Rethink Real Estate

In a highly informative episode of Rethink Real Estate, host Ben Brady sits down with Michael Scicluna, the Chief Financial Officer of High Country Finance. Bringing his extensive CPA background and financial acumen to the discussion, Michael provides valuable insights into managing the financial aspects of a real estate business effectively. Ben and Michael delve into the critical elements of running a real estate business like a seasoned entrepreneur. They discuss the importance of proper business setup, strategies to maximize tax breaks, and ways to enhance profitability while remaining fully compliant with current tax laws. Michael, who has a wealth of experience working with entrepreneurial businesses, shares his expertise in helping clients retain as much profit as possible, a crucial consideration for any realtor aiming to manage their business finances smartly.

In this latest episode of Rethink Real Estate, host Ben Brady tackles one of the most frequently asked questions about our non-distressed real estate auction process: understanding the 'bidding to start from' price. This pricing strategy, meticulously refined over the last decade in North America by Harcourts Auctions, plays a pivotal role in enhancing property appeal and engagement. Ben delves into the nuances of this innovative approach, explaining how it successfully removes the barrier of price from the home. He outlines the challenges and regulations in North America, where advertising a property's price is mandatory, unlike in some other countries. The strategy involves setting a starting price that is lower than the market value but not so low as to only attract the lowest end of the market. This careful balancing act helps in attracting a diverse range of potential buyers – from those seeking value to those who are willing to pay more for a home they truly love.

Ben Brady engages with Mitch Peereboom, CEO of Harcourts Queensland, to explore a groundbreaking initiative in Australia and one that can be very useful for agents here locally in North America as well. This project focuses on harnessing office and agent data within real estate offices to uncover hidden business opportunities and potential areas for improvement. This conversation is also aimed to help agents and business owners be able to easily identify leakage inside of their real estate business. Mitch and Ben delve into the significance of data analytics, a tool commonly used by large businesses to identify weaknesses and capitalize on growth opportunities. They discuss how real estate agents can apply these data-driven strategies to their open houses and listing presentations, enhancing their ability to secure more business effectively. The conversation is centered around the belief that with the right data analysis, agents can significantly increase their success rate and business capture from their ex

In the latest insightful episode of Rethink Real Estate, host Ben Brady engages in a crucial conversation with Chris Cochran, the Director of Marketing for Harcourts Auctions. This episode centers on a fundamental business concept that profoundly impacts the real estate industry: the principle of diminishing returns, particularly in the realm of marketing. Ben and Chris delve into how an excess of investment, whether in terms of dollars or effort, can eventually yield lower returns, a scenario frequently encountered in marketing strategies. They discuss specific examples, such as the diminishing impact of social media advertising, the challenges of geographic marketing in your target area, and the broader implications for your business as a whole. This discussion aims to equip listeners with the knowledge to strategically allocate their marketing resources, ensuring they continue to achieve the desired results without wastage or inefficiency.

In this enlightening episode of Rethink Real Estate, host Ben Brady welcomes Julia Gentry, a renowned author, speaker, and growth coach, for a deep dive into the often-overlooked art of planning. As many business professionals grapple with the concept of planning each year, Ben and Julia unravel the intricacies and importance of this crucial process, especially for Realtors eyeing success in 2024. Throughout their discussion, they explore the common challenges that individuals face when planning and how these hurdles can impede progress. Julia shares her expertise on the significance of stepping back and focusing on simplicity in the planning process. She emphasizes that often, it’s the simple, well-executed plans that yield the most impactful results.

In this compelling episode of Rethink Real Estate, host Ben Brady delves into a critical topic for sellers and agents alike: how to truly achieve the highest and best price in multiple offer scenarios. As the real estate market in various regions of the country begins to witness a resurgence in multiple offer situations, Ben addresses the misconceptions and realities of extracting maximum value for sellers. Drawing from early-year sales data and experiences within the network, Ben explores the common claim among agents about securing the most money from buyers. He contrasts these conventional sales approaches with the outcomes achieved through the auction process. Ben argues that the transparency, competitive nature, and urgency of auction day consistently outperform traditional methods in delivering optimal results for sellers aiming to maximize their home's value.

In a timely and insightful episode of Rethink Real Estate, host Ben Brady is joined by Aaron Hodson, Founder, CEO, and Coach at SellWell Inc. As we bid farewell to 2023, Ben and Aaron come together to provide a comprehensive outlook on the real estate and mortgage markets for 2024. With Ben's deep expertise in real estate and Aaron's profound knowledge in the mortgage sector, this discussion offers a unique and valuable perspective on what the future may hold for these industries. In addition to their market forecast, both Ben and Aaron are renowned for their skills in business planning, having spent the early part of the year advising real estate agents and mortgage brokers on strategies for 2024. In this episode, they generously share some of these crucial business planning tips with the Rethink Real Estate audience, offering listeners a chance to gain expert advice for navigating the upcoming year successfully.

Welcome to the exciting launch of Season 3 of Rethink Real Estate, where host Ben Brady rings in the new year with a thought-provoking question for realtors: "Are you ready to be different in 2024?" This episode is all about finding that edge, that unique factor that sets you apart in the competitive real estate market but more than that, fully embracing your point of difference even amidst criticism. Ben challenges Realtors to step out of the comfort zone of traditional practices and explore innovative, distinct strategies in 2024 that can set you apart from your local competition. The episode dives into the common pitfall where many real estate agents get trapped in the cycle of replicating what others have been doing, often leading to stagnant sales and growth. It's a call to action for realtors to identify and leverage their unique selling propositions to surpass their goals for the year.

In this reflective episode of Rethink Real Estate, host Ben Brady is joined by Chris Cochran, Director of Marketing for Harcourts, to discuss the year's triumphs and learnings in marketing, especially focusing on Harcourts Auctions. This conversation offers a transparent view into the strategies implemented at the start of 2023 to enhance the Harcourts Auctions brand through valuable content, insightful industry knowledge, and this very podcast. Ben and Chris delve into how they leveraged long-form content to not only establish a strong foothold on podcast platforms but also transform the podcast into short form content to create a significant impact on social media channels like Facebook and Instagram. These efforts have successfully introduced the Harcourts Auctions brand to hundreds of thousands of Realtors and real estate enthusiasts nationwide. The episode aims to inspire and guide Realtors in formulating their content marketing plans for 2024, focusing on increasing market presence in their local a

In this timely and informative episode of Rethink Real Estate, host Ben Brady engages in a crucial discussion with Jim Remley, a seasoned veteran in the real estate industry and Principle Broker at John L. Scott Real Estate. As the President of eRealEstateCoach and an expert in buyer representation, Jim brings a wealth of knowledge, especially relevant in light of the current lawsuits impacting buyer's agents. Jim, who started in real estate at the young age of 19, has also spent over a decade running the "Accredited Buyer Representative" course in his training business, making him an invaluable resource for insights into the evolving role and challenges of buyer's agents. Ben and Jim delve into the changes sweeping through the real estate industry, offering their perspectives on how these developments are reshaping the landscape for real estate professionals.

Dive into the unique world of partition real estate sales in this informative episode of Rethink Real Estate, hosted by Ben Brady. Joining Ben is Elijah Underwood, a seasoned California Attorney from Underwood Law Firm, P.C., who has dedicated his career to specializing in Partition Law and Real Estate Sales. Partition sales represent a distinct segment of the real estate market, occurring when co-owners of a property find themselves in disagreement – one party wishing to sell and the other opposing the sale. With thousands of partition sales under his belt, Eli shares his extensive experience and insights into this niche area. This episode is particularly enlightening for Realtors interested in exploring new niches within their market. Eli shares valuable insights on how Realtors can position themselves as partition sales experts in their local communities, tapping into a market that requires a specialized approach.

Join host Ben Brady in an enlightening episode of Rethink Real Estate, featuring Jess Lenouvel, a renowned Real Estate Business & Marketing Coach and the Founder of The Listings Lab. Known for her expertise in helping agents elevate their businesses through strategic marketing, Jess shares her journey into real estate and the common marketing challenges she encounters with her clients. In this episode, Ben and Jess delve into effective tactics for building a robust database and harnessing the power of social media marketing. They discuss actionable strategies for engaging both existing and new clients, especially vital in the ever-fluctuating real estate market. This conversation is packed with inspiration, insightful takeaways, and thought-provoking ideas that are essential for any real estate professional looking to grow their business.

In this forward-looking episode of Rethink Real Estate, host Ben Brady addresses a pivotal goal for most Realtors – increasing the average sale price in their real estate business. As the market faces challenges with scarcer listings and lower inventory, Ben discusses how elevating your average sale price can significantly enhance your revenue, even if the number of homes you sell remains the same or decreases. Ben shares key strategies and practical tips, drawing from the successful experiences of various agents in the market who have consistently managed to raise their listing price points year after year. This episode is packed with valuable insights and actionable advice, making it a must-listen as we prepare for the real estate landscape in 2024 and beyond.

Sit down with a trailblazing figure in the world of Commercial Title Insurance, Danielle Sprouls, Esq. As one of the foremost female pioneers in this traditionally male-dominated field, Danielle has an impressive track record, having facilitated the closure of some of Manhattan's most iconic buildings before her transition to the West Coast. In this episode, Ben and Danielle embark on a journey through her remarkable career, exploring the challenges and triumphs she has faced. They dive into how Danielle balances her incredibly successful business with the joys and responsibilities of raising four children. Additionally, they discuss the current landscape and future outlook of commercial title insurance, offering valuable insights for professionals in the industry.

Let's dive into a scenario many real estate professionals and homeowners face: what happens when a listing doesn't sell. Addressing both auction and traditional sales perspectives, this episode is an in-depth exploration of the complexities, reasons, and scenarios behind unsold properties in the real estate market. However, even when a home doesn't sell, either via auction or traditional, that are many quality takeaways that need to be focused on throughout the real estate sales process. Ben discusses various factors that can lead to a listing not selling – from sellers' expectations exceeding market offers, to unique home features that might not appeal to the majority, or even a weak market in a specific area. While Harcourts Auctions boasts a high success rate of 90.6% in selling properties, Ben also sheds light on the contrasting outcomes with other auction companies and the traditional sales approach.

In an episode that taps into the pulse of current real estate discussions, Rethink Real Estate's host Ben Brady is joined by Chris Cochran, Director of Marketing for Harcourts Auctions and a frequent voice on the show. This session delves into the heated online debate surrounding real estate agent commissions, sparked by recent legal developments and public reactions. Ben and Chris dissect the current legal landscape regarding the buyer's side commission, focusing more on the widespread public reactions that are stirring discussions within the real estate community. They specifically analyze a viral post titled "So you want to be a Realtor," which is gaining traction on numerous real estate agents' Facebook walls and pages. This episode offers an in-depth look at how such posts and negative marketing can inadvertently damage the reputation of real estate professionals and potentially alter the future narrative around commissions.

Step into the dynamic world of live online real estate auctions in this fascinating episode of Rethink Real Estate, hosted by Ben Brady. Today, Ben offers an exclusive behind-the-scenes look at the philosophy, strategy, and energy that drives Harcourts Auctions' successful non-distressed luxury auction platform. In this episode, Ben not only dispels common misconceptions about auctioning homes in North America but also showcases the effectiveness of this method through recent Harcourts Auction properties that have gone through our unique process. He showcases recent auction properties where Harcourts achieved remarkable results, earning high praise from both home sellers and listing agents. This episode is a deep dive into the effectiveness and efficiency of the auction process, proving it to be a formidable tool in any real estate market for both sellers and agents alike.

Join us in the latest enlightening episode featuring the strategic insights of Gary Johnson, the CSO and Founder of J2 Marketing Consultants. Gary's expertise in branding and marketing has notably uplifted a multitude of professionals, including several agents within the Harcourts network. In this episode, Gary takes listeners through the comprehensive journey of brand creation and evolution, revealing the intricate process and structures he's implemented for individual agents and business owners. Beyond real estate, Gary's experience with marketing for attorneys provides unique insights, offering valuable lessons that are surprisingly applicable and beneficial to real estate professionals.

Dive into the world of digital marketing and using video to add a new lead funnel to your real estate business in 2024. This episode features a special guest, YouTube maestro Owen Hemsath, popularly known as "Owen Video." Owen is renowned for his expertise in guiding business leaders worldwide to create and enhance their YouTube channels, with a particular emphasis on the real estate industry. In this enlightening conversation, Ben and Owen unravel the secrets of leveraging YouTube for real estate success. They delve into practical strategies for agents to kickstart their journey on YouTube, emphasizing how to become a vocal and visible presence in their communities. This discussion extends beyond the basics, covering how to develop content that truly sets real estate professionals apart in the digital sphere.

Step into the awe-inspiring world of Gino Barbaro, where he unveils his remarkable story of trading the comfort of a family restaurant business for the dynamic realm of real estate. Gino Barbaro, an investor, business owner, author, and entrepreneur, has not just entered the real estate industry; he has conquered it, owning over 1,700 doors of multifamily residences. In this enlightening episode, Ben Brady explores Gino's unique journey from his roots in the restaurant industry, established by his immigrant parents, to becoming the co-founder of Jake & Gino. This multifamily real estate education company is not only a testament to Gino's success but also a beacon for aspiring realtors, offering coaching and training based on their innovative Buy Right, Manage Right & Finance Right™ framework.