Sold With Webinars Podcast

This is a behind-the-scenes look at one of our 1-on-1 clients, Zan Sheikh. Zan bought High Ticket Courses from us and as he was going through the material, watched our long-form webinar for our DFY service. Zan's someone who values his time and was willing to invest to get accelerated results. In this 50-minute interview, he talks about his experience working with The Webinar Agency, and the effect we've had on his business. "As an entrepreneur, you're going up and down all the time. There's these like ups and downs and highs and lows, but what I've noticed is when you stay in the game long enough, all that happens is your highs and lows don't go away. You will have highs and you will have lows, right? But the thing is is that the lows get higher and the highs get higher too. So it's like you're experiencing an overall better experience, you know, through time." – Zan Sheikh You'll discover: What an entrepreneur's approach SHOULD BE when they invest in courses, programs, or services that don't work out OR th

“Why would I pay $2,500 for a testimonial video when I can just get my students to record one on their phone?” Brian was calling it the “spider web” testimonial. When he asked me for feedback about his offer, I really couldn’t see the price justification. And so, he had to explain to me why his weren’t normal testimonials, they’re much better, etc. I eventually ended up working with him and he did 10 testimonials for High Ticket Courses. It’s because of a simple reframe, a tiny shift in positioning. This “shift” will allow you to sell high-ticket to cold audiences. I’ll tell you about it in a minute. Mind you, it’s not like his product wasn’t legitimately better than a regular testimonial. He had one of my student record 2 versions. One, the student recorded with his phone and it was the usual. The second was much more polished. It was edited. You could tell he was asking the student questions. The testimonial was methodical and had a logical progression. “The reason why my stuff is so great is because I'm un

Pretty pictures pull more prospects. When I first came up with the 3-tiered offer model for High Ticket Courses, I tried explaining it to people verbally. And as I talked to them face-to-face, I could see they didn't get it. Something just wasn't clicking. But I had to find a way to make them "get it." In my mind, I started seeing shapes. I had a vision for how I could explain my model to people and make it instantly make sense. That's where the 3 triangles came from for the Perfect Expert model. I was listening to Dan Sullivan the other day and he was talking about diagrams. And I realized I hadn't talked about this yet on Sold With Webinars. So, here's my perspective on the topic in this week's episode. You'll discover: People I learn from: Dan Sullivan, the coaches' coach [02:00] Are you a more left-brain/logical or right-brain/creative when selling? [03:00] Marketer archetypes: Mike Dillard, Frank Kern, Russell Brunson [04:20] How I combined the logical and creative when I first launched High Ticket Cour

I did the power offer, but it doesn't work! --> YOU'RE MISSING THE POINT! If you do the power offer and it doesn't work does that mean you failed or you did it wrong? NO, it means you did it right.  You just realized that your offer isn't resonating without spending loads of money on ads, etc.   Today's podcast is focused on the performance of the power offer.  Idea of being "light weight"; Light Weight content = your business can float solely on your power offer; Importance of the power offer and knowing how and when to pivot; Join our Million Dollar Course Marketer Group to review my free training.   If you like what you heard today, check out our recent podcasts on iTunes and comment! Want to get involved? Check out our course to join in the movement ! Watch as we re-launch my personal brand happening now! Connect with Us: Subscribe to this podcast and Comment on iTunes. Are you interested in Joel's High Ticket Courses training? This is his revamped Mini-Webinar course with brand-new content. Check out J

Guest interview today! It's been a while since I have had someone come on the show so I am really looking forward to my conversation today with Aleric.  Aleric and I go way back! He's a real genius with YouTube Ads... Aleric is a YouTube ads experts, specifically for webinars.  He runs a company called AdOutreach, which helps entrepreneurs & marketers harness the power of YouTube Ads to grow & scale their businesses. Aleric has been on YouTube for over 10 Years & scaled his first channel on YouTube to over 400k+ subscribers. His company AdOutreach has helped hundreds of clients leverage the power of YouTube Ads to generate a collective 8-figures in revenue. ------- You want to place yourself as an expert and reach those who are looking for an expert.  If you put yourself across as an expert and you reach the lay-person who is not looking for that higher level of strategy, you will get alot of leads, but are those leads the highest quality ones that will actually convert down the road? - Aleric ---

I spent some time last week working within the High Ticket Courses group. They were asking a lot of questions on the sales process and how to boost their conversion rates. The advice that I gave them is really beneficial for any industry or product.  --> I focus on the application form. Pre-framing before they get on the sales call.  Do not copy and paste from someone else - create what is UNIQUE to you. You MUST re-create your own assessment form or application form. It MUST speak to your mechanism.  You want to connect with them on the form, you want to review their forms.   No lead is hotter than the lead who just clicked SUBMIT on their application form. If you ask BETTER QUESTIONS, you will get BETTER LEADS. Focus on a few key things: Promise / Offer Unique mechanism WHY?  What to specifically include...   Additionally... Step #1: Get the prospects to sell themselves by repeating your unique mechanism. And if they are not doing this,then they are saying that they did not like your presentation or conn

Everyone wants to: Reduce no show rates, Get better prospects, How to insure sales team effectiveness. New Goal: Eliminate the sales conversations. Today may be a bit controversial and I do not want it to be taken the wrong way.   A big choke-point can be the sales conversations and the sales process.  I speak with a client about this and share the results with you... Create a new and unique assessment form Assessment: assessing that they are the right client BIG ADVICE: re-frame everything that you are doing as "how is this going to benefit my customer?" "What can you do for the customer...?" Ask better questions framed around core promise Examples Remind prospects of what they are getting from this program Sales first -> marketing second You ask vague questions, you will get vague answers and unqualified prospects! I do not believe that we really need to follow a "sales script" --> This will increase your close rate with enrollment conversations. Keep a look out for the re-launch of my personal brand hap

Insider information on how to launch offers... If you understand how this works, it has the capability to triple your business.  Three key offers to launch effectively: Cash-flow profits high-end offer [most amount of value and you charge the most] Time-saver (leveraged) mid-tier offer [remove myself and still get great results for my clients, providing the value] Productized offer    Keep a look out for the re-launch of my personal brand happening now! Connect with Us: Subscribe to this podcast and Comment on iTunes. Are you interested in Joel's High Ticket Courses training? This is his revamped Mini-Webinar course with brand-new content. Check out Joel’s new and improved training here: High Ticket Courses Get your free case study here. Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com Are you looking for webinar advice or need to tweak your marketing messaging,

"...Now you have them thinking in terms of a new process - 'what is this guy's secret sauce'? This is how you position yourself as a high ticket program or course for a difficult niche to sell to... All about turning the intangible into the tangle and speaking in terms of aspirational viewpoints. That is what will make a difference." - Joel Today I have spent some time speaking with our high ticket courses clients.  I spoke with some clients who have a difficult niche like personal development, etc. They are concerned that they will not make it because they do not have a "get rich" program.  They are INCORRECT! It's about your power offer.  Position yourself as a high ticket course. When we are in the world of direct response marketing, we need to make the intangible tangible. How can we create this? ex: Helping someone get through grief... Helping someone with divorce, etc. In this episode I will go through one of my calls with a current high ticket courses buyer.  Investing mindset: those who can see the lo

"Your message attracts and repels people" -Joel A peek inside what we have been working on and how things are working for us...  Behind the Scenes: I am a huge advocate for messaging; the right messaging for the right buyers. So how can we test while spending less.  Our ads have hit a stagnant point, a scaling block.  I think we have hit our threshold with the message and the audience. So we need to change our audience and change our message to appeal to this audience.  We are currently in testing mode.   Conversion rate optimization is what we are really learning. Scroll rates, where are they dropping off, etc.  So what's on the horizon:  Nobody is really teaching rate optimization from ad to funnel; I want to change this; I am working on how to optimize every step on the customer journey from click to close. My new GOAL: how can we measure, optimize and monitor every step. Through our testing, my cost per link clicks has gotten as low as 20 cents! So I will be continuing our testing and will fill you in a

"Ascension: so much value if you can lead with the top and then downsell." In this episode we discuss:  Recap of a mastermind I recently spoke at; Launch method that I use for high ticket offers; Top Down selling Increase revenue Examples Results Psychology - why does this work so well?? VALUE and pricing   Keep a look out for the re-launch of my personal brand coming soon! Connect with Us: Subscribe to this podcast and Comment on iTunes. Are you interested in Joel's High Ticket Courses training? This is his revamped Mini-Webinar course with brand-new content. Check out Joel’s new and improved training here: High Ticket Courses Get your free case study here. Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and do

"Your end promise may be too saturated...you need to map out what your micro-journey wins are inside of your program and start creating power offers within each of them." - Joel Today we are chatting about content development that I have been developing and sharing internally for the last couple of months. We have implemented this for offer creation, long form and short form webinars, it is something that can be implemented into your business.  What happens when your power offer falls flat? When your promises fall flat? What is your big end result promise?  In this episode: Examples What to do if your power offer fall flat? Explanation - audience and response How do we fix it... Keep a look out for the re-launch of my personal brand coming soon! Connect with Us: Subscribe to this podcast and Comment on iTunes. Are you interested in Joel's High Ticket Courses training? This is his revamped Mini-Webinar course with brand-new content. Check out Joel’s new and improved training here: High Ticket Courses Get yo

I want you to figure out how you can target the person in your market who needs the least amount of educating possible and usually that is the person who has already tried something in your expertise and has failed... Let me explain:  Five levels of product awareness; We want to go after the market who needs the less amount of educating possible; Cut out hurdles and go after those who are already sold on your product or service; Those who believe in what you are selling but have failed with other products and services; Much more ready to make a decision; less gaps that you need to overcome. Keep a look out for the re-launch of my personal brand coming soon! Connect with Us: Subscribe to this podcast and Comment on iTunes. Are you interested in Joel's High Ticket Courses training? This is his revamped Mini-Webinar course with brand-new content. Check out Joel’s new and improved training here: High Ticket Courses Get your free case study here. Looking to work with Joel directly? We offer done for you service

"You don't want to be selling band-aides... You want people to buy into your journey and methodology... that is what gets people to buy into you long term." - Joel Happy Holidays - Happy New Year! Time to get back into the swing of things! I am very excited to come at you with a very special solo-episode today.  Over the last few weeks I have been running intake calls for our High Ticket Courses 2.0 training program and we just wrapped up our largest event in Lewiston.  Something we spoke on at our event is making sure that our messages are aligned so that we are attracting the right type of people into our sphere.  I call these "Power Offers". Power Offers Lead with pain or lead with opportunity/pleasure? Intake call exert and explanation Goal: You want clients and customers to buy into your big promise and opportunity; not a band aide, not a pill, but long term. Investor mindset vs. tunnelvision Up Next... Models vs. Mechanisms Keep a look out for the re-launch of my personal brand in 2020! Connect with

The number one thing that will affect somebody's opinion and personal stance on you is how much time they are willing to give you and the more time you get someone to spend with you... the more likely they are to become true fans. - Joel We are in the midst of launching our new webinar, which is going really well for our re-vamped High Ticket Courses. As the year is coming to a close, I am looking forward to 2020. As you know I have two podcasts, Experts Unleashed and Sold With Webinars. This is done on purpose. One goal moving forward is to take Experts Unleashed and turn it into my personal brand. Last year I created Experts Unleashed and although it was profitable, we ultimately decided to shut it down. Today we discuss: Branding + Webinars. When we launch webinars, it is my belief that it is the most powerful form of branding.  Branding is all about your messaging, images, content, silent messages (customers' conversations about you when they are not in front of you). My focus when we launch these project

Today we are going to discuss something interesting that is happening in our campaigns... We have launched a new webinar, which is doing really well. We launched our new ads, received some good results, but then suddenly began to see some negative comments.  I respond to every single comment on the ad - the good and the bad.   So although the ad started to receive a lot of comments, it was doing really well. So I wanted to take a look at the ad and see why. Listen in for my findings... Connect with Us: Subscribe to this podcast and Comment on iTunes. Are you interested in Joel's High Ticket Courses training? This is his revamped Mini-Webinar course with brand-new content. Check out Joel’s new and improved training here: High Ticket Courses Get your free case study here. Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com Building or optimizing your webinar? Check out o

People enjoy getting a message from you...they respond well with that personal touch from you. - Joel In This Episode: Conversational automated webinars Mini - Webinars / High Ticket course conversion rates How "chat sales" saved my calendar and sanity! People respond well to receiving messages and conversation starters. Remember: you must also have a good offer, message and webinar. Helpful Links: As mentioned in this episode we use Sales Msg for our chats / text messages.  Check them out here -> https://salesmessage.com/get-started-now Connect with Us: Subscribe to this podcast and Comment on iTunes. Are you interested in Joel's High Ticket Courses training? This is his revamped Mini-Webinar course with brand-new content. Check out Joel’s new and improved training here: High Ticket Courses Get your free case study here. Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytola

“I want to make sure that if I'm launching a brand new program... a brand new offer... I want to make sure that people are actually going to buy it. And I say this from experience, where I'm built programs in the past and nobody buys it. And, if it's going to take you months to create this program that is literally hundreds of thousands of dollars in opportunity costs that you are losing out on if you're creating something that nobody wants to buy... – Joel Today, you are in for an informative solo-episode. Joel talks about why selling your course before it's even finished is actually a good idea, and the single-greatest question he gets about launching webinars (and the answer!). In This Episode: – The single most-asked question Joel gets about webinars – How The Webinar Agency’s done for you mini-webinar can shape the future of your business – Why you need to start selling your course before it's finished – Will your webinar sell?   Connect with Us: Subscribe to this podcast and Comment on iTunes. Check out

"I guess the lesson here to me, the overall arching lesson is the power of sticking with something until you get the answer in which what you want... You don't give up. You don't give up because you had a bad month with Facebook, or you got booted out of Facebook. You keep at it until you get the results." - Joel  Today, you are in for an amazing discussion. We have Roger Brown, from UMG Energy, who has been using webinars and mini-webinars to grow his online business. In This Episode: - How a mini-webinar caused an overnight success - How The Webinar Agency's done for you mini-webinar can shape the future of your business - How outsourcing sales calls allowed for greater success - Getting 25-40 applications for your offer - How to scale using webinars Check out Roger's website at https://www.umgenergy.com/ Email Roger at: support@umgenergy.com Connect with Us: Subscribe to this podcast and Comment on iTunes. Check out Joel's new and improved training: High Ticket Courses  Get your free case study here. Looki

"You need to define the hottest market and go after them first. The more that you have to educate them, the lower your conversion is going to be, the more difficult, the more expensive it's going to be. You have to find the market that is already sold on the general idea of what you're trying to sell. The smaller the shift that you can make for them, the higher the odds of your success." - Joel  Today, you are in for a solo episode and an update on all the cool new technology we're adopting at The Webinar Agency. Additionally, you'll hear a really cool recap of a conversation I had with a successful student of my Hight Ticket Courses program. In This Episode: - Recap of a successful High Ticket Courses student - Using a mini-webinar to scale your business - How to generate income from courses and webinars without letting the time commitment take over your life.   Connect with Us: Subscribe to this podcast and Comment on iTunes. Check out Joel's new and improved training: High Ticket Courses  Get your free cas