Sold With Webinars Podcast

I recently had a call with one of our Mentorship clients, and we were talking about their messaging. Mind you, he is not new to the space. This guy is an extremely seasoned marketing pro. And yet, he found himself having trouble getting applications. Today we’re tackling marketing vs. sales funnels and how to target ideal clients who have an urgent need for a solution and are ready to purchase your offer, rather than just showing interest. You’ll Discover 100 opt-ins and 0 applications. What’s the problem here? [3:28] Marketing and sales are NOT the same thing [3:58] Why the ASK Method is not helpful for developing an offer [4:40] Determining low-intent leads and sales-qualified leads [6:20] The struggle of converting leads from NQL to SQL vs developing a solid sales offer [8:05] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding m

I have never posted a podcast episode on both Sold With Webinars and Experts Unleashed, but having Mike Dillard as my guest I knew that this is a conversation that will be golden for both of my audiences. Mike is a master of creating passive investments into passive incomes. And the backstory of how he came to be where he is now is a strong one, so buckle up. In this episode, we cover a lot of juicy stuff. Mike shares about the importance of aligning your neurochemistry, subconscious programs, and investment strategies so you can make the best decisions with what to do with your money. We wrap up by diving into passive investments and cryptocurrency, and Mike gives us some insight on which kind of crypto is the best to invest in for different needs. This is a powerful conversation, so I hope you’re ready to jump in. Mike is also opening up his program for a special price just for my audience, so make sure to listen till the end to take advantage of this awesome offer. You’ll Discover What you need to be awa

Recently I’ve been doing a ton of research on sales processes, and realizing where we are leaving money on the table. As digital marketers, it’s easy to get caught up in automations, hiding behind our computer screens. We have to give our prospects multiple ways to interact with us. Otherwise, we are letting ideal clients slip through the cracks. So how can we bulk up our lead efficiency? In this episode I’ll tell you about a new strategy we’ve been testing out to start the sales conversation. Feel free to implement it yourself and let me know how it works for you too! You’ll Discover The “shiny object” complex, what many digital marketers fall victim to [2:06] The double-tap sequence — choosing something to get people excited [3:08] Trigger set-ups and how they work [3:58] Setting up an automation sequence in your mini webinar [4:39] Meeting the customer where they are [5:10] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million D

I recently came back from a mini-vacation in Florida where we set up our new property. And I use the term “vacation” lightly because it was extremely stressful. It just goes to show that no matter your expectations, you can never be 100% prepared for every single thing that comes your way. It is crucial to keep a work-life balance, and remain flexible so you can have the time and space to work with whatever comes up. You don’t want to be left treading water with no safety net. I’m very grateful to have had this experience, because the stress that came with it taught me some valuable lessons. You’ll Discover Our initial goal with our new property [2:00] Guess what? Traveling with 1 child is WILDLY different from traveling with 2 children [2:20] Even when I felt ready to work again, the circumstances just did not agree with me [5:05] How I was saved by the lifestyle and team I set up for myself, so I could focus on my family [5:43] Flexibility is key! [6:17] ...And much more! Helpful Resources For a full tr

Getting clear on your niche doesn’t have to be such a headache. Sometimes it’s as easy as, “Hey, if you need help with ‘x’, I can help you.” In this episode, I spotlight one of my clients who recently needed to shift her target audience because her niche was too specific, causing her to have a hard time converting clients. We discussed who we could target instead, who would be ready to raise their hands and say “yes” to what she had to offer. If you have a high ticket offer and are struggling to get people to say “yes” to it, this message is for you. You’ll Discover Getting too specific with your niche can end up hurting you [3:43] Closest to the hole - targeting people who are already familiar with what you’re putting on the table [4:25] Zooming out to zoom in — what do people need your help with? [5:35] Tell your story, make yourself available, and let them come to you [6:00] MTDO - Make The Damn Offer! [6:55] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Joi

Market conditions can change at any given moment, and it’s crucial to be out there on the water to be aware of these changes. You need to factor in the direction the wind is blowing, the strength of the tides, everything involved in what might change the conditions within the market so you can adjust as needed. What works today, may not be what works a month from now, a year from now, two years from now. Do not set yourself up on autopilot. Stay focus on steering the ship, and be prepared to pivot. You’ll Discover Always have your radar turned on [2:30] The biggest mistake I see successful entrepreneurs make [3:08] What is the Captain’s Curse? [4:00] Your market is GOING to change - especially in competitive niches [5:20] You need to be aware of what’s coming up in your prospect’s mind and be prepared to adjust your message accordingly [7:30] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to lau

I don’t care about funnels. You shouldn’t either. In this episode, I’ll explain how funnels can over complicate your life when you’re ready for them, and how to refine your minimum viable sales mechanism to set yourself up for success. You’ll Discover The 80/20 funnel rule [1:40] The most important part of any sales mechanism [2:40] Secret sauce of the mini webinar book funnel [3:19] Providing education is not enough to sustain your business [4:30] Build a core foundation before focusing on marketing [6:00] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google

A week before our trip to Florida, I brought my truck in to get serviced and was suckered into a deal on another truck that I couldn’t pass up (gotta appreciate a great sales pitch). While I was told this would be a quick and painless transaction, there were some hiccups that became troubling for my time crunch. I was stressed and in a hurry, but how my frustration was handled by the management there was the catalyst to my overall experience. In this episode I’ll be talking about alerting the temperature for your customers’ experience and how it can make or break a sale. You’ll Discover During a sales call, many things will be out of your control [5:40] The options you have when you face a customer’s frustration [6:10] The importance of counter-personalities during a tense situation [7:10] How I saw this negative projection pattern play out in my construction job [8:40] Resetting the tone to regain balance [9:30] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. J

If for some reason you still need convincing that the Power Offer works, listen to Boyd Clewis’ success story. Boyd serves the IT industry, with a niche of credit card data security. He began his business traveling to different places and offering masterclasses, but when the pandemic hit he was forced to take his business online. The results weren’t as successful as he hoped in the beginning. If people knew the benefits his program would have on their businesses, there would be folks fighting over spots on his wait list. But he didn’t know how to approach that next level. When he reached out to us and created his Power Offer, in that same month his business sold $15k worth of sales. When Boyd gave a resounding “yes” to investing in his own business, he showed his dedication to make an impact. This translated through his efforts, getting his offer in front of the right people and scaling like crazy. He even had leads coming in during our conversation. Boyd Clewis’s success story is proof that if you have confi

How do you get people who have never heard of you before to raise their hand and say, “Yes, I want this”? Recently I’ve been fueled by this fire to help clients solve their issue of building their business around paid ads. When I bring up to clients the possible need to rework their offer, the walls come up. What you need to understand is, the way you are currently generating clients might be costing you more money, time, and effort than necessary. How can you expand your offer to reach even more people and maintain these clients? You’ll Discover The different types of personas of my Agency clients [3:56] What has stoked my fire recently [5:35] The danger of building a business around paid ads [6:45] Reworking your offer — what does this mean? [7:50] Think about the ways you can rework your offer [9:30] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your bu

When a client comes to you and immediately blames their lack of success on the agency they used in the past, do some digging. There’s gotta be a reason for this. The blame game is a slippery slope, and you need to be wary of it when a new prospect expresses interest in your business. If they point the finger at a previous agency as the reason for their offer not succeeding, that should raise a red flag. When it comes down to it, the source of their success or lack thereof is not the funnel, it’s their offer. You’ll Discover The telltale sign that you need to do some deep investigating on a client [1:35] Putting yourself in the mind of the prospect — what’s their angle? [2:25] Don’t start doling out promises before you figure out the root of the problem [3:41] Get back to basics — you need to build a foundation before playing around with optimization [4:40] Your clients will believe that they’re right — it’s your job to figure out if that’s true, and go from there [6:08] ...And much more! Helpful Resources

How do you set yourself apart from competitors who are offering something similar to you? Some business owners will get stuck selling something as a commodity. Doing this is like tossing it into a pool with a hundred other similar offers available, causing it to lose its value. In this episode, I cover how you can increase your value by selling your knowledge as a solution, rather than a commodity. You’ll Discover How and when does price comparison come into play? [6:37] Using your unique mechanism to charge what you’re worth [7:52] Unique solution vs. commodity [8:11] How I came up with my own unique mechanism when I was in sales [8:56] If you are constantly running into objections, you need to change something on your end [9:50] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested

Once you get your Power Offer converting, what’s next? Let’s say you have someone clearly wanting to say yes, but the timing isn’t “right” for them. What do you do now? In this episode I’ll tell you how to turn your leads into customers by using not just one, but TWO types of mini webinars. You’ll Discover You can strengthen your mini webinars with more mini webinars [2:50] How to give your prospects that “a-ha” moment [4:14] The difference between sales webinars vs. marketing webinars and how to use them to your advantage [4:40] How one of my clients is crushing it by offering a follow-up training with his leads [6:19] You still have people who want to buy, they just need the right amount of convincing [7:09] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel o

The most successful people are willing to adapt to what the market wants. It’s true: great offers aren’t born, they’re created. Through trial and error, you’ll be able to meet your deliverables through market demands. Not every single offer will be an immediate booming success. It just takes some flexibility to align with what your audience is looking for. You’ll Discover How to create the perfect offer (sales before marketing!) [3:00] The frustration of working with someone who refuses to change their offer [3:38] What you need to understand if you want to leverage ads to get more clients [4:00] The lesson I learned from being unwilling to change my offer to what the market wanted [5:52] Shifting your promise does NOT mean changing your entire business model [7:00] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watc

Let’s talk about death to the “spray and pray” approach. This can be extremely detrimental to your business. In order to be sustainable, you’ve got to build your fundamentals. So how do you get your message out there? You’ll Discover Offering something on someone else’s platform — is it sustainable? [5:45] Working with an external audience can be draining [6:25] When is the best time to build a FB group or create a podcast? [7:15] Sales before marketing [7:30] The benefits of starting with a small, intimate audience [8:05] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Po

It’s no secret that the way that people are interacting is constantly changing, especially during the pandemic. Have you wondered why people aren’t filling out your application? It may be because you’re not leaving enough alternatives for them to respond. When you’re building your funnel, keep in mind that by directing them to your application right from the get-go, you leave little room to understand what your prospects need, and where you may need to deliver more. Having multiple response options open will allow your conversions to increase. You’ll Discover How I took an offer I’ve been promoting for years, and brought it to the next level using a new medium [3:50] My recent experiences with virtual spending and how it’s affected my buying process [4:40] You are leaving money on the table if you only rely on 1 medium to respond to your offer [6:00] The danger of sending your prospect right to your application without keeping their experience in mind [7:10] An exciting offer coming up for our program membe

I’ll tell you a secret: Stories sell Particularly, stories about YOU. Who you are, how you came to be where you’re at right now, and what your life looks like because of this journey. Identity Power Offers work in every single market, and are an excellent way to connect with your audience. In this episode, I will tell you how you can try it out yourself. You’ll Discover What exactly is an Identity Power Offer? [4:25] What is going through your potential client’s mind while reading your story [5:20] Who are the types of people that will get the best results from your offer? [5:50] How to speak in the conversation that’s already in the prospect’s mind [6:35] The different ways you can use showing rather than telling in your Power Offer [8:48] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. In

I had a conversation with my buddy Cole Gordon recently, and we were talking about how to get people interested in offers within the marketing niche. He gave me some great insights that I want to share with you. Over time, your promises are going to evolve in the marketplace. The #1 thing you absolutely need to do is get to know your audience. What have they tried in the past, and why weren’t they able to get the results they want? How can you meet them where they’re at, and offer them something they need? You’ll Discover The evolution of how internet businesses were built for certain needs [6:00] What’s the “baseline”? [7:27] How Carvana took car sales to the next level [8:15] Even if you’re selling the same thing, a new offer can help your business reach new heights [9:00] Knowing your audience: what have they tried and failed? [10:20] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a

Growing a business and an audience from scratch is not easy, especially if you’re used to relying on other people’s audiences. In this episode I explain why business coaches struggle with this transition, and how to make this shift easier by taking a different approach with your offer. You’ll Discover Just because an offer has lots of testimonials, this doesn’t mean the software will work once you drive paid ads to it [4:57] The difficulty of transitioning from a joint-venture circuit to building your own audience [6:15] During a speaking event, you may have earned the audience’s attention for the length of your talk, but you are not the main reason they are there [7:25] The audience at these events is created by someone else [8:15] How to find a different strategic approach to get more people to raise their hands [9:46] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Cour

The secret of being a great marketer is to constantly be thinking like a marketer. Wherever you are, you have that level of awareness to find the right angle for your project. In this episode, I talk about how I approach intake calls. One thing can make or break a project, and I’ll tell you what exactly I’m listening for during these calls. You’ll Discover My intake call process [2:57] The secret to developing successful sales material [4:00] “The Expert’s Curse” — getting too close to your product [5:05] What I’m listening for during an intake call [8:00] How can we make products more scalable? [8:55] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can