Content Pros Podcast

Sam Melnick, VP of Marketing at Allocadia, joins the Content Pros Podcast to discuss and define the maturity model and how it has revolutionized their approach to content marketing.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode How adhering to the maturity model leads to consistent progress towards accomplishing all your goals, both big and small Why getting the maturity model into your process means starting at the C-suite How building a foundation with the maturity model leads to a successful house of content Why successful implementation means dividing to conquer   Resources Sam Melnick on Twitter, LinkedIn, and Instagram Allocadia Kathleen Schaub at IDC Sirius Decisions   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Chris Moody, former host of Content Pros and current Content Marketing Lead at GE Digital, joins the Content Pros Podcast to discuss content marketing in a billion dollar industry that focuses more on sales than leads. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story In This Episode Why creating a great piece of content isn't always about trying to create a great piece of content How A/B testing in the right market can lead to billions of dollars in optimized savings Why 'winning content' doesn't mean the same thing across the marketing industry How multi-million and billion dollar industries lead to a rise in dark content marketing Resources Chris Moody on Twitter: @cnmoody GE Digital on Twitter and YouTube The State of Industry GE Reports Predix Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Andrew Davis, bestselling author and internationally acclaimed keynote speaker, joins the Content Pros Podcast to discuss how marketers can break the addiction cycle when it comes to content distribution peaks and reach viral status in no time. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode Why spikes in content distribution success doesn't mean the content itself was successful How building social proof leads to more convincing and engaging content over time Why successful content distribution means producing less content and distributing it more slowly How mastering the marketing momentum curve leads to exponential content growth The importance of taking care of your inner circle of advocates   Resources Andrew Davis on Twitter: @DrewDavisHere Fold Factory Super Cool Fold of the Week The Uberflip Experience 2017 Prezi   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

David Lewis, CEO of DemandGen, joins the Content Pros Podcast to discuss how to meet your customers at the right time, with the right content, on the right platform, and what that means when it comes to shopping for MarTech.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode Why a client that is considering switching demand generation platforms is an opportunity, not a threat How broadening what you consider resources leads to identifying content everywhere Why mapping the buyer's journey means structuring conversations How the getting excited about shiny things leads to precarious footing for your job Why incorporating new technology into the workplace means conversationally touring your company first   Resources David Lewis on Twitter: @demandgendave DemandGen Sales Brain The 7 Food Groups of MarTech Part 1: Choosing the Right MarTech Tools For Your Demand Factory Part 2: Who's on First? What's on Second? — Setting Techn

Paul Roetzer, Founder and CEO of PR 20/20, joins the content pros podcast to discuss how artificial intelligence is revolutionizing content by utilizing data to efficiently create content, cutting down production time and freeing marketers up to focus on successfully executing strategy.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode   Why enhancing your marketer’s knowledge and capabilities means using artificial intelligence How smartly utilizing AI leads to rapid and granular data processing, content personalization, and customer behavior predictions How training machines natural language generation can transform your content and shorten your production time from hours down to seconds Why incorporating AI doesn’t mean replacing humans with computers   Resources Paul Roetzer on Twitter: @paulroetzer PR 20/20 The Marketing Artificial Intelligence Institute Content Marketing World First Tweet   Visit ContentProsPodcast.c

Brandon Andersen, Chief Strategy Officer at Ceralytics, joins the Content Pros Podcast to share how he has developed and applied content intelligence to take the guess work out of creating successful content. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode Why taking the guess work out of content success means using content intelligence How trusting your customer advocates with content intelligence leads to more intuitive and accurate content Why ensuring relevant content means reframing the entire company culture to be customer-centric How an in-depth understanding and awareness of your customer's journey leads to content creation aligned with the funnel   Resources Brandon Andersen on Twitter: @Andersenology Ceralytics What Is Content Intelligence? Uberflip Experience #FirstTweet   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Amy Schmittauer, Author and Video Marketing Consultant at Vlog Boss Studios, joins the Content Pros Podcast to discuss how video is making content more relevant, shareable, and engaging on all platforms. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story   In This Episode Why vlogging doesn't mean keeping content to one social platform How understanding the party of the platform leads to achieving shareability Why B2C vlogging means jumping in feet first with your phone Why optimizing your vlogging means knowing where the platform lies along the funnel How letting go of creative control leads to successful influencer placement and marketing   Resources Amy Schmittauer on Twitter: @Schmittastic Savvy Sexy Social on Facebook, Instagram, and YouTube Vlog like a Boss: How to Kill It Online with Video Blogging Gary Vaynerchuck on YouTube Mercedes Benz Instagram Stories Lowes' Facebook Videos   Visit ContentProsPodcast.co

Travis Wright, CMO and Chief Marketing Technologist for CCP.Digital, joins the Content Pros Podcast to discuss how content plays a major role in the three major digital trends of today.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story   In This Episode Why successful social selling means the entire organization needs to be socially savvy How focusing on technology last leads to creating an integrated and impactful social business strategy for your organization Why creating content for stages of the funnel means focusing on buyers and customers separately How flexible content marketing means being ready to react to everything at any time Why combining technology with excellent service means developing account-based content advertising   Resources Travis Wright on Twitter: @teedubya CCP.Digital VentureBeat Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technolog

Nick Steeves, Chief Product Officer at Wishpond, joins the Content Pros Podcast to share his success with pop-ups, microsites, and contextual call-to-actions.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story   In This Episode How effective, targeted pop-up management leads customers beyond annoyance to conversion Why marketing to marketers means taking off the black hat and providing straight value How creating a microsite can lead to keyword dominance Why a convincing call-to-action means moving the C2A from the bottom to the top   Resources Nick Steeves on Twitter: @nicksteeves Wishpond Learn Lead Generation The Problem With Content's Squiggly Line to the Yes   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Claire Suellentrop, Director of Marketing at Calendly, joins the Content Pros Podcast to discuss how infusing content marketing throughout an organization plays a vital role in the success of startups.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story   In This Episode Why content marketing for a startup means a blending marketing with sales and infusing it throughout the organization How understanding the right positioning for your product leads to natural story-based content that sells Why developing impactful content around customer success means rolling up your sleeves and diving into data How understanding and adapting to the current stage of growth for your company leads to more successful content   Resources Claire Suellen on Twitter: @ClaireSuellen Calendly   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Jess Ostroff, Managing Editor and Executive Producer for Convince & Convert, joins the Content Pros Podcast to share her secret to building long-term brand recognition and credibility through content. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story   In This Episode How the evolving world of marketing leads to learning on the fly Why producing in the modern media realm means doubling as IT support How podcasting leads to a more unique and personal connection with an audience that builds your credibility and brand Why maintaining credibility means keeping a healthy amount of skepticism for new developments How content atomization leads to wider reach and greater insight into what your audience wants Why building your brand up means drilling down in content   Resources Jess Ostroff on Twitter: @jessostroff Convince & Convert Social Pros Podcast Don't Panic Management Zencastr   Visit ContentProsPodcast.com

Pamela Muldoon, Revenue Marketing Coach for The Pedowitz Group, joins the Content Pros Podcast to share her approach to keeping content relevant, impactful, and manageable beyond the campaign.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story   In This Episode Why being a subject matter expert means putting content updates into your workflow How reframing content for individual personas leads to a fresh, impactful look at old ideas Why an endless supply of content means revisiting what you already have How an internal content champion leads to successful campaigns in even the most regulated of industries   Resources Pamela Muldoon on Twitter: @pamelajmuldoon The Pedowitz Group   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Robyn Itule, Senior Manager of Brand, Content, and Communications at Insight, joins the Content Pros Podcast to discuss the unlikely source for your best content and the dangers of being too present.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story   In This Episode How learning leads to conversations and sales Why meaningful content means connecting your readers to meaning that you define How the industry you're working with leads to different approaches to content Why measuring successful content means looking as far into the funnel as possible How focusing on the now of content leads to complicated contradictions down the line   Resources Robyn Itule on Twitter: @RCItule Insight Technomics Podcast   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Dan Hanrahan, Founder and CEO of Sigstr, joins the Content Pros Podcast to discuss the huge conversion potential in employee email signatures.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story   In This Episode How thoughtfully leveraging the most common of daily interactions can lead to a conversion Why marrying your best content with people who are communicating with people means looking to your email How enabling your sales team to easily access applicable content leads to campaign proliferation and conversions Why setting your content up for success means creating easy personalization for your employees How employee signature marketing leads to open rates that can match or beat the best email marketing campaign   Resources Dan Hanrahan on Twitter: @danhanrahan8 Sigstr   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Jennifer Goforth Gregory, Freelance B2B Content Marketing Writer and Strategist, joins the Content Pros Podcast to share her insight into how freelance marketers can add value to your content strategy.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story   In This Episode How employing a freelance content writer leads to valuable external insight into your product Why quickly curating well-rounded, varied content means tapping into the wide-ranging expertise of a veteran freelancer How marketing’s seasonal workflow leads to a staffing puzzle that freelancers can solve Why goals are more important than deliverables when it comes to bringing on a freelancer for strategy work   Resources Jennifer Goforth Gregory on Twitter: @ByJenGregory The Content Marketing Writer Blog   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Marcus Sheridan, Owner and Practitioner of The Sales Lion, joins the Content Pros Podcast to share the five questions that creates impactful content that will immediately energize your sales.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story   In This Episode How in-person questions lead to massive content curation Why competitive content means addressing the flaws of your product How to use five subjects to immediately move the needle in your industry Why content shock doesn’t mean you should stop or slow down content production How a play on words leads to thinking of the world from a digital content perspective   Resources Marcus Sheridan on Twitter: @TheSalesLion The Sales Lion on Facebook and YouTube River Pools and Spas They Ask, You Answer Mad Marketing Youtility   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Joanna Wiebe, Founder of Copy Hackers, joins the Content Pros Podcast to discuss the value of long-form, high quality content that focuses on getting a yes. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story   In This Episode How the push for high-quality content leads to a de-emphasis on conversions Why measuring the success of content doesn’t mean looking at shares or clicks How lengthy, in-depth content leads to holding customer attention better in a crowded marketplace Why paying for content means pop-ups, whether you like it or not. How blank pages lead to writer’s block and what to do about it   Resources Joanna Wiebe on Twitter: @copyhackers Copy Hackers The Ultimate Guide to No-Pain Copywriting (or, Every Copywriting Formula Ever) Airstory   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Mark Masters, Managing Director of the ID Group, joins the Content Pros Podcast to discuss how to keep content relevant through confident momentum, disruptive learning, and asking why. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story In This Episode Why developing actionable content means taking a step back and asking why first How cutting down on content leads to valuable, relevant, and consistent messaging Why being trusted means having a responsibility to create content that entertains, challenges, or teaches How being ok with being bad at something leads to confident momentum Why a noticeably absent email means your audience is ready to come on board Resources Mark Masters on Twitter: @markiemasters The ID Group Marketing Homebrew Podcast The Content Revolution Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Ruth Carter, writer and Attorney/Owner at Carter Law Firm, joins the Content Pros Podcast with legal information on the tricky areas of content creation and curation and how scheduling content can literally pay off.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story   In This Episode How a strict content schedule pays for itself over time Why building a client base means creating content instead of networking How using the tools of content curation can lead to shaky copyright ground Why determining legal ownership of content means examining the who and what of it first How the incorrect order of words when it comes to FTC disclosures can lead to a possible five-figure fine   Resources Ruth Carter on Twitter: @rbcarter Carter Law Firm's Blog, Facebook, and YouTube The Undeniable Ruth FTC Compliance Friendly Reminders   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Amanda Nelson, Senior Manager of AppExchange Content & Community at Salesforce, joins the Content Pros Podcast to discuss her approach to customer retention through content and community building.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story   In This Episode How content does and does not change after a sale Why curating the best content means interviewing customers How regular internal check-ins lead to efficient and relevant content across platforms Why a meaningful response means preparing applicable content in advance   Resources Amanda Nelson on Twitter: @amandanelson Salesforce Blog, SlideShare, YouTube, and Live The Demo Jam AppExchange MarketingProfs   Visit ContentProsPodcast.com for more insights from your favorite content marketers.