Sold With Webinars Podcast

Today we have an amazing solo-podcast!  I want to talk about something that is very common...people always ask me: "Joel, how do I know how to fix my broken webinar?"  If you launch a webinar and it does not convert; how do I go about fixing it?  How do I do this for my clients to maximize conversions?  That is what I will discuss today - the steps that I take when I am diagnosing my clients webinars! And I am also spilling the beans on my most powerful method! In this episode: Starting at the beginning - diagnosing the offering; "Your offer is only good if it is speaking to the right person"; Who is delivering your webinar IS IMPORTANT; Your WHO is 50-60% of your success; WHO = have a pain associated with your offer so that your offer can FIX it; they need a problem and you need to provide the solution, ALSO important in your marketing messaging and ads; My Powerful New Method: build an incredible webinar using an internal webinar campaign; Essentially listening to your customers - they dictate what they wa

Context is everything. If you want to fill up an event, one of the strategies that you do is speaking in other people's events. But for someone who’s very active in the speaking arena, that could be very time intensive. That’s where Simone Vincenzi, known as The Experts' Strategist, decided to introduce webinars alongside his speaking engagements. Simone has been running in person-sales seminars and combining them with follow up webinars that have been absolutely crushing it. He talks about bridging the gap between webinars and seminars and about all things that he's doing to promote local seminars and then following up with live webinars that are absolutely blowing the socks off of any conversion webinar.

It's important to realize that once we start to scale a type of lead gen, hiring a sales staff is one of the most important things to consider. We use high ticket webinars to market and attract high ticket leads for our business whether that is for service-based businesses or high end offers for coaching or consulting. That's what we use the webinars for, but we want to figure out is how do we convert them when we get them on the phone? What are the different skill sets, tactics, and strategies to close high ticket deals? Let's face it, we don't have time to spend on the phone day in and day out, working with all of those leads. At a certain point, you need to get off the phone so you can focus on fulfillment, on operations, and on perfecting your craft. That’s when you need to bring on a sales staff. Sales expert Mike Mark says there’s a lot to consider when hiring a sales staff. If you're looking to grow your business through hiring sales staff, there's no one better to learn from than Mark who has been doi

If you have been studying marketing for a while, you've probably had people tell you that you need to tell stories. What does it mean to be able to tell effective stories? It’s all about knowing the importance of using metaphors. The word metaphor may or may not mean anything to you, but it is the ability to relate to complex topics with something tangible that your audience can understand. When you get way too complicated with how smart you are and you want to teach your prospect or your audience everything under the sun, we fall into the expert’s curse. We confuse our prospects and we’re boring our audience to death. When it comes to sales and converting your prospect into believing that they should be buying your product or service, the last thing in the world that you want to do is impress them with how much you know. The only thing they care about is what is it going to do for me? Learn how you can use metaphors to successfully convey messages, connect with your audience or prospect, and sell your stuff

There is a time and place for marketing and sales. We’re launching The Five-Day Marketing Funnel Challenge. Using the chicken and egg analogy to marketing versus sales, what do you think comes first? The chicken or the egg? Marketing or sales? A lot of people will answer marketing because marketing makes sales easy. That is not totally true. Sales comes before the marketing. You have to raise people's awareness level on your offer to get permission to market to them. This is not about rewriting marketing and sales rule books. It’s about trying to make you a thousand times more effective with your marketing. The Marketing Funnel Challenge is all about what is more effective for launching new offers. Having that insight of the marketing funnel will improve the quality of customers and leads coming into the ecosystem.

How are you going to optimize your webinars? If you have a piece of content that you are sharing with your audience, why do they need to pay attention? If you're going through your webinar and you include three, four, five pieces of content that you want to share with them, why is each piece of content important? If you're adding components to your offer, why is each component important? This sounds simple, but it is not easy and it is very important. If you could explain the reasons why with everything that you talk about, you will become a much more effective communicator in all of your messages, marketing, and sales language and drastically improve your conversions.

When you do a sales presentation, you're always trying to sell somebody on the transformation. There are two main reasons why people buy something – they’re either attracted to a pleasure or they’re trying to remove a pain. Joel attended a live sales presentation where at the end, close to 70% of the room were bought. Learn five key points for your sales presentations as he does a full breakdown and an in-depth analysis of how you can operate a successful sales presentation that pushes boundaries and bring in results.

These days, you want a guy who does exactly what he gets paid for: helping businesses like yours get customers. And the best way to do that right now is with social media advertising. Facebook, Instagram, and YouTube – you name the medium; it’s Billy Gene’s thing. Not only do they do it for people, they teach it. Billy Gene Is Marketing is trying to change the education system for entrepreneurs. Word on the grapevine is that Billy Gene landed a $30k per month client with his webinar, which begs the question: how on earth is that possible? Billy talks about utilizing curiosity and attraction as tools for successful marketing. As the saying goes: the definition of marketing is attraction. When you're messaging to the masses, you realize that every human being on the planet, 99.99% of them want the same thing. Happiness, more time, more choices, more money. You've got to meet the messaging of what the heck they're at. Simple as that.

How can you create a new entry point for a market that captures a whole new audience so you can now change the outcome of what's been happening? That was the question Lukas Resheske was faced with when he was tasked to sell a dying market. Lukas is a professional copywriter, copywriting mentor, author, and digital and sales funnel expert. He discusses a project of his where he generated over a million dollars from a webinar in a dying niche. Lukas shares that your ability to teach and to show that you know what you're talking about, helps in a sophisticated marketplace. He shares the importance of learning how to analyze your market, learning how to analyze your offers, and discovering how to pivot and how to create new angles for markets that may dictate if your offer is dying or not. Learn how to drastically improve your conversions as Lukas shares how to be a better marketer and advertiser and make your program sell like hotcakes.

Bastian Ernst is the founder of Wild Audience, a marketing company known for respect-based marketing. The concept is simple: Combine the relationship aspect of business with automation. And although the automation tactics can get a bit complex, the engagement rates alone are worth it.   In this episode, Bastian shares how he’s leveraging unique engagement sequences and relationship-based funnels to get 10% conversion rates on his webinar as well as how to implement them into your webinar funnel   Episode Discussions: Relationship funnels and core elements to make it work How much segmentation is too much segmentation? 2 elements you need to personalize and remain relevant to your audience Messenger bots for timely events and reminder sequences The benchmark for your 1st webinar iteration The most critical element to make relationship style funnels perform A deep dive into lead scoring The Webinar Vault How to leverage lead scores to make your campaign more effective The evergreen newsletter segmentation Buil

So, you’ve priced your information product at $997 because all the cool kids are doing it. But this episode will make you think twice about buying into the hype as Joel reveals the ‘$997’ connection to low conversion rates — plus how to reframe your offer to grow your customer base and surge your sales.   Episode Discussions: Is your ask too big? How an ask held a cold traffic webinar to one sale Building trust with membership sites Commitment as a barrier Lowering commitment levels to increase sales Ascending your audience to higher-level programs Leveraging your existing content to improve conversions Ask yourself these questions if you’re struggling to convert   [4:23] People are leaving so much money on the table by trying to go for the home run with the webinar. [5:00] Understand the magnitude of your ask in terms of what your audience has to commit to learning.   [7:12] Joel discusses a past client’s $997 house flipping program and why his ‘ask’ kept his cold traffic webinar sales to one.   [8:39] Thi

What's better than a tasty sandwich? A profitable one. In this episode, Joel gives you the recipe for a Power Offer Sandwich and explains how to platter it perfectly in your webinars to increase sales and conversions for your digital product.   Episode Topics Exactly where to place your power offer for max impact Where else you can use the Power Offer Sandwich The perfect model for crafting power offers How a simple mental shift resulted in a 7-figure launch [2:50] Joel helped his client Selena Soo eliminate the mentality she's selling a course. The result was a 7-figure launch.   [4:01] Model universities when you craft your offers. Sell the experience while attending and what happens after graduation.   [6:25] The Power Offer Sandwich is one sentence. It can be used for ad copy, Facebook posts, webinars, etc.   [8:12]"If there's one thing I want them to know in order to make the yes/no buying decision, it's this sentence. Nobody is going to remember the details of what they're buying."   [08:33] Lead wit

How much would you have to pay right now for 100 new leads on Facebook? One thing is certain — it’s more than you’d pay on LinkedIn. 100% more. Nemo found a way to get 100 webinar registrations per day on LinkedIn —for $0. You can choose to divert your sights from LinkedIn forever, but you can’t unsee those numbers.   In this episode, John Nemo reveals the exact tactics and strategies behind how he’s leveraged LinkedIn to average 1-2 sales a day with an automated webinar selling his $1500 course. And how simple it can be for you to generate qualified leads and fill your webinar for free using LinkedIn —even if you’re ‘LinkedIn-averse.’   Episode Discussions: Why webinars are the ultimate form of content marketing Prospecting with automation tools and search filters John’s complete automated webinar funnel How to immediately build know, like, and trust with prospects How to leverage LinkedIn messaging The 3 essentials to finding LinkedIn leads and filling a webinar Why ‘the riches are in the niches’ Integrati

Have you fallen into the hero’s journey trap? Chances are, yes. In fact, 90% of Joel’s clients misuse this storytelling tool and have the low conversion rates to prove it. Listen in as he explains the single most common hero’s journey mistake and how to optimize it for max webinar conversions.   Episode Discussions: How long your intro should be (max) Optimizing your introduction for cold traffic The real purpose of the hero’s journey How to leverage your journey to build authority Where to implement a hero’s journey for better flow and conversions [2:17] The purpose of sharing your Hero's Journey is NOT to connect with your audience...   [4:30] The longer you take to get to your webinar content, the lower your conversion rates.   [5:24] What needs to happen at the very beginning of your presentation.   [5:55] Building authority doesn't necessarily include your struggle. They care about credentials.   [7:10] "You have to give them value as quickly as possible and earn their trust to be able to continue to

In this short but sweet episode, Joel treats you to a mini-webinar masterclass that includes a walkthrough of common mistakes found in low converting webinars, the 3 P’s that dramatically increase webinar conversions and sales, and the process he uses when reviewing all of his client’s webinars, including a current client’s cryptocurrency presentation.   Listen for a special call to action that gives SWW listeners a chance to be part of Joel’s next solo podcast!   Episode Discussions: 3 P's for increasing webinar sales and conversions Joel reviews one of his client's webinars (day trading education) Could Experts Curse be killing your conversions? How to strengthen a weak core promise How Mike Dillard generated $25 million using the 3 P’s Incorporating a proclamation into your intro   [3:38] The Experts Curse: You're too smart for your audience. [4:54] Don’t teach your audience to death. Focus on core points that help inspire them. [5:11] A lead is a way to hook your audience and makes all the difference in

Picture this… It’s minutes before your webinar starts. You know —the one that showcases your $20K offer. You’re shadowboxing to Eye of the Tiger when all the sudden your slide deck goes on strike. Is it possible to recover from a technical mishap and still crush it?   Caleb O’Dowd did. In fact, he closed 30% of his audience. If that didn’t impress you, he had a webinar that did over $7MM in sales in 2017. In other words — he’s the man. In this episode, learn the secrets behind his conversion superpowers and how he’s harnessed tonality and passion to whip attendees into an emotional buying frenzy. Did we mention he got his start working with Gary Halbert?   Episode Discussions: Repositioning offers to crush conversions Selling more with tonality, delivery, and passion The conversion-boosting "mentorship loan" offer you’ve never heard of Strengthen weak copy in your webinar script Breakdown of a 2017 $7MM webinar Outdoing yourself and evolving your webinar to stay relevant The “Two Friends Talking” example tha

This special episode of Sold With Webinars introduces its first case study! Mike Schmidt and Anthony Rivera grew their webinar sales from mediocre to million-dollar-massive. What made the difference? Implementing tips and strategies learned from this here podcast.   In this episode, Mike and AJ reveal the key takeaways from past Sold With Webinar episodes that helped put their course, ReviewPro Launchpad, on track to doing $1MM a year.   (Find links to all mentioned episodes at the end of the show notes)   Episode Discussions: The ad that dropped Mike and AJ’s cost per lead from $21 to $6 Strategies to boost live webinar attendance rates AJ and Mike’s high-converting webinar sales funnel How to use Facebook during your webinar to increase conversions Re-inviting an existing list to the same live weekly webinar When to go (and not go) evergreen Why you should consider offering 5-star reviews as a service Testing curiosity-based ads and pain-based vs desire-based ads Packaging an offer as a business growth str

Jon Tarr wrote a $5.6 million-dollar webinar 15 minutes before go time. No gimmicks. No hype. No sleazy marketing tactics. He did it ethically and — might we add — successfully. Was it flawless? No. But that just proves how overrated perfection is.   Hit the right points, say the right things, be transparent and authentic. Jon shows you how to do it all in this episode.   Episode Discussions: Address the main question every webinar attendee has Why giving content away leads to more buying objections Use Jon’s 3-phase launch strategy to test your offer’s viability Jon's winning storytelling formula that motivates buyers Why longer Q&A sessions lead to more sales A must-use script for handling overly inquisitive Q&A's with class Teaser content does more harm than good Uncover your market's core desires with this Travis Sago analogy Marketing to entrepreneurs vs. non-entrepreneurs Sell the end result or lead with pain points? Effectively frame and setup offers on your webinar Pre-framing offers and the

Did you hear the news? Online learning is a multibillion dollar industry! Ok. That’s not “news.” But you might perk your ears to the meager 3-5% course completion rate that could be killing the back end of your funnel. This episode may not be saturated with webinar talk but it will help you course creators increase the quality and long-term profitability of your course.   Dr. Carrie Rose had dedicated the entirety of her professional career into learning management curriculum.  She’s the founder of Of Course, a company that helps entrepreneurs successfully get their message out with online courses. In this episode, Carrie unpacks how to optimize your course for maximum engagement and course completion rates that shape students into loyal repeat buyers.   Episode Discussions: Videos vs written course content Increasing engagement and retention with course bots Elements for the perfect online course How a low course completion rate impacts your funnel Why long course videos aren't typically effective Online lea