Rethink Real Estate

In this essential episode of Rethink Real Estate, host Ben Brady tackles a subject that's been at the forefront of real estate agents' minds: effectively negotiating commission fees. Given the increasing frequency of clients seeking commission discounts, this topic has never been more relevant and demanding of a thorough discussion. Ben Brady dissects the delicate art of commission negotiation, a scenario that many agents find challenging and often approach with a sense of defensiveness. This episode is not just about the 'how-to' but also about reshaping the mindset of real estate professionals, empowering them to handle commission discussions with confidence and positivity.

Embark on a journey through the financial intricacies of property management in our latest Rethink Real Estate episode, presented by host Ben Brady. This week, Ben is joined by the esteemed Mark Kappelman, CFA, CPA, and the strategic mind behind RealEstateAccounting.co, a company revolutionizing financial accounting for landlords. With sixteen years of seasoned experience in accounting, operations, and an impressive real estate portfolio, Mark delves into the core of property management finance. This episode is not just about numbers; it’s an in-depth exploration of the mechanisms that drive the property market from an accounting perspective and an invaluable forecast of what the future holds.

Dive into the world of digital presence as host Ben Brady explores the challenges and nuances of agent visibility in today's fast-paced online landscape. In this compelling episode of Rethink Real Estate, Ben sits down with Chris Cochran, the Director of Marketing for Harcourts Auctions. Together, they delve into an alarming trend: the diminished online profiles of real estate agents that hinder potential clients from reaching out. Today's consumers, powered by the convenience of the internet, engage in research even when they come with a referral. Your online profile is often their first impression of you. But with the rise in spam and unwanted communications, how do you strike a balance between being accessible and guarding against the digital noise? Ben and Chris dissect this challenge, emphasizing the importance of a professional, easy-to-find online presence that promotes effortless communication.

Mastering the mortgage landscape to building a behemoth content marketing machine that dominates social media platforms, step into the dynamic world of Kenny Simpson in our newest episode of Rethink Real Estate, hosted by Ben Brady! In this insightful episode, Ben Brady delves into the life and strategies of San Diego's renowned Mortgage Advisor, Kenny Simpson, the driving force behind The Simpson Team at C2 Financial Corporation. With a staggering 20-year journey that has witnessed the funding of over $1 billion in loans, Kenny stands tall as one of the nation's leading mortgage and loan professionals. However, it's not just mortgages that have made him a standout figure—Kenny's unparalleled prowess in content marketing across TikTok, Instagram, Facebook, and his acclaimed podcast "Get in the Cashflow Game with K&K", has created ripples in the real estate industry. Tune in as Ben and Kenny dissect the art and science behind the content that's been pivotal in boosting brand

From setting seller expectations to understanding the pulse of the current market, navigating property sales with accumulating days on the market is a challenge that many Realtors are now facing, perhaps for the first time. Join us in our latest episode of Rethink Real Estate as host Ben Brady delves deep into the nuances of effectively representing offers to sellers in this evolving landscape. In this illuminating episode, Ben highlights the marked differences in today's market from previous years, shedding light on the increased role of negotiation and expectation management. Many agents, whether due to inexperience in such market conditions or simply forgetfulness, grapple with properties that linger on the market longer than anticipated. Ben emphasizes that in such times, it's pivotal to equip oneself with the right strategies—not only to ensure that sellers' expectations are properly calibrated but also to ensure they're primed to seize market-aligned offers when they arise.

From the digital transformation of real estate to the integral role of fitness in an entrepreneur's life, dive deep into our latest episode of Rethink Real Estate with host Ben Brady and the CEO of Sheridan St., Cody May! In today's enlightening episode, Ben Brady unravels the online strategies and data-driven approaches currently revolutionizing the real estate industry, with none other than Cody May. Known for his podcast alongside previous guest Vikram Deol and his significant ties with Sharran Srivatsaa, Cody offers a treasure trove of insights on leading real estate teams and the changing digital landscape of the industry. Beyond the world of listings and leads, Ben and Cody also delve into a refreshing chat on fitness, exploring how many successful entrepreneurs harness their physical wellness to amplify their business prowess.

In this marketing focused episode of "Rethink Real Estate", host Ben Brady joins forces once again with Chris Cochran, Director of Marketing for Harcourts Auctions, to discuss the two core strategies of real estate marketing; lead generation and brand awareness. Today, we focus on some of the principles and results each avenue of marketing can achieve for your real estate business and really drive home the fact that it honestly takes a balance of the two to really have a complete marketing strategy in today's real estate world.

Diving deep into the interconnected web of real estate, we present our latest episode of Rethink Real Estate, where multifamily investments meet economic impacts on a grand scale. Today, host Ben Brady is thrilled to engage in a riveting conversation with the dynamic Gideon Pfeffer, the brain behind the meteoric rise of the GSH Group LLC. Gideon's shift from a mortgage-centric role to pioneering endeavors in commercial and multifamily real estate investments is nothing short of inspiring. With his guidance, the GSH Group has astonishingly transformed into a billion-dollar juggernaut, boasting over 7,500 apartment units spread across five states.

From the exhilaration of quick sales to the reality checks of escrow fallouts, the real estate market is brimming with misconceptions and challenges. In this insightful episode of Rethink Real Estate, join host Ben Brady as he unravels the pitfalls of celebrating speedy property sales and highlights the potential of underselling a property due to haste. In today's compelling episode, Ben dives deep into the alarming trend of increasing escrow fallout rates in many significant markets. Is the initial euphoria of securing a property causing buyers to reevaluate their choices later? With the allure of other properties on the market, are buyers more inclined to suffer from buyer's remorse? Ben emphasizes the crucial element of timing, arguing that allowing buyers to gradually transition from the honeymoon phase can lead to stronger commitments and potentially higher offers.

Navigating the tricky waters of a slow seller's market can be a challenge, especially when homes seem to sit on the market forever. Dive deep with us in this enlightening episode of Rethink Real Estate with host Ben Brady, as we re-explore the power of auctions in a not-so-favorable seller's market. In today's insightful episode, host Ben Brady revisits a topic many have been waiting for - the efficacy of the auction method in North American real estate. However, this time, the spotlight is on how auctions can be a game-changer during a less-than-ideal seller's market. While the knee-jerk reaction for many agents is to slash prices for a quick sale, such strategies can inadvertently signal to potential buyers a deeper willingness to settle for even lower prices. Ben Brady, alongside the dynamic Harcourts Auctions team, offers an alternative approach. With the auction method, properties that have been left lingering on the market are suddenly reinvigorated, attracting fresh interest without t

From her seasoned expertise spanning over two decades in Silicon Valley's real estate arena to her trust in modern auction strategies that redefine property sales—witness the inspiring journey of Jerylann Mateo in this compelling episode of Rethink Real Estate with host Ben Brady! In today's riveting episode, host Ben Brady sits down with the stalwart of San Jose real estate, Jerylann Mateo from Compass. With a profound commitment to her hometown, Jerylann has spent over 20 years guiding residents of Silicon Valley in their real estate aspirations. Despite her unparalleled experience, Jerylann faced challenges with a Curtiss Avenue property, pushing her to pivot from the traditional methods. In collaboration with Ben and the Harcourts Auctions team, an auction strategy was deployed, leading to astounding results that exceeded her seller's anticipations. Dive deep with us as we unpack this transformative experience and how innovative strategies are reshaping the real estate domain.

In a world filled with uncertainties, Julia emphasizes the need for real estate professionals to harness their mental fortitude to thrive in tough markets. In this episode, they shed light on the concept of "picking your hard" and the critical role of unwavering commitment to the profession, especially during challenging times. In this captivating installment, your host, Ben Brady, engages in a thought-provoking conversation with the renowned Growth Coach and Mental Expert, Julia Gentry. Julia is not just a best-selling author and a mesmerizing keynote speaker but also a guiding light for Realtors worldwide, helping them navigate the challenging real estate landscape.

Join host Ben Brady on the latest episode of Rethink Real Estate Podcast, as he sits down with Real Estate Entrepreneur, Vikram Deol. Vikram's incredible journey from selling door to door to leading one of the top real estate teams in the country will leave you inspired. After realizing that the commission rollercoaster wasn't fulfilling him, Vikram retired from real estate sales and now focuses on helping agents generate consistent business without chasing leads. In this captivating episode, Ben and Vikram discuss the principles that hold back agents in their day-to-day business, shedding light on the key strategies to achieve success in the real estate industry.

From the power of body language and human behavior to her undeniable charisma and expertise that have propelled her to the forefront of the real estate conference circuit, join us as we deep dive into our latest episode of Rethink Real Estate with host Ben Brady and the ever-dynamic Amanda Gore! In this illuminating episode, host Ben Brady embarks on an enriching dialogue with fellow Aussie, Amanda Gore. Recognized by many from her standout sessions at global real estate conferences, Amanda's profound insights into human characteristics and their influence on sales have resonated with agents worldwide. Tapping into her extensive scientific and research background, Amanda masterfully unpacks the intricacies of human psychology and its pivotal role in real estate transactions. Discover why joy and a positive attitude could be the game-changers in your real estate career!

Join us as we delve deep into a topic that has been stirring conversations lately: "Auction vs. Traditional Method of Sale." In this enlightening episode, host Ben Brady meticulously unpacks the pros, cons, and distinctive features of both methods. If you've ever been curious about how an expertly executed auction campaign can drastically shift the dynamics in a rapidly moving market or for a highly-desirable property, today's discussion is tailor-made for you.

Join us as we unveil a constructive discussion on the pivotal steps Chad and his team can immediately embrace to reshape their social media marketing blueprint. With a keen emphasis on a blend of advertisements and organic content, the ultimate goal is clear: remain top-of-mind so that clients instinctively dial Chad and his team when real estate needs beckon. In today's riveting episode, host Ben Brady orchestrates an eye-opening real estate marketing dialogue with Chad Widtfeldt, a Top Producing Real Estate aAgent in Southern California, and Chris Cochran, the Director of Marketing for Harcourts Auctions. Chad openly admits that he's not as hands-on with marketing to his database as he should be. Chris brings a decade-long experience in advising agents on marketing strategies. Together, they explore immediate and effective steps Chad and his team can take to elevate their social media marketing game. This episode is a deep dive into creating a social media strategy that works in today's compet

From her meticulous approach to database management to her consistent events and engagements—that have made her a standout figure in the competitive real estate industry, join us as we dive into our latest episode of Rethink Real Estate with host Ben Brady and Carol Tobey! In today's captivating episode, host Ben Brady engages in a meaningful conversation with Carol Tobey, a rockstar and consistent top producer from Harcourts The Garner Group Real Estate in Bend, Oregon. Carol is renowned for her expertise in client experience and her unique ability to make every client feel like a top priority. This episode dives deep into how Carol's meticulous database management, regular events, and continuous engagement have made her a household name in real estate and her local community.

Ready to tackle one of the biggest challenges in today's real estate market—low inventory? In this groundbreaking episode, host Ben Brady dives deep into the ultimate strategy you've been waiting for: Prospecting Around Listings. Forget the old ways of aimless prospecting; it's time to become the go-to neighborhood expert, even when the listings aren't your own!

Buckle up for one of the most hotly requested topics from our audience: "How do I win more Listing Presentations?" In this episode, host Ben Brady walks us through the pivotal role of setting the tone and outlining the agenda and expectations right from the start. If you're aiming to win more business during your listing presentations or simply want to sharpen your sales abilities, this is an episode you can't afford to miss.