Appmasters.co - App Marketing, Business & Promotion With Steve P. Young

With app marketing costs continually increasing, how can app developers continue to grow at a capital efficient rate?  Today's guest is the CMO at Reflectly, Darius Moravcik. He shares how Reflectly started to be more aggressive with acquisitions and how it's been working out very well for the company. You will discover how they select apps and how they are using the newly acquired apps Topics Covered: 01:40 - Why Reflectly shifted to acquiring apps vs finding new marketing channels 03:57 - What criteria they are looking for in their acquisitions 05:43 - How they are finding apps to acquire 09:29 - What they do after acquiring apps 10:14 - Problems with transferring apps involving CloudKit & SMB program 12:48 - Is there a preference for iOS? 13:52 - How Reflectly is using micro influencers to drive downloads 20:20 - Minimal app audit 25:26 - What's the standing approach on stating social impact in the app description? 28:10 - Monetization tips: Why onboarding should be its on produ

Today's guest is a former Silicon Valley executive and single mom who created SupportPay to help manage the complex and conflict ridden process of managing child support and sharing expenses between parents. You will discover - How she built the first version of the app - Why you should focus on revenue first - Fundraising tips from raising over $7M - Focus on getting users - The SEO strategy that helped her grow - Being product first then monetizing data - Affiliate marketing as a great revenue driver - Month vs annual subscriptions - Promoting the premium features in email marketing strategies Sheri Atwood is the Founder and CEO at SupportPay. SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.. We all h

This photo scanner app that launched in 2020 makes over $300K a month. We break down how they are marketing the app and converting their downloads into paid customers. You will also discover how they lock their features to ensure a high conversion rate. You can watch this video: https://www.youtube.com/watch?v=l8CYxrOmdp4 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.. We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com.

Today's guest 3X his app engagement and retention without updating his code and he will reveal all the tools and strategies that led to this explosive growth. Also, you will discover how to run a sweepstakes program, his top ""waste of time"" A/B tests and how to do feature mocking. This week's guest is William Labanowski, Founder / Lead Software Developer at WagerLab. Show Mentions: https://retool.com/ Topics Covered: 01:02 - How he 3x his app engagement with in-app content 09:10 - What is a good budget to spend on Apple Search Ads for a new social app 20:27 - GIF Maker App Audit 27:36 - How to start an App Marketing Agency  30:03 - How to run a Sweepstakes program 34:03 - Affiliate marketing as a revenue model 37:55 - Vector Logo Designer App Audit 49:57 - What's your best growth strategy 54:47 - MatchLyfe App Audit 56:53- The Google Ads trick to test your screenshot copy 01:01:20- What is the best soft launch strategy with little or no marketing budget? You can watch this video:

Today's guest is Bryan Clayton, the Co-founder and CEO at GreenPal. Before starting GreenPal, Bryan Clayton founded Peachtree Inc. which had a $10 million annual revenue before it was acquired by Lusa holdings in 2013. In 2020 GreenPal generated $20 million in annual revenue. Topics covered: - How he spent the first 4 years just in Tennessee - How he focused only on weekly transactions in the early days - How being a less "glamorous" business helped them succeed - The cold calling hack that enabled them to get their first 100 contractors - How passing out door hangers got them their early customers - What to avoid when building your app (possible youtube clip) - How they taught themselves how to code Show Mentions - Previous episode for GreenPal - YouTube University - Upwork  SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can in

Coming up, I'm going to show you a simple formula that will dramatically decrease your cost per install on Apple Search Ads and show you the best practices and the strategies to help you scale the app marketing channel. You can watch this video: https://youtu.be/gizhT5xgKZQ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every u

This week, we have my friend Rich Wagstaff to share how he's been able to find success as an indie mobile app developer and reveal how he's been able to market his apps without any paid acquisition. Check out Rich's apps: https://apps.apple.com/us/app/crossword/id1330947092 https://apps.apple.com/us/app/3-minute-mindfulness/id982502810 Topics Covered: 01:41 - How do you come up with app ideas (since you can code and design anything you want)? 06:20 - How to market your app on launch day? 12:30 - Do you need a community to market apps in 2021? 13:13 - How long to wait when testing new app store parameters? 14:05 - How did the apple watch version work out for meditation apps? 14:53 - When do you give up on an idea? 21:04 - Are Quora and Pinterest good for app marketing? 22:36 - How did you teach yourself how to code? 29:02 - Lockcard App Audit 44:26 - Can you get downloads upon launch? 46:33 - Slash buy local services App Audit 56:25 - FaxGo App Audit 01:01:14- Rich's advice for those wit

Today's guest is Anja Obermüller, the Head of Product Marketing (adidas Training) at adidas Runtastic. As Head of Product Marketing at adidas Runtastic, Anja is responsible for coordinating marketing efforts in terms of UA, CRM and campaign management for the adidas Training app. You will discover: - Where to start with user retention - The Adjacent User Theory - How to effectively manage in-app messaging - The survey questions that helps them fix their product - The strategies that led to a 230% growth in user retention - How retention leds to lower CPIs - How to connect user retention to overarching company/product goals Anja Obermüller is the Head of Product Marketing (adidas Training) at adidas Runtastic. Show Mentions - How Adidas Runtastic Build Meaningful Relationships with Their Users - Fav app: Audible - The Adjacent User Theory SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives

Coming up, I'm going to show you how to set up the two Apple Search Ads campaigns that will really allow you to scale. You can watch this video: https://youtu.be/rfD-fxkBWBQ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization?

This week is a solo episode with me - Steve P. Young. I'm going to share real case studies of apps that have doubled their revenue and the simple ways you can do the same. You can watch this video: https://youtu.be/SwIA9Tr25_U Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkas

Today's guest is Hugo Obi, the Founder at Maliyo Games - a design studio known for developing African-inspired games for mobile devices. He is a pioneer in his field, having created gaming classics like Mosquito Smasher, Okada Rider, Aboki Run and Whot King. You will discover How to incorporate story into your games What comes first the narrative or the core gameplay loop How a dynamic background increased retention by 40% How Hugo is monetizing through brand partnerships How hugo is overcoming the monetization challenges in Africa Hugo Obi is the Founder at Maliyo Games. Show Mentions - Gebeta SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.. We all have developer horror stories. From la

I'm going to show you how to structure your Apple Search Ads campaigns and how to put in the ideal cost per tap to get you to your target cost per download. Apple Search Ads: https://searchads.apple.com/ You can watch this video: http://youtu.be/3NCKx0fUcL4 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now

Today's guest is Chaim Sajnovsky is the CEO and Founder of B7Dev, a full-service development agency, businesses trust us with their app development, big data, machine learning, and server side needs. Topics Covered: 00:55 - iOS 15 features that you should focus on  03:03 - How iOS 15 impact app marketing  09:23 - Why incorporating SharePlay will help you get a feature  15:23 - Should we only do App Tracking Transparency (ATT) only if we are using user's IDFA?  16:47 - If I don't care about targeted ads, is it okay to just ignore any tracking requests?  21:03 - Do you recommend expanding into the Android market given the legal issues they are going through?  26:45 - MyMovie App Audit  33:58 - How do you do attribution?  37:15 - What do you need to work with B7Dev?  40:16 - Swiftmusic App audit  45:38 - How does it work when you when you need continuous development?  49:30 - Office Hours App Audit You can watch this video: http://youtu

Heath Armstrong is an Author, the Co-Founder of Rage Create, and an E-Commerce Maniac. He is the creator of Sweet-Ass Affirmations: Motivation for Your Creative Maniac Mind, several Sweet-Ass Journals, and the host of the "Never Stop Peaking" podcast. In 2016, Heath retired his traditional 'career' in concrete-construction, sold all of his belongings, and scaled his bootstrapped e-commerce startup to hit multiple 6-figure months while wearing mostly undies. You will discover - How to systemize your business - How to have checks and balances in place so your systems don't break - How to hire the right people who can work inside your systems - Tips and tools to help you succeed on Kickstarter - Keep the tiers on Kickstarter simple Heath Armstrong is an Author, the Co-Founder of Rage Create, and an E-Commerce Maniac. Show Mentions - Kickbooster - Sweet-Ass Affirmations SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also ra

Today's guest is Clay McDaniel, the CEO of Ripl. Clay is a career technology and marketing executive, and has worked on software platforms that serve small businesses, consumers, enterprise and professional services firms, agencies, and non-profits. In this episode you will discover: - How Ripl achieved $5M in revenue with just the iOS app - How to target small business owners - 3 tools for targeting SMBs - What KPIs or operating metrics does your company and team prioritize? Clay McDaniel is the CEO of Ripl. SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.. We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are af

In this video, I'm going to show you the best ASO tool to do competitor analysis and mine some good keywords. A key part of ASO is performing competitor analysis to see what keywords are driving downloads for your competition and how you might be able to utilize the same strategies. With Checkaso you can mine your competitors' keywords, find which in-app purchases rank for your main keywords, and explore your competition's top keywords. Learn more: https://checkaso.io/ ou can watch this video: http://youtu.be/C7ao0ZNlDQ8 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com CHECKASO is an analytical ASO platform that pr

Emily Hochman is the Founder and CEO of Wellory, the anti-diet nutrition app on a mission to make personalized nutrition accessible for all. Wellory is a venture-backed startup based in NYC with a network of over 750+ health coaches, nutritionists, and dietitians all over the country. She is a certified health coach, founder of the Movemeant Young Professional Board and native New Yorker. You will discover - What came first the supply or the demand of Wellory - How Wellory uses word of mouth marketing to increase supply and demand - How she incentivizes users to share the app - Why apps MUST master the "love experience" in their UX - How they are growing like crazy on TikTok - How to build a business model with high retention - How to build a welcome flow where customers actually fill out the form - The email marketing campaign that brings back users and drives revenue - 3 big fund raising tips that helped her raise over $4M Emily Hochman is the Founder & CEO of Wellory. Show Mentions - FormSort  - F

Today's guest is Joe Zimmer who is the Director of Customer Acquisition & Growth at Ripl. He will share all his optimization secrets when it comes to advertising across a multitude of digital marketing channels (Paid Social, Google Search, Google UAC, Google Display, Apple Search Ads, LinkedIn, and YouTube). Topics Covered: 02:28 - Website traffic vs app traffic - what's converting better?  04:14 - How to optimize web traffic to app users  06:51 - Top of the funnel optimization to growth hack user acquisition  08:56 - Visual of Ripl's onboarding flow  12:02 - How to scale user acquisition  14:53 - What channel is better at scaling  18:17 - Wysefit App Audit  29:21 - The Google UAC hack that creates better targeting and lower CPIs  31:44 - How do you compare Google UAC for Android vs iOS  32:35 - Apple Search Ads campaign structure  35:54 - Is 50K a good starting budget?  41:26 - Butlr app audit  52:56 - What's the best ch

Today's guest is a serial entrepreneur who has built 5 businesses in the last 25 years. She is on a mission to combat loneliness and improve fitness, well-being and longevity through the simple act of encouraging women to walk together. You will discover how she built a true community around her app, how her company drives growth through being community first, and how website visitors surprisingly drive better app users. Joyce Shulman is the CEO and Co-Founder of 99 Walks. Show Mentions - Fav app: NY Times - Joyce's Ted Talk - The Big Leap Book SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.. We all have developer horror stories. From language barriers to bad code to developing on time. That's why I r

Today's guest is Gina Kwong who runs Mobile Growth at Electronic Arts (EA). She focuses on global growth for EA’s mobile titles and has great experience in creative testing especially across channels.  Topics Covered: 01:25 - How iOS 14.5 impacts mobile advertising  03:24 - How many users are opting in or out to be tracked  05:04 - How are you adjusting your ad spend, reporting or optimization based on iOS 14.5  09:51 - How to target Facebook Ads for hypercasual games  13:38 - How to structure your campaign for game installs  19:59 - Happy Pet App Audit  32:49 - What metrics do you use to decide if a campaign is considered a success  33:55 - What is the average CPI  37:38 - Facebook Ad vs Google Ads  40:36 - Outfit Tracker App Audit  51:58 - Do you report all sales to Facebook?  52:14 - How does Facebook AAA base their targeting?  54:49 - When it comes to ad assets what's best?  55:51 - Lyricster App Audit