Rethink Real Estate

Ben Brady is joined by Chris Cochran, the Director of Marketing for Harcourts Auctions, to delve into a topic that's becoming increasingly crucial for real estate professionals: online reviews. In an era where buyers and sellers are more inclined to conduct their own research before choosing an agent, especially in challenging markets, the significance of having a strong online presence through reviews is undeniable. Chris and Ben discuss how online reviews not only bolster your visibility in search results but also lend credibility and authenticity to your real estate brand. They explore effective strategies for gathering and leveraging positive reviews, as well as how to handle any negative feedback that may arise. This conversation is packed with actionable insights for agents looking to enhance their online reputation and attract more clients through the power of reviews.

In this engaging episode of Rethink Real Estate, host Ben Brady explores the complex dynamics of social media marketing within the real estate sector with guest Karlyn Ankrom, Founder, CEO & Lead Strategist of 'Oh Snap! Social'. Together, they delve into the often polarizing views on social media's role in real estate, discussing why many agents perceive it as a necessary yet challenging aspect of their marketing strategy. Karlyn brings a fresh perspective to the conversation, advocating for a return to the original intent of social platforms: fun, transparency, and a window into the user's life. She emphasizes that the most successful real estate professionals on social media are those who embrace these principles, creating authentic content that naturally attracts business and strengthens their connection with their audience.

In this episode of Rethink Real Estate, host Ben Brady is joined by Brittany May, Business Operations Manager of Harcourts Queensland, and Troy Hillier, Business Performance Manager of Harcourts Queensland. Together, they delve into a groundbreaking initiative in Australia focused on harnessing office and agent data to reveal untapped business opportunities within real estate offices. Ben, Brittany, and Troy discuss the importance of utilizing data analytics to identify both the pitfalls and prospects that agents frequently overlook. This insightful conversation sheds light on the precise methods that can not only help agents discover the real estate business they're missing but also provide strategies for capturing and nurturing these leads effectively for future success. Whether you're a seasoned agent or just starting out, this episode offers valuable lessons on how to leverage data to drive your real estate business forward.

In this invaluable episode of Rethink Real Estate, host Ben Brady welcomes Tom Murphy, Vice President of National Sales at CSSI- Cost Segregation Services, LLC, for a deep dive into the pivotal role of cost segregation in real estate investments. Specializing in both investment and commercial properties, cost segregation is a strategic tax savings tool that accelerates depreciation, effectively boosting cash flow for property owners. Tom brings his expertise to the forefront, shedding light on the critical differences between short-term rentals (39-year life of depreciation) and long-term rentals (27.5-year life of depreciation). This episode is designed to equip Realtors with the knowledge they need to engage more effectively with investors, leveraging cost segregation insights to foster informed discussions and identify new business opportunities within their local markets.

Time to delve into the crucial aspect of sales that often goes overlooked: the relationship between the salesperson and the prospective client. Ben emphasizes the importance of being intentional in building rapport and a genuine connection before diving into the sales pitch. He argues that the art of selling is much more than just closing a deal; it's about laying a solid foundation that paves the way for a successful transaction. Too frequently, salespeople focus solely on the end goal, neglecting the critical step of relationship-building. Ben discusses strategies for nurturing this relationship, ensuring that when it comes time to close, the sales commitment feels natural and is met with enthusiasm rather than resistance. This episode is a must-listen for anyone in sales looking to enhance their approach and achieve better outcomes by prioritizing the client-salesperson relationship.

In this must-listen episode of Rethink Real Estate, host Ben Brady engages in a dynamic conversation with Bill Pipes, the renowned coach behind CoachPipes Coaching. With a coaching lineage that includes work with industry giants like Mike Ferry, Tom Ferry, and Keller Williams, Bill brings an unparalleled depth of knowledge to the table. Since 1995, he has been instrumental in guiding thousands of real estate agents toward achieving their business aspirations. In this discussion, Ben and Bill dive into the current landscape of the real estate coaching industry and explore strategies for agents to foster sustainable and healthy growth in their businesses. With a focus on building robust foundations and prioritizing "data over drama," Bill shares invaluable insights for agents looking to expand their operations effectively. This episode is a treasure trove of wisdom for anyone in real estate looking to elevate their business through disciplined, data-driven approaches.

Today, we take an in-depth look at the auction landscape within the real estate market, specifically addressing the challenges and misconceptions surrounding the auction process. As a leader in non-distressed real estate auctions, Ben discusses the differences that set their method apart from competitors, many of whom may contribute to a misunderstood perception of auctions through high marketing fees, buyer premiums, and no reserve auctions. Ben sheds light on how these practices can diminish a seller's profit and contrasts this with his company's approach, which emphasizes low barriers to entry and transparency. This allows sellers and their agents to truly understand what the market is willing to pay for a property without the unnecessary costs traditionally associated with auctions. The episode focuses on the importance of educating real estate professionals and sellers on the benefits of a modern, transparent auction process that diverges significantly from outdated practices.

Today's sales strategy distinguishes successful agents from the rest: addressing the elephant in the room to defuse and dominate sales conversations. In a market saturated with agents eager to tout their achievements, Ben posits that the true differentiator lies not in a resume of accolades but in demonstrating the tangible skills that benefit sellers directly. Throughout the discussion, Ben emphasizes the importance of confronting market realities, potential challenges in the marketplace, and essentially allowing sellers to "test drive" an agent's sales capabilities. This approach not only sets an agent apart in a crowded field but also significantly increases the likelihood of securing business by directly showcasing value and competence.

In this highly informative episode of Rethink Real Estate, host Ben Brady is joined by Eric Lofholm, the seasoned Owner, President, and Lead Sales Coach at Eric Lofholm International. Drawing on nearly 30 years of sales experience, including collaboration with renowned motivational speaker Tony Robbins, Eric brings a treasure trove of sales wisdom to the table, especially tailored to the real estate industry. Ben and Eric delve into the nuances of real estate sales, focusing on the challenges and pitfalls that many agents face in the North American market. With Eric's extensive background, which includes conducting over 100,000 cold calls, this episode is rich in practical advice and strategies for avoiding common sales mishaps. The discussion emphasizes the importance of continuous sales improvement, offering listeners a range of actionable tips to refine their sales techniques and achieve greater success in their real estate endeavors.

Today we are joined with Stephen Rhyne, CEO and Founder of ConveYour, to tackle the crucial aspects of 1099-based recruiting, onboarding, and retention within the real estate industry. Stephen brings his extensive expertise to the table, providing valuable strategies for real estate professionals aiming to build a cohesive, efficient, and enduring team. The conversation delves deep into the challenges and opportunities of recruiting team members who align with your real estate business's goals, quickly and effectively onboarding them to minimize downtime, and implementing retention strategies that ensure your team remains stable and productive over time. This episode is a treasure trove of actionable advice for agents and real estate office leaders who are looking to enhance their team dynamics and operational efficiency.

Today we engage in a fascinating discussion with Chris Cochran, the Director of Marketing for Harcourts Auctions, on the cutting-edge advancements in AI technology and its impact on the marketing inside the real estate industry. In this conversation, Ben and Chris focus on three significant areas of Artificial Intelligence—AI text to image, text to video, and text to voice generators—that have seen remarkable advancements and offer promising applications for enhancing the creative and marketing efforts of Realtors. This episode delves into how these AI tools can revolutionize the way Realtors approach marketing, from creating compelling property images and videos to developing engaging voiceovers for listings. Ben and Chris explore the potential of AI to not only streamline these aspects of real estate marketing but also to provide innovative solutions that can save time, reduce costs, and elevate the quality of marketing materials.

In an enlightening new episode of Rethink Real Estate, host Ben Brady engages with Chris Bowers, the dynamic Realtor and Team Leader of The Bowers Team powered by eXp Realty. With an 18-year tenure in the competitive Arizona real estate market, Chris shares his evolution from a traditional sales-focused Realtor to a visionary entrepreneur prioritizing profit, sustainability, and work-life balance in his business model. Previously committed to boosting sales units annually through various marketing and lead generation strategies, including popular tools like Zillow, Chris experienced a pivotal moment that reshaped his approach to real estate. This episode delves into Chris's realization that a relentless focus on sales volume was not sustainable and his strategic pivot towards optimizing profits. By streamlining his agent team and refining his business model, Chris dramatically reduced expenses, improved efficiency, and most importantly, achieved the balanced lifestyle he had been seeking. Chris was able

In this critical episode, we delve into a crucial, yet often overlooked, aspect of the sales process - outlining clear next steps in the closing section. This discussion highlights a common pitfall where sales presentations end with vague outcomes, leaving the decision-making power solely in the hands of the prospective client. By establishing specific, actionable next steps, real estate professionals can maintain control over the sales process, ensuring efficiency and clarity for both parties involved. Ben emphasizes the importance of this approach in the fast-paced real estate market, where timing is everything. Setting clear expectations not only streamlines the process but also demonstrates a level of professionalism and attention to detail that sets you apart in the competitive sales landscape. This short episode is packed with strategies, tips, and insights on effectively closing sales by confidently guiding prospects through the next stages of the process.

Today, Ben Brady welcomes Brittini Bowers, Realtor and Team Leader of The Bowers Team powered by eXp Realty. Brittini shares her transformative journey in the real estate industry, detailing her transition from owning an education business to supporting someone else's business and then ultimately leveraging her skills alongside her husband, Chris Bowers, to build a formidable team in the competitive Arizona market. Joining the real estate venture in 2018, Brittini brought fresh insights and strategies that significantly impacted their client experience which in turn drastically changed their business' trajectory. Together, Brittini and Chris evolved from a single-agent operation into a thriving team renowned for their success in sales volume and, more importantly, in increasing their profits. This episode delves into the specific systems and processes implemented by Brittini that catalyzed this remarkable growth and change.

Ben Brady delves into a less commonly addressed aspect of sales - the challenge of 'silent objections.' Unlike the typical objections that real estate professionals encounter and navigate through direct communication, silent objections are those unspoken hesitations that clients or buyers may have but choose not to voice. Ben discusses the critical nature of recognizing these silent objections during sales conversations. He emphasizes that, without addressing these hidden concerns, real estate agents might mistakenly believe a meeting went well, missing the underlying doubts that prevent clients from moving forward. This episode offers strategies for real estate professionals to detect silent objections, engage clients in more open conversations, and effectively provide the information and reassurance needed to proceed confidently with their decisions.

Today we are joined by Franco Perez, a visionary in the manufactured home industry and the force behind Franco Mobile Homes and Franco.TV. Franco is on a mission to transform the perception of mobile homes, focusing on high-quality construction, materials, and strategic locations all while maintaining affordability to be a viable option for families looking for a housing solution other than renting. Throughout the conversation, Ben and Franco tackle the stigmas associated with mobile homes and discuss how Franco's approach is not only providing affordable housing solutions but also creating homes and communities where families are proud to live. They explore the ins and outs of building, purchasing, and investing in both individual mobile homes and mobile home parks, highlighting the potential for significant impact in the real estate market. Beautiful insight into just another side of real estate that most people tend to dismiss.

This exclusive episode of Rethink Real Estate, features Ty Cueva, the Principal and CEO of Harcourts Westside Property Group. With nearly two decades of experience in luxury real estate, Ty has made a name for himself by negotiating, developing, and selling premier properties around the globe. Today, Ben and Ty delve into Ty's latest awe-inspiring project: 10697 Somma Way, Los Angeles, California, 90077 - a 41,000 square-foot brand-new luxury property located in the prestigious Bel Air neighborhood of Los Angeles, California. This discussion provides a rare behind-the-scenes look at the journey of bringing such a significant project from its initial vision to the marketplace, now being offered by the Harcourts Auctions team with a starting bid price of $30 Million. Ben and Ty explore the meticulous attention to detail, the dedication to excellence, and the comprehensive marketing strategies required to attract the world's most affluent buyers.

In this captivating episode of Rethink Real Estate, host Ben Brady is joined by Paul Ross, an acclaimed sales trainer and public speaker, and author of 'Subtle Words That Sell.' This insightful conversation delves into the powerful impact of language and its psychological underpinnings in the sales process, especially within the real estate industry. Ben and Paul explore the high-level concepts of client psychology and drill down to practical strategies for countering the common objections realtors face daily. This episode is a treasure trove for realtors eager to refine their sales approach, offering innovative techniques for reworking sales scripts and dialogues to achieve greater success in 2024.

Today's vital discussion is about a common objection faced by real estate professionals when presenting the auction selling method: the fear of a property appearing "distressed." Ben delves into the concerns some sellers have about their property seeming to be in financial hardship or coming off as less valuable, which is often a matter of ego or misconception. Our conversation shifts to strategies and insights on how to effectively communicate the benefits of the auction process to sellers, highlighting that the goal of an auction isn't to undersell a property but to create a competitive bidding environment. By focusing on the psychology of buyers who are driven by the perception of getting a deal, Ben reveals how auctions can actually lead to achieving market value or above through heightened interest and competition. Our goal is not to undervalue any property but offer the perception of "distressed", "sale" or a "deal" so that more buyers are showing up at y

In a crucial episode of Rethink Real Estate, host Ben Brady is joined by esteemed Real Estate Agent and Business Owner, Jesse Salas of Harcourts Prime Properties. Amidst the ongoing commission lawsuit news captivating the nation, Ben and Jesse tackle the delicate subject of how real estate agents can effectively communicate with their clients regarding commission concerns. This episode is not just a conversation; it's a deep dive into the strategies that can help agents navigate these potentially business-altering discussions. Jesse shares his insights and experiences on approaching client questions about commission lawsuits in a way that not only preserves but potentially enhances client relationships. The focus is on delivering value and understanding to clients, while also safeguarding the agent's business integrity and future opportunities.