One Stop Shop

“I did my best, but I guess my best wasn’t good enough~” For some people, this song is all about love, heartbreak and missed chances when it comes to pursuing romantic relationships. But for you, and other Ecommerce entrepreneurs, this song is played in your head whenever you glare at your screen and wish for your abandoned cart’s recovery rate to increase. You’ve addressed your customers by their names in your email. You’ve been specific and true to your brand’s most authentic self. You’ve sent them a lot of abandoned cart recovery emails that talk about how unique your company is, how special and one-of-a-kind your services are, or how helpful your product is to them. But so far, you still got nothing. Nada. No spikes in your abandoned cart recovery rates, still. If you’ve done all the “tried-and-tested” strategies to boost your abandoned cart recovery rate, but you’re still not satisfied with the results, why don’t you try thinking out of the box? That’s why in this week’s episode, we’ll discuss four ways

When you think about email marketing, what comes to your mind? You may smile for a bit and say: “Automation. Funnels.” Afterwards, you may stop for a while and whisper: “Sequences. Segmentation.” Before you know it, you’ve stopped whatever it is you’re doing, and now you’re sitting in a fetal position, chanting email marketing terms over and over again: “Triggers. Events. Blah. Blah. Blah.” Stop! In this week’s episode, we’re going to talk about the simplest email marketing funnel that will help you convert customers and boost your business tremendously. Some of the best quotes from this episode: "Crawl before you can walk. Walk before you can run. The key to a successful email marketing is mastering the basic principles, before anything else" "Email marketing is like making the perfect pizza. Master the foundation (pizza crust) of email marketing FIRST before adding the advanced tools and strategies (toppings)." "If your store is on Island A and your customers are on Island B, it’s y

You know email marketing is still a big deal. It still drives a lot of revenue within any business - especially in ecommerce. That’s why you closed your eyes, invested (maybe even borrowed?) a good amount of money in your email marketing platform and eagerly hoped for the best, isn’t it? And when it comes to email marketing, you just need to send more emails to a lot of your customers, right? Wrong. The key here isn’t to send more emails - it’s to send better & smarter emails that will be opened and clicked on by your customers. In this week’s episode, we’re going to talk about the four steps that will help you catch the attention of your customers and boost your engagement. Some of the best quotes from this episode: "Effective email marketing isn’t about sending more emails. It’s about sending smarter & better emails that your customers will read & act on." "When’s the last time you actually opened an email from a brand that you’re subscribed on?" "Here’s how successful e

Nick Disabato runs the design agency draft.nu, where he helps fix leaky revenue with conversion-focused design. But that’s not the topic we are discussing today. Nick is really good at word of mouth marketing, an ideal way of getting new customers. However, word of mouth marketing is also very difficult to leverage and scale. In this episode, Nick shares his tips on getting customers to talk about your business. Some of the best quotes from this episode: "Good evergreen content will promote your credibility, and expand your audience. Make it educational and actionable." "Approach people with a degree of humility and vulnerability. That, can be valuable." "When networking, do it in a personal, non business-y way. You want to be the person they want to have a drink with." Find out more about Nick Disabato & Draft.nu: Draft.nu Official Website Nick's Official Website Twitter: @nickd Credits: Music featured in this episode was "Celery Man" by Birocratic and can be

Kai Davis is a referral expert, marketing consultant and founder of KaiDavis.com. He is known for sharing actionable articles on how to get more customers, without spending more on marketing. In this episode, we talk about how you can get referrals to gain new customers. Some of the best quotes from this episode: "Right after a purchase is the time when customers are most engaged." "Document what you're already doing. By turning it into a standard procedure, you can build upon it." "If you want more referrals, you need to start asking." Find out more about Kai Davis : Official Website: KaiDavis.com Twitter: @kaidavis Blogger Outreach Course Shownotes: Shean D'Souza: The Brain Audit Allen Weiss: Million Dollar Referrals Credits: Music featured in this episode was "Celery Man" by Birocratic and can be found at www.soundcloud.com/birocratic. This podcast was produced by comealivecreative.com.

Today’s guest is the founder and host of the Ecommerce Influence Podcast, Austin Brawner. Austin wants you to “stop thinking like an online product salesman, and start acting like a business owner.” In this episode he explains how to access hidden profits and retain customers by sending smarter, more profitable emails. Some of the best quotes from this episode: "The biggest marketing component, is your product itself. So educate, then escalate." "If there's one thing I would recommend, regardless of your business stage, is to capture more email addresses." "Email is a fixed cost, and you're paying less every time someone visits your site." Find out more about Austin Brawner & Ecommerce Influence Podcast: Official Website: EcommerceInfluencePodcast BrandGrowthExperts.com Austin Brawner Official Website. Twitter: @a_brawner Email: austin@ecommerceinfluence.com Credits: Music featured in this episode was "Celery Man" by Birocratic and can be found at www.soundclou

Today’s guest is Josh Mendelsohn, the VP of Marketing at Privy. Privy enables you to create exit pop-ups, opt-in forms helping you to grow your Email list. In this episode, Josh shares his favorite strategies to convert traffic into buyers once visitors reach your site. Some of the best quotes from this episode: "Customize the experience, pop-ups shouldn't be one size fit all." "People now are looking for help buying, far more than being sold." "Think of a real life experience you'd like to have, and try to replicate that online." Find out more about Privy.com: Official Website: Privy.com Twitter: @privy Shownotes: Privy Academy Credits: Music featured in this episode was "Celery Man" by Birocratic and can be found at www.soundcloud.com/birocratic. This podcast was produced by comealivecreative.com.

Today’s guest is Michael Steele from Sell Like A Human.com; a learning resource where ecommerce store owners go, to master marketing automation and email marketing. In this episode, we go beyond the basic newsletter sign up button. We dig into best practices, trends, and the best ways to grow your newsletters list. Let's get started! Some of the best quotes from this episode: "Email marketing is still the biggest driver for sales for most ecommerce companies, even more than social." "With Email Marketing, you have total control, you're not running against an algorithm." "On average, ecommerce stores are seeing 40% higher return on investment on email marketing, than social marketing" Find out more about Michael Steele & SellLikeAHuman.com: Official Website: SellLikeAHuman.com Credits: Music featured in this episode was "Celery Man" by Birocratic and can be found at www.soundcloud.com/birocratic. This podcast was produced by comealivecreative.com.

Mojca Marš is the Founder of Super Spicy Media, and a Facebook ads expert. In this episode, we get her to share her best kept secrets to Facebook ads. From how to create an effective ad to boosting your engagement rates. Listen in, learn and increase your ROI with Mojca now! Some of the best quotes from this episode: "When it comes to Facebook advertising, you have to blend in, in order to standout." "When it comes to Facebook algorithm changes, if you don't exploit the system, you have nothing to worry about." "Two things work fantastically: Lead magnets work and retargeting. They will never go out of fashion." Find out more about Mojca Marš & SuperSpicyMedia.com: Official Website: SuperSpicyMedia.com Email: mojca@superspicymedia.com Facebook: @SuperSpicyMedia.com Twitter: @MojcaMars Instagram: @MojcaMars LinkedIn: @MojcaMarš Shownotes: Retargeting app mentioned: Shoelace.com How does your store compare? StoreGrader.co Credits: Music featured in this episode was "

Tyler Accardi is Director of Marketing at ProTrainings, a team that has revolutionized the CPR industry by providing accessible online certification. In this episode, Tyler shares his secrets to achieving incredible outbound marketing results with good, old fashioned cold calling and emailing. Tune in to hear how you can start reaping the rewards of outbound marketing today. Some of the best quotes from this episode: " A normal reach rate is 12%. Ours is about 75%. Here is why." "Don't exhaust yourself trying to reach everyone. You have to learn to let go sometimes. Some people are never going to be interested". "Be helpful. That's really the 1,000-foot look." Find out more about Tyler Accardi: Official Website: ProTrainings.com Twitter: @TylerAccardi Linkedin: @TylerAccardi Shownotes: Predictable Revenue book - Aaron Ross Impossible to inevitable - Aaron Ross 10x Copyhackers -JW How does your store compare? StoreGrader.co Credits: Music featured in this episode was "

Dan Moyle is an inbound marketing expert, and a Creative Director of Marketing. In his career, he has been able to captivate customers with helpful videos, proving that helpful marketing beats “sexy” advertising. In this episode, we dig into the subject of video marketing, and Dan shares his tips, so you can start using videos for your next ecommerce marketing strategy... even if you have no budget, experience or technical skills. Some of the best quotes from this episode: “Video marketing is “now”, it’s not the future. Anyone who doesn’t care is missing the boat.” "A huge myth is that you have to create a viral video. You shouldn’t measure your video on views, but conversions." "Making it funny is hard, but having fun with your business is highly engaging." Find out more about Dan Moyle: Official Website: http://interviewvalet.com/ One Stop Shop Listeners' Kit: http://interviewvalet.com/onestopshop/ Twitter: https://twitter.com/danmoyle Shownotes: Mentioned: Critter-removal service th

They say: “It’s not what you know, it’s who you know”. Our guest today is Crystal Richard, an experienced global Public Relations expert, who has helped hundreds of startups and businesses navigate the world of PR. In this episode, Crystal shares her tips to build relationships, get media attention, and make your business newsworthy. Some of the best quotes from this episode: “Marketing is you talking about your company, PR is other people talking about it, and that includes customers.” "Journalists are sometimes hesitant to talk about your business, but they may like to talk about your customers." "One of the biggest things about PR is finding opportunities. No one is going to knock on your door, you have to be proactive." Find out more about Crystal Richard: Official Website: http://crystalrichard.com Shopify Website & Blog, AKA Side Hustle: https://eastcoastmermaid.com/ Twitter: https://twitter.com/crystalcrichard LinkedIn: https://www.linkedin.com/in/crystalrichard/ Credits: M

Have you tried to write a Facebook ad or newsletter email? Did you go back and forth with the text and phrasing countless times? This is copywriting. It can be fun. It can be draining. But it doesn’t have to be a mystery. Today’s guest is Lianna Patch, Copy Director at SnapCopy.co, and professional conversion copywriter. In less fancy terms, she will help you write better messages that will get your customers engaged. Some of the best quotes from this episode: “When in doubt, test." "It’s not hard to let down a robot. If your copy sounds personal and human, you’ll get better results." "The more the product costs, the more resistance you’ll face, and the more convincing your copy should be." Find out more about Lianna Patch: Official Website: https://www.punchlinecopy.com/ Agency Website: https://snapcopy.co/ Facebook: https://www.facebook.com/punchlinecopy Twitter: https://twitter.com/punchlinecopy Credits: Music featured in this episode was "Celery Man" by Birocratic a

Looking to refine your SEO strategy? Ryan BeMiller is the founder and content writer at Shopping Signals, a website that is all about online marketing for ecommerce. In this episode, Ryan explains the current best SEO practices and tactics, that you can (and should) give a try, to optimize your website for Google Search. Some of the best quotes from this episode: “No one can guarantee a specific ranking in Google, so any professional who makes that promise should be a red flag." "You need to spend 20% of your SEO efforts on creating content, and 80% on outreach and building relationships." "Ecommerce stores, more than anyone, rely on trust. Make use of rich snippets to create that trust in search results." Find out more about Ryan BeMiller and ShoppingSignals.com Official Website: https://www.shoppingsignals.com/ Facebook: https://www.facebook.com/Shoppingsignals/ Twitter: https://twitter.com/shoppingsignals Credits: Music featured in this episode was "Celery Man" by Bi

As an Ecommerce business owner, why should you care about podcasts? Today’s guest says that podcast marketing is the next gold rush, converting 25 times better than writing blog posts about your business. In this episode, we interview Tom Schwab from InterviewValet, to learn how you can generate free traffic and conversions by participating in podcasts within your industry. Some of the best quotes from this episode: “The landing page model can be limiting. A “lead magnet” is a better experience, where you give different calls to actions, to meet customers at different levels of engagement." "If you’re trying to compete with the big brand with paid advertising, you’re not going to be able to outspend them. But you can out-hustle them." "Facts tell, stories sell: Those who relate to your story, are going to be your best customers." Find out more about Tom Schwab & Interview Valet Free resources mentioned on the podcast. Official Website: http://interviewvalet.com/ Facebook: @Inte

Kurt Elster is a Shopify plus expert and Senior Ecommerce Strategist, who helps Shopify store owners find hidden profits in their websites. He is the founder of ethercycle.com, and host of The Unofficial Shopify Podcast. In this episode, we talk to Kurt about conversion rate optimization, and how he created two viral sites that exceeded a million hits in their first week. Come away with tips to help to supercharge your conversion rates. Some of the best quotes from this episode: “There are two factors which affect conversion rate: One is quality of traffic, and the other is site experience." "The receipt email is the number one opened email. Use this opportunity to learn more about potential buyers." "Use the language of your buyers when creating product pages, to attract people who are similar to existing customers." Find out more about Kurt Elster Official Website: http://kurtelster.com/ Shopify Plus Experts: https://ethercycle.com/ Benefits of Shopify Plus: https://ethercycle.co

The Subscription Model has gained popularity with Ecommerce in the last few years, because of obvious benefits. But how do you implement the subscription model? What does it take to create more than a membership program, to turn loyal customers into tribe members who actually look forward to receiving communications from your business? Are there challenges and difficulties that come with the subscription model, and how does a business handle them? Tune in as Andy Hayes, from Plum Deluxe, answers these questions and more in today’s episode. Some of the best quotes from this episode: “The question we started talking with is: Why are we better versions of ourselves when we are on vacation?” "You cannot grow a sustainable business just by playing with PPC. You have to talk to people." "One of the challenges of having subscription model, is logistics. You have to get good at planning, processing, and organizing your storage." Find out more about Plumdeluxe: Official Website: http://www.plumd

Business ideas rarely remain intact. Especially in the early stages, it’s crucial to get feedback and validate one’s idea, and it’s equally important to be ready to change directions in order to meet customer demands. But how do you get quality feedback? When should you take feedback into consideration, or disregard it as a distraction? In today’s episode, we chat with Justin Hong, founder of Dapper And Done. Justin shares his favorite tools, and actionable tips and strategies that you can apply today to know exactly what customers want. Some of the best quotes from this episode: "Starting with your own pain points is a good way to start looking for business ideas, but make sure to validate it." "One of the best ways to get feedback, is to start with people in your network. Buy them a coffee, and ask open-ended questions." "Be open to reiterating your business and deviating from the original idea based on feedback. The only exception is when the suggestions are not aligned with your

Every entrepreneur wants to sell more, that's why wholesale can be an attractive business model. But when a product is the entrepreneur's brainchild, it can feel particularly difficult to let go of control. This is especially true when the brand story is an important component of the product. In today’s episode, we chat with George Brooks from Banded2gether, about creating a tangible difference in the world, and the challenges of juggling wholesale and retail. Some of the best quotes from this episode: " We made a lot of mistakes. Brands typically launch direct to consumer because they have a voice. We launched straight into wholesale first. We underestimated the draw of direct to consumers." "When it comes to POS, presentation is everything. We help retailers sell our products by providing tools like displays and merchandising." "The challenge with wholesale is that our message can often be diluted. With every order we ship a card that tells our story." Find out more about Ban

Judith Treanor created Temples and Markets after traveling to South-East Asian countries. She handpicks products from emerging designers and Artisans from the region. Each product has a story of its own, and helps families and communities make a living. In this episode, Judith shares her tips on creating a compelling story that will help your business and increase your sales. Some of the best quotes from this episode: "I saw space for a company to come and do things better, not necessarily cheaper." "You have to have passion when you’re talking about your product, otherwise it will be hard to sell." "Our customers are buying not only the product, but the vision of what we’re after." Find out more about Temples And Markets: Official Website: https://templesandmarkets.com.au/ Twitter: https://twitter.com/TemplesMarkets Facebook: https://www.facebook.com/templesandmarkets Pinterest: https://www.pinterest.com/templesmarkets/ Instagram: https://www.instagram.com/templesandmarkets/