Learning Solutions at LinkedIn, joins the Content Experience Show to discuss using data to create useful content tied to your products.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How Bogdan’s team at AdRoll responsibly used proprietary data to find trends in the Holiday Horror campaign Why ebook downloads can be a deceptive metric How LinkedIn keeps their content and products tied together in a way that benefits the customer   Resources Get The Content Experience Report for free here. Find out more about Convince & Convert here.   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Jessica Cross, Manager of Demand Generation at RollWorks, a division of AdRoll Group, joins the Content Experience Show to discuss taking content beyond top of funnel to direct the entire customer journey.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How lead times differ between B2B and B2C Why content is much more than just top of funnel marketing How to address your customer’s major questions through your content Who should be in charge of content ideation   Resources Uberflip Instagram for Tourism Marketing AdRoll Group   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Jason Chicola, Founder and CEO of Rev.com, joins the Content Experience Show to discuss how transcribing, captioning, and translating your audio can greatly enhance your content strategy.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why transcribing your audio and video content can have a major impact on your discoverability How to use transcriptions to enhance the reusability of your content Why captioning your videos can greatly expand your audience Why captioning is a critical part of the video experience on most social platforms When you should consider translating your video and audio content How recording yourself and transcribing your audio can increase your productivity over typing notes   Resources Rev.com Uberflip Convince & Convert   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Noah Brier, Co-Founder of Percolate, joins the Content Experience Show to discuss bottlenecks and enhancing creativity through better processes.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Where many businesses are experiencing bottlenecks How to define the three types of bottlenecks How to identify a bottleneck within your business How to solve bottlenecks by becoming more efficient Why better processes and systems will enhance creativity   Resources Uberflip Convince & Convert TechSmith Visit contentexperienceshow.com for more insights from your favorite content marketers.

Todd Earwood, Founder and CEO of MoneyPath, joins the Content Experience Show to discuss the union of sales and marketing along with some surprising findings on webinars.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How MoneyPath went deep on email analysis How email has shifted from being standalone content to a delivery system for other content How to use webinars to bring sales and marketing together How to set up webinars to be long term content   Resources Convince & Convert ICUC Webinar Works MoneyPath   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Chris Sietsema, Digital Marketing Consultant at Teach to Fish Digital, and Chris Book, Managing Partner at Metrics Agency, join the Content Experience Show to discuss solutions to measuring content and why creators should hold the responsibility.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why effectively measuring content is a persistent problem Why content should be analyzed based on the stage of the funnel in which it is intended How to approach content from a leadership position Who should be in charge of measuring content What main factors to consider when measuring content Why content creators should be responsible for measuring their own content   Resources Uberflip Convince & Convert Teach to Fish Digital Metrics Agency Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Susan Baier, Head Honcho at Audience Audit, joins the Content Experience Show to discuss better audience segmentation through attitudinal personas.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How to find meaningful information for segmentation How to conduct research to build attitudinal personas How to balance “deep dives” with archetypal personas Why typical demographic information is ineffective for segmentation   Resources Uberflip Convince & Convert Audience Audit Satan: His Psychotherapy and Cure by the Unfortunate Dr. Kassler   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Ahava Leibtag, President of Aha Media Group, joins the Content Experience Show to discuss the intersection of content strategy with content marketing.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why content strategy is separate but complementary to content marketing Why Aha Media started the November Writing Challenge Why you should read your writing out loud Why content is the most critical component of the user experience Why your content should use “plain language”   Resources Convince & Convert Aha Media Group   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Randy Frisch, Co-Founder, CMO, and President at Uberflip, and Anna Hrach, Strategist at Convince & Convert, discuss some of the big questions plaguing marketers today in this special episode of the Content Experience Show.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Will IGTV change the way video is viewed online forever? Should you gate your content? What is better: a blog, content hub, or a resource center? Is there a real value in Instagram influencers? Should companies have an experience manager position? How do you approach marketing to millennials? Are Super Bowl commercials valuable? Should marketers focus more on inbound or account-based marketing? How is storytelling evolving? Is voice search the next big thing?   Resources ICUC Uberflip Convince & Convert   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Bumper Carroll, VP of Creative at Second City Works, joins the Content Experience Show to discuss comedy in marketing and creating a risk-friendly environment.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How to develop an environment that fosters creativity Why comedy must be truthful to be funny How to connect with your audience through comedy in marketing How to propose a culture change to your team   Resources TechSmith Second City Works Bumper Carroll   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Charlie Lynch, Global Director of Digital Engagement at Franklin Covey, joins the Content Experience Show to discuss project planning and choosing the right business technology.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How Franklin Covey adds value to their online presence Why you should invest in people before business technology How to develop a project plan How to avoid being oversold on features you don’t need   Resources ICUC Franklin Covey   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Chris Savage, Co-Founder and CEO of Wistia, joins the Content Experience Show to discuss Wistia’s “1, 10, 100” project and how they’ve embraced risk.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How Wistia approached the 1, 10, 100 project How to evaluate when to sell a business How Wistia chose to buy out angel investors   Resources Uberflip Convince & Convert CoSchedule   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Corinne Sklar, CMO at Bluewolf, joins the Content Experience Show to discuss team alignment and how to foster innovation within your teams.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Three principles for successful team alignment Why you have to look past the data to understand your customers Why it is important to have a central strategy for customer experience What major trends have been shown through the annual State of Salesforce report   Resources The Content Experience Report Convince & Convert CoSchedule The Complete Guide to Creating Customers With Word of Mouth   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Jay Acunzo, Founder of Unthinkable Media and author of Break the Wheel, joins the Content Experience Show to discuss best practices and when to buck the trend.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why “best practices” are not always the way to go How to choose what’s best for your business rather than just following the trend Why “Break the Wheel” is not about simply bucking the trend Why best practices should be viewed as more of a starting point rather than a rule   Resources Uberflip CoSchedule Talk Triggers Break the Wheel   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Jay Baer, Founder of Convince & Convert, and Daniel Lemin, Co-Founder of Selectivor, join the Content Experience Show as co-authors to discuss their new book Talk Triggers and giving customers something they don’t expect.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why word of mouth is so important How to create an effective talk trigger Why you should strategize your talk triggers How to avoid being gimmicky   Resources Talk Triggers CoSchedule   Visit contentexperienceshow.com for more insights from your favorite content marketers.