Sinopsis
Sold With Webinars is a podcast for entrepreneurs, experts, consultants, and information marketers who want to sell more of their products and services online through webinar sales presentations. Your host, Joel Erway, has been creating and delivering effective sales presentations for more than 8 years with sales totaling more than $10Million as a direct result. Through interviews with other successful entrepreneurs, youll discover how to leverage webinars as a simple, effective tool to sell more in your business.
Episodios
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Artificial Intelligence & Bots: The Future of Marketing and Lead Gen w/ Scott Oldford | #010
03/04/2017 Duración: 41minScott Oldford has produced remarkable open rates, click-through rates, and conversion rates using messenger bots and automated technology inside of Facebook — not using his own email autoresponder. In this episode, Scott gives insight into how he’s leveraging webinars in his business to generate new sales and produce more content. Did we mention he’s fantastic with lead generation? Episode Discussions: The 2 types of bots and the best one for your business Implementing different types of webinars inside lead generation An in-depth look at the purpose of bots How Scott uses natural stories, no scripts, and fun to sell with webinars Shiny Object Syndrome – The struggle is real Different stages of where you can implement webinars and live training for conversion mechanism Scott’s prediction for Artificial Intelligence Facebook messenger bots/autoresponders deconstructed A specific lead generation strategy that Joel believes will dominate internet marketing Scott’s main funnel that includes a 5-day challenge
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Attract High-Quality Clients As A Consultant or Service Provider w/ Taylor Welch | #009
27/03/2017 Duración: 38minTaylor welch is co-owner of Traffic and Funnels, a 6-figure per month business. In this episode, he discusses how he leverages webinars to attract high-quality, high-paying customers to his business in a short period of time. Episode Discussions: How to attract high quality clients if you're a consultant or a service provider using an automated webinar Why automated webinars are great for stability How to get client flow on-demand and on a consistent basis Different types of services to sell through webinars How webinars help with filtering high-quality clients Metrics to use when measuring the success of your webinar [2:22] Taylor's story: Owns company with business partner Chris Evans Chris (traffic side) - Taylor (copy & sales side) Met while Taylor was a freelance copywriter Started company 1.5 years ago Has grown business to several million per year. Helps clients stabilize their acquisition (with aid traffic and funnels) Uses an auto webinar to help filter higher quality clients [3:59] 98%
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Grow Your List with JV Ventures and Affiliate Webinars w/ Charles Byrd | #008
20/03/2017 Duración: 38minCharles Byrd is growing his business organically through non-paid marketing methods. Translation: He doesn’t use any paid traffic to grow his list. Instead, he methodically and successfully uses joint ventures and affiliate webinars. In this episode, Charles shares how to leverage other people’s audiences to promote products and services using JV ventures and affiliate webinars and how and why everyone wins. Episode discussions: Tips on how to reach out to influencers on Facebook Good strategies to help build your list, make sales in the process and build goodwill in the marketplace The difference between webinar swaps and affiliate or joint ventures The best ways to make connections at live events The most important asset in your business when it comes to webinars A look into Charles’ productivity course, “Zero-to-60 with Evernote” Why webinars are ideal for promoting to other people's lists How to meet high-quality connections [1:58] Charles intro: 15-year career in Silicon Valley "I thought, 'Hey
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Handling Objections & Selling to the Masses w/ “Hardcore Closer” Ryan Stewman | #007
13/03/2017 Duración: 36minIf you’re familiar with Ryan Stewman, you’re going to want to listen to this. If you’re not familiar with Ryan Stewman, you can’t afford to miss this. His company’s website, HardcoreCloser.com, is home to one of the most popular sales blogs on the internet and with names like Forbes, Entrepreneur and Huffington Post on his résumé, it’s no wonder why people listen when he talks. In this episode, Ryan discusses how he’s applied his previous sales experience in the mortgage industry to his current strategies, how he’s using webinars to sell his program to the masses and ways you can implement his tactics to boost your webinar sales. Episode Discussions: How Joel inspired Ryan to seriously pursue webinars The success of Ryan’s first webinar ($42K in 4 days) The real reason you won’t build a webinar presentation Handling audience objections: When, why and how A question for webinar skeptics What's different about selling to the masses on a webinar The absolute most important aspect of sales How Ryan earned the
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Profitable Webinar Marketing for Fitness Businesses w/ AJ Rivera | #006
06/03/2017 Duración: 28minAJ Rivera is the success story every business owner craves to hear. He started out making more than his fair share of mistakes but did what it took to earn his title as an industry expert. Now, he’s a successful coach who teaches fitness professionals how to build a profitable fitness business. In this episode, AJ shares his unique strategy on how he's getting 30x return on his ad spend for his webinar marketing efforts and shares valuable tips that others rarely use (HINT). In other words, information from a pro who knows what works. Episode Discussions: How AJ uses live streams to market his products and services AJ’s journey to success A rundown of AJ’S 8-week coaching program The system he uses to get new clients using automated webinars How AJ incorporates VSL's (video sales letters) and webinars into his marketing strategy A genius call to action that converts AJ’s case study test numbers Video sales letter close rate vs. webinar/VSL combo close rate The single most important thing to remember for
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Using Webinars to Sell Membership Sites w/ Mike Morrison | #005
27/02/2017 Duración: 38minMike Morrison has worked with a variety of clients and markets for years. He runs the website "The Membership Guys" where he helps business owners and entrepreneurs build membership sites or information and expertise hubs to sell their products and services. In this episode, Mike discusses how he and his clients use webinars to sell more memberships for his programs and sheds light on the different approaches when launching, selling, and pricing a membership program. Don’t worry, his accent isn’t as hard to understand as he claims. Episode Discussions: Mike defines what exactly a membership site along with examples Flat membership fees vs. monthly fees Why webinars are so effective for membership sites Strategies for using webinars to sell membership sites How to use webinars if you’re not selling high-ticket items One of the best ways to sell a membership using webinars Using the exclusivity factor to ramp up scarcity [2:26] Mike's intro: "First and foremost, I'm just always impressed anybody can unde
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Build A Simple & Effective Automated Webinar Funnel w/ Greg Hickman | #004
21/02/2017 Duración: 38minGreg Hickman is the “Automation King”. As someone who builds funnels for the some of the biggest names in the digital marketing industry, he’s well-qualified to give advice on what to consider when building out a webinar funnel. In this episode, Joel and Greg discuss what a simple automated webinar funnel looks like from start to finish, why to use urgency over discount when getting people to take action and some specific tools to use to complete automation. [2:23] Started System.ly out of desperation Started building marketing funnels for some of the top online entrepreneurs. [4:14] What's the first thing you'll be looking at when deciding to go automated? "We're looking to see if they have experience doing webinars first. More importantly, have they been selling from that webinar successfully." [5:10] Iteration is paramount when finding how to convert on a webinar, especially when testing a new offer. If creating something new, always start live to validate that they can close on a webinar. [7:06] G
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Build Authority and Credibility With Ideal Customers w/ Dave Rogenmoser | #003
16/02/2017 Duración: 33minDave Rogenmoser got started selling his “6K Success” course through organic methods, private messaging and trolling Facebook groups. Through the use of webinars, he was able to build authority, credibility, and bond with his ideal customers, allowing him to increase the price of his program. In this episode, Dave discusses his entrepreneurial journey and how webinars took him from “trolling” to “rolling.” [1:46] Proof and Entrepreneurs Alliance [2:21] Dave's been a full-time entrepreneur for 2.5 years o Worked for a campus ministry at the University of Missouri. o Started digital marketing consulting o Built up a course "6K Success" - taught how he was doing the marketing consulting. o Lead to webinars [3:12] In the last 1.5 years, generated over $1 Million - 90% from webinar sales. "My entire business has been built on this. I have no plans to not use webinars to grow the business from here on out. They've been that crucial to me."-Dave [3:41] "When you created your first course, how were y
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Generating Sales to Fund a Product Before Launch w/ Travis Stephenson | #002 | Pt 2
15/02/2017 Duración: 32minThis is part 2 of a 2-part interview with Travis Stephenson… In part 1 of this interview, Travis talked about how he was using auto webinars to generate sales for his previous software business, InterOptin. This episode focuses on how he’s launched his new software product and how he’s using it to generate sales for his Minimum Viable Product. In this episode: You’ll learn an important strategy to launch a brand-new product or service, how to start generating sales to help fund the development of the software before your products official launch and tips to maximize your earnings with webinars. [2:47] “Imagine Kickstarter but for software and service businesses.” [2:57] "Minimum Viable Product (MVP) is the least amount of use you can have in a program with still being able to sell it. " [4:29] Spent $5,526, sent 1,435 leads- On average, spent $3.85 to get sign-ups for webinar. “Which everyone knows in the internet marketing world...that is gangster." Generated $19.5K in sales and profited $9K. [5:24
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Sales & Lead Gen, Auto Webinars and InterOptin w/ Travis Stephenson | #002 | Pt 1
15/02/2017 Duración: 23minThis is part 1 of a 2-part interview with Travis Stephenson… Travis reveals how he’s using automated webinars with his software InterOptin to generate leads and sales. This episode provides so much valuable content that it had to be divided into 2 separate shows! Join in the discussion as Joel and Travis talk important and useful stats, actionable tips on how to convert your webinar audience, how to successfully run both auto and live webinars plus insider information about different strategies to use for auto webinars. [3:01] How Travis got started as an entrepreneur and his discovery of webinars [5:15] 1st webinar in 2011 - “Income Entourage” – $12K front end sales in 7 days [6:16] Generating $115K in 3 webinars [06:40] Travis' software: InterOptin and Chatmatic (Facebook marketing tool) “There’s no substitute for live webinars especially when it comes to dollar per attendee values.”-Travis [7:20] Moving into 2017 & 2018 – “One of the biggest things entrepreneurs trying to grow their business sho
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From Bar Rags to Riches With Webinars w/ Toby Black | #001
15/02/2017 Duración: 35minToby and his wife Layla went from basement in a bar to 7 figures with webinars. They’ve invested well over 7 figures over the last few years into various types of training including sales, webinars, communication and storytelling. Toby shares his knowledge in hopes of inspiring you to create the life you want. In this episode: Toby and Joel discuss tips on how you can improve your webinars, what you can do with webinars and what you can sell with webinars. [2:40] Toby on living in a basement of a bar in Canada [2:27]Read Rich Dad Poor Dad x20 [3:17] Layla and Toby have invested well over 7 figures over the last few years into training. [3:44]"You literally and figuratively are one webinar away from changing your complete life whatever your goal is." [4:32]Toby & Layla's mentality: "We are burning the ships and taking the island because there's no other way out." [5:21]"Most people surrounding you are judging you because they want to do it themselves but they don't have the courage." [5:46]Strategy: At