Content Pros Podcast

Susan Hartman, Partner at Susan Hartman Consulting, joins the Content Pros Podcast to discuss team coordination and how giving away knowledge can lead to tremendous growth.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why team cooperation is one of the most critical aspects, and often most significant problems, of marketing for many companies How to coordinate teams to put out exceptional content in effective ways How giving away knowledge can lead to tremendous growth in brand awareness and sales   Resources Susan on Twitter Susan Hartman Consulting Energy University Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Cara McCarron, President of The Content Company, joins the Content Pros Podcast to discuss why quality is king when it comes to content creation. Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode What it means to have quality content How to balance authenticity with polish How to find the right writer Why clear communication is so crucial to hitting the mark with content Why more than just the writing contributes to the overall experience   Resources The Content Company Cara on Twitter   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Stephanie Totty, Director of Marketing at Examsoft, joins the Content Pros Podcast to discuss how ExamSoft works with customers to create content through its ambassador program.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How to create content to engage with multiple audiences with different personas How to work with brand ambassadors to generate content Why webinars are great pieces of content and how to style them for your audience How to repurpose and find multiple uses for your content Why compensating your brand ambassadors can strengthen your community   Resources Stephanie on Twitter. ExamSoft VidYard   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Jason Schemmel, Social Media Manager at HarperCollins Christian Publishing, joins the Content Pros Podcast to talk about building and engaging with a healthy, active community.In This EpisodeHow identifying your target audience can guide which social media your business should focus onWhy you should use social media as a funnel to catch a wider audience that leads back to your productHow repeatable campaigns can help your brand stand out and keep your audience engagedThe importance of empathizing with your audience when creating targeted adsResourcesJason Schemmel on TwitterHarperCollins Christian Publishing on Facebook, Twitter.GSD Chat Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Ilana Rabinowitz, Vice President of Marketing and Product Development at Lion Brand Yarn Company, joins the Content Pros Podcast to discuss how Lion Brand works with influencers to create and promote new products and engage with customers.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How to create opportunities for your customers to engage and advocate for your company How direct communication with your customers can help grow your business Why free content can be incredibly valuable How to reach out to influencers and even allow them to influence your business How to build and manage an effective influencer program   Resources Ilana Rabinowitz on Twitter - @Ilana221 The Four Ways to Fix Your Broken Content Marketing - bit.ly/brokencontent Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Salma Jafri, Video Content Strategist and Owner of Salma Jafri Media, joins the Content Pros Podcast to discuss why and how she starts her entire content strategy with video first.Special thanks to our sponsors:VidyardUberflipConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This EpisodeWhy a video first content strategy means building your entire content strategy out from and around videoHow focusing on help, hero, and hub content leads to a stellar content strategy modelWhy upcycling content means starting with the richest format and letting content spin-off from thereThe false content myth of "One Video to Rule Them All"ResourcesSalma Jafri on Twitter: @salmajafriSalma Jafri Media on Facebook, YouTube, Instagram, Pinterest, and LinkedInBe The MediaVisit ContentProsPodcast.com for more insights from your favorite content marketers.

Andrea Fryrear, President and Lead Trainer at AgileSherpas, joins the Content Pros Podcast to discuss the three rules of agile marketing and steps to take to become more flexible and responsive to your customers.Special thanks to our sponsors:VidyardUberflipConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This EpisodeWhy a faster, more responsive, and successful campaign means putting it out there before you think it's readyHow limiting your work leads to greater progress and success in the long runWhy a well-made content strategy calendar means looking ahead while also looking backHow internal silos lead to trouble in sales funnel handoffsResourcesAndrea Fryrear on Twitter: @AndreaFryrearAgileSherpas on Twitter, Facebook, Instagram, YouTube, and LinkedInAgile ManifestoThe Lean Startup Why Robert Rose Wants to Kill MarketingVisit ContentProsPodcast.com for more insights from your favorite content marketers.

Andy Crestodina, Co-Founder and Chief Marketing Officer of Orbit Media, joins the Content Pros Podcast to share a first-look at the insights gleaned from his annual survey of 1,000+ bloggers and how you can build your lifetime body of work. Special thanks to our sponsors:VidyardUberflipConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This EpisodeWhy embracing fun, free content promotion means getting involved in influencer outreachHow updating old stuff leads to conversions and even a possible book deal down the roadWhy creating evergreen blog content means leaving off the posting dateHow planning your lifetime body of work leads to content that stands the tests of timeResourcesAndy Crestodina on Twitter: @crestodinaOrbit Media Studios They’re Geeky and They’re Kooky: The Vidyard FamilyVisit ContentProsPodcast.com for more insights from your favorite content marketers.

Robert Rose, Chief Strategy Officer for the Content Marketing Institute, joins the Content Pros Podcast to discuss why he thinks it's time to kill marketing and start fresh with content that stands apart from sales.Special thanks to our sponsors:VidyardUberflipConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This EpisodeWhy being a leader in your field means creating content that stands apart from sales as its own business assetHow the campaign approach to content leads to diluted and unoriginal materialWhy content marketing doesn't mean the same thing as advertisingHow a well-thought out strategic plan for content marketing leads to the content team being pro-active partners instead of reactive machinesResourcesRobert Rose on Twitter: @Robert_RoseContent Marketing InstituteKilling Marketing: How Innovative Businesses Are Turning Marketing Cost into ProfitBabyCenterEverybody WritesContent Inc.Growth Hacker MarketingVisit ContentProsPodcast.com for more insights from your favorite conte

Melanie Deziel, Branded Content Consultant and Speaker for Mdeziel Media, joins the Content Pros Podcast to share how native advertising is the most underrated form of content marketing. Special thanks to our sponsors:VidyardUberflipConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This EpisodeHow outbound content leads to new customers in unlikely placesWhy becoming a customer's natural choice means answering questions about your role and the emotions associated with itHow approaching placement without a story pre-written leads to better, more engaging contentWhy finding the best placement means looking at your alignment, sources, and formatResourcesMelanie Deziel on Twitter: @mdezielThe Overlap League Women Inmates: Why the Male Model Doesn't WorkThe Rise of Native Ads in Digital News PublicationsVisit ContentProsPodcast.com for more insights from your favorite content marketers.

Michele Linn, VP of Content for the Content Marketing Institute, joins the Content Pros Podcast to share her three pillars to a successful content strategy. Special thanks to our sponsors:VidyardUberflipConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This EpisodeWhy having a content marketing strategy means having more than just contentHow a lot of noise in the content marketplace leads to the perfect opportunity for a talented marketerWhy creating better content means doing less of itHow stepping back leads to stepping forward in content stratResourcesMichele Linn on Twitter: @michelelinnContent Marketing InstituteContent Marketing WorldContent Marketing Master Class New Research Reveals Habits of Top Content Marketers Your Editorial Calendar is Not Your Content Marketing StrategyVisit ContentProsPodcast.com for more insights from your favorite content marketers.

Delaney Turner, Director of Content Strategy for Demand Spring, joins the Content Pros Podcast to discuss why long-form documentary videos are the type of content that keeps on giving when it comes to qualified leads and long-range content planning.Special thanks to our sponsors:VidyardUberflipConvince & Convert: Four Ways to Fix Your Broken Content Marketing In This EpisodeHow short-form documentary-style video content leads to new revelations about your customersWhy top-of-funnel content doesn’t mean sticking to only short clips or still imagesHow humanizing your brand through long-form videos leads to highly qualified leads and a positive reframing of your brand in the eyes of potential customersWhy planning a year’s worth of content means shooting one documentaryResourcesDelaney Turner on Twitter: @DTurnerBlogsDemand SpringThe Most Awesome Game Revolutionaries: Voices from the OTT FrontineVisit ContentProsPodcast.com for more insights from your favorite content marketers.

Nate Skinner, VP of Product Marketing for Salesforce Pardot, joins the Content Pros Podcast to discuss the power of AI's place in all of the marketing puzzle, from the administrative operations to sales.Special thanks to our sponsors:VidyardUberflipConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This EpisodeHow using AI in your marketing strategy leads to streamlined business operations and effective sales teamsWhy successfully incorporating AI means keeping some of your old tools to complement the new onesHow mining for prospects with the help of AI leads to customers you didn’t even know existedWhy AI integration means alignment between sales and marketingResourcesNate Skinner on Twitter: @renniksnSalesforce PardotSalesforce Einstein How Lenovo Delivers Intentional Content Through Predictive Insights Marketing Technology Landscape Supergraphic (2017): Martech 5000BomboraWhy B2B Sales Success Requires a Holistic Account-Based StrategyVisit ContentProsPodcast.com for more in

Melissa Hodai, Digital Content Team Manager for Allstate, joins the Content Pros Podcast to discuss how a content strategy that focuses on long-term cultivation instead of immediate viral success has lead to conversions and industry awards.Special thanks to our sponsors:VidyardUberflipConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This EpisodeWhy cultivating a good content strategy means looking to Google and data firstHow chasing unicorn viral content leads to uninspiring and failing content over the long termWhy reviewing metrics successfully means understanding that not all metrics are equally importantHow understanding and embracing your workhorse content leads to a focused strategy with strong conversion pointsResourcesMelissa Hodai on Twitter: @melissahodaiAllstate on Twitter, Facebook, LinkedIn, YouTube, Instagram, Pinterest, and Google+The Allstate BlogAllstate Tools & Resources Will A Backyard Chicken Or Goat Affect My Home Insurance? What Is 'Full Coverage'?Vi

Nathan Ellering, Head of Marketing Demand Generation at CoSchedule, joins the Content Pros Podcast to share how they maintain organic reach by actually having the best content on the internet.Special thanks to our sponsors:VidyardUberflipConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This EpisodeWhy cultivating organic reach means being committed to being the best of the best on the internetHow researching your own content leads to an increase of quality and leads over timeWhy a winning content strategy means a thorough writing plan that schedules months into the futureHow a workflow that includes a workback leads to better execution and less stressResourcesNathan Ellering on Twitter: @njelleringCoSchedule on Facebook, Twitter, LinkedIn, Pinterest, and Google+CoSchedule BlogVisit ContentProsPodcast.com for more insights from your favorite content marketers.

Brandon Redlinger, Director of Growth at Engagio, joins the Content Pros Podcast to share how they have found a winning strategy by embracing the classic content vehicle of email.Special thanks to our sponsors:VidyardUberflipConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This EpisodeWhy a successful email campaign means keeping sales and marketing on the same pageHow over-automation leads to a disconnect between brands and their customersWhy respecting tiered personas means cutting out the HTML messages beyond a certain levelHow fewer links to content in emails leads to more engagementResourcesBrandon Redlinger on Twitter: @brandon_lee_09Engagio: Facebook, Twitter, LinkedIn, BlogJohn Miller on Twitter and ScribewiseHacking GrowthVisit ContentProsPodcast.com for more insights from your favorite content marketers.

Jess Ostroff, Managing Editor at Convince & Convert, takes listeners on the road to überflip's Content Experience to hear from content pros such as Ann Handley, Andy Crestodina, and Jay Baer on what's broken with content marketing today and how to fix it. Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing In This Episode How collaborating and networking leads to more successful content and a flourishing career Why getting your audience to read your content means speaking to them as a peer instead of a brand How relevant content leads to a busy audience finding the time to listen and read it Why execution of good ideas is more important than generation of great ideas Resources Lee Odden on Twitter: @leeodden Ann Handley on Twitter: @annhandley DJ Waldow on Twitter: @djwaldow Andy Crestodina on Twitter: @crestodina Matt Heinz on Twitter: @HeinzMarketing Jay Baer on Twitter: @jaybaer Uberflip The Content Experience: 2018 Registration (

Sangram Vajre, Co-Founder and CMO of Terminus, joins the Content Pros Podcast to discuss how a focus on engagement paired with collaboration between sales and marketing can drive business forward. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story In This Episode Why successful content marketing means more than lead generation How accurately measuring engagement leads to more efficient sales team How a close and cooperative relationship between sales and marketing leads to better results for both teams Why a lack of synchronization means an opportunity to become a leader from within Resources Sangram Vajre on Twitter: @sangramvajre Terminus on Facebook, Twitter, and LinkedIn #FlipMyFunnel EverString Bombora Pardot Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Mike Ballard, Senior Manager of Digital Marketing at Lenovo, joins the Content Pros Podcast to share how he is using predictive insights to create content with intent that engages, motivates, and closes sales. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story In This Episode Why understanding your prospects means going beyond your own digital properties How reinforcement of your core messaging can lead to prospective buyer tune-out Why getting the most out of your data means using it to trigger campaigns and craft your message How being helpful instead of pitchy leads to successfully capturing leads and moving them through the funnel Resources Mike Ballard on Twitter: @mballard5574 Lenovo on Facebook, Twitter, YouTube, Google+, Pinterest, and flickr SiriusDecisions Demand Waterfall Scott Brinker's Marketing Technology Landscape Supergraphic (2017): Martech 5000 MeritDirect Adobe Audience Manager Bambora Visit ContentProsPodcast.com for more

Travis Bickham, VP of Marketing at Concord, joins the Content Pros Podcast to discuss how a focus on quality and providing the Netflix experience is turning heads in a crowded marketplace. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story In This Episode Why standing out in a crowded market means asking yourself two questions: how are you presenting yourself on your website and how you are presenting yourself through the content funnel How speaking to the silo leads to breaking down the wall for new customers Why successfully walking your customer through the content funnel means incorporating some Netflix ideas How actual customer testimonials lead to a better profile and better sales Resources Travis Bickham on Twitter: @travisbickham Concord: Blog, Facebook, Twitter, LinkedIn Visit ContentProsPodcast.com for more insights from your favorite content marketers.