Sold With Webinars Podcast

Let me be upfront with you: today, I’m not going to talk about marketing. Instead, we’re gonna dive into something everyone thinks they want: peak performance. It sounds great when you think about it, but you need to be absolutely obsessed with maximizing the potential of your goal, and willing to sacrifice things in your life to achieve it. Is this amount of consistent dedication worth it? You’ll Discover It’s 100% OK to be unwilling to put in this effort if it doesn’t equate to what you’re getting out of it [5:20] The unbelievable training regimen that Michael Phelps had for the 2008 Olympics, and the margin he won by [7:20] You may have to give up other things in your life in order to dedicate yourself to your goal [10:00] The possibility of crashing back down to earth after being on the high of peak performance [12:00] My reality check with my business, and where my priorities lie now [14:40] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Faceb

Can you remember the most significant investments that you’ve made? Chances are, you can recall the ad or offer that pulled you in and made you say “yes”. In this episode I go on a little rant about making your offer memorable to achieve “offer recall” and to maintain your clients’ trust. You’ll Discover How I could clearly remember the first step I made that got me into a specific funnel [2:45] The power of ad recall [5:06] When you achieve “offer recall” you know you’ve got something that will stick [6:35] While writing your offer, ask yourself, “is this offer memorable?” [7:00] Why it’s important to create a golden offer that maintains client trust [9:45] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funn

I’ll repeat this again (and I’ll keep repeating it): you have to know your audience, and you have to know what they will respond to. Promising something in the beginning without giving necessary details can lead to distrust. In this episode I speak about keeping your word with your client by leading with your mechanism in your power offer. You’ll Discover Something crucial I learned from a mastermind on creating long-form direct-selling webinars [2:55] When to lead with your mechanism, and when to go blind [1:58] Why leading with your mechanism can speak directly to your customer [4:30] The different levels of sophistication [5:23] The main driver of your power offer [5:50] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished

The biggest mistake I see when someone is first getting their feet wet in the industry, is a message-to-avatar mismatch. Not everyone is going to respond to the same message. The more education you need to offer your avatar, the longer your conversion process is going to be. In this episode I go through the best method to use to get your message in front of the person who is ready to say “yes”. You’ll Discover The “closest to the hole” technique can get your message in front of your ideal clients [2:35] Targeting the wrong avatar can involve too many conversions for them to buy into your offer [4:45] Who you should target first in order to attract prospects that are ready to buy [8:15} Changing your messaging to speak to someone who is ready to say “yes” [9:05] The benefits of leading with your guarantee [10:43] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to gro

Every entrepreneur goes through seasons. We all have high highs, and low lows. I built my business around my lifestyle. I wanted to make sure my currency allowed me to buy more of my time. But this process didn’t happen overnight. I had to go through grueling “winters” in order to get to the “spring”. In this episode I touch on the seasons you go through as an entrepreneur to find your stride, and why that makes the winters worth it. You’ll Discover Everyone goes through low seasons — I’ll tell you a little bit about mine [3:05] How I pulled myself out of those lows [4:30] The one thing I wish I could have told myself during my “winter season” [7:40] A lesson I learned from John C. Maxwell - your highs are never as good as you thought they were [8:10] The key characteristic of entrepreneurs that keeps us going strong [10:15] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket

Did you know there is more than 1 type of Power Offer? This is the time to listen up — the success stories on this topic will blow your mind. When people are looking to invest in themselves, one of the most powerful things that they can believe in is their belief in their own personal transformation. You are the ultimate transformation of the people you attract. In this episode, I spotlight some of my clients that have had incredible success using their identity to create their Power Offer. You’ll Discover The booming success of one of my clients who turned his “about me” writeup into an ad [3:10] What your clients really want out of your offer [7:10] The power of identity-style ads - people want to follow those in which who they want to become [8:20] Creating the messaging to pull people in using only your identity [8:40] How Dr. Emily made $100k in one month using this new type of Power Offer [10:55] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free

There’s no question that Power Offers are extremely powerful — no pun intended. In our Power Offer Workshop, some of our clients have made up to $20k in one day. But what is it specifically that charges them up to get you consistent buyers? In this episode I dig into how to develop a Power Offer that will attract your best customers, and the psychology of developing your script. If you’re interested in making one of your own, head over to powerofferworkshop.com to make one of the best (and low-cost) investments for your business. You’ll Discover The art of reciprocity — what goes through the client’s mind when they’re paying for services? [2:00] Validating your Power Offer in the final chunk of your statement [3:33] Difference between a lead commitment vs. buyer commitment [5:20] Running your offer as an ad - how will the customer respond? [6:30] The heart of why the Power Offer works so well [7:35] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Fa

I’ve been lucky enough to witness the incredible growth and success of multiple members of our Mentorship program. And today I want to spotlight one in particular. Brad is in the trading space and was looking for a way to diversify his traffic. He learned all he needed to know about YouTube Ads not from paid classes or coaches, but by listening to interviews on these Sold With Webinars podcasts episodes. Don’t sleep on free content — it’s here for a reason! You’ll Discover The “mini-mini webinar” — a condensed version of a webinar that Brad is testing to drive traffic on YouTube [3:00] A rundown of the spectacular results Brad has gotten since starting up on YouTube ads [6:13] “Can I test my offer without a mini webinar?” [7:33] What you should focus on testing if you decide not to use a mini webinar [8:40] The “no-friction funnel” — using this strategy as a new traffic source that works FOR you [9:30] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free

How can you get the most mileage out of your webinar content? As I’ve seen the webinar industry evolve, the one thing I hear people asking the most is: “What is the one secret that will give me success?” The harsh truth is, every market is different. If you’re looking for that “magic bullet”, really what you have to do is approach your content from different angles. In this episode, I’ll be talking about how to do just that. You’ll Discover The 5 stages of your offer lifespan [3:20] The importance of keeping your offers fresh and exciting so that your message is heard [4:50] What I mean when I say you can get more mileage out of your webinars [7:05] The difference between customers who opt-in for paid vs unpaid offers [7:45] How coming at your webinar content from different angles can attract more people and boost your business [9:45] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a H

The secret to success is being able to get your webinars out to as many people as possible. Obviously, when it comes to webinars, I’m a big fan. But the truth is, not everyone watches them. I’ve experimented with different models throughout my marketing journey to see how my clients responded. Each had a different strength, but I realized that there is no “one size fits all” model — it all comes down to what solution works best for you and your audience. In this episode I’ll be sharing my thoughts on which models I’ve tried out, what I’m currently working on, and where I see this industry going. You’ll Discover My experimentation process with 3 different kinds of webinars and how they played out [3:40] The revolution of the mini-webinar in the marketing industry [6:40] How I have transformed my webinars into the most mass-marketable piece you can use to get your webinar out there (especially to those who don’t want to sit through an actual webinar) [10:50] How I’m currently combining all my offers into one

My rule of thumb is that if it causes me stress, I don’t want in. I want to have fun with my business. If you are just starting out, the single biggest mistake you can make is beginning with a low-ticket offer — it will cause unnecessary stress. These offers have their strengths, but you need to be smart with how and when you utilize these strengths. In this episode I break down why low-ticket offers can be difficult when you’re first starting to build, and the best ways to incorporate these offers to benefit your business when the time is right. You’ll Discover The appropriate time to bring low-ticket offers into your business [3:15] Where I got 50% of my $550k net income in 2020 [5:30] My one piece of advice for those who are having big success and want that extra boost in their business [6:45] Why it’s so difficult to ascend from low-ticket offers right from the get-go [8:30] The requirements of a low-ticket offer to maintain if you don’t want to hate your work [9:55] ...And much more! Helpful Resource

Sometimes our best ideas come when we’re away from our desk. I’ve been thinking about the concept of promise vs. process when it comes to marketing. Being aware of who you are attracting in your message can be the key to your success — if you are a business owner, you are going to want to focus on this. In this episode I’m taking you along with me during my morning ruck, and recording my ideas on this topic over the phone. Let me know what you think! You’ll Discover How I was able to generate $550k in net income in 2020, making it the best year in my business [2:34] The 3 phases of growth I’ve used in my agency that has resulted in my and my clients’ success [4:00] The difference between promise and process-based marketing, and how it attracts different prospects [8:40] What each group expects from you as a business owner [9:00] The importance of your message when attracting each group [10:20] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook

You have an excellent idea for a business, the right connections, and the experience to back it up. But you’re clinging to the idea that the only way to make webinars is to create something that will make money. A.J. Mizes’ story proves that this is not the case. After uprooting from his HR role at Facebook, A.J. started his own gig as a career and leadership coach. He had an existing audience, but he needed help getting the word out that he had even more to offer. He reached out to us, followed the formula, and within two months he was booking clients left and right. In this episode we’re going to be talking about how you can use your existing connections to build an even stronger audience, AND how you can use a mini webinar as a significant resource to find clients who are the right fit for your business. You’ll Discover How to be accessible to clients who may not have the financial means to purchase your top-tier offer[8:20] You can build a solid offer based on something you’ve experienced first-hand, by

Recently, I offered to do a funnel review and optimization for a few students. Brent Kocal raised his hand immediately and we went to work. Brent’s offer is in the personal development space. He helps his clients do more in 12 weeks than other people do in an entire year. That’s the “promise” but what he’s really selling is self-discipline and how to become friggin Marine (metaphorically speaking.) As you can imagine, no one wants to pay money to do hard work. So nailing his Power Offer was a challenge. But we did. And Brent and I caught up to talk about his progress since we optimized his funnel. You’ll Discover The first time I reviewed Brett’s funnel - his CPLs, CPAs, the major problem he needed to fix, and what happened when he fixed it [02:59] How to nail your core promise when you’re selling something people “need” but don’t “want” - no one wants to buy a product teaching self-discipline [09:59] The secret sauce behind Brent’s sales funnel - his extended power offer… and his current monthly revenue [1

I’m going to tell you all about a profitable side-effect for my business that I discovered… After I started teaching my expertise through courses, live events, and coaching programs. In fact, it’s this discovery that allowed me to create and live my 4x4 Lifestyle. My 4-hour-4-day workweek where I only work from 11 am to 3 pm, Monday through Thursday. I hope you find some insights in here you can apply to your business You’ll Discover A unique benefit that allowed me to scale my agency [00:53] How a client turned into a business partner [01:43] Why I didn’t enjoy the agency side of my business, even though I had a team [03:45] How I freed up 90% of my time by changing one thing in my agency [04:05] Why teaching your systems and methodologies leads to “surprise” leverage in your business [05:19] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business wi

If you are a high ticket service provider, coach, or consultant, lead generation is a waste of time. I’m sick of seeing business owners struggle to fill their calendars because they’re following outdated tactics. That’s why I’m going to go on a bit of a rant this episode. You’ll Discover Why traditional lead generation tactics are the last thing in our list of marketing priorities [01:30] The only thing lead magnets are good for [02:25] What I recommend instead of lead generation [03:21] The false belief most business owners have about buyers [04:20] The biggest mistake I see people make when launching their Power Offer (it’s like shooting yourself in both feet) [05:20] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini

People have asked me this a few times in our free Facebook group, Million Dollar Course Marketers (link below if you wanna join.) “Can I do a power offer without a mini webinar?” Meaning, can they: Create a power offer Run paid traffic to it Send people straight to an application and then book a call Without a mini webinar Here are my thoughts on that. You’ll Discover The relationship between the power offer and the mini webinar in your funnel [01:00] “10 Minute” Temple - a counterintuitive success story from one of my clients [01:30] When it might make sense to use a power offer without a mini webinar [02:23] The true purpose of your mini webinar [02:47] The “cons” of not using a mini webinar [03:17] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-o

I’ve been asked, on more than one occasion, how I was able to scale my high-ticket programs to 7-figures. Some business owners get stuck doing done-for-you services, or group coaching, or courses, and can’t figure out how to grow beyond the $30-50k/month mark. I know because I was one of them. I’ve been through multiple iterations of trying to scale to 7 figures. And I’ve made several mistakes along the way - even to the point of almost going bankrupt (find out why at 06:20.) In this episode, I share 6 insights from my own journey scaling to 7-figures. And I hope they’ll help you with yours. You’ll Discover When you try to scale - never, ever assume this about your audience [01:00] How to scale by exploring the gap between DFY and DIY [02:40] The time I almost went bankrupt because I wasn’t as good as I thought I was [06:20] Your invisible safety net when scaling to 7 figures - I’ve doubled down on this in 2020 with amazing results [08:00] Why it’s OK to go slow and the benefits of doing so - most business

One thing you’ll hear me say again and again is that I’m not trying to rewrite the rules of marketing. And I have to say this because a lot of what I do and teach is contrary to what’s done and taught by other marketers. All I’m trying to do is put things in the right order for you, as an Expert, to make sure you see success quickly. I stumbled my way to success, mainly because I stayed in the game and just didn’t give up. This is a common trait among all successful entrepreneurs. And if I could give you one piece of advice, it would be to solve problems in their correct order. That’s what this episode of Sold With Webinars is about. You’ll Discover 3 stages in my own problem-solving sequence [02:10] The right time - and revenue - to focus on list/audience building [05:00] When you’ve earned the right to “build your brand” [06:22] What stage I’m in with my own business [07:44] The mistakes I see other entrepreneurs making [08:23] ...And much more! Helpful Resources For a full transcript of this episode, v

When people hear me talk about webinars they assume we’re going “direct to sale.” And while I do have webinars running that do this, what I always recommend to people just starting out is a “book a call” funnel. The problem with going “direct to sale” is you need to have your messaging 100% dialed in or your conversion rate will suck. In contrast, selling on the phone is a lot easier. If you follow my system. And in this episode of Sold With Webinars, I’m going to break down how to present your offer and close on the phone. You’ll Discover The number one thing I make our students and clients focus on when launching a “book a call” funnel [02:05] How this “one thing” does most of your selling before they get on the phone with you [02:34] Should you present all the details of your program on the phone? [03:22] Where to go to “copy” my own book-a-call funnel [03:51] Why “less is more” in a book-a-call funnel [04:30] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join