Sold With Webinars Podcast

In the world of digital marketing, it is very easy to get overwhelmed with all sorts of different types of fancy gimmicks and funnels. When I started to discover power offers, where long-form webinars fit into the whole picture of a growing business, I realized that what we have been taught has been overkill. We need a minimum viable funnel to get up and start collecting revenue. Find out how to set up your minimum viable funnel and why it is so important in your business.. You’ll Discover The people who we are targeting with high ticket offers value their time more than their money. [3:38] Design an acquisition system around their values. [4:48]li> The minimum viable funnel is the mini webinar funnel designed for high ticket courses buyers. [5:02] Your power offer is your promise. [6:10] The number one way to build trust with cold leads is if you speak their language better than they know themselves. [7:00] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join o

If I were to identify one thing that has moved the needle more than anything in my teachings, it would be the power offer. Power offer is converting the message into a direct response that gets people to raise their hand and say “yes.” It’s a simple one to two-sentence that is very powerful. Want to know how to create a power offer? Find out here…     You’ll Discover The framework of power-offer. [3:37] Launch the power offer with paid ads. [3:56] You need to understand what it is that your audience really wants. [4:51]li> People want to learn more before making a buying decision. [6:45] Targeting your ideal avatar. [6:53] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detai

Back when I was trying to scale my own agency, I had to come up with all sorts of different ideas. I was running paid traffic and all sorts of different ways to sell a course. I remember it was so difficult to get people and sell the webinar. But now, targeting and discovering the ideal avatar is easy. Find out how. You’ll Discover Market sophistication and market awareness. [2:36] Understand who it is that you are targeting. [3:54] The people who have tried and failed are the closest to the conversion hole. [7:30] Every stroke is a conversion that you need to make for your marketplace. [8:44] The only thing that you need to focus on is why your solution is better than everything else. [8:59] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll

Have you ever wondered how I discovered the model of the high-ticket course? Back in 2016, when I was scrolling Facebook, somebody posted a blog. It was written by Elon Musk, the founder of Tesla. And it was a huge eye-opener for me.. Interested? Find out here..     You’ll Discover The ascension model. [3:01] The holy grail of Internet marketing. [7:17] It’s easier to sell a high-ticket product first to validate your offer. [7:39] The different tiers of high-ticket courses. [8:27] The discovery of mini-webinars. [9:54] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you

I recently launched my first official book in the marketing space. I created a mini-series, giving you sneak peeks, behind the scenes, previews, and a little excepts from the book. I wanted to do a micro-series, about choosing certain aspects of the book and stories of where the ideas came up with. Listen to the backstory and get some additional context. You’ll Discover The origin of high-ticket courses. [2:26] The first course that I wrote sold a few hundred copies. [4:12] The first high-ticket offer I made. [7:16] I launched a lower ticket product. [8:35] The faster I can help somebody get results, the easier it is to get them to buy whatever offer. [9:01] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses Want to launch a High Ticket Course to grow your business without adding more work?

It has been a while since I’ve had a guest on Sold With Webinars. Whenever I bring somebody on the guest podcasts I make sure that it is worth your time investment and you get the most out of your listening time as much as possible. Todd Brown is one of my mentors, and he is somebody whom I always reference with. I have progressed a lot from his teachings and the two biggest things that apply most to my methodology are the unique mechanism and the offer awareness spectrum. In this episode, we talked about the two very important things when it comes to developing sales messages: marketing an intellectual property, and offers. We wrap up by diving into the heart and soul of marketing, and the crazy proposition offer that is hard to say no to. This is one of the best conversations in my guest podcasts. You will get a lot from this, as I do!     You’ll Discover Marketing and selling are not the same activity. [6:31] The unique selling proposition. [9:59] Not everything that is true is believable and not everyth

It all started when we were on vacation when I decided to isolate myself a little bit from Facebook and other social media networking sites. I want you to be very careful about the groups that you follow. And that includes me.. Find out why..       You’ll Discover Be hyper-aware of the people that you follow. [3:58] Two sides of personality when you start understanding the guru space. [5:09] What you saw on the outside is the exact opposite of what you saw. [7:22] The number one thing that you have to look for is their style. [11:36 The people that you follow are the walls of the echo chamber that you are building now. [13:38] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a de

Are you struggling to increase your demand generation or lead flow? Are you solving an urgent problem? Are you doing the right thing? Everyone is passionate about helping people achieve great results but can’t get people to schedule a call to speak with them. People are tired of seeing the same promise. What’s the solution? Find out here!     You’ll Discover The importance of urgency. [2:42] Speaking to an urgent problem, the fast-action urgency. [4:04] Present a solution to something they are actively searching for. [7:00] Repositioning an offer that solves the first level of pain points. [8:49] Design an offer around a problem that clients are actively searching for. [10:56] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finish

When we are thinking about a high-ticket course, we get narrow-focused, one minded, and one-directional because we carefully plan the course. We keep on developing new different ways to get people to enroll in our high-ticket course. If you’re not getting the results that you want with your program, you need to create a high-ticket tripwire. Find out what a high-ticket tripwire can do for your business. You’ll Discover Go figure offers – the lifeblood of my expertise. [2:20] Create a high-ticket tripwire, which is a paid kind of like a mini offer. [6:01] Gameplan as an option as a high-ticket tripwire. [8:51] Map out your customer journey. [12:06] If you are in a competitive market, create a different promise that all leads into your backend. [13:05] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new w

As you know, I love to try and share different things. I love music. I love country music and I like listening to lots of different music styles. When you listen to an album from start to finish, there’s a relationship between all the songs. Find out how I relate music to marketers.   You’ll Discover We have certain singles that we put in the marketplace. [3:15] The mass market appeal. [3:20] Some artists are experimenting with their music, same goes for us. [4:27] You can experiment with other pieces of your content. [5:00] The outward and inward facing content. [5:49] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply he

What’s happening in the online education space? The advancement of the online education space on the online learning space is necessary. Are you focusing on attracting a volume of students, or attracting the best courses? Here are my thoughts on that: You’ll Discover Empowering the greatest students to come into our platforms. [3:17] The greatest instructors who can lead, they are the ones who teach effectively. [3:44] Course creator doesn’t have to do any of the selling. [4:13] The people that are attracted to my programs value their expertise. [4:58] Understand the core differences why we do what we do. [6:14] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Pl

People don’t read. They just go by what they see on the big promise, and skip the rest of the page. You do not need to be a world-class copywriter to sell your webinars. Your headlines are what people remember. It will carry people all the time. Here are my thoughts on that: You’ll Discover The single biggest leverage point that you can test in your funnels. [2:05] Learn the art of conversion rate optimization. [3:14] The one thing that makes the difference is the headline. [6:41] The number one thing that we can do to improve our sales conversion rate is to test your headlines. [8:36] Master the skill set of writing. [9:36] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a deta

Why do we keep pushing to make more money? Have you fulfilled your purpose? Finding your gift, sharing your gift and success to others is fulfillment in life. Here are my thoughts on that: You’ll Discover There’s so much more than money that can make us feel good. [2:19] The sense of giving back your success. [4:59] The purpose that led us to drive forward and push further. [6:07] Make a goal that will not only be beneficial to you, but to give back your success to others. [6:55] Rekindle the fire and passion that will motivate you to certain modes of growth. [7:47] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. S

Have you ever wondered what’s the latest and greatest way to get clients? You will get caught up in different cycles and waves and will continue to spin your wheels if you are unaware of the trends. You have to understand how to create the best possible offer that you can. Here are my notions on that.   You’ll discover:   You’ll Discover The high ticket is the simplest, fastest, and reliable marketing approach. [5:43] Methodology will never fail. [6:48] Know how to craft your ads. [7:42] The common denominator is you and your market. [12:04] The most lightweight way to build your fundamentals. [14:55] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can g

What if I told you that you can do so much more with paid ads code? With paid ads, the opportunities and benefits are endless. Some common beliefs and misconceptions are all leads and appointments are created equal, well that is not just the case. Here are my thoughts on that.   You’ll Discover An indicator of whether you need to reset your expectations [1:50] All leads are not created equal [2:50] Setting the proper expectations with paid ads. [4:17] Understand organic and paid ads [5:33] Rethink your perception of what it means to generate appointments with paid ads [6:23]li> ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself –

I’m a big advocate for paid ads. It gives me more freedom with my time rather than relying on organic ads and constantly having to create new social media messages and other forms of content. I’m sure I’ll get some people saying “I make 6 figures a month doing organic ads!” And that’s great, but how much time do you spend doing organic content marketing? I bet it’s a lot. I bet you’re tired of it. Once you crack the nut of paid ads, your life will never be the same. Now, before you make the shift from organic to paid ads, consider this: Are you ready to put in the effort required to get ads to work? Are you willing to rework your offer, change your messaging, or retarget your audience? If you’re listening to this episode, you’ve already made that first step. You’ll Discover The biggest pitfall I see when people rely heavily on organic ads [3:00] Pros of paid ads [6:42] The frame of mind necessary to transition from organic to paid ads [7:45] Getting the attention of your audience with organic vs paid ads [1

I don’t know about you, but I am all about simplicity. When it comes to optimization, I prefer to speak directly to someone who is ready to make a decision. Keep the feedback loop short and sweet. The longer the sales cycle, the more variables you have to consider. In this episode, I’ll give you my two cents about why I prefer shorter sales cycles and how they can benefit you too. You’ll Discover Benefits of a short sales cycle [5:08] Why I’m an advocate for short sales cycles [5:47] You might not reach the largest market, but that shouldn’t be the goal [7:06] What you should focus on when building a lifestyle business [7:48] The downside of long sales cycles [9:05] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-web

I spoke with a prospect recently, and they brought up a concern that stopped me in my tracks. They weren’t getting the results they wanted from their marketing, and were swift to point the finger at their ads manager. I want to set the record straight right now. If you hire an ads manager with the expectation that your business will grow from their work alone, you are setting yourself up for disappointment. In this episode, I will explain why. You’ll Discover Ads manager not living up to your expectations? Let’s reassess before you fire them [2:40] Hiring your ads manager to be a button-pusher [3:30] The dangers of expecting an ads manager to grow your business [4:49] Before you blame it on them, consider the possibility that the problem lies elsewhere [7:30] The expectations you should have for your ads manager [8:05] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course

I spent some time with my buddy Rob Kosberg in St. Augustine a little while ago. We talked a bit about challenges in the world of marketing. Specifically, incorporating evergreen and launches into your sales process. When incorporating these campaign styles, how can you minimize the risk that inherently comes with launches? In this episode, I’ll talk about how to use these styles so they work hand in hand. Once you get it right, you can convert people who have never heard of you before into high ticket clients. You’ll Discover The best way to utilize Evergreen sales funnels [2:27] What’s happening in the background while running these funnels [3:30] Critical information to build into the foundation of your sales process [4:40] When to green-light your launch phase [5:27] How to use evergreen & launches to work with, rather than against, each other [6:28] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Market

How do you match your offer to an avatar that is most likely to respond? I recently came out with a new Mini Webinar Workshop, which is an updated look at what’s happening now in the world of marketing. In this workshop, we dove deep into a new framework that we’ve developed that is absolutely crushing the webinar game. In this episode, I dissect the difference between problem-aware and solution-aware clients, and how to create a framework to reflect why your offer is the best fit for an ideal client. You’ll Discover An analogy to help you understand my “closest to the hole” method [2:17] The biggest mistake I see people make when targeting their audience [3:28] The solution-aware client [5:34] What you’re up against with a problem-aware client [6:37] Adjusting your mini webinar to speak to solution-aware clients [8:49] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Cour