Rethink Real Estate

Join host Ben Brady and Chris Cochran, Marketing Director of Harcourts Auctions, in this episode of Rethink Real Estate as they explore the crucial role of data in today’s targeted marketing landscape. This discussion delves into the strategies for acquiring and utilizing data to effectively target prospective clients through platforms like Meta (Facebook and Instagram) and how these strategies have evolved for real estate professionals. Chris shares insights on the dynamic changes in digital advertising, providing real estate agents with the knowledge they need to adapt and thrive in the digital age. This episode is a must-listen for any real estate professional eager to enhance their online marketing efforts, capture more leads, and nurture them through the sales funnel using sophisticated data-driven approaches.

In this vital episode of Rethink Real Estate, host Ben Brady is joined by Mike Ross and Nathan Ganz of NW Premier - Creative Financial Solutions. Together, they delve into the intricacies of financial planning and tax optimization specifically tailored for real estate professionals, as detailed in their book 'The Financial Blueprint for Real Estate Agents'. Mike and Nathan discuss the common financial pitfalls that real estate agents encounter as they manage multiple roles within their business, from marketing to sales to finance. They provide expert advice on structuring business expenses and planning effectively to ensure that agents can retain more of their hard-earned money instead of losing it to taxes.

In this insightful episode of Rethink Real Estate, host Ben Brady delves into a compelling concept from Scott Galloway's latest book, "The Algebra of Wealth." The idea discussed is 'don't follow your passion, follow your talent,' which has resonated deeply with Ben, both personally and professionally, and is something he sees exemplified by the most successful real estate agents in the industry. Ben explores how this principle applies to real estate, emphasizing that while passion is important, it's the harnessing of one’s innate talents that can lead to true success and wealth in the industry. This discussion is aimed at helping real estate professionals to identify their strengths and leverage them more effectively, rather than relying solely on passion.

Join host Ben Brady in this enlightening episode of Rethink Real Estate as he sits down with Jeffrey Revoy, a seasoned entrepreneur and innovator across various industries. Jeff’s latest venture, Joyst, is set to transform how real estate agents engage with their clients long after the sale is closed. In today’s real estate market, the relationship between agents and clients often concludes at the end of a transaction, but Jeff’s tool aims to change that. Joyst provides comprehensive home management solutions, including maintenance timelines and essential paperwork, making it easier for agents to maintain contact and continue delivering value throughout the homeownership lifecycle. This proactive approach not only enhances client satisfaction but also boosts agents' potential for repeat and referral business.

Join host Ben Brady in this episode of Rethink Real Estate for a comprehensive breakdown of the real estate market in May, with a special focus on the non-distressed auction process. This episode kicks off a new monthly series aimed at providing transparency and detailed insights into the successes, strategies, and challenges faced by Harcourts Auctions in the North American market. Ben discusses the key achievements of the past month, explaining the sources of these successes and the tactics used to attract business. Additionally, he provides an honest look at the obstacles encountered and how they were navigated. This series promises to offer listeners an ongoing, in-depth understanding of market dynamics across the country, enhancing their knowledge and readiness for market fluctuations.

In this thought-provoking episode of Rethink Real Estate, host Ben Brady explores the concept that being misunderstood is often a precursor to making a significant impact. Drawing inspiration from a recent statement by Airbnb's CEO Brian Chesky, Ben discusses the importance of embracing unconventional ideas and the courage to be different in order to revolutionize the real estate industry. This episode delves into the mindset shifts necessary for real estate professionals who want to transcend traditional practices and achieve extraordinary success. Ben emphasizes that while the path of innovation may be met with skepticism or misunderstanding initially, it's these bold moves that can redefine an agent's presence and influence in the market.

In this episode of Rethink Real Estate, host Ben Brady is joined by Karen Cuskey-Hartman, a standout real estate agent from Coldwell Banker in Dallas, Texas. Today, they delve into Karen's decision to utilize the non-distressed luxury auction process for one of the most unique properties on the market. Karen shares her strategic thinking behind choosing the auction route and how it aligns with her commitment to achieving the best outcomes for her clients. The conversation also covers the dynamics of the Dallas real estate market, with a specific focus on Waxahachie. This specific area is drawing significant interest from buyers, investors, and developers looking to capitalize on its potential. Karen provides invaluable insights into the local market trends and opportunities, making this a must-watch for anyone interested in real estate investment or market dynamics in and around Dallas.

In this enlightening episode of Rethink Real Estate, host Ben Brady is joined by Bob Wolff, one of the top real estate agents not only in the nation but globally. The focus of today's discussion is the National Association of Realtors (NAR) lawsuit settlement, a pivotal event with significant implications for real estate professionals everywhere. Bob brings decades of experience and a deep understanding of the industry's dynamics to the conversation. He shares his perspective on the changes that the settlement will bring to Realtors and the real estate market as a whole. Known for successfully steering his business through numerous industry shifts, Bob's insights into how to adapt and thrive amid these new regulations are invaluable.

Join host Ben Brady in this insightful episode of Rethink Real Estate as he sits down with Chris Cochran, Director of Marketing for Harcourts Auctions. In today’s discussion, Ben and Chris explore the recent shift in digital advertising towards more unpolished, organic-looking ads, which are resonating strongly with audiences and driving significant success. They dive deep into how real estate agents can effectively use shorts and reels to expand their reach and engagement online, putting their brand and name in front of a larger segment of their target audience. This episode provides valuable strategies for agents looking to enhance their digital marketing efforts and capitalize on the trends that are shaping the future of online advertising in the real estate industry.

In this episode of Rethink Real Estate, host Ben Brady welcomes Eric Preston, a former real estate agent who has transitioned into a skilled digital marketer. Today, they delve into an essential topic for any real estate professional: lead generation. Moving away from the common practice of purchasing leads from platforms like Zillow, Eric advocates for a strategy that empowers agents to generate and own their lead flow. Throughout the discussion, Eric shares his insights and methods for creating a sustainable lead generation system that doesn't rely on external providers. This approach not only reduces dependency but also enhances the quality and engagement of leads generated. This episode is a must-listen for agents eager to take control of their marketing and lead generation efforts, offering practical advice and innovative strategies to boost their business.

This exciting episode of Rethink Real Estate Ben Brady sits down with Rachael Ashley, a fast-rising star in the Orange County real estate scene from Harcourts Prime Properties - Monarch Beach. Rachael has quickly built a formidable repeat and referral business, and today's discussion focuses on her highly successful marketing campaign for a recent property sale in Laguna Hills. Rachael utilized Harcourts' non-distressed auction process to not only discover the true market value of a very unique property but also to significantly expand her client database. She successfully drew nearly 200 interested groups to the property, many of whom were not actively represented by an agent. Ultimately, 10 of the 25 registered buyers on auction day were ultimately represented by Rachael herself. This is a must-listen episode as Rachael shares the strategies that helped her turn these leads into potential future business, providing valuable insights for any agent looking to enhance their marketing tactics and grow

Ben Brady sits down with Tara Morawski, the Broker and Owner of Harcourts Carolinas, to explore her incredible journey of relocating her real estate business from Orange County, California, to the East Coast of the United States in Columbia, South Carolina. Tara's story is a testament to the power of prioritizing family and personal needs, even if it means leaving behind a successful real estate network to start fresh in a new market. Tara shares invaluable tips and insights on how she managed to cultivate a thriving real estate business despite the challenges of moving to an unfamiliar area where her network was virtually non-existent. Her approach to presenting herself as a seasoned agent in a new market is filled with practical advice for anyone looking to expand their business or make a significant move across the country.

In this episode of Rethink Real Estate, host Ben Brady dives into a topic that's more relevant than ever: building a robust repeat and referral business in light of the recent National Association of Realtors (NAR) buyer side commission lawsuit settlement. With many agents seeking to avoid the daily grind of cold prospecting, Ben explores the opportunity that lies in maintaining relationships with past buyers and effectively capturing unrepresented buyers. Drawing from his extensive experience in the Australian market, where buyer representation is less common, Ben shares strategies that agents can implement to position themselves for future business. With the average homeowner in North America staying in their property for roughly five years, agents can significantly grow their future pipeline by nurturing current buyer relationships. This episode is packed with actionable insights on how agents can build their referral network and secure a steady stream of business down the line.

In this informative episode of Rethink Real Estate as he sits down with Lyle Donan, a prominent figure in the InsurTech and PropTech industries. Lyle has been instrumental in founding and co-founding several businesses that focus on investigating damage, understanding risk, and innovating property insurance workflows across North America. In this discussion, Ben and Lyle explore the common causes of property damage in the North American real estate market and provide essential insights on how agents and investors can better prepare their clients to handle these issues. Whether you’re dealing with routine maintenance or unforeseen disasters, this episode offers valuable advice on managing property risks effectively.

In this pivotal episode of Rethink Real Estate, host Ben Brady addresses the recent settlement of the National Association of Realtors (NAR) lawsuit, focusing on the critical subject of commission structures in listing presentations. With the landscape of real estate rapidly evolving in light of legal developments, Ben provides valuable insights into how agents can adapt their approach to presenting commission structures, not only to protect the transaction but to demonstrate their commitment to their sellers' best interests. This episode is an essential listen for real estate professionals seeking to navigate the complexities introduced by the NAR lawsuit settlement. Ben Brady discusses practical strategies and theories on adjusting business practices in response to the evolving legal and regulatory environment. Whether you're an experienced agent or new to the industry, this episode offers guidance on ensuring compliance while prioritizing the needs of your clients.

In this fascinating episode of Rethink Real Estate, host Ben Brady welcomes Joel Friedland, a veteran with over four decades of experience in the industrial real estate sector. Joel, who co-founded Epic/Savage Realty Partners and later started Brit Properties, shares his comprehensive insights into what he calls "The Playground for the Wealthy" - the industrial real estate market. Joel discusses the intricacies and unique opportunities within industrial real estate, contrasting it with the residential market to highlight how it operates under a different set of rules and potentials for growth. Whether you're a seasoned investor or new to the world of real estate, Joel's perspective offers a rare glimpse into an often-overlooked sector that has been pivotal for many high-net-worth individuals and companies.

In this timely episode of Rethink Real Estate, host Ben Brady delves into the contentious NAR lawsuit that's stirring the real estate industry, examining its potential effects and public perception. Despite the industry's buzz, independent studies suggest that the impact on the general public's mindset might be less significant than anticipated. Ben further explores a shocking statistic from The Today Show, revealing that 85% of buyer's agents have not physically visited the properties they've helped their clients purchase, a trend that Harcourts Auctions' own experiences echo through the surprising number of buyers attending open houses unaccompanied by their agents. This episode provides an in-depth analysis of the ongoing litigation surrounding buyer side representation and what it could mean for the future of real estate transactions. Ben discusses the implications of these developments for agents, buyers, and the industry at large, offering insights and encouraging a dialogue on

In this innovative episode of Rethink Real Estate, host Ben Brady is joined by Mark Podolsky, author of "Dirt Rich," to explore the often-overlooked realm of buying and reselling land as a lucrative income stream. Mark shares his expert insights into his journey of locating, researching, and reselling parcels of land across the country, providing listeners with a blueprint for success in land investments. Through a detailed discussion, Mark breaks down the process from reaching out to landowners to ensuring the validity of the land and title, and ultimately, reselling the land with a payment plan to eager buyers in the market. This strategy not only opens up a new avenue for real estate investment but also demonstrates the potential for significant returns when thinking outside the traditional real estate box.

Join us on this intriguing episode of Rethink Real Estate, where host Ben Brady welcomes Chase Boruff, a seasoned Auction Associate recently joined Harcourts Auctions from another premier North American luxury auction company. Chase brings a wealth of knowledge and experience to the table, offering a unique perspective on the auction process within the luxury real estate market. This discussion provides a comparative analysis of different auction models, highlighting how Harcourts Auctions’ non-distressed approach diverges from and offers advantages over traditional methods used by other major players in the industry. Chase and Ben dissect the benefits that both agents and sellers gain from Harcourts Auctions’ innovative process, especially in the context of today's real estate landscape.

In this compelling episode of Rethink Real Estate, host Ben Brady is joined by returning guest Cynthia Cummins, the visionary Founder, CEO, and Realtor at Kindred SF Homes. With an in-depth understanding of the nuances of the San Francisco real estate market, Cynthia brings her unique perspective on navigating the complex interplay of greed among buyers and sellers, especially in the aftermath of highly competitive market conditions. Ben and Cynthia delve into the challenges that arise from the conflicting desires of buyers seeking deals and sellers aiming for peak market prices, a dynamic further intensified by the memory of past sales successes. This discussion expands into broader real estate philosophies and a deep dive into the current state of the San Francisco market, providing valuable insights for anyone looking to buy or sell in some of the world's most competitive marketplaces.