Luxury Listing Specialist - Dominate High End Listings In Any Market

Many agents hold themselves back from the luxury side of real estate because they either don’t have enough confidence to try it, or they are transaction-based and not looking at their overall long-term business. How can we build our confidence? How and where do we start to break into the luxury market? What do we need to think about when it comes to marketing? In this episode, Amit Bhuta explains how he got started and became successful in the luxury market, and shares some insight on creative marketing tactics.     Many agents want to get to the next level, but don’t have the confidence to get there. The first thing you have to do is believe that you belong there. -Amit Bhuta   Takeaways + Tactics  If we don’t take the opportunity to learn, we will miss out on the opportunity to grow. When we grow our knowledge we grow our confidence. We can start to break into the luxury market by going to brokers’ open houses. We can expand on what we know about the luxury market as well as build rapport with age

The international community offers so many opportunities for agents in the luxury market. How can you catch the attention of buyers outside North America? What should you avoid doing if you want to make a great impression? On this episode, Lynda Fernandez, Chief of Communications and International Business Development at the Miami Association of Realtors, shares how we can gain an international following.     If you’re in the luxury market, targeting internationals is a good idea.- Lynda Fernandez   Takeaways + Tactics  Focus on building good relationships with international buyers. If we have a solid foundation and deliver on our promises, these buyers will be more likely to refer us to other people in their circles. We have to be easily contacted by our international clients. Whatsapp is critical for this. If we’re focused on Asian markets, WeChat is also vital. Pay attention to international cultures. While research is important in this area, we also have to make sure we’re also listening to

Many agents don’t start out in real estate and have to go through the process of reinventing themselves and starting from scratch, and others are trying to reinvent themselves within the industry. What do we need to reinvent ourselves successfully? How does getting out of our comfort zone help our growth? How should we deal with disruptions? In this episode, Dustin Mathews discusses the role reinventing ourselves plays in our success, as well as how we can set ourselves apart with creative gifting.      You should be disrupting yourself like big companies do so that you can get to that next level in your business. -Dustin Mathews   Takeaways + Tactics  The most important thing to have when reinventing ourselves is people who support us. We need a person or a team to guide us or simply listen to us so that we can be accountable and get out of our own heads. In order to grow, we have to step outside of our comfort zone. When we do, it opens up new opportunities.  We need to not only embrace disr

We all know that the real estate market differs across local spaces, but collectively the luxury market isn’t doing as well as it was a few years ago. How can we stay informed about market trends and best practices? What is currently impacting the luxury market? What can we do to manage and overcome market shifts? In this episode, Brad Inman explains where the luxury market is mid-2019, and how conferences and communities can help us through these shifts.     Sellers are pricing too high, and buyers don’t want to make a move to lowball or bid. -Brad Inman   Takeaways + Tactics  We can better overcome and manage the challenges we face in a shifting luxury market by going to conferences and events about luxury market trends and best practices. We need to be upfront with our clients, especially when talking about listings. We have to inform them of all the implications that are going to affect the luxury market so we can stay ahead of the market and make more successful transactions. We stand to g

For the past few years, most real estate markets in North America have done relatively well. Should we be expecting that to change anytime soon? How can you continue to have a successful business if the market does become less favorable? On this episode, we’re joined by David Osborn, co-author of the New York Times Bestseller Wealth Can’t Wait, who shares his advice for thriving even through changing market conditions.     Prepare for a dip. Nothing goes up forever, and we’ve been going up for a long time. -David Osborn   Takeaways + Tactics Most luxury real estate in North America is in a “neutral” to “buyers” market. A drop in the market is inevitable, and it’s likely to take place relatively soon. A pro-tax, pro-business environment is very important for the luxury market to thrive. This episode began with David Osborn sharing his background and explaining his motivations for getting into real estate. We then discussed the amazing opportunities real estate offers, even when the market

We see the same pictures, the same angles, and the same mistakes being made in real estate marketing over and over again. How can agents make their property stand out from the rest? How can you use a property’s unique feature to make it memorable? What can we do to get a plain property noticed? In this episode, Melissa Leonard who listed the "50 Shades" home and Kristin Gyldenege who showcased "fitness models" in her listing pictures talk about their creative ways of getting their listing noticed and how it increased traffic to their properties. View an Article on the '50 Shades' House HERE View the Home for Sale Featuring Half-Dressed Fitness Models HERE     Taking a risk is worthwhile if it gets someone to look at the house who would’ve never looked at it before. -Kristin Gyldenege   Takeaways & Tactics In order for our property to stand out from the competition, we have to make it memorable to local buyers, people in the industry, and even the news and media. If there is something unique abo

In a space where we are constantly surrounded by noise and options, agents need to be able to cut through that noise by providing high value service to clients. It is especially important to be able to do this in the luxury market. How can we continue to deliver a luxury experience? Where is the luxury market sitting today? What best practices should agents be using? In this episode, CEO of Engel & Volkers, Anthony Hitt, explains some of the best practices that top luxury listing agents are using to further their success in the climate of today’s industry.     We’re providing a much higher level of service than we have probably ever provided as an industry, and we’re continuing to go in that direction. -Anthony Hitt   Takeaways + Tactics Clients who want a luxury experience sit at every price point, and we need to deliver that experience to make successful transactions. In an age where we’re constantly being inundated with the noise that elements like technology bring, we have to provide a hi

Success in real estate relies on marketing, so it’s important that agents have effective strategies. What are some ways to market yourself and see great results? Can you do it without being attached to a well-known brand? On this episode, I talk with Jay Macklin, owner of Platinum Living Realty, to hear how he’s branded himself and what it’s done for his business.     It’s not about the agent. It’s about what’s in it for the consumer. -Jay Macklin   Takeaways + Tactics Spend less time worrying about the brand you’re attached to and focus on your client’s experience with you, personally. Articulate your unique and compelling value to your consumer. If you’re going above and beyond, ensure your customer knows that. If you’re new to luxury real estate, immerse yourself in the market by going on broker’s tours and open houses.   At the start of the episode, Jay shared on his background and gave a brief overview of his timeline in the real estate industry. He then spoke about how agents should g

The luxury “bracket” of real estate can be a difficult space to get into, but is very lucrative. How do we set ourselves up to get into luxury real estate? What do we need to do differently when dealing with a luxury listing? In this episode, Anthony Lamacchia shares on launching a luxury program and outlines his free content platform for agents, ‘Crush It in Real Estate’.   To get into the luxury portfolio, you have to qualify. It’s not pay-to-play. -Anthony Lamacchia   Takeaways + Tactics In the luxury space, we have to take every aspect to the next level. When we improve everything from our pictures to our floor plans, we give our agents something better to offer when they run luxury listings. When dealing with sellers, three of these four P’s need to be met. The price needs to be realistic, the person needs to be nice to work with, the property needs to be unique, and the positioning of the property must be right for the market. If you have never dealt with a luxury listing before, you have

  Those of us in real estate must use adapt and evolve in our use of technology in order to remain relevant and serve our clients. How can we best cater to the needs of high-profile clients? In what ways can we leverage technology to help us? How can we innovate our practices to meet the needs of our business? In this episode, CEO of United Real Estate Holdings LLC, Dan Duffy, shares how he uses a combination of technology and internal evaluation to lead a successful real estate corporation.   The winning solution is when you innovate from the inside as opposed to coming from the outside. –Dan Duffy   Takeaways + Tactics We need to determine who our buyer is and create our sale around that persona. It is impossible to market a property that ticks the boxes for everyone, cater to those who would be most likely to be attracted to it. We must make clients aware of all their options from the get-go. This can help build trust and show that we’re working with their best interest in mind.   Auctionin

  As a luxury real estate agent, how can you set yourself apart from your competitors? What role does branding play? Other there other factors crucial to getting a sale? On this episode, I talk with Thad Wong of @properties. Thad has had tremendous success in the Chicago luxury market, and he’s here to share his advice.     One thing that can always be improved is collateral marketing for listings. -Thad Wong   Takeaways + Tactics More agents should focus on collateral marketing. While it may not be what makes or breaks a sale, having good brochures makes a difference to potential buyers. Showcase seller’s homes in a high-quality way, through a range of platforms. While advertising may not be the deciding factor, it certainly entices the buyer. Make sure you’re showcasing every client’s home on all the same range of platforms. Doing this will distinguish your services from those of your competitors.   At the start of the episode, Thad Wong explained why @properties makes use of high-quali

Many people who become business owners believe they need to personally work harder in order to achieve more in their business. Is putting in more of your time and effort really what your business needs? Is that even sustainable? On this episode, I talk with Jeff Cohn, founder of Omaha’s Elite Real Estate Group and host of the Team Building podcast, to share his thoughts on leveraging teams and how he’s done it so successfully.     If you can leverage the things you don’t love, let someone else do it. -Jeff Cohn   Takeaways + Tactics If you want to build a business, you need to create a team and framework that will be able to withstand your exit. Hire a team of people who enjoy doing the things you don’t. This way, no one is wasting their time doing things they don’t want to do. Avoid using your name in your business. Using your name as branding makes it harder to step away, as people will know your name and want to work with you specifically.   At the start of the episode, Jeff emphasized

The internet has given agents a wide array of tools for connecting with clients and building their business. How can you make the most of internet-based platforms? What are the specific applications that can put you ahead of your competitors? On this episode, I talk with David Adam Kurz, author, social media influencer, and owner of Kurz Real Estate. We discuss how 21st century technology can expand your network and your business.     The more people I get in front of, the bigger my network. -David Adam Kurz   Takeaways + Tactics Say yes to every opportunity that comes your way. Agree to be a guest on podcasts and contribute to articles. Make sure you're visible. Just start. You don't need expensive equipment to shoot a video. Basic, raw footage is often more popular with viewers. Share as much content with your audience as possible. The more you share, the more people will trust you.   At the start of this episode, David shared his belief that being in the public eye is the best way to gen

When finding leads and trying to generate new business, time is of the utmost importance. How can we make the most of our limited time? Are there any solutions for those wanting to work smarter, not harder? On this episode, I talk with best-selling author, Angel Tucker, to answer these questions and more.     Understanding personality types is like a crystal ball that allows us to see what the client needs.- Angel Tucker   Takeaways + Tactics By identifying a potential client’s mental state, you can gain their trust early on. Pay attention to audio and visual clues to help ascertain someone’s personality type. Understanding personality types will help you in business, but also in your personal life as well.   At the start of the show, Angel emphasized the importance of paying attention to personality types. She then took a more in-depth look at the four main personality types. Fitting into the DISC acronym, these types include Dominant, Inspiring, Supportive and Curious individuals. We al

Sellers often think their home is worth much more than it really is worth.  How does an agent determine asking price on a unique or luxury home?  Are online evaluations more reliable than an updated appraisal?  Can the intricacies of home appraisals ever be replaced by algorithms? On this episode, I tackle these questions with Mark Morgan, a veteran real estate appraiser who specializes in luxury homes.  He outlines the important factors that should always be considered when evaluating properties.   I recommend getting a pre-appraisal before versus relying on an online evaluation. Algorithms are taken as accurate, but nothing could be farther from the truth. -Mark Morgan   Takeaways + Tactics Most of the time, online evaluations quote less than 50% of the actual price of luxury properties. Appraisals are an opinion of value, and evaluations should always factor into account the specific features of a property. To determine value, appraisers need to consider scarcity, desirability, utility, and purc