Idea To Value - Creativity And Innovation

In today's episode of the Idea to Value podcast, we speak with Australia's top facilitator of Systematic Inventive Thinking, Rachel Audigé. See the full episode at https://wp.me/p6pllj-1y9 We speak about her new book Unblinkered: The quirky biases that get in the way of creative thinking...and how to bust them, about how biases manifest themselves in our workplace and what we can do about them. Topics covered in today's episode: 00:01:20 - Rachel's history coming to innovation through marketing 00:03:30 - What is Systematic Inventive Thinking (S.I.T.) 00:06:00 - What are biases and how do they affect innovative thinking 00:08:30 - Bias: Cognitive Fixedness 00:12:45 - Structural Fixedness and Relational Fixedness 00:17:00 - The need to be introspective and work inside-out again 00:19:30 - How to name your own biases Links mentioned in today's episode: Rachel's website: https://rachelaudige.com/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and

In this episode of the Idea to Value podcast, we speak with one of the original kings of paid marketing, Perry Marshall. See the full episode at https://wp.me/p6pllj-1y8 Perry wrote the highest-selling book on internet advertising, the Utlimate Guide to Google Ads, and has since spent his time refining the 80/20 Pareto principle into strategies to help companies focus on the parts of their business which bring the most reward. Topics covered in today's episode: 00:01:30 - Perry's history in cracking how to do online advertising. Times of great uncertainty are times of great opportunity. 00:07:00 - How Google changed the way advertising works 00:09:30 - There is no longer an advantage to doing more and more all the time 00:13:30 - How a surprise visit from Perry's brother started the journey to reducing everything in his business and life 00:17:00 - The 80/20 principle is about choosing what not to do, then allowing you to focus on what works better 00:22:00 - The 2,700 Dollar espresso machine 00:25:00 - How

In this episode of the Idea to Value podcast, we speak with South African serial entrepreneur Adii Pienaar about Life Profitability. See the full episode at https://wp.me/p6pllj-1y4  After starting and selling several successful businesses, including the company which went on to become WooCommerce, Adii asked himself why he wasn't feeling fulfilled. In his new book, he talks about his own experiences defining and finding Life Profitability. Topics covered in this episode: 00:01:30 - Adii's journey and realising his entrepreneurial spirit 00:03:30 - Why selling his businesses didn't fill him with a sense of fulfillment and finding his definition of success 00:06:30 - His breakdown which resulted in changing his mindset 00:10:30 - What is Life Profitability? 00:14:30 - People trade certain freedoms for other restrictions 00:16:30 - Setting expectations about when is enough, comparing yourselves to others and underestimating how much time you have left Links mentioned in this episode: Adii's website: https://

In this episode of the Idea to Value podcast, we speak with Founder of CTM Unlimited, JeNae Johnson. See the full episode at https://wp.me/p6pllj-1yV  JeNae is a well known human capital consultant with a focus on bringing both equity and inclusivity to discussions around diversity. In today's wide-ranging discussion as part of February Black History Month, we touch on what diversity is, why it is important, and what companies can do in order to improve their effectiveness. If for some reason the video above does not load, you can see the full video on Linkedin here. Topics covered in this episode: 00:01:00 - How JeNae rescues Geniuses 00:02:00 - The various forms of problems around diversity in different companies 00:07:15 - A horrific story of aggressive harassment which a senior female oil & gas executive experienced 00:10:00 - So many companies think that issues with race & sexism are always external to themselves (the bystander effect). But it isn't 00:12:45 - Why diversity is important at all

In this episode of the Idea to Value podcast, we speak with tech investor and consciousness crusader Nick Bulwin. See the full episode at https://wp.me/p6pllj-1xY We speak about how companies and brands need to prepare for the future. Topics covered in this episode: 00:01:30 - How data is the basis for a new level of understanding consciousness 00:05:00 - How quantum computers will change the future 00:08:00 - How people's access to technology is changing their interactions 00:12:00 - How brands need to evolve for the future, like Nike and Gillette did 00:18:00 - The buying power of the next generation 00:20:00 - Nick's current work Links mentioned in this episode: Nick Bulwin's email address: nicholasbulwin@gmail.com Nick Bulwin's phone number: +1 9706894726 Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

In today's episode of the Idea to Value podcast, we speak with Design expert Eric Quint. As a former Chief Brand and Design Officer at 3M and Head of Design Management and Consulting at Royal Philips, Eric has extensive experience in understanding what it takes to get design embedded within large businesses. See the full episode at https://wp.me/p6pllj-1xN We speak about the way innovation is approached at 3M and Philips, how this has changed over time, and what it takes to scale creativity and design. Topics covered in this episode: 00:01:15 - Eric's journey coming into design and innovation 00:02:45 - 3M's way of innovating, especially the famous "15% Rule" capacity 00:04:30 - Should everyone be involved in innovation? Being clear on what should not be done. 00:09:00 - How 3M tried to optimise its operational effectiveness, and the impact of those efforts on their innovation capability 00:11:45 - His role at 3M and his work at Philips 00:15:00 - Why a company should collaborate with outside external firm

In this episode of the Idea to Value Podcast, we welcome back the Dean of Innovation, Dr Jeff DeGraff, who has worked with more than half of the Fortune 500 companies to improve their innovation programs. See the full episode at https://wp.me/p6pllj-1vh We speak about how to cultivate a creative mindset. Topics covered in this episode: 00:01:30 - Building the Innovation Ecosystem for the US Military 00:03:45 - The three challenges to innovation which every organisation suffers from 00:04:45 - The new book and it is for people who are trying to build up their side hustle 00:08:00 - A side hustle is not about get-rich-quick schemes. It is about getting something off the ground 00:11:30 - Don't follow your passions, instead find work which gives your life meaning 00:13:45 - The six skills which make up the Creative Mindset (C.R.E.A.T.E.) 00:16:45 - Simplicity doesn't mean something is easy 00:19:45 - Incubators and Innovation labs are having a challenging time at the moment, especially if they become orphans

On this episode of the Idea to Value podcast, we speak with Adi Mazor Kario, innovation strategy and design expert and author of Innovating through Chaos. See the full episode at https://wp.me/p6pllj-1vg We talk about how innovation drives the Israeli economy, where this culture of innovation comes from, and how companies can continue innovating during chaos. Topics covered in this episode: 00:01:30 - Adi's story starting with product design and getting fired from her job while holding her baby 00:05:00 - Why Israel is such a hotbed of innovation, and why their people are so confident 00:08:30 - The Invincible Innovation formula, and how it is based on practicality 00:11:30 - Why open-mindedness is so important for innovation, and getting used to uncertainty 00:14:00 - Innovating through Chaos Links mentioned in this episode: Innovating through Chaos book: https://amzn.to/3odZyON Adi's Linkedin profile: https://www.linkedin.com/in/adimazorkario/ Invincible Innovation: https://invincibleinnovation.com/ Bon

In this episode of the Idea to Value podcast, we speak with Cyndi Burnett, Director at Creativityandeducation.com. See the full episode at https://wp.me/p6pllj-1vf  We speak about what it takes to bring creativity into homes and classrooms. Topics covered in this episode: 00:02:00 - Cyndi's start in learning about and teaching creativity 00:04:00 - The frustration with research and how to make it practical 00:05:45 - The STAR Model - The 5 Aspects of Creativity 00:10:00 - Has creativity really been declining in schools, or are there also positive developments? 00:13:00 - The appropriateness of when to be creative in schools and how this can be taught 00:16:00 - The problem with the Art Bias 00:18:00 - All children deserve creativity in their education Links mentioned in this episode: CreativityandEducation.com Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https:/

In this episode of the Idea to Value podcast, we speak with Founder of the Dirty Easel, Christiane Michaelis. See the full episode at https://wp.me/p6pllj-1ve  We speak about what it takes for people to get back in touch with their inner creativity, and how art can be used to unlock this. Topics covered in this episode: 00:01:00 - Christiane's start in music and theatre 00:06:30 - What is different learning from professional creatives 00:11:00 - How she prefers the creative times of developing something new, rather than performing the same production repeatedly  00:14:30 - The difference between being creative yourself, and inspiring creativity in others 00:19:00 - Using exercises from the Arts to unleash creativity in a corporate setting Links mentioned in this episode: The Dirty Easel: https://thedirtyeasel.com/ Christiane's Linkedin: https://www.linkedin.com/in/christiane-michaelis Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativi

In this episode of the Idea to Value Podcast, we speak with Adrian Mills, Partner for Creative, Brand & Advertising at Deloitte Digital in Australia. See the full episode at https://wp.me/p6pllj-1vd We speak about why a consultancy would bring in advertising people, and his experience in building creative capabilities within a large company. Topics covered in this episode: 00:02:00 - His experience joining a consultancy from advertising 00:04:00 - Why consultancies are bringing in creative talent from other industries 00:06:30 - Some of the projects he has been involved with, including voice assist for hospitals 00:08:15 - Getting cross functional teams to work effectively together, the combination of vigour and rigour 00:11:30 - Building creative capabilities across Deloitte 00:13:45 - How the pandemic has impacted the business demand for creative services 00:15:00 - His team's involvement in developing solutions Links mentioned in this episode: Adrian's Linkedin profile: https://www.linkedin.com/in/

In this episode of the Idea to Value, we speak with Dave Birss. Dave is a musician, educator, author and facilitator with a focus on improving creativity. See the full episode at https://wp.me/p6pllj-1vc We speak about how to keep up creativity in the times of remote working, and how to think laterally to live consciously again. Topics covered in this episode: 00:01:30 - How Dave's Scottish background sparked his interest in invention and innovation 00:04:45 - How he found the power of education in creativity 00:08:30 - How people's ability to come up with ideas has been impacted by a time of crisis 00:09:45 - The issue is not idea generation techniques, it is about getting new inputs 00:12:30 - How the future of work will change, and which industries will be impacted 00:17:00 - How to change the way workshops and meetings can be done effectively 00:21:00 - How to start living consciously again, with lateral thinking 00:25:00 - Are times of crisis a time to innovate, or save budgets? Interesting insights fr

In this episode of the Idea to Value podcast, we speak with author Greg Orme. Greg's book The Human Edge was voted as the business book of the year. See the full episode at https://wp.me/p6pllj-1vb We speak about how artificial intelligence is changing the nature of work, and how people can improve their capabilities to stay relevant in the future. Topics covered in this episode: 00:02:30 - Machines are coming for white collar jobs for the first time 00:04:45 - What types of jobs are most at risk of automation 00:06:30 - How our relationship with machines is changing based on narrow A.I. 00:10:45 - The 4Cs of the Human Edge: Consciousness, Curiosity, Creativity, Collaboration 00:16:00 - The beginning of artificial creativity, and how humans still have an advantage Links mentioned in this episode: Greg's website: https://gregorme.org/ Greg's Linkedin: https://www.linkedin.com/in/gregorme/ Greg's Twitter: https://twitter.com/gregoryorme Bonus: This episode was made possible by our premium innovation and cre

In today's episode of the Idea to Value podcast, we speak with Brant Cooper, Founder of Moves the Needle. See the full episode at https://wp.me/p6pllj-1v1 We wrote the first book on the Lean Startup method, The Lean Entrepreneur, and we speak about Lean Innovation and dealing with Uncertainty. Topics covered in this episode: 00:04:00 - The 5E Model of Disruption Poetry 00:06:00 - Everybody needs to balance execution work with exploration work 00:09:00 - Teams need to be agile 00:12:30 - How to measure and improve the 5 aspects using learning metrics 00:16:00 - Empathy leads to insights Links mentioned in this episode: Moves the Needle: https://www.movestheneedle.com/ Brant's Linkedin: https://www.linkedin.com/in/brantcooper/ Brant's Twitter: https://twitter.com/brantcooper Preview of the next book: bcoop.co/d4a Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https:

In today's episode of the Idea to Value podcast, we speak with Co-Founder of the NEXT Business Design App, Moodi Mahmoudi. See the full episode at https://wp.me/p6pllj-1v3 We speak about why ideas are worthless, how software is changing the Business Design world, and why ideas suck. Topics covered in this episode: 00:01:00 - Every best practice business task went from pen & paper, to being automated with software 00:04:00 - Ideas are not the same thing as innovation 00:06:45 - We don't need new solutions and ideas, we need to better understand problems 00:08:30 - The 3 digital pillars underlying the NEXT App 00:12:00 - There is no one-size-fits-all framework for innovation 00:14:15 - Having a software solution is not enough, it needs to be used by people. Software makes the practice more accessible 00:17:30 - How the pandemic forced NEXT to innovate their own offering, integrating with other systems to support the users Links mentioned in this episode: NEXT app: https://www.nextapp.co/ Moodi's Linkedin

In today's episode of the Idea to Value podcast, we speak with cognitive neuroscientist Dr Sahar Yousef. She is one of the youngest faculty members of UC Berkeley. In her 10 years of research on Making Superhumans, she has found ways to improve mental performance in as little as 7 weeks. Full episode at https://wp.me/p6pllj-1v2 We speak about what it takes to reach peak performance and different brain states. Topics covered in this episode: 00:01:00 - Her journey mixing philosophy and neuroscience 00:04:00 - How neural networks lead to creativity and flow states in your brain 00:07:45 - The biggest barriers to productivity are distractions. Research suggests you are interrupted or distracted every 90 seconds 00:11:00 - The danger of trying to be busy all the time. Task Switching is challenging, in fact it is impossible to multitask 00:14:30 - Using 15-minute "focus sprints" to improve your performance 00:17:00 - Work is never really done throughout the workday, and that's why we don't get the reward hit

We speak with award-winning designer and artist Linda Naiman. Linda is the founder of Creativity at Work and helps organizations develop creativity, innovation, and leadership capabilities, through coaching, training and consulting. See the full episode at https://wp.me/p6pllj-1v0 We speak about using creativity to stay resilient in challenging times. Topics covered in this episode: 00:01:00 - Linda's journey to becoming an award-winning designer 00:03:30 - Her block, and realising that at school nobody had taught her to think creatively 00:05:30 - Finding her mission, to liberate creativity in everyone and find meaning in work 00:10:00 - The guiding myth of Percival, to find the right question to ask at the right time 00:12:30 - The difference between creative skills and developing creativity 00:16:30 - How creativity has surfaced in unique ways during the lockdown 00:19:30 - The Hero's Journey 00:22:00 - Use creativity and your emotions to take care of yourself Links mentioned in this episode: Creativity

In today's episode of the Idea to Value Podcast, we speak with songwriter Cliff Goldmacher. See the full original episode at https://wp.me/p6pllj-1uZ  Cliff is a Grammy-recognised, #1 chart-topping hit Songwriter, and we speak about his creative process, collaborating with other artists, and finding out what companies can learn from songwriting. Topics covered in this episode: 00:01:00 - Cliff's history writing over 1000 songs, and his experience writing  00:03:00 - The songwriters who succeed are the ones that treat it as a business, not the starving artists  00:04:30 - Cliff explains his own creative process, based a lot on routine and process 00:06:30 - Perfect is the enemy of done. It's more important to get into FLOW 00:07:30 - The five aspects of songwriting which can be translated to help companies innovate more effectively 00:10:45 - Using metaphors and the chorus to communicate more effectively 00:14:30 - How some artists have more strength in performing, and sometimes need help with the creative a

In today's episode of the Idea to Value Podcast, we speak with Prof Uli Weinberg, Director der HPI School of Design Thinking and President of the Global Design Thinking Alliance. See the full original episode at https://wp.me/p6pllj-1uY  We speak about how Design Thinking has changed over time, where it is going and how it needs to be taught in a different way to stay relevant. Topics covered in this episode: 00:01:30 - His history in computer animation and video game development 00:04:00 - How Design Thinking began at the HPI more than 15 years ago 00:06:30 - Design Thinking for him used to be the way of solving problems coming out of the fields of Design 00:11:00 - How all parts of a corporation can benefit from Design Thinking, not just Design activities 00:13:00 - How teams will work and collaborate to produce their best work 00:16:00 - The 3P Triangle of Design Thinking: Place, People, Process, and how important the cultural and organisational aspects are 00:18:00 - How Design Thinking has changed over

In today's episode of the Idea to Value podcast, we speak with serial entrepreneur and author Steve Glaveski. See the full original episode at https://wp.me/p6pllj-1uX  Steve runs Collective Campus, an innovation accelerator based in Melbourne and Singapore that works with large organizations around the globe, and is also the author of multiple bestselling books on the topic of innovation, including his most recent book "Time Rich" which is all about how to get your best work done while also leading a balanced life. Topics covered in this episode: 00:02:00 - His journey to starting Collective Campus, working with startups and corporations across the world 00:03:00 - The case for the 6 hour workday, and getting away from being anchored to the past 00:06:30 - Why most companies have a C.R.A.P. culture 00:08:00 - People cannot spend time in their FLOW state because they are constantly being distracted 00:11:00 - Can you get to success while also living a balanced life, and not succumbing to hustle culture? 00