Appmasters.co - App Marketing, Business & Promotion With Steve P. Young

  • Autor: Vários
  • Narrador: Vários
  • Editor: Podcast
  • Duración: 524:57:05
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Sinopsis

Interviews with the most admired app developers, designers and marketers including the minds behind Crossy Road, Facebook Messenger, Shazam, Tweetbot, Clear, and more.

Episodios

  • Profitable Meta Ads with a $1,200 Monthly Budget

    11/01/2025 Duración: 01h03min

    In this interview, we’ll explore how to profitably run Meta Ads with just a $1.2K monthly budget. We’re joined by Ben Hacker, Co-Founder of Mind Caddie, the #1 app for improving your golf mental game, and Head of Marketing at Hole19, a top golf GPS app trusted by millions. Ben brings years of experience in digital strategy and performance marketing, with a proven track record of scaling campaigns for startups and global brands across industries such as sports, entertainment, and tech. We'll also discuss a case study on how Mind Caddie grew its Monthly Active Users (MAU) from 300 to over 1,000 using growth-focused strategies. You will discover: ✔️ The importance of product metrics before scaling ✔️ How to identify when your product is ready for ad spend ✔️ A reinvestment strategy to achieve sustainable growth ✔️ Real-life growth case studies and actionable strategies Learn More: https://www.linkedin.com/in/hackerben/ https://www.mindcaddie.golf/ Book a consultation call: https://calendly.com/appmasters-alok/3

  • Profitable Meta Ads with a $1,200 Monthly Budget

    11/01/2025 Duración: 01h05min

    In this interview, we’ll explore how to profitably run Meta Ads with just a $1.2K monthly budget. We’re joined by Ben Hacker, Co-Founder of Mind Caddie, the #1 app for improving your golf mental game, and Head of Marketing at Hole19, a top golf GPS app trusted by millions. Ben brings years of experience in digital strategy and performance marketing, with a proven track record of scaling campaigns for startups and global brands across industries such as sports, entertainment, and tech. We'll also discuss a case study on how Mind Caddie grew its Monthly Active Users (MAU) from 300 to over 1,000 using growth-focused strategies. You will discover: ✔️ The importance of product metrics before scaling ✔️ How to identify when your product is ready for ad spend ✔️ A reinvestment strategy to achieve sustainable growth ✔️ Real-life growth case studies and actionable strategies Learn More: https://www.linkedin.com/in/hackerben/ https://www.mindcaddie.golf/ Book a consultation call: https://calendly.com/appmasters-alo

  • App Masters Greatest Hits: Episode 1 with Chris Barton, Co-founder of Shazam

    09/01/2025 Duración: 31min

    Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape! We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished. In this episode, Chris Barton, co-founder of Shazam shared about the company's journey from a nascent idea to a global phenomenon. You will discover: ✔️ History of mobile technology ✔️ The power of perseverance ✔️ The evolution of the app market Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ Get your app audited: ⁠⁠https://appmasters.com/audit/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

  • Insights From Running $20M in Rewarded User Acquisition Campaigns

    07/01/2025 Duración: 07min

    Rewarded user acquisition: How does it work and is it right for your app? In this podcast, you will discover key strategies like using in-app rewards to drive engagement, setting goals for return on ad spend (ROAS), and balancing rewards to attract quality users. Learn how to find the right audience, maximize engagement, and avoid common pitfalls, with insights from $20M in UA campaigns! Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Looking to sell your app outside the app stores on the web? Use Paddle to manage your payments and reduce churn. No hefty app store fees and more money in your pocket. Check them out at Paddle.com ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepy

  • Insights From Running $20M in Rewarded User Acquisition Campaigns

    07/01/2025 Duración: 06min

    Rewarded user acquisition: How does it work and is it right for your app? In this video, you will discover key strategies like using in-app rewards to drive engagement, setting goals for return on ad spend (ROAS), and balancing rewards to attract quality users. Learn how to find the right audience, maximize engagement, and avoid common pitfalls, with insights from $20M in UA campaigns! Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Looking to sell your app outside the app stores on the web? Use Paddle to manage your payments and reduce churn. No hefty app store fees and more money in your pocket. Check them out at Paddle.com ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyou

  • Track These 4 Events to Increase Your App's Revenue

    01/01/2025 Duración: 06min

    Did you know 63% of users subscribe during onboarding? This key insight can help drive better decisions and improve your app's conversion rate! In this Podcast, we explore 4 significant events you should track to increase revenue. Learn why monitoring user behavior, including onboarding, feature usage, and subscription points, is essential for smarter decisions, a better user experience, and higher conversions. Watch now to discover how tracking user behavior can optimize your app and boost engagement! Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Want to drive organic traffic and expand your user base? ASOMobile gives you the best ASO tools to build a solid semantic core, optimize every detail of your app page, and attract more users. See what’s possible at asomobile.net **********

  • Breaking Through A Competitive App Category

    21/12/2024 Duración: 01h01min

    In this podcast, you will discover how Jack has been able to break through the competitive mindfulness space. We’re joined by Jack Shukman, Co-Founder of The Way, a meditation app developed in collaboration with his Zen master uncle. Jack’s remarkable journey spans a transition from corporate life — having worked at Credit Suisse and Boston Consulting Group — to entrepreneurship, where he’s redefined mindfulness in the digital age. With a deep understanding of digital product design and scaling for global brands, Jack offers a fresh perspective on app growth and design innovation. In this episode, Jack will delve into meditation app trends, community-led growth, and breaking UX conventions.

  • This HACK Will Lower Your AI Costs

    18/12/2024 Duración: 07min

    Discover how to cut your AI expenses and keep them at just a small fraction of your revenue. In this Podcast, we’ll share strategies to help you lower your AI costs through better planning and advanced technical tools. Plus, you will learn how to ask the right questions in ChatGPT to simplify complex technical concepts! Whether you're just starting out or already running AI-driven processes, these tips will help you maximize efficiency and savings. Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Want to drive organic traffic and expand your user base? ASOMobile gives you the best ASO tools to build a solid semantic core, optimize every detail of your app page, and attract more users. See what’s possible at asomobile.net ********************************************* Follow us: YouTube:

  • Expert Guide on When and How to Scale Your App!

    11/12/2024 Duración: 09min

    In this Podcasts, you’ll learn top strategies for scaling your app sustainably and maximizing user acquisition. From optimizing your ad spend to choosing the right acquisition channels like Apple Search Ads and Meta, these expert insights will help you identify the best time to scale. Discover how to get the highest return on your ad spend, lock in user engagement, and create a loyal customer base for long-term success. Watch now to unlock the strategies to attain growth and scale smartly! Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Looking to sell your app outside the app stores on the web? Use Paddle to manage your payments and reduce churn. No hefty app store fees and more money in your pocket. Check them out at Paddle.com ********************************************* Follow u

  • Boost Your App's Conversion Rate with These 9 Proven Strategies

    07/12/2024 Duración: 50min

    In this interview with Paddle, we’ll discuss 9 proven strategies to optimize key areas like onboarding, pricing pages, and the checkout experience. Whether it’s improving your homepage or creating high-converting landing pages, these actionable tips are designed to help you turn visitors into paying users. Discover small tweaks that make a big impact and boost your app's success! This video is a webinar recording from Paddle's 2024 Happy Hour: https://www.paddle.com/events/happy-hour-2024 Learn more about Paddle: https://www.paddle.com/ Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Want to drive organic traffic and expand your user base? ASOMobile gives you the best ASO tools to build a solid semantic core, optimize every detail of your app page, and attract more users. See what’s

  • Use This Formula to Scale Meta Ads (and Find a Unicorn Ad)

    04/12/2024 Duración: 09min

    In this video, we reveal the exact formula for scaling your Meta Ads from $500 to $20,000 a day and discovering that unicorn ad that skyrockets your results.

  • This Recipe App's Onboarding Makes $200K a Month (and Converts at 20%)

    27/11/2024 Duración: 09min

    In this Podcast we'll uncover for you the exact onboarding flow that's achieving an impressive 22% trial activation rate and generating over $200,000 a month! Learn these proven techniques to increase your trial activations. Watch now to see the breakdown and learn how to drive real revenue with a powerful onboarding strategy! Link to live stream with Ivy: https://www.youtube.com/live/H3NbHEucY8k?si=4993onfWMwDRzSjJ Link to the mentioned video: https://youtu.be/1c-NnSSd6Aw Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Want to drive organic traffic and expand your user base? ASOMobile gives you the best ASO tools to build a solid semantic core, optimize every detail of your app page, and attract more users. See what’s possible at asomobile.net ****************************************

  • App Store Optimization AMA for 2025

    23/11/2024 Duración: 01h15min

    App Masters is back to answer all your app store optimization questions going into the holiday season, Q5, and the new year. Topics Covered: - How to maximize your holiday promos using screenshots, CPPS, and in-app events - Are holiday-specific keywords worth going after? - The best way to maximize Q5 Use code APPMASTERS40 to get 40% off any plan with ASOMobile!

  • How to Get Your First Subscribers: Advice for Indie Developers

    20/11/2024 Duración: 17min

    Struggling to get your first app subscribers? In this episode, you will discover expert advice to help indie developers grow their apps from zero. Learn about actionable steps to attract subscribers, optimize your onboarding, and avoid common paywall mistakes. Start building a loyal user base today! Link to Adapty blog post: https://adapty.io/blog/how-to-get-your-first-subscribers/ Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Looking to sell your app outside the app stores on the web? Use Paddle to manage your payments and reduce churn. No hefty app store fees and more money in your pocket. Check them out at Paddle.com ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Fa

  • Gamification Secrets That Led to 20M Users

    16/11/2024 Duración: 59min

    We're joined by Yves Benchimol, Co-Founder and CEO of WeWard, an app that rewards users for walking more. To date, WeWard has over 20 million users who walk an extra 24% more than before using the app. Yves built WeWard to tackle the growing challenges of a sedentary lifestyle by encouraging users to walk more while integrating gamification and cognitive science principles to keep them engaged.

  • Best Way to Leverage Apps Gone Free Campaigns (Part 2)

    13/11/2024 Duración: 09min

    In this podcast, we give you a quick rundown on how to create free lifetime offers for AppAdvice and Indie App Santa, plus tips on leveraging the impact of these campaigns. Get real data on the benefits of these campaigns and the best strategies to maximize their effectiveness. Watch now to learn the exact approach and to take your app to the next level! AppAdvice: https://appadvice.com/apps-gone-free Indie App Santa: https://linktr.ee/indieappsanta Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community:https://appmastersacademy.com/ Get your app audited:https://appmasters.com/audit/ ********************************************* SPONSORS Tired of App Store limitations? FunnelFox empowers mobile apps with web funnels that offer 100% attribution, low payment commissions, and higher subscription retention. Build and optimize your web funnel with a no-code builder, seamless payments, and A/B testing. Ready to boost your app’s revenue? Visit https:/

  • How SocialAI Became a Viral Phenomenon

    09/11/2024 Duración: 01h12min

    In this interview, we explore the concept of Social AI, how it can be leveraged to build a successful app business, and what the future holds for this innovative technology. We’re joined by Michael Sayman, founder of Friendly Apps and creator of SocialAI, a groundbreaking AI-driven social network. Michael launched his first iPhone app at just 13 and has since made significant contributions to product innovation at organizations like Meta and Google. Today, as a leader in generative AI at Meta, he is shaping the future of digital connections across platforms like Instagram, WhatsApp, and Facebook. You’ll gain expert insights into Social AI and how to implement it in your app to enhance user engagement, increase retention, and drive monetization.

  • GET 100k Downloads FAST with This Proven App Hack! (Part 1)

    06/11/2024 Duración: 10min

    In this video, you will discover our all-time favorite growth hack that has generated over 100,000 downloads and helped a client go from $100 a month to $11,000 a month! Learn how to maximize ratings, jumpstart ASO, and help you launch your app successfully without spending money on marketing. Watch now to learn the exact strategy and take your app to the next level! Links mentioned: AppAdvice: ⁠https://appadvice.com/apps-gone-free⁠ Indie App Santa: ⁠https://x.com/indieappsanta

  • The Yu-kai Octalysis Framework Impacts 1.5B Users

    02/11/2024 Duración: 01h10min

    This week’s guest will guide you through the Octalysis Framework and how it can enhance user engagement and retention. We’re joined by Yu-kai Chou, the original creator of the Octalysis Framework and Founding Partner/Chief Creation Officer at The Octalysis Group. Yu-kai Chou is a renowned author and international keynote speaker on Gamification and Behavioral Design, having spoken at prestigious organizations like Oxford, Tesla, Google, BCG, the governments of the UK, Singapore, and many more. You’ll gain expert insights on implementing gamification and behavioral design strategies to improve user engagement, retention, and overall user experience.

  • Grow Your App in 24 Hours with These Proven Google Play ASO Techniques

    26/10/2024 Duración: 01h14min

    Ready to skyrocket your app’s downloads and outrank your competitors on Google Play?

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