Content Pros Podcast

Joe Griffin, CEO/Co-Founder of ClearVoice, joins the Content Experience Show to discuss strategies for consistently creating good content and the importance of a single editor.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why a good managing editor is so important for creating good content in today’s market Why there should be one editor or editing department rather than editors spread throughout multiple departments How to set up a practical content creation plan   Resources Intercom ClearVoice Uberflip Brand Guidelines   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Tony Holbrook, Executive Director - Global Marketing & Commerce Development at Ingram Micro Commerce & Lifecycle Services, joins the Content Experience Show to discuss effective methods of outreach and strategies for converting prospective customers.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why cold calling is not the most effective method of outreach How to effectively connect with prospective clients How to strategically use customer stories and industry data How to focus on relationship building rather than lead source   Resources Intercom   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Alexis Teichmiller, Affiliate Manager at ConvertKit, joins the Content Experience Show to discuss the power of partnering with your customers over traditional influencers.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How ConvertKit built a successful affiliate marketing program How to balance branding with personal testimony with your affiliates Why affiliates are different from influencers How your business can start building an affiliate program   Resources Techsmith ConvertKit Alexis’ Blog and Podcast   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

David Priemer, Founder and Chief Sales Scientist at Cerebral Selling, joins the Content Experience Show to discuss ways to keep your brand’s message compelling and consistent.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why every member of your business contributes to sales How to empathize with your audience How to simplify your brand’s message to “go down smoothly” How to quickly create relevance through polarization Why the product you’re selling includes the customer’s experience   Resources Techsmith Cerebral Selling Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Rob Mills, Content Strategist at GatherContent, joins the Content Experience Show to discuss organizing teams for greater efficiency.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How to approach multiple types of content How to keep content creation efficient when working with a team How to set up a great workflow What roles are a must for a content creation team   Resources Techsmith Content Delivery E-Book Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Chris Dayley, VP of Testing & Site Optimization at Disruptive Advertising, joins the Content Experience Show to discuss testing for the right data to know what your audience really wants.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why focusing on traffic and “top of funnel” metrics is not the most beneficial How to find more meaningful data when your audience visits your website How to test your audience’s response to different types of content How to more effectively approach persona creation   Resources Fabl Disruptive Advertising Social Media Examiner   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Mike Corak, Vice President and General Manager at DAC Group, joins the Content Experience Show to discuss parts of the customer journey that are often overlooked.   Special thanks to our sponsors: Rev.com Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How to stay involved as a leader without micromanaging How to think from the client’s perspective How to plan out and justify a content strategy budget with a client Why localized content is a vital part of the content strategy   Resources Rev.com DAC Group   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Garrett Moon, CEO & Co Founder of CoSchedule, joins the Content Experience Show to discuss competition free content and how to choose the right projects.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How content marketing has become competitive How to create competition free content How to find your core content How to choose the right projects to work on   Resources CoSchedule 10x Marketing Formula Lightboard Gartner’s Hype Cycle Blue Ocean Strategy   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Christine Otsuka, Content Marketer at Uberflip, joins the Content Experience Show to discuss her new ebook and who should own the content experience. Special thanks to our sponsors:VidyardUberflipConvince & Convert: Four Ways to Fix Your Broken Content Marketing In This EpisodeHow to define the content experienceWhy your business already has a content experienceHow to determine who should own the content experienceWhy having a content experience manager is importantResourcesWho Owns the Content Experience? Visit ContentProsPodcast.com for more insights from your favorite content marketers. 

Michael Barber, SVP and Chief Creative Officer at Godfrey, joins the Content Experience Show to dig deeper into the customer journey.Special thanks to our sponsors:VidyardUberflipConvince & Convert: Four Ways to Fix Your Broken Content Marketing In This EpisodeHow to help your ideas resonate more clearly whether in content or speakingWhy some companies should have a customer experience teamHow to better understand what your customer is experiencing when interacting with your business ResourcesGodfrey Website Visit ContentProsPodcast.com for more insights from your favorite content marketers. 

Phil Renaud, VP of Engineering at Affinio, joins the Content Experience Show to help us find the most meaningful data through unlikely audience insights.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How to find relevant audience insights Why data can teach you more about your customers than the customers themselves How the film industry uses data to determine who will should star in a particular movie or show Why demographics no longer matter for audience segmentation   Resources Affinio Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Kelley O’Brien, Director - Interactive, Digital, Social at Krispy Kreme, joins the Content Experience Show to discuss bringing personal experiences to a worldwide audience.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How social can be used to engage your audience in product creation Why being a B2C brand with a fun persona still requires strategy and planning How to balance a personal experience with a global experience with a multinational audience   Resources NUVI Lightboard   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Jenna Rutschman, Director of Marketing and Communications, College of Social and Behavioral Sciences at University of Arizona, joins the Content Experience Show to discuss audience segmentation in higher education.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why audience segmentation is important when marketing to a wide range of demographics How the University of Arizona optimizes email for communicating with students How marketing with higher education can differ from other “worlds” of marketing   Resources Jenna on Twitter. University of Arizona   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Jess Ostroff, Director of Calm at Don’t Panic Management, joins the Content Experience Show to discuss finding your specialization and her new book, Panic Proof.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why it’s better to find your specialization rather than trying to be a “Jack or Jill of all trades” How to find someone’s specialization How to structure your or your employee’s time to utilize specializations while preventing burnout How to strategically plan out and prioritize your ideas   Resources Panic Proof Don’t Panic Management Agile Sherpas Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Shane Snow, Founder at Large, and Joe Lazauskas, Editor in Chief and Director of Content Strategy at Contently, join the Content Experience Show to discuss how storytelling can build powerful human connections.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How to tell good stories that get your message across Why stories are good for more than just marketing How stories help you connect with your audience   Resources The Storytelling Edge Joe on Twitter Shane on Twitter Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Jay Baer, Founder of Convince & Convert, joins the Content Experience Show to discuss Talk Triggers and word of mouth marketing.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why all content should be an experience What it means to have a content experience How to build a strategy for word of mouth marketing How a talk trigger gives your customers a story   Resources Jay Baer Website, Twitter, Linkedin ConEx 2018 Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Anna Hrach, Strategist at Convince & Convert, and Randy Frisch, Co-Founder, CMO, and President of Uberflip, discuss the upcoming changes in the Content Pros Podcast and the importance of the Content Experience.   Special thanks to our sponsors: Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why it’s time to take content creation to the next level Why just having a popular piece of content is not enough   Resources   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Lisa Kenney, Sr. Demand Generation Marketing Manager at Blackbaud, joins the Content Pros Podcast to discuss audience analysis and segmentation.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How to implement deeper segmentation How to better use data to improve segmentation How to balance creating content for a specific audience and being flexible enough to repurpose it Ways to more efficiently organize content data   Resources Blackbaud All Access Pass Lisa’s Tech Stack: Uberflip, Brightfunnel, Salesforce, Marketo SnapApp   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Anna Hrach, Strategist at Convince & Convert, joins the Content Pros Podcast to discuss culture and consistency.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why websites should be treated as content hubs Why there should be consistency of content between various channels Why hiring someone who fits the business culture is more important than immediate skills How to pick the right content creators   Resources Anna’s Website and  Twitter Uberflip Culture Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Tyler Lessard, Vice President of Marketing at Vidyard, joins the Content Pros Podcast as a guest this time to discuss content diversity and his time as co-host of the show.Special thanks to our sponsors:VidyardUberflipConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This EpisodeHow to figure out what kind of content is right for a particular audienceHow to balance long-term campaigns versus campaigns build for a specific momentThe importance of simplifying the process for creating and sharing videoResourcesTyler on TwitterVidyardVidyard Go VideoVisit ContentProsPodcast.com for more insights from your favorite content marketers.