Sold With Webinars Podcast

How to Get 2,525 Webinar Registrants For Under 1K w/ Josue Pena | #030   If you've never thought about using Instagram as a source of traffic for your webinars, this episode might get you to reconsider. Josue Pena used a unique strategy to get over 2,500 webinar registrants from Instagram and did it for under a grand. Now he helps other entrepreneurs leverage the power of Instagram to grow their audience and effectively promote themselves for maximum exposure.   In this episode, Josue shares the simple strategies and tactics you can use in your industry to get massive amounts of traffic and webinar registrations with Instagram.   Episode Discussions: How influencer marketing works on Instagram The secret world of Instagram The 4 posts you need for an Instagram Story promotion What to look for in an Instagram influencer and how to reach out How to optimize text in Instagram posts for max engagement Which posts are more likely to get engagement The cost of hiring an Instagram influencer to promote you Instagra

If the term ‘mini webinar’excites you, it should. Especially if you’re just getting started and need to maximize your offer. This episode gives you a sneak peek at the revolutionary concept of a mini webinar and its power to potentially change the way we market and sell online. Don’t miss this short but sweet solo chat where Joel shares how the mini webinar took one client from 0-$13K in less than 21 days.   Episode Discussions: The year of"make the darn offer" has paid off The one downside to the direct selling webinar How to ‘Make the Darn Offer’ work for you Building out a real sales funnel A sneak peek at the potent power of the mini webinar How an automated mini webinar generated $13Kin 3 weeks The number one thing you need to focus on before marketing Why ‘no’ is more important than ‘yes’ when first launching a product The threshold you need to be hitting before optimizing your marketing funnel Clients with brand new offers and their $35K & $27K success stories Joel’s Fifty Thousand Dollar Mini Web

Components of a traditional sales webinar can be shuffled, reframed, and restructured in every which way but essentially, the process and structures are all similar or the same. So when Joel caught wind of Dan Kuschell’s non-traditional interview style webinar that generated 7 figures, he had to investigate.   The interview style webinar is a product of Dan’s obsession with psychology and extensive background in direct response marketing, interviewing, and teleseminars. This method isn’t just strategic dialog between host and expert — it’s an entirely unique way of leveraging natural conversation, emotion, and tactical flow to sell with webinars. And in this episode, Dan walks you through the 7-step interview webinar framework and how you can successfully apply it to close more deals in your webinars.   Episode Discussions: Combining technology with psychology equals big results Debunking the "marketing is bad" belief Dan Sullivan's definition of selling What’s missing from "know, like, and trust"? The "Opra

Webinars have been Trevor Turnbull’s only source of sales since 2010. He’s done hundreds of them over the years to sell his popular training programs like LinkedInfulence, a course that helps business owners and entrepreneurs leverage LinkedIn for lead gen. So, does he use live webinars or automated webinars to sell his products? Yes.   In this episode, Trevor shares the strategies and systems that make it possible to run his unique hybrid style combo of live and automated webinars as well as the valuable lessons, experiences, and observations that go along with 7 years of history.   Episode Discussions: Why webinars work so well in the business opportunity space The 3-minute pitch from a past SWW guest Joel’s used to increase conversions How webinars have evolved since 2010 - What worked then, what works now Hybrid approach: A sales mechanism for running both live and evergreen webinars Include this at the start of your evergreen webinar to build credibility and trust Why being transparent and building trus

Akbar Sheikh has used webinars to make multiple 6-figures in his funnel consulting business, and he did it without spending a dime on paid traffic.  Instead, he leveraged things he already had in place as a ‘webinar business card.’   In this episode, Akbar shares this simple yet effective business card funnel that got his own side webinar to generate 6 figures in 90 days — without paid traffic or follow-up emails. He does a stellar job of reminding us that simplicity wins almost every time and that you don’t always need paid traffic to be successful.   Episode Discussions:   How to effectively target your ideal market and people you want to work with ‘The Business Card funnel’ Optimizing your Facebook and LinkedIn profile to attract your ideal customer People want personal, not automation What 2 things to have in place prior to building your funnel Overconsumption without implementation What exactly is funnel hacking? What to do if your webinar failed and why you shouldn’t give up Copying someone else’s webi

Somebody quadrupled the business of one software company they worked with. Then 12x’d the growth of another software company they worked with. And did it with the help of leveraging over 200 partner webinars. So naturally, we had to get this incredibly intelligent marketer on the show to reveal his strategies.   In this episode, the legendary Sid Bharath explains how he strategically used partner webinars to get free traffic, build relationships, and grow LemonStand and Thinkific to exponential heights. Plus, plenty of actionable tips and growth strategies you can implement in your webinar marketing to experience massive results. Episode Discussions: The difference in effectiveness between webinar swaps and big boom launch promotions and how to decide which one is right for you The webinar trick that turns cold traffic into super-hot traffic (and keeps popping up in the show) Direct selling on partner webinars: yes or no? The most effective webinar content for attendees from internal lists, partner webinars,

How To 4x Your Conversion On Live Webinars w/Tim Paige | #024   Two successful webinar experts from upstate New York, sharing knowledge and hosting this podcast episode. Joel’s co-host is Tim Paige — vacuum salesman turned webinar host.   Aside from generating more than ten million in revenue for his webinar clients, he’s more than quadrupled webinar conversions by making a small adjustment to his Q & A session.   Join Joel in one of his favorite episodes to date where they discuss strategies you can apply to your webinar to effectively 4x your conversions. Tim’s high-converting webinar hiccup story provides for some good entertainment too.   Episode Discussions: Building authority quickly The benefits of having a brief heroes journey The Q & A strategy that 4x’d Tim’s webinar conversions Promotions that work for cold traffic webinars “Offer anxiety” and how to eliminate it to increase sales What to do when you’re uncomfortable pitching an offer upfront The worst way to start a relationship with your

Webinars done right have massive payoff potential but require a lot of work. Frank Salas found a way to get paid for his efforts and all the value he was providing his webinar audience. Using only his realtor experience, Frank “The Talented Mr. Salas” built a social media presence and audience that would result in a five-figure payday for his very first webinar.   In this episode, Frank tells you how he created, branded, and packaged the offer that got people to open their wallets and purses right out of the gate. He also shares his thoughts on who paid webinars will and won’t work for and how to make the transition from free to paid webinars if you’re ready.   Episode Discussions: How to conduct free research on your target webinar audience Capturing attention on social media platforms How Frank branded his offers and why it worked to increase sales Making multiple offers on a webinar the right way The benefits of overdelivering and oversharing in your webinar How to serve a tribe and community and show you

If you’re interested in selling high-ticket offers, you’ll want to listen to Adam Wenig’s story from beginning to end. Adam is in the business opportunity space and sells high-end coaching programs using his auto webinar.  Since becoming one of Joel’s students, he was able to transform his offer from $97 to $8,000 — taking him to six figures a month.   In this episode Adam and Joel tell you exactly how they were able to immediately 10x Adam’s business — sharing everything from getting $1 Facebook webinar registrations to the simple Facebook Ad that sent warm traffic to Adam’s webinar. Episode Discussions: How Adam got Facebook webinar registrations for $1 and below The adjustment Joel made to Adam’s webinar that 10x’d his business Adam’s experience using Instagram Story Ads A webinar that pulled in 2500 people from Instagram A simple yet genius Facebook Ad that sends warm traffic to your webinar A breakdown of Adam’s high-ticket blog style auto webinar funnel How to get your sales team more effective and eff

How’d you like a 75% show-up rate for your live webinar? How about a 25% take rate for a tripwire offer? Those remarkable numbers belong to Molly Keyser, a creative who teaches boudoir photographers how to book more clients and make more money. So, if you’re ready to see rates like that for your live webinar, it’s time for you to give a bot a chance.   In this episode, Molly shows you the exact methods and strategies she used to get a 75% show up rate using ManyChat, a tool that lets you create a Facebook Messenger bot for marketing, sales and support. Learn how to use simple growth tools to skyrocket your webinar registrations and effectively boost your conversion rates.   Episode Discussions: Why webinars work so well for the photography niche Ways to personalize the audience experience during a live webinar One critical component to live webinars that many struggle with Joel’s marketing objection to ManyChat An email-free registration process How to implement a one-click registration for your webinar Moll

There are endless methods, tools, and tactics to grow your email list. John Corcoran was able to double his from 6,000 to 12,000 during the first quarter of 2015 with partner webinars. With numbers like that, it makes you wonder why you don’t hear about using webinars as a list-building strategy more often.   Just days before recording this episode, John Corcoran from Rise25 and Smart Business Revolution, had his largest partner webinar to date — to the tune of a few thousand registrants. In this episode, he shares strategies you can use to build a large database of interested buyers using other people’s audiences (without hard pitches!)   Episode Discussions: Why you should stick to one title for your webinar How to get around the “non-pitching” policy during joint venture webinars How to follow-up with a company who promised you an email list but hasn’t delivered A process to test your new webinar and title Elements of a webinar title that gets people excited What titles worked best for John A breakdown of

Joel's looked at well over 100 webinars and talked to more than 200 course creators trying to launch their webinars. But his client, Dan Henry, showed him things he’s never seen anybody in the industry do. Dan’s tiny tweaks scaled his automated webinar to $2.2 million in 11 short months. In this episode, Dan deep dives into the behind-the-scenes webinar optimization techniques he used to transform and scale his Facebook Ads course into a multi-million-dollar money making machine. Dan’s numbers are proof that even the smallest adjustments to your webinar can make the biggest impacts.   Episode Discussions: How to tell if your webinar has scalability How to boost results from cold traffic implementing the ‘Quick Win’ technique The number one thing that Dan did to crush it with his webinar A strategy that gets a 90%-win ratio on chargebacks Tested tweaks, what worked, didn't work, biggest things held true to grow and optimize webinar A testimonial trick that could double your conversion rate The challenges of s

Any interest increasing your conversions by 56%? Susan Lassiter-Lyons did just that by making a few simple tweaks to her webinar —  but her success didn’t come without a few grueling sessions of trial and error. Susan is a real estate investor turned educator/course creator who trains people how to invest in alternative and unique forms of investing.   In this episode, you’ll discover what costly mistakes Susan made with her webinar, and the tweaks she made to catapult her webinar’s conversion rates. What it took to go from drastic loss to drastic grain.   Episode Discussions: Why webinars convert so well versus other conversion techniques The crucial role emotion plays in the buyer’s decision How to increase conversion rates by implementing your brand’s story in your marketing Combining your hero’s journey and future pacing Should you get rid of your webinar replay sequence? Why not raising your prices is a confidence issue Learn from Susan’s $25K webinar outsourcing mistake How to improve your conversions

Roller coasters are usually fun — but not so much in an entrepreneurial theme park. Many business owners and entrepreneurs struggle with overcoming the obstacles that fluctuations and inconsistences produce. And they prove to be exceptionally disheartening when it comes to their webinar strategies.   Jason Wardrop is the founder of Arsenal MKG, a social lead generation platform tailored for real estate agents. He’s been Joel’s client for over a year and in this episode, you’ll get a behind-the-scenes look at a year of Jason’s webinar marketing angles and funnels — the successes, the flops, the good, bad, and ugly. But most importantly, how he transformed his webinar’s roller coaster of success into the ultimate ride of dependability.   Episode Discussions: Simplification of your message is vital to your success Why Jason’s first webinar strategy ‘tanked’ Reasons to target the beginner market The timeline of Jason’s webinar roller coaster The standard follow-up sequence for live webinars Knowing your target m

‘Make-money-online’ and ‘business opportunity’ aren’t the only niches crushing it with webinars. Annie Grace has experienced serious success with her automated webinar for her course on overcoming alcohol addiction. Through personal experience, her webinar, and her website, ThisNakedMind.com, she’s inspired the positive transformation of many lives.   Annie’s story is the perfect example of how to profit from your story, passion and course using webinars. And if you still don’t think it’s possible, wait ‘till you hear her before and after stats.   Episode Discussions: Why Annie’s initial launch failed to convert Mindset’s role The simple website tweak Annie made to increase conversions and sales The debate on webinar lengths – is there a right and a wrong? Thoughts on Jeff Walker’s, “Launch” How to get over the awkwardness of using urgency and scarcity to sell The first things Joel looks at when reviewing a webinar and why Guarantees are the quickest way to boost your sales What to do when you’re scared of m

After hearing his name over and over again in the industry, Joel couldn’t wait to interview David Schloss on Sold with Webinars — and for good reason. If you’re currently running or even considering paid advertising, pay close attention to this episode. If you’re not part of either crowd, perk your ears even more.   In this episode, David compares the different mediums, markets, and methods of the past with what’s working now — specifically Facebook, YouTube, and Instagram. Bottom line: You’ll learn valuable tips and tricks to get you running profitable advertising for your webinar campaign. Episode Discussions: The most effective way to advertise a webinar How working in reverse can benefit you Why David does the opposite of what everyone else is doing Is nurturing your audience really necessary? The key to dramatically improving your retargeting costs Why to use caution when using industry celebrities and leaders in your ads The quality of traffic from YouTube vs. Facebook Why results are different between

Creating urgency and scarcity can drastically improve your sales conversion numbers, but how do you avoid sounding sleazy and still get your audience to take action now? Master direct response marketer Jack Born developed the answer by creating Deadline Funnels.   In this episode, Jack talks about what lead him to develop software that provides ethical and legitimate deadlines and how to implement psychological triggers into your webinar and marketing funnels using the power of deadlines.   Episode Discussions: A deadline tip anyone can use right away, even if you’re not using Deadline Funnel The advantages of a minimum viable funnel Why a live webinar is the ultimate minimum viable funnel What type of webinar works best in a saturated market Why it's so important to make sure your deadlines are ethical and have integrity How using deadlines can make your future offers more effective Words to emphasize in your copywriting and scriptwriting that create urgency How to incorporate deadlines to add value inside

David Abrams, a true entrepreneur at heart, knows the true elements of a successful webinar — relationships, connections, and simplicity. That’s why he decided to create Demio, a user-friendly webinar software platform that would easily accomplish all.   In this episode, David shares the secrets to connecting with your audience, tips to boost conversion rates, and why the simplicity of Demio works to help business owners effortlessly and effectively create a powerful, high-quality webinar.   Episode Discussions: How to increase your conversion rate and increase connection with your audience Why webinars are so impactful and have high conversion rates The effectiveness of webinars and sales pages and how they differ Webinar’s expansion into e-commerce The success of webinars in niche markets Key things to implement into live webinars to make the best experience possible Why engagement plays a vital role in webinars and how to do it The downfall of offering a freebie toward the end of a webinar and what to do

When it comes to selling your program or digital course, the way you deliver your message to your audience could mean the difference between getting them to take action and not. So, what’s the best method to get people to understand what you’re trying to explain?   In this bite-sized yet beneficial episode, Joel shares his expertise on how to creatively craft a message to resonate and motivate your webinar audience.   Episode discussions: The difference between good instruction and bad instruction Why “features” don’t sell How to sell using stories and why it works Steps to crafting the perfect story     [3:45]  Good instructors take the same content but teach it through different mediums. Tell you the student to read the material and come to class and give examples and try and help you understand it through different ways of explaining it or teaching it.   [4:31] With sales presentations, you're trying to tell through story why they need to jump on board and why it's important to them. [5:00] Write with be

Shanda Sumpter is the founder of the multi-million-dollar company, Heartcore Business. Through it, she provides a step-by-step system to help people transform their financial lives and create their dream business. She also just set the record for the highest performing webinar Joel has ever launched straight to cold traffic.   In this episode: Joel and Shanda discuss the process of launching a webinar to cold traffic including how long it really takes, the idea of tying a core message to your webinar, and the pressing importance of financial self-reliance.   Episode Discussions: The creation and genuine mission of Heartcore Business How many hours it really does take to put together a webinar Takeaways from the Todd Brown marketing event Why the technology takeover makes financial self-reliance more important than ever Shanda’s “ah-ha!” moments and lessons had while working with Joel Evergreen and live conversion rates for Shanda’s webinar How Joel helped Shanda articulate the overall mission of her webinar