Content Pros Podcast

Anna Hrach, Content Strategist at Convince and Convert, joins the Content Pros Podcast to share her three tips for carving a place for yourself in the still-growing field of content marketing. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert In This Episode How the evolution of content marketing leads to a focus of strategy above all else Why increasing appreciation for content marketing means changing leadership's perception of the work involved How strategizing, treating yo' self, and trying leads to a better career as a content marketer Resources Anna Hrach on Twitter: @annabananahrach Convince and Convert Content Marketing Master Class The Lean Startup Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Co-Founders of Abacus Agency Peter Reitano, CEO, and Jeff Goldenberg, CSO, join the Content Pros Podcast to share how they squeeze every dollar out of Facebook using dynamo content. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story In This Episode Why creating a successful Facebook advertising campaign means spending less money on boosting and more time on content How smart use of Facebook tools leads to conversion rates and data that can magnify the impact of your content marketing strategy Why being a successful content marketer today means marrying new data to new creativity How succeeding at one point of the Facebook Ads Triangle leads to amazing click-through rates Resources Peter Reitano on Twitter: @digidharma Jeff Goldenberg on Twitter: @jeff_goldenberg Abacus Agency The Facebook Pixel Technopoly: The Surrender of Culture to Technology Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Kris Rudeegraap, CEO of Sendoso, joins the Content Pros Podcast to discuss how snail mail is making a roaring comeback as a vehicle for impactful content.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode Why getting noticed today means embracing an old, previously ridiculed mode of communication How snail mail leads to perfectly timed and impactful customer engagement opportunities Why meaningful, personalized content means creating a physical presence from afar How timely mailers lead to content that stands apart from the rest   Resources Kris Rudeegraap on Twitter: @rudeegraap Sendoso   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Matt Wesson, Director of Content and Creative at SalesLoft, joins the Content Pros Podcast to discuss leveraging content throughout the buyer's journey to engage customers, convert leads, and grow to scale.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode Why great content means letting customers learn about your product without a salesperson involved How the evolution of content is leading to content that exists beyond the top of the funnel Why pooling together a diverse set of marketing ideas means breaking down internal silos How personalization and personas lead to customers that trust you and come back for more content   Resources Matt Wesson on Twitter: @mattbwesson SalesLoft Content Marketing 2.0 Vidyard's Home for the Holidays   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

James Kotecki, Principal of The Kotecki Group, joins the Content Pros Podcast to share how case studies can energize your marketing with multiple pieces of impactful, motivating content.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode How one case study leads to a multitude of pieces of content Why cultivating content for case-studies doesn’t have to mean a huge financial investment or risk How fine tuning the art of interviewing leads to inspirational and motivational content Why a compelling interview means setting up a good tennis match   Resources James Kotecki on Twitter: @JamesKotecki The Kotecki Group James on Politico, Facebook, and Instagram   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Sourabh Kothari, Director of Advocacy, Brand, and Content at Signifyd, joins the Content Pros Podcast to discuss the power of storytelling and why the most important story doesn't have your product in it.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode How the ultimate end-user of a B2B purchase leads to a more emotional buying process than B2C Why successful marketing storytelling means a focus on characters instead of story How changes in audience expectations leads to dynamic and collaborative presentations Why winning content means first thinking of how your audience would succeed without your product   Resources Sourabh Kothari on Twitter: @sokothari Signifyd Content Marketing Class   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Mathew Sweezey, Principal of Marketing Insights at Salesforce, joins the Content Pros Podcast to discuss the evolution of permission in content and how it is changing the very definition of marketing.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode How one tiny change in media process can lead to a global and cultural paradigm shift Why more media means fewer autonomous decisions made by consumers How the increase in media creators has led to a fundamental change in the definition of marketing Why successful content engagement means your business giving a simple like or @ mention in the comments of user-generated content   Resources Mathew Sweezey on Twitter: @msweezey Salesforce Marketing Automation for Dummies Cluetrain Manifesto B2B Social Media Case Study: How I made $47 million from my B2B blog First Tweet   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Fatima Zaidi, VP of Business Development at Eighty-Eight Agency, joins the Content Pros Podcast to discuss how successful PR in the modern content marketing world keeps your content alive and pushes it viral.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode Why creating content is only a small part of content marketing How a focus on creating value with new concepts leads to online virality Why the right amount of content means calculating how much you can take and adding one How supplementing your existing workforce with an agency leads to new opportunities and resources   Resources Fatima Zaidi on Twitter: @zaidiafatima Eighty-Eight Agency on Instagram, Facebook, LinkedIn, Twitter, and the blog Foodora Campaign: One Wheel for a Better Planet What's Now, What's NEXT Foodora and Durex and Partnering Up This Valentine's Day Agency or Porn   Visit ContentProsPodcast.com for more insights from your favorite content marketer

Doug Landis, Growth Partner at Emergence Capital, joins the Content Pros Podcast to share his journey to becoming a bonafide storyteller and what that means for content marketing.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode Why a CEO's successful pitch doesn't mean a slam dunk for the sales team How a sales and storyteller hat across an organization leads to a fundamental shift in both external and internal communications Why talking about your company and the market to your customers means you're doing it wrong How bringing your weekend self to work leads to memorable presentations... in a good way   Resources Doug Landis on Twitter: @douglandis Emergence Capital The Greatest Sales Deck I've Ever Seen Emergence Playbook Thoughts   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Todd Berkowitz, Research Vice President at Gartner, joins the Content Pros Podcast to discuss using ABM and buyer-driven content to boost conversions, close deals, and make marketing shine.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode Why measuring success of ABM means revisiting your marketing metrics and your definition of success How understanding the buyer’s journey means understanding that you can’t dictate the process The customer doesn’t care about your sales funnel Why the effectiveness of marketing automation and ABM means a close look at the when/why/where of content personalization How the right ABM and content marketing leads to an empowered and enabled sales team   Resources Todd Berkowitz on Twitter: @toddberkowitz Gartner   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Jay Acunzo, Keynote Speaker and Show Host of Unthinkable, joins the Content Pros Podcast to discuss the importance of finding and trusting your intuition when it comes to creating standout content.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode Why reliably creating great content means realistically wielding intuition How stopping asking questions leads to finding the right answers for content Why getting the best advice means pushing back and asking questions of the experts How the Cinderella story arc sets up a successful podcast series   Resources Jay Acunzo on Twitter: @jayacunzo Sorry for Marketing Unthinkable Monumental Shift Science Vs The Science of Social Media   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Oli Gardner, Co-Founder of Unbounce, joins the Content Pros Podcast to discuss how data, design, and content work together to convert leads and close deals. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode How a lack of cohesion and data leads to tension on the marketing team Why a winning design means validating the data first How focusing on conversion rate optimization leads to irrelevant content and decreasing conversions Why motivating content means including your product, even if you don't want it to be too sales-y   Resources Oli Gardner on Twitter: @oligardner Unbounce Fuck Data The Landing Page Sessions with Oli Gardner   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Matt Heinz, President of Heinz Marketing, joins the Content Pros Podcast to discuss the increasingly intertwined relationship between marketing, content, and sales.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode Why the reality of marketing today means that even one-to-one conversations count as content How content marketing has become the new sales department Why cutting through the clutter means making your customer feel human again How not properly arming your sales team leads to an email bruise   Resources Matt Heinz on Twitter: @HeinzMarketing Heinz Marketing Viewedit   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Hana Abaza, Head of Marketing at Shopify Plus, joins the Content Pros Podcast to discuss how business success changes the approach to content marketing.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode Why better quality means less content How business growth leads directly to a complete revamp of your content Why well-organized content means making it easy to navigate for external and internal audiences How a successful content marketing plan leads to spending more time with sales than marketing   Resources Hana Abaza on Twitter: @HanaAbaza Shopify Plus' Twitter and Blog Shopify Blog   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Authors Barry Feldman and Seth Price, copywriter and marketing/branding speaker respectively, join the Content Pros Podcast to discuss their debut book "The Road to Recognition" and the intersection of content and branding to achieve marketing success.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode How the power of personal branding leads to getting your name out of spam folder and in front of a reader Why building a brand means starting with the foundational platforms that many take for granted How passion and zeal lead to tenacity and perseverance through the hard times of content Why successful content means an equal amount of time spent on both writing and visual design   Resources   Barry Feldman on Twitter: @FeldmanCreative Seth Price on Twitter: @sethprice The Road to Recognition: The A-To-Z Guide to Personal Branding to Accelerate Your Professional Success in the Age of Digital Media The Point The Brand Called Yo

Anthony Kennada, VP of Marketing at Gainsight, joins the Content Pros Podcast to share how he prioritized branding with content to create a start-up positioned for success.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode Why launching a brand new category means pitching it without mentioning it How meeting with specialists but following your intuition leads to informed and inspired innovation Why starting a new technology platform means focusing on the human, instead of technical, element How putting the brand first when starting out leads to better retention, recruiting, and investment   Resources Anthony Kennada on Twitter: @akennada Gainsight An Unapologetic Defense of Brand Marketing for B2B Growth Pulse 2017 CategoryDev Pulse Conference 2015 Speakers Sing "Blank Space" (A Cappella)   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

René Lego, Video Content Marketing Strategist at SolarWinds, joins the Content Pros Podcast to discuss finding viral content gold by pushing the limits on the role of video in a modern B2B landscape.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode How believing in your idea enough to push back leads to viral marketing success Why producing impactful B2B content means marketing like a B2C How failing at video quickly and often ultimately leads to video prowess and content gold Why ingraining video into your corporate culture means turning its power inwards as much as outward   Resources René Lego on Twitter: @ReneLego SolarWinds on Twitter, Facebook, Thwack, LinkedIn, Instagram, and YouTube ThwackCamp Email in Real Life A Conference Call in Real Life Stranger IT Teaser Stranger IT: Follow the Lights Stranger IT: Imposter Computer Stranger IT: The Upside Down   Visit ContentProsPodcast.com for more insights from your

Beth Taylor, Marketing Director at the Airline Tariff Publishing Company, joins the Content Pros Podcast to dig in to what it's like to go from owning content in a large organization to building the marketing department of a small organization from the ground up.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode How internally answering tough questions about your campaign before implementation leads to more successful executive buy-in Why marketing for an intangible product means bringing it in to the physical realm How starting from scratch in an established industry leads to a thrilling and rewarding career Why successfully relaunching a marketing campaign sometimes means not waiting for permission   Resources Beth Taylor on Twitter: @BethATaylor20 Airline Tariff Publishing Company (ATPCO) IBM RemixIT Viral Clippers Beat Lenovo: Users Happen   Visit ContentProsPodcast.com for more insights from your favorite content mark

Clair Byrd, Director of Competitive Marketing at Twilio, joins the Content Pros Podcast to discuss the importance of design and audience lifestyle in crafting the perfect content vehicle.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode Why having a blog that people want to contribute to means making it beautiful and open How the life and communication style of your audience feeds into your content design Why launching a successful contributed-content program means a concentrated effort on submission recruitment How a collaborative, cross-functional, in-house design team leads to intuitive, readable, engageable content Why staffing a team of content pros means looking for customer service pros   Resources Clair Byrd on Twitter: @theclairbyrd Twilio InVision Blog Design Disruptors Helvetica   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Tyler Lessard, Chief Marketing Officer at Vidyard, joins the Content Pros Podcast to discuss the growing importance of video as a content marketing vehicle and what it means for the industry as a whole.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode Why the constant bombardment of content means a shift in marketing focus from tactics to relationships How the change in opportunity and real cost of video leads to a restructuring of marketing staffing Why engaging a production agency means analyzing the purpose of a video before you begin filming How hosting your own videos leads to more insightful and accurate engagement data   Resources Tyler Lessard on Twitter: @tylerlessard Vidyard StudioNow Notch Video Arc Media Media One Creative RockBridge Media   Visit ContentProsPodcast.com for more insights from your favorite content marketers.