Content Pros Podcast

Madeline Caldwell, Marketing Director at DuClaw Brewing Co., joins the Content Experience Show Podcast to discuss brand building at a craft brewery.Special thanks to our sponsors:UberflipEmmaConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This Episode:How to build a brand in a crowded niche.What a craft brewery's product development timeline looks like.The key to navigating a highly regulated industry.Why craft beer brands function as "local" businesses in more ways than one.Why DuClaw listens to marketing ideas from all levels of its business.Madeline's favorite marketing moments from her time with DuClaw.ResourcesGet the free Content Experience Report here.Stay connected with your email subscribers using Emma.Explore DuClaw Brewing Co. on Instagram.Visit contentexperienceshow.com for more insights from your favorite content marketers.

Jenny Magic, Analyst at Convince & Convert, joins the Content Experience Show Podcast with a seven-step guide to building your content marketing strategy.Special thanks to our sponsors:UberflipEmmaConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This Episode:Why the "crash diet" approach to building a marketing strategy is hurting your business.The long-term benefits of documenting your goals.Tips for identifying the one thing your business does better than your competitors.Why defining your metrics should be one of the first steps in your marketing strategy.The pitfall of personas when defining your audience.An audience research strategy that brings your marketing and sales teams into better alignment.How a content calendar can help you create more content with less.ResourcesGet the free Content Experience Report here.Stay connected with your email subscribers using Emma.Accelerate your content marketing efforts and crush your sales goals with a new on-demand course.Stay connected

In this "Pardon the Marketing" edition of the Content Experience Show, co-hosts Randy Frisch and Anna Hrach debate the most annoying marketing tactics.Special thanks to our sponsors:UberflipEmmaConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This Episode:The worst things about full-page takeover ads.What makes some LinkedIn spam messages worse than others.Thoughts on Google Home, privacy, and where smart speakers should and shouldn't be.Theories on what makes Instagram ads more tolerable than other social ads.Components of a strong CTA.How marketing personalization changed the game (and upped the difficulty) for salespeople.The pros and cons of other controversial marketing tactics like direct mail, unskippable YouTube ads, and movie previews.ResourcesGet the free Content Experience Report here.Stay connected with your email subscribers using Emma.Explore Airtable and empower your team with the most flexible, robust project management tool possible.Visit contentexperienceshow.com for

Mark Schaefer, keynote speaker and author of Marketing Rebellion, joins the Content Experience Show Podcast to discuss the consumer revolt against marketing.Special thanks to our sponsors:UberflipEmmaConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This Episode:The seismic shift in consumer behavior that marketers around the world are feeling.How technology has warped our ability to meet customers' needs.Why "personalization" isn't always "personal."A case study from a brand that's succeeded by centering the customer as marketer.Insights on where to focus your efforts as ownership of your own marketing slips further and further out of your control.Why the consumer rebellion against advertising is destined to succeed.ResourcesGet the free Content Experience Report here.Stay connected with your email subscribers using Emma.Explore Airtable and empower your team with the most flexible, robust project management tool possible.Learn more about Mark's work as a keynote speaker, executive bra

Laura Hnatow, Sea Bags' VP of E-Commerce & Marketing, joins the Content Experience Show Podcast to discuss building a brand through mission-based marketing.Special thanks to our sponsors:UberflipEmmaConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This Episode:What mission-based marketing looks like for a retail brand.How sustainability shapes Sea Bags' marketing messaging.What makes Sea Bags' brand story video so moving.How the Sea Bags team collaborates effectively across departments.Strategies for activating your audience on social media in service of your brand's mission.ResourcesGet the free Content Experience Report here.Stay connected with your email subscribers using Emma.Learn more about the Sea Bags mission.Visit contentexperienceshow.com for more insights from your favorite content marketers.

Kathy Klotz-Guest, CEO of Keeping it Human, joins the Content Experience Show Podcast to discuss what businesses get wrong about building their brand story.Special thanks to our sponsors:UberflipEmmaConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This Episode:Why it's okay if your brand story changes over time—and why it's a cause for concern if it doesn't.The red flags that indicate you're telling the wrong brand story.Why businesses should share more stories about failure.How to identify and fix "story gaps."The overlooked skills that will help your team start telling better stories.Why Kathy left corporate marketing to become a storytelling strategist.ResourcesGet the free Content Experience Report here.Stay connected with your email subscribers using Emma.Accelerate your content marketing efforts and crush your sales goals with a new on-demand course.Learn more about Kathy's work as a storytelling strategist through Keeping it Human.Visit contentexperienceshow.com for more insight

Special thanks to our sponsors:UberflipEmmaConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This Episode:How experiential content differs from traditional content marketing.Why successful brands are already shifting their focus from generating static content to crafting experiences.How consumer expectations for brand content have evolved since the early days of the content marketing boom.Three in-depth examples of experiential content in action.Ideas to jumpstart your marketing team's experiential content brainstorming.ResourcesGet the free Content Experience Report here.Stay connected with your email subscribers using Emma.Accelerate your content marketing efforts and crush your sales goals with a new on-demand course.Browse Ceros Inspire for more examples of extraordinary experiential content.Visit contentexperienceshow.com for more insights from your favorite content marketers.

Special thanks to our sponsors:UberflipEmmaConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This Episode:Why friction is the enemy of business success.Case studies of businesses that identified high-friction customer experiences and innovated to make them effortless.The surprising reasons why businesses sometimes fight change and refuse to innovate.How friction manifests inside your organization (and loses you money).Tips for calling out organizational friction on the job.ResourcesGet the free Content Experience Report here.Stay connected with your email subscribers using Emma.Accelerate your content marketing efforts and crush your sales goals with a new on-demand course.Read Roger's latest book, FRICTION.Visit contentexperienceshow.com for more insights from your favorite content marketers.

In this special episode of the Content Experience Show, co-hosts Randy Frisch and Anna Hrach trade opinions on event marketing and conference programming.Special thanks to our sponsors:UberflipEmmaConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This Episode:The benefits and drawbacks of multitrack conference programming.What industry strategists versus practitioners offer conference attendees.The most effective and enjoyable post-conference networking and social events, from two pros who've seen it all.Things to consider when selecting the "voice" of your event (whether an onstage emcee or over-the-air announcer).What small, intimate conferences provide attendees that major, big-budget conferences cannot.Randy and Anna get one minute each to hype their hometowns in a Phoenix versus Toronto showdown.ResourcesGet the free Content Experience Report here.Stay connected with your email subscribers using Emma.Learn more about Conex: The Content Experience 2019, coming to Toronto August 20th

Allie LeFevere and Lyndsay Rush, Founders of Obedient, join the Content Experience Podcast to discuss strategies for using humor in content marketing.Special thanks to our sponsors:UberflipEmmaConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This Episode:Common pitfalls for brands attempting to bring humor or relevance to their messaging.The fascinating tool Allie and Lyndsay use when shaping a client's brand voice.Two case studies showcasing how Obedient brought levity to two surprising product spaces.The problem with using irreverent brand messaging before you've earned it.The importance of consistency and through-lines when developing a brand personality.Allie and Lyndsay's advice for maintaining a fresh, authentic brand voice.ResourcesGet the free Content Experience Report here.Stay connected with your email subscribers using Emma.Learn more about Obedient's work bringing humor and levity to brand voices.Visit contentexperienceshow.com for more insights from your favorite content m

Mat Zucker, Partner at Prophet, joins the Content Experience Podcast to discuss what a stellar About Us page can do for your brand.Special thanks to our sponsors:UberflipEmmaConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This Episode:The five archetypes of About Us pages (and how to identify which archetype your page most resembles).What your About Us page offers your audience that your other pages, profiles, and digital properties cannot.What Mat learned from analyzing About Us pages from the world's top companies.Where to start when honing your brand identity and voice.How your homepage and About Us page serve different functions in your business's web presence.ResourcesGet the free Content Experience Report here.Stay connected with your email subscribers using Emma.Read more about uncovering a meaningful brand identity in Start with Why by Simon Sinek.Learn more about Prophet's consulting work.Visit contentexperienceshow.com for more insights from your favorite content m

Jonathan Crossfield, Editor of CCO Magazine, joins the Content Experience Podcast to discuss what marketers must embrace (and avoid) in content writing.Special thanks to our sponsors:UberflipEmmaConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This Episode:The biggest mistakes writing teams make today. (Hint: They're the same mistakes writing teams were making a decade ago.)The danger of chasing "silver bullets" in content writing.The crucial (and overlooked) differences between editor and writer, and editor and proofreader.Why and how CCO Magazine transitioned from being a print to a digital publication.Why undervaluing editors and editing undermines the value of your content—and how your audience can tell.ResourcesGet the free Content Experience Report here.Learn more about Convince & Convert here.Stay connected with your email subscribers using Emma.Explore the all-digital April 2019 issue of CCO Magazine.Visit contentexperienceshow.com for more insights from your favorite conte

Kieran Flanagan, VP of Marketing and Growth at HubSpot, joins the Content Experience Podcast to discuss the need for alternatives to "hacking" content.Special thanks to our sponsors:UberflipEmmaConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This EpisodeWhy HubSpot split its content teams into "mind" and "heart."How HubSpot's historical optimization program keeps older content as current and relevant as possible.Strategies for creating an emotional response to your brand.Hard truths about the short-sightedness of "growth hacks."How HubSpot optimizes its "freemium" offerings to attract more and better leads.The two most common things teams overlook when running experiments on their marketing strategies.ResourcesGet the free Content Experience Report here.Learn more about Convince & Convert here.Stay connected with your email subscribers using Emma.Hear more from Kieran on the Growth TLDR Marketing Podcast.Visit contentexperienceshow.com for more insights from your favorite content

Bryan Phelps, CEO of Big Leap, joins the Content Experience Podcast to discuss what marketers get wrong about integrating content strategy and SEO.Special thanks to our sponsors:UberflipEmmaConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This EpisodeThe decline of keyword stuffing and its impact on content creation.Why you probably don't need to panic about duplicate content.How SEO's role in marketing is evolving.The truth about Google's approach to penalizing content.Why SEO should play a vital role in content creation from the beginning.ResourcesGet the free Content Experience Report here.Learn more about Convince & Convert here.Stay connected with your email subscribers using Emma.Find out more about what Big Leap does for marketers.Visit contentexperienceshow.com for more insights from your favorite content marketers.

Blake Snow, author of Log Off, joins the Content Experience Podcast to discuss how logging off and offline rest foster creativity in digital marketers.Special thanks to our sponsors:VidyardUberflipConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This EpisodeThe experience that awakened Blake to the life-changing effects of logging off.How periods of boredom help us process ideas and nurture our creativity.Five truths for building successful, memorable content.Advice for creating meaningful work in the most crowded media market in recorded history.ResourcesGet the free Content Experience Report here.Learn more about Convince & Convert here.Read Blake Snow's book, Log Off: How to Stay Connected after Disconnecting.Visit contentexperienceshow.com for more insights from your favorite content marketers.

Tom Webster, VP of Strategy and Marketing at Edison Research, joins the Content Experience Show to discuss the rising popularity of smart speakers and how to succeed as a brand in voice search.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How smart speakers have changed behavior and media consumption How smart speakers became one of the fastest growing trends in consumer technology How the marketing landscape has changed with the rise of voice search capabilities Why a strong brand off device means a strong brand on device with smart speakers   Resources Get the free Content Experience Report here. Learn more about Convince & Convert here. Downlowad the free Smart Audio Report from NPR here.   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Robert Rose, self-described Chief Troublemaker at The Content Advisory, joins the Content Experience Show to discuss the importance of a documented content strategy and why you must invest in the long term.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why a documented content strategy is crucial Why content marketing is a long term investment Why the content experience should come before format in the content strategy How to determine whether or not various marketing efforts should continue How Netflix and YouTube have affected the world of video content   Resources Get the free Content Experience Report here. Learn more about Convince & Convert here.   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Randy Frisch (Co-Founder, CMO, and President of Uberflip) becomes the guest in this special Content Experience Show, to discuss his new book F#ck Content Marketing and why personalized experiences should be the goal.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How Randy and his team decided to title his new book Why the experience of interacting with your content matters How to develop a content experience framework How to personalize your experience How to systematically organize your content   Resources Get the free Content Experience Report here. Learn more about Convince & Convert here. Preorder Randy’s new book here.   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Emma Pearce, Head of Event Content, Global Portfolio at SaaStock, joins the Content Experience Show to discuss the importance of being a curator, not a creator, when organizing content for events.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why event content is uniquely different from content marketing Why being the head of content for events is not being a content creator How to balance known experts with up-and-comers when putting together content for events How to get more out of the content once the event is over   Resources Get the free Content Experience Report here. Learn more about Convince & Convert here. Download Convince & Convert’s new guide Instagram for Tours for free here.   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

Chris Lynch, Chief Marketing Officer at Cision, joins the Content Experience Show to discuss the evolution of earned media in the social media landscape.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How Cision manages content during acquisitions Why the lines are blurring between earned media and paid media Who should be responsible for maintaining a consistent voice with earned media Why Cision is hiring a VP of Earned Media Management When you should launch a press release   Resources Get the free Content Experience Report here. Learn more about Convince & Convert here.   Visit contentexperienceshow.com for more insights from your favorite content marketers.