Content Pros Podcast

In this bonus episode of the Content Experience Show, Jay Baer presents a special preview of the audiobook for Talk Triggers. Buy Talk Triggers here!

Joseph DiDomizio, Director of Digital Communications in University Advancement at University at Buffalo, joins the Content Experience Show to discuss customer advocacy built on emotional connections.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How emotional connections encourage customer retention How to build a sense of belonging with your customers How to conduct effective surveys to understand your audience better Why there isn’t as much competition in higher education   Resources Talk Triggers University at Buffalo   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Nate Skinner, Vice President of Product Marketing at Pardot, joins the Content Experience Show to discuss creating memories as the foundation for customer loyalty.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How to keep many teams with individual goals aligned within a large company How to turn current trends and data into experiences for your customers Why artificial intelligence has become crucial for analytics Why customer loyalty is built on memories   Resources Content Experience Report Talk Triggers Pardot   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Andrew Davis, keynote speaker and best-selling author, joins the Content Experience Show to discuss holding attention and inspiring audiences with curiosity gaps.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How effective content brings value beyond the initial ROI How to capture and hold people’s attention How curiosity gaps keep your audience coming back for more How to create an “implied call to action”   Resources TechSmith Andrew Davis Visit contentexperienceshow.com for more insights from your favorite content marketers.

Amy Rushia, Digital Experience Manager at Isagenix, joins the Content Experience Show to discuss creating meaningful content for a global audience.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How content creation works for a global food brand How to coordinate multiple teams in a complex content system How to effectively connect with a global audience How to develop governance over multiple regional teams   Resources Conex 2018 Isagenix   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Paige Gerber, Director of Content Experience at Uberflip, joins the Content Experience Show to discuss measuring ROI on the content experience.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why content experience is far more than a buzzword How to measure ROI on the content experience Why good content should be utilized in multiple areas How to use a call to action to enhance the customer journey How AI can help personalize the customer journey   Resources TechSmith Conex 2018 The Content Experience Report   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Andi Robbins, Integration Director at Riester, joins the Content Experience Show to discuss account managers and ways to collaborate effectively on content.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How to lead by being a part of the conversation How to work collaboratively between content strategists and account managers Tips for effectively selling content How to approach strategy change with a client How to create better content   Resources Conex 2018 Riester   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Michelle Cirocco, Head of Global Marketing at Televerde, joins the Content Experience Show to discuss ABM strategy and transitioning to account-based selling.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why everyone is ultimately responsible for sales Why sales and marketing have to work collaboratively How content plays a crucial role in a successful account based marketing strategy How to create “snackable content” How to transition from account based marketing to account based selling   Resources ICUC Conex 2018 Televerde   Visit contentexperienceshow.com for more insights from your favorite content marketers.

Zontee Hou, Sr. Strategist at Convince & Convert, and Daniel Sendecki, Director of Brand & Creative at Uberflip, join the Content Experience Show to discuss a holistic content experience and the upcoming Conex 2018 conference.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How the Uberflip Experience became Conex How to balance value for the audience with value for the customer when presenting a conference Why content is no longer standalone, but is the backbone of marketing What speakers to watch for at Conex 2018 Why there is no distinction between a B2B and a B2C content experience   Resources ICUC Conex 2018 Convince & Convert Uberflip   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Chris Moody, Head of Global Content Marketing at Cheetah Digital, joins the Content Experience Show to discuss balancing lead gen with brand building in the content department.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How to set up a content department in an already established business How to balance brand building and lead gen within the content department Why branding and demand gen must work hand in hand   Resources ICUC Conex 2018 Cheetah Digital   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Andrew Warner, Founder & Startup CEO at Mixergy, joins the Content Experience Show to discuss chatbots and why your customers don’t want another email.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why chat is a better way to reach your customers Why chatbots are not ready to replace humans for many interactions How to implement effective chatbots How to approach sales within a chat   Resources TechSmith Conex 2018 Try Andrew’s Chatbot! Bot Academy Mixergy   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Jodi Lebow from CollabNet Version One joins the Content Experience Show to discuss all things ABM and giving customers a more personal experience.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why content is relevant to all branches of an organization Why account based marketing is more than a marketing approach How account based marketing helps to create a more personalized experience for your customers How to implement re-targeted ads How to get started with ABM   Resources Conex 2018 CollabNet VersionOne   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Jeff Gangemi, Director of Marketing Communications at Aquent, joins the Content Experience Show to discuss creating content to engage other marketers and the business of being a freelance agency.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How businesses are balancing in house teams with freelancers How to utilize content when marketing to marketers How to move beyond content about staffing when marketing freelancers Why quality is key with content geared towards marketers   Resources Digital Marketing Buzzword Alert: What is Attribution Marketing? Aquent Conex 2018   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Amy Landino, Video Marketing Coach, Author, and Co-Founder/Owner of Vlog Boss Studios and Aftermarq, joins the Content Experience Show to discuss personal re-branding and why video marketing is a long term investment.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How to approach a personal re-branding Why video is such a powerful tool for relationship building with your audience Why creating video content is a long term investment How to strategize for video based on the format/platform How to improve the overall video experience for your audience   Resources Conex 2018 Vlog Boss University Aftermarq Vlog Like a Boss   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Adam Rossow and Jonathan Futa, Co-Founders at Threadline Digital, join the Content Experience Show to discuss ways to measure the attitudes and emotional responses of your audience and move past behavioral and vanity metrics.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How to find meaningful metrics How to set effective goals for your top-of-funnel content How to move past vanity metrics How to measure the feeling your content causes rather than behavior Why “likes” do not equal engagement   Resources ICUC Conex 2018 Threadline Digital Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Jeff Pedowitz, President and CEO of The Pedowitz Group, joins the Content Experience Show to discuss the reason many businesses deliver inconsistent experiences and how to move past customer service to being customer-focused.   Special thanks to our sponsors: ICUC Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How to define “marketing operations” and who should be involved How to shift the focus of marketing to being customer focused The difference between “multi-channel” and “omni-channel” experiences How to help the product team and the content team work together to ensure a wholly consistent experience   Resources The Pedowitz Group   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Allen Gannett, Author and Founder/CEO of TrackMaven, joins the Content Experience to discuss the meaning of creativity, and how you can spark your creative genius to reach your ROI goals and take your marketing to the next level.   In This Episode Why creativity is something you can learn Why consuming is so important for creativity How to balance familiarity with novelty How to learn creativity through imitation How to incorporate data into the creative process   Resources TechSmith Conex 2018 The Creative Curve TrackMaven   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Joel Comm, Co-host of the Bad Crypto Podcast, joins the Content Experience Show to discuss creating a podcast that earned over 3.5 million downloads in less than one year and how to approach starting one of your own.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How to approach starting a podcast What things are essential for starting a podcast How to approach sponsorship as the podcast grows Ways to promote a podcast   Resources Lightboard Bad Crypto Podcast Libsyn Pat Flynn’s Step by Step Podcasting Tutorial John Lee Dumas’ Free Podcasting Course   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

John Collins, Director of Content at Intercom, joins the Content Experience Show to discuss taking the focus off of marketing and putting content first.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why Intercom is done with “content marketing” How to develop content straight from the experts How to set up an effective editorial calendar How to approach repurposing content   Resources Intercom   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Andy Crestodina, Co-Founder and Chief Marketing Officer at Orbit Media Studios, joins the Content Experience Show to discuss the importance of promotion and creating visible content.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How company websites have changed from previous decades What mistake many businesses are making with embedded YouTube videos Why content brings long lasting benefits and ads are short term Why promotion is just as important as the quality of your content   Resources Content Chemistry Intercom Visit ContentProsPodcast.com for more insights from your favorite content marketers.