Sold With Webinars Podcast

I get a lot of messages from my email, podcast, and social media friends… Asking me what software I use to run my business. They’ll notice I use a particular tool… And naturally become curious about what else I use. That’s why, in this episode of Sold With Webinars… I’m going to end the mystery once and for all. And reveal my entire tech stack for living a semi-retired lifestyle. It’s important to note that the tech stack you use really doesn’t matter. And you won’t be married to a particular tool or software forever. As your business grows your needs will change. And that means the tools you use will vary. You’ll Discover The 2 CRM / marketing automation platforms I use [01:00] The BIG Cons of both of these platforms and I why I still use both [03:10] The email service provider I use and why I switched from my previous ESP [06:30] The 2 tools I use to manage my team [08:07] The 5 apps I use to produce, publish, and manage my content [09:01] ...And much more! Helpful Resources For a full transcript of thi

Can service-based businesses launch high ticket offers? Maybe... The answer isn’t as straightforward as you might think. I always try to be up front, and as clear as possible when talking about what types of service businesses are a good fit for high ticket offers. The truth is, this is not universal. There are some things that don’t translate well into high ticket offers. But sometimes, there are things that just need to be packaged and/or positioned differently to become awesome high ticket offers. Example: You might recall that I recently worked with an attorney who wanted to go a certain direction with his offer. Honestly, I wasn’t really on board. But as we were having a consulting call, he mentioned something that made me sit up and take notice; one of those “pump the brakes” moments. We ended up positioning him with a totally different (and very exciting) offer, doing something he was already doing for his clients. Sometimes all it takes is a willingness to step back, and take a good hard look at what

Would you like a peak behind the curtain at my low-ticket funnel? Wait...did I say low-ticket?! Yes, I did. You know my whole vibe is high ticket offers, right? I made my bones in the Internet marketing space by ignoring conventional funnel-based marketing, and using Power Offers and Mini Webinars that lead to high ticket offers. But you might not know that I started out doing low-ticket offers. It went...OK. Kind of. I broke even, but here’s the thing: We’re not in business to break even! In this episode of Sold With Webinars I share the nitty-gritty details of a low-ticket funnel I did for our Power Offer Workshop. The workshop itself was a HUGE success. The feedback has been off the charts, and out of 310 sales, only seven people refunded. It’s even been compared to masterclasses costing thousands — not bad for a $37 product! The funnel for this offer has done pretty well (we’re into five figures), but part of my purpose in sharing this is to, once again, remind you that if you follow the traditional metho

“I have no doubt that I’ll be a millionaire in the next 12 months.” Man, do I love hearing that! Especially when it comes from someone just like you and me; who isn’t formally trained in marketing, and is just following a very effective system. There probably isn’t a more competitive marketing space than fitness. In fact, it’s extremely difficult (and often very expensive) to carve out a niche. But not long after taking our Power Offer Workshop, Nick Coleman has totally nailed his Power Offer in a fitness “niche within a niche,” and he’s getting incredible results; literally more booked calls than he can handle. Way more. Nick’s experience has shown me, once again, the massive potential of a well-crafted Power Offer. He not only supercharged his bottom line in a very short time frame, but also reduced his client acquisition costs to...well...I don’t want to spoil it. You have to listen to find out. But I almost couldn’t believe it at first. That’s why I knew I had to get him on the podcast. To learn more abou

Want to know a secret about fulfillment? Your clients don’t care about deliverables. They care about solving their problems with your solution. I don’t talk a lot about fulfillment. Instead, I try to get my High Ticket Courses students to concentrate on the transformation they offer their clients. But I do get questions from people who want to know how to grow their business without promising too much of their time in the form of consulting calls or offers. Too many people get hung up on the deliverables (bloated offer stacks, anyone?) without understanding this simple idea: What your clients really want is your knowledge, and an understanding of how they’re going to use it to improve their own situation. That’s it. You don’t have to bury yourself in fulfillment by offering time-consuming deliverables like weekly coaching calls. That’s a dangerous trap that puts pressure on you, pressure on your client to perform within a specified timeframe, and it has the potential to cannibalize your offer. And, in most ca

“Spoiler alert: Nobody wants a lawyer until they actually need one.” I love it when an opportunity comes along to prove that high ticket offers don’t just work in the “make money online” space. The methods I teach in High Ticket Courses also work extremely well with “boring” service businesses like legal and accounting. Case in point: The other day I was on a consulting call with one of my High Ticket Courses clients (a lawyer in the UK). It ended up being an awesome session! In the span of just this one call, we were able to take a step back, look at what he does, and find out what he’s really passionate about. And then... We transformed what could have been a really boring offer (no offense!) into something that excited him, excited me and I know will excite his clients. This is the power of my consultative approach to working with clients. You’ll Discover How to figure out what aspects of a service business can actually excite people [03:15] How we discovered a “pain point” that he could turn from a negat

I got an email the other day from A-list copywriter Justin Goff. He told a story about someone who wanted to buy a program Justin sells. But the prospect wanted to make sure he’d get a return on his investment. And I loved Justin’s response so much (he told us how he handled it)... It inspired this episode of Sold With Webinars. Plus I’m going to start using this approach when handling objections in my business too. You’ll Discover The #1 reason why people fail when starting a business (it’s because they haven’t mastered this skill) [03:20] The one thing common between all the big-name gurus today [04:00] My own advice to people who are starting out (all the programs in the world won’t help you if you don’t understand this) [04:48] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in

I talk about Mini Webinars all the time, right? All. The. Time. But in this episode, I get to talk with someone who is just as passionate about Mini Webinars as I am. Hard to believe, I know! But Brendan Kelly is not just a Mini Webinar guy, he’s also a High Ticket Courses student. You’ll hear how he got into e-commerce after graduating from college, sending out 100 resumes and getting ZERO response. Nada. His online journey includes literally selling stuff from out of his parents’ basement on eBay; building a successful Amazon business that got shut down overnight; and then diving head-first into webinars until finally discovering my mini Webinar system. You’re going to like his story. You’ll Discover How Brendan reduced his workload by 80 percent — and got better results — by switching from long-form webinars to Mini Webinars [05:05] How Power offers and Mini Webinars work for ANY kind of business, not just the “make money online space” [08:52] Why using core keywords in your ad copy and Power Offer helps

“Does the Power Offer work for B2C?” It’s one of the most common questions I get. My answer is usually something along the lines of, “if people buy stuff in your market, the Power Offer will work.” My guest for this episode of Sold With Webinars – Alfred Karlsen – is a perfect example. He’s a dog trainer who sells high ticket online coaching programs for dog owners. I invited Alfred on to teach me about the dog owner market, how they respond to the Power Offer, and the results he’s seeing with his paid traffic. You’ll Discover Alfred’s first online business coach taught him to focus on organic marketing – how did that go for him? And how did he feel about it? [02:05] Dog trainers hate him! How Alfred’s scientific, anti-woo approach has earned him enemies in the dog training community [03:16] Why “High Ticket” is relative to the niche you’re in… but you can still sell $1k, $3k, and $5k+ packages [07:57] Alfred’s hesitations and concerns before joining High Ticket Courses… and what happened to his business aft

I have an offer “Spidey Sense.” I’ve seen so many over the years that I can immediately tell when a student or client is going to see massive results with their power offer and mini webinar. When I saw Karwanna Dyson’s offer, I just knew she’d crush her goals. And she did not disappoint. So, not only did I bring her on Sold With Webinars to talk about her success. But also to share with you a lucrative opportunity if you are a small business owner in the USA. You’ll Discover How women- and minority-owned businesses can get the U.S. Government as a client [02:30] How much does Uncle Sam pay? Let’s just say you may never need another client [04:15] How to get your first government contract in 6 weeks or less – if you’re one of the eligible socio-economic groups, Karwanna’s program a MUST HAVE [14:10] Karwanna’s goal was to sell $100k by the end of the year… here’s why she’s gonna have to set a new goal l [17:20] The 2 times in the year when government agencies will BEG you to take their money [22:35] ...And m

You spend so much time and money creating a webinar and driving traffic to it. But the truth is, whether it’s 60 minutes or 15 minutes, some of your prospects won’t bother watching your presentation. Even though they’re a perfect fit for your offer. My guest this episode will show you how to earn their business anyway. Felicia Pagesh is a growth strategist and self-described “professional hole-poker.” She’s worked with world-famous experts like Brian Tracey, Mike Koenigs, and Sonya Ricotti. You’ll Discover How to get more sales by flipping your funnel and presenting your offer before your marketing (your mileage may vary, so be sure to test it) [08:34] If you have a big drop-off in your webinar view percentage, it doesn’t always mean there’s something wrong with your presentation. It could be any one of these things [15:11] Gated content is a thing the past. Why you need to let your audience consume your material in the way that they want [18:22] How to squeeze the most juice from your webinar (an asset you

I’m all about that semi-retired life. I don’t want to waste my time on anything that isn’t going to make an impact on my business. In this episode, we’re going to talk about the pros and cons of building an audience before selling. I’ll be sharing real examples of people who built an audience that didn’t make them ANY money. AND I’ll be telling you how to build and audience the right way. You’ll Discover Am I “against” content marketing? [1:48] The truth about being an e-celeb [02:23] Are you training your audience NOT to buy from you? [04:26] A decision I made 3 or 4 years ago about marketing my business [06:44] How to know when it’s the right time to start content marketing and brand building [07:02] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one?

Today I’ll be sharing the elements or the structure of the perfect offer. I was talking with a well-known marketer recently and he wanted to pick my brain on how he can craft a high ticket offer for his audience. I asked him to tell me what his offer’s all about. And he goes into all this detail. They get access to this and that and this and that. And I’m like “Okay, let’s pump the brakes.” That’s all well and good, but I only need to know ONE THING... You’ll Discover The ONLY thing about your offer that matters to your prospect The main difference between a DIY course and a DFY service Why you shouldn’t upsell – do this instead Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan y

I recently caught up with my good friend and internet marketing legend, Anik Singal. He’s the founder of Lurn.com, an e-learning platform for entrepreneurs with over 400,000 members. Anik is a master at selling with webinars. He’s been doing webinars for almost a decade and made, by my rough estimation, clost to $100 million with them. Besides nerding out on traffic, offers, and webinars, Anik and I also spoke about his entrepreneurship journey and how he got to where he is today. From struggling for 18 months to figure out “this internet marketing thing” back when he was in college... to making 7-figures a year by the time he graduated... to losing it all during the 2008/09 Great Recession and being $1.7 million in debt... to using those lessons to navigate the current recession. This is one of those podcasts you’ll want to listen to more than once. You’re going to hear cutting edge webinar sales strategies Anik reveals in public for the first time. It’s so new, they just got the data back a couple of days b

Sam Mollaei is an attorney who built his legal practice using funnels. Recently, he got a 2 Comma Club award. That was before he joined High Ticket Courses. Now, he teaches other lawyers how to grow their practice with funnels and digital marketing at legalfunnel.com. After joining High Ticket Courses, he was able to make $80,000 off $2,500 in ad spend. I got targeted with one of Sam’s ads, even though I’m not in his audience. And I immediately noticed the power offer and mini webinar. So, I followed up with him to see how he’s doing. And after hearing about his success, I knew I had to bring him on the podcast to share his insights with you. You’ll Discover The 3-year “sales cycle” that turned Sam into a customer of mine… and why he chose me [2:42] Sam is already a successful marketer and has a 2 Comma Club award to prove it… so why did he invest in High Ticket Courses? [4:00] Sam’s biggest “A ha!” moment after going through High Ticket Courses [7:30] Sam’s system for phone sales that lets him not take any

What happens when you combine a “Moneymaker Market” with the Perfect Expert model, a Power Offer, and a Mini Webinar? You get a business that grows even during a recession. Today I’m interviewing Nick Fullmer about his success in High Ticket Courses. Nick is the founder of a real estate consultancy called Overage Syndicate. When I first met Nick last year, the minute he told me what he does my eyes turned into dollar signs. You’ll find out why in the first few minutes of our chat. Nick and I talked about his journey from making $40k/year as a Corrections Officer to making $30k in 30 days after launching his high ticket offer. And how this has affected his life and his family’s. You’ll Discover Nick’s “niche of a niche” real estate product that triggered my Power Offer “Spidey Sense” when I first met him… a perfect example of “markets that make money” [2:00] The “hidden” problem in educating your market… ethical business owners who care about improving their customers’ lives NEED to hear this [6:30] Nick join

Doing some audience Q&A for this episode. So, recently, I was asked, “Joel, I would love to learn all about Offer Stacks. Do you need an Offer Stack in your sales presentation? And what are the right ways and the wrong ways to do it?” So that’s what we’re going to talk about today. Now, when it comes to Offer Stacks, I do things a little differently. And I have a good reason why. It’s based on our overall strategy with the Power Offer / Mini Webinar model. You’ll Discover What is an “Offer Stack” (if this is the first time you’re hearing the phrase) Where people usually place their Offer Stacks in their sales presentation… and why I do the opposite WHAT to put in your Offer Stack (hint: it’s not just there to increase perceived value) and the right way to present it Why we don’t use Offer Stacks in “book a call” presentations And much more Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket C

Recently, I was on a consultation call with a world-famous marketer. If I mentioned their name, everyone would know who it is. They’re launching a new offer and they wanted my advice on some things. At the end of the call, this marketer asked me, "Hey Joel, so you know, out of curiosity, like what is the one thing that you're working on right now? Like, how can I help?" Of course, I was very grateful he offered. "Well, my main focus right now is scaling high ticket courses 2.0. We just relaunched our webinar. We got new customers that are enrolling. It's going great. And so that's my primary focus." "Well, that's strange. Why aren't you scaling your own high ticket program?" His response tripped me up for a minute. And the reason why he stumped me is that I thought what I was doing was a no-brainer. I believe they call that the Curse of Knowledge. So, in this episode of Sold With Webinars, I’m going to reveal what my funnel looks like today. You’ll Discover Why I don’t use my own mini webinar the way I teach

A couple of weeks ago, I was on a chat with a good friend of mine who I met in a mastermind. "Joel, I've been following your podcast. I've been following your content on social media. And I've got a question because we are struggling and I was hoping that you could help." Now, this friend of mine is in the medical marketing business and he helps medical practices increase leads and sales and the whole nine yards. “The problem that we have right now is that we're wasting so much time with prospects who don't have any intent to buy our services. Our sales calls are extremely time intensive. We go through an audit, then we have a second call with them and a full-blown strategy session. We go through all this effort, only to get turned down at the very end when we propose our price." This is a crucial topic for those of you who aren't getting qualified leads coming into your pipeline. I'm going to walk you through the process of how I would fix this guy's problem. In fact, it’s the exact same process I use for le

What happens when you launch 21 power offers in 4 months? One of the core principles I teach in High Ticket courses is being agile. Being able to move quickly and test a lot of ideas. Usually, that's to find the one idea we can scale. But what if they all work? What if you can find specific power offers and messaging to appeal to several categories of people without changing anything about your offer or promise? Cody Neer is the founder of eCommerce Brand Academy. He joined High Ticket Courses around December 2019. Cody's program was set up in a unique way, in that he has a ton of eCommerce courses specific to different platforms. For example, Amazon, ClickFunnels, Etsy, Pinterest, Facebook ads, etc. And because of this, he was able to create and test several power offers and mini webinars targeting each platform interest. When I first checked in with Cody after he joined High Ticket Courses, he had tested 7 power offers and closed on all 7. Now, he's up to 21 offers. All running concurrently. All making mone