Sold With Webinars Podcast

"Go through your copy like you are the most self-interested busy jerk in the entire world... ask yourself...  What is this product going to do for me? Get to the point!" - Bond Bond was the first copywriter to write a book on editing.  Editing is one of the most important pieces of copywriting.  He is the son of the late - great Gary Halbert; one of the most renowned copywriters of our present and past day. In addition to building off of his father's success, Bond has been able to take Gary Halbert lessons and take them into "how to" lessons.  Marketing does not start when we sit down at the computer... it is all encompassing; it is everywhere; it is all the time; it is constant. In This Episode: Background on Gary Halbert; Personal Breakthroughs; Swipe Files and using them PROPERLY;  Avatars and understanding your customers;  Making offers and creating interest; Studying the copy you create to get to the point, "get rid of the boring"; "When your copy is good enough to test..." Testing copy; Components, tip

What we noticed on our live webinars is that while we used to have about a 40% attendance rate, we are now down to 10-15% show up rate.  What we are seeing is that people may not have the time to watch a live webinar. So we started to email our audience asking them to register anyway and they will receive the replay. - Agnes Agnes is the marketing director at ClickMeeting.  I was very much looking forward to this conversation because I am eager to hear the state of the webinar industry from the aspect of technology and software because I believe that the providers and technical platforms have a lot more data than us as the marketers. In This Episode: Webinars trends - are webinars dying? Automated webinars and attendance rates; When to utilize cold-traffic webinars; The future of webinars; The next big thing with of SaaS and ClickMeeting... Paid webinars; Webinar promotion;  Webinar delivery; ClickMeeting's webinar strategy and implementation; Introduction of Facebook Live and YouTube Live How to Connect:

"When you jump online you want to make sure that your audience is online...easily targetable...whatever market you go after, make sure that there is a constant pool of replenishment..." ---Welcome to today's episode!--- Do you ever get that "Lightbulb moment?"  Well, today --> I had that feeling.  Shiny object syndrome for sure!  So I had to jump on my podcast and record this for you today! I have been taking more calls lately, talking to prospects and listening to their needs... hearing their needs.  Recently I spoke with a prospect.  They mentioned they were sick and tired of buying this and that program and following this and that training.  He had a successful business, but was in a constant up and down... something I am sure we can all relate to.  He really wanted to get his lead generation dialed in... his messaging and offer needed to be dialed in.  And was concerned about "is my market going to be reachable." My suggestion: start testing.  But if you are out there wondering who your next market is goi

Whenever you are looking for ways to improve your conversion rates, figure out how to make the intangible tangible. Today we will discuss the importance of demos.  It is not that your prospects don't believe you, but they may just need to SEE it; see what your product or service looks like.  Taking the intangible and making it tangible. This is very true especially if you are selling information.  Demos help prospects FEEL what they are going to buy.  Showcase it and increase the perceived value. ---------------------------------------------------------------------- Need help with your messaging?  Do you feel like you are suffering from the Expert's Curse or Expert's Dilemma?  Now accepting new consulting clients. Email me at joel@thewebinaragency.com. Get your free case study here. Interested in learning more about our services, check out www.thewebinaragency.com If you are interested in our Mini-Webinar Accelerator course, click here for more information.  Check out The Webinar Vault [soldwithwebinars.com/

As you are going through and creating your marketing materials, creating your webinars and creating your offers. You can not get jealous that/if others are outselling you.  You have the best thing in the world and it is your duty to get your messages and products or services out to your audience. You can't do that by sitting on the sidelines.  ---Welcome to another episode of Sold With Webinars! It is our first episode of 2019! So Happy New Year!--- I wanted to chat with you about some things that I have been hearing on calls with current clients as well as on sales calls.  It is so important to know what our markets' fears, concerns, etc are.  One example: I spoke to a prospective client about a product he has been sitting on for a long, long, long time.  I had to keep asking "how can I help?"  He would cut me off and avoid answering the question.  Finally, when he did answer he said this: "Joel, I have this product that is a game changer... the best thing in the market place, and I am sick and tired of watc

"Webinars are a long term play." - Joel In this episode: Successful trait that any entrepreneur can possess at their fingertips: webinars; You can have a lot of success with webinars, but they can also be a form of stress; Variables with webinars; Examples; Mini - Webinar;  Dial in your offer. It can take perseverance and message tweeking, but webinars can be a powerful force.   Thanks for listening to this episode! ---------------------------------------------------------------------- Need help with your messaging?  Now accepting new consulting clients. Email me at joel@thewebinaragency.com. Get your free case study here. If you are interested in our Mini-Webinar Accelerator course, email maryjo@thewebinaragency.com for more information. Check out The Webinar Vault for an inside look at how I review and critique webinars.  Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing

"The way that I view webinars is 80% emotion, story, teaching and content and 20% stats... pick whatever percentages you'd like.  Whatever you are comfortable with." Today, I am going to pit two very well-known marketers head to head!  Two very good and very different marketers.  If you ever wondered how to sell on webinars or what style to use? Well, this episode is for YOU. If you are part of The Webinar Vault, then you know that I am going through tons of webinars every month and critiquing the best ones for you.  There is no right way to do anything, but our personalities are all different so our marketing, our webinar styles should differ slightly. So both Frank Kern and Russell Brunson are very successful and wildly different, which is why I want to use them for this episode. Which one is better? Which one is RIGHT FOR YOU - that is what you should be asking yourself.  Frank is very fact driven, so you may see alot of facts and figures in his presentations; logical-based arguments. While Russell is more

"When we really focus on things that really move the needle, that create big changes, that's going from zero - one. Pushing that needle to craft that next big idea or new hooks; that's going from 1 - N or from two sales to four sales, or four to five; whatever that is to you. That's the incremental process.   So in this episode, I am going to share with you some ideas of what really moves the needle.  These ideas are what I share with my private clients and those who have come to my live events.   Big needle movers is what we look at first; big changes, that is what is most important; Examine your hook, is it unique?  Examine your stats, are people showing up? Incremental improvements lead to BIG changes and big needle movers; So how can you go from zero - 1 with your marketing angles? How can you bring new concepts that people have never heard of before because nobody wants to buy an improvement, they want to buy a saving grace, a life line, anything that will take them to "hell island to heaven island"?  T

The more that we do this... the more that we focus on this and see the incredible results we get for our clients, the more that we see that the industry is completely misinformed...completely uneducated. Not in a bad way. But there is something out there that people are believing that is not necessarily true. So this is an update on what's happening in our agency! We are doing a ton of custom work and have been noticing a trend over the last few months.  Today I will discuss these trends. Most of our clients are course creators, coaches and consultants. Sometime service providers, who are all looking for webinars.  But to be honest, we have been re-directing our efforts on doing things a little differently.  In a different order. Rather than building the webinar out right away we have been setting it aside to prepare first; learn the ideal audience and what they want and how they want it ... then we create the webinar.  You really need to listen in for the details.  Listen to how we start with a profitable em

"Let me give you a $19,000 marketing lesson"  How will this apply to you? In this episode, I will tell you about how I fell on my face and then how I came out on top... Today's podcast was inspired by an ad I just saw by Todd Brown. Ready... -- "I like my chicken organic, and my traffic paid" -- SO here's a $19,000 marketing lesson that I paid for and learned the hard way.  In this episode: Why we do NOT focus on list building; I was lured by the marketing language that I helped to create; Launched a huge campaign that got crickets...nothing; Versus a "nurturing" campaign... also crickets;  Freebie seekers. "Although free traffic can work, I am all about the increase of value per subscriber than the actual list size." Power Offer campaigns--- phase 1: marketing into content phase 2: webinar creation Results: List size of 160, revenue = $25K Incredible! Bottom line, list size does not matter. I want lists of buyers and responsive individuals because that is more important than anything.   Check out The Web

"Our job is to simplify things as much as humanly possible so that by the time they get to the end of your sales pitch or offer, it is a NO BRAINER for them...You are giving them everything that they need and nothing else, to succeed."   Another episode of Sold With Webinars! Welcome! I've been noticing a lot of things in the webinar world...  JV Webinars. This is an interesting world!  Right now I am working on 3 or 4 and as I was speaking to someone about what was working and what wasn't.  So the jist... Converting VS. Not The ones that convert really well (10-15%), the webinars are all about simplicity. Do not complicate what people want to buy! When people want a transformation, your audience needs to believe that it is simple for them. Make them [the audience] realize there is ONE thing they need to do.   "A confused mind, doesn't buy!" Remember that --> KEEP THINGS SIMPLE, BE MORE DIRECT. Check out The Webinar Vault for an inside look at how I review and critique webinars.  Join my Sold With Webinars 

Hey - what's going on, webinar pros? Oh boy - you guys are in for a treat! Welcome to another episode of Sold with Webinars. Changing it up today; we have a guest expert.  Someone I am bringing on THREE times now. You know if I have someone on my show three times, they are good! Travis Stephenson is an affiliate marketer, software entrepreneur, marketing coach and public speaker in addition to being a webinar expert!  He has a very interesting method of boosting his sales using messenger bots!  Travis is the CEO at Chatmatic; is an Affiliate Marketing and Affiliate Marketing trainer. He specializes in teaching people how to create a businesses for themselves or helping people grow their already running business to a new scale. Whether it's a brick and mortar business or an online based business, he helps those companies get more traffic to their site/ store. State of the industry: Number 1: Messenger is not going to replace email.  Messenger is, at its core, a conversation.  Nothing can convince someone to b

Welcome to another episode of Sold With Webinars! I recorded this episode specifically for you because I want YOU to make more money with your business! I want YOU to stop treating your webinar as a product and I want you to start thinking of how you can 5 or 10X your business without any extra effort. This episode is kind of a rant, but I am sick and tired of people buying into the fact that they need this $997 course, that it will be their golden ticket! It might be the ticket, but it won't be ever-lasting... so without further ado... If you have been following any of the big name marketers, you have also probably been leaving money on the table.  Falling victim to the $997 curse! Everyone thinks they need the $997 course.  I don't know why it has been hammered into our heads that we need this. But those who are successful in selling their $997 course, are over delivering.  What I mean by that is, some of my clients have been providing over the top support, access, coaching for minimal profits a month minus

Today I am going to share our webinar funnel that BROKE all SALES RECORDS!  This will be a quick episode and one that you won't want to miss.... The more I read about marketing, the more I realize how little I know. Meaning, the more I research marketing, the more opportunities that arise.  In the world of marketing, there are two angles that most people believe in, "you can lead with pain or you can lead with pleasure." So, which one do you think would perform better?  Do you thinking leading with pain would lead to a higher response rate or leading with a pleasure? Prior to about 5 weeks ago, I would have said that leading with a pain would produce a higher response. Not so with this client of mine!  We were building a mini-webinar and although there is always a little bit of uncertainty when you launch, we lead with pleasure with this campaign.  This client had AMAZING results! --> LISTEN for results --> Closed a $10,000 offer with $54 ad spend! --> Closed two after the first 10 leads. That's $20,000 almos

Webinars have become more and more popular among people who want to establish themselves as experts in the field, most especially if they have a product or a service to offer. Giving you some unique approaches to running automated webinars are Joe Fier and Matt Wolfe. They are the co-founders of Evergreen Profits, which helps people get seen online in competitive industries. They touch on topics like Google traffic and brand awareness, discussing some SEO techniques regarding keywords and content. They guide you through getting clicks based on buyer intent and retargeting. Exploring further on invisible podcast funnels, Matt and Joe give great insights to those who want to grow their business in this platform.

We are going talk about, quite possibly, a $120,000,000 marketing lesson!  We are going to discuss an advanced marketing tactic, a potentially powerful tactic. Quite honestly, you can apply this to any marketing strategy or tactic!  I recently invested some money to better my webinar skills for you guys!  Webinars are always changing, we always have to keep sharpening our skills and bettering our skills.  Hero's journey story: important or not, useful or not? Value money over time "Going in blind" vs. leading with "the what" and conversion rates But give them a reason to stick around And more....   Let me know what you thought of this episode - email me at joel@thewebinaragency.com    Interested in The Perfect Expert? Check out our FB page here: https://www.facebook.com/groups/233372473683865/ Or contact maryjo@thewebinaragency.com for more details. Join our Sold With Webinars facebook group: https://www.facebook.com/groups/196719864399304/ Interested in how I critique dozens of webinars? Join The Webinar V

Hey, what's going on Experts? Welcome to another episode of Sold With Webinars!  I have never been more excited about a podcast episode as I am with this one! What does a bowl of fruit, wrapping paper, boxes and Christmas presents have in common? If you have ever struggled to get a response with your marketing and sales messages, you HAVE to listen to this. This is one of the BIGGEST breakthroughs we have had! This can apply to everything in your business especially webinars.  And if you like what you hear - email me because I WANT to know what you thought of this episode; joel@thewebinaragency.com Over the past couple of weeks, we have been doing some amazing things!  We have been working with some awesome clients - I have had numerous power offer calls over the last couple of days with our The Perfect Experts clients.  What is so cool is that these clients are getting RESULTS IMMEDIATELY.  So what if people aren't responding to you? How have we dealt with this? "Square peg, round hole with a really really

  Jam packed episode alert! The "Mega-Webinar" Funnel! I have been doing a ton of recording today within our facebook group, Sold With Webinars. And if you are not already, join our Sold With Webinars facebook group -> Join here: https://www.facebook.com/groups/196719864399304/ Today within the group, we had two webinar ad experts appear LIVE.  They donated their time and broke down some of our members ad accounts LIVE. SUPER valuable!  Then I did a live training - a live breakdown of Dr. Axe's webinar funnel.  And it was a lot of fun! The group got to listen to me watch the webinar live and break it down. Literally everyone got a peek into how my brain operates when I break down webinars for my clients. Now I am not going to give away all the secrets, but here are some of the things I wanted to share with you now: Dr. Axe paired up two funnels into one; The "Mega Funnel" was AWESOME; When I build/write webinars I am always crafting the messaging, content and angles.  This is all of your hot, warm, and cold

Today we are discussing: Where is the best place for our webinar within our grand marketing space? There are many ways to apply a webinar. When speaking with clients, I am always looking for the answer to this question: "Where is this webinar going within your product or suite of offers?" Number 1: DIAL IN YOUR OFFER Number 2: Quickest way to monetize the offer So where will the webinar be the most effective? When is broad too broad? How large is your mass market really? Dominate one market first... then expand. Example: Dominate the webinar market, then move into our new business, Experts Unleashed. Become an EXPERT, take the time to really research and practice your expertise. And continue to learn. So where does a webinar fit in your marketing scheme... If you are doing a direct selling webinar then you want to make sure that you can get people on your webinar affordably.  This will take some trial and error, but it could be the best use of your time and money. Find that sweet spot between too mass market

Update on the stats of our free funnel... Lots of lessons learned and content to absorb... This will literally transform your business... ------------------------------------------------------------------------------ Fulfilling on my promise, I will update you on our free funnel. The way I think about business and selling is not to necessarily lead with free.   "Free campaign" info and results: Top of mind vs free content Approach: LEAD with an OFFER But I tested leading with free..so how did it work? Facebook Group, five day challenge I assumed -> high engagement but ultimately enabling people to follow me for free content Results -> Day 1: Massive spike in engagement -> Day 5: Engagement was zero Offers were made and content dripped out throughout the week Not one single person applied Maybe 1 or 2 people converted to the free trial with only 1 actually paying for the subscription Total profit: $97  My typical campaign would consist of promoting to a small hot list, lead with stories of inspirational and