Market Like A Boss

In episode 93, I interview copywriter Stephanie Tilton about storytelling that sells. We talk about how to craft stories in your marketing, how much you should share with your audience, and what type of content converts best. If you’re ready to write content that sells, this episode is for you. Connect with Market Like a Boss!    Find & attract dream clients with Michelle’s Land Your Dream Client Challenge. Continue the conversation in Michelle’s Facebook Group  Book a call to learn more about working with Michelle. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women!  Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send  

In episode 92, I break down everything I learned this last year - the highs, the lows, and everything in between. Reflecting on the past year is one of the best things you can do for your business. It allows you to see patterns and trends in what’s working best so you can do more of that - and what’s not working as well so you can do less of that.    I also talk about not feeling guilty for having a good year in business - despite what’s been going on in the world. If you had a good year and you’ve been feeling guilty for it, this will be the perfect episode for you.   How was your 2020? Drop me a note at michelle@vroomcommunications.com and let me know! 2020 Learnings   Fewer things = greater impact Consistency matters Serve others and it will come back twofold Can make more money without compromising You can’t do it all Boundaries are crucial to success Mindset is MOST of the battle People will always judge you You’re capable of more than you realize Invest before you’re ready Connect with Market Like

In episode 91, I talk about why fear is a GOOD thing and how you can embrace it in your marketing. So many women entrepreneurs view fear as a sign that things aren’t working or that they should move in a new direction. It’s actually the opposite - fear shows us what’s important to us and points us in the direction of where we want to go. The key is not to let fear in the driver’s seat or else we’ll never actually follow our journey the way it was meant to go.   What one thing are you afraid of right now? That’s the thing you need to go after.   Connect with Market Like a Boss!    Find & attract dream clients with Michelle’s Land Your Dream Client Challenge. Continue the conversation in Michelle’s Facebook Group  Book a call to learn more about working with Michelle. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women!  Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars T

In episode 90, I talk about the difference between consumption vs. learning and how to tell whether you’re actually learning or whether you’re consuming more info to avoid taking important action. Connect with Market Like a Boss!    Find & attract dream clients with Michelle’s Land Your Dream Client Challenge. Continue the conversation in Michelle’s Facebook Group  Book a call to learn more about working with Michelle. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women!  Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send

I’ve seen plenty of women throw out their entire marketing strategy simply because of one no.   They assume that because they heard the word no that means their messaging isn’t right, they’re showing up in the wrong places, and their entire strategy needs to be thrown out.   That couldn’t be further from the truth. When you understand why certain leads become clients (and others don’t), you’ll realize that the no has nothing to do with you and everything to do with the other person. You’ll also get a lot better at predicting who will say no and who will say yes.   Here’s why certain leads become clients:   1 → They need the help you offer the MOST 2 → They’ve struggled long enough with their problem 3 → They feel a connection to you 4 → Your offer aligns with the type of support they’re looking for 5 → They value their time MORE than money   Why some leads don’t become clients:   1 → They still think they can solve their problem on their own 2 → They have more time to spend trying to solve their problem 3 → T

On a group coaching call the other week, one of my clients asked an important question: “What if I make a mistake I can’t come back from?”   She voiced a fear that many others share. In episode 88, I share my thoughts on this question and explain why there’s no such thing as a mistake you can’t come back from. Connect with Market Like a Boss!    Find & attract dream clients with Michelle’s Land Your Dream Client Challenge. Continue the conversation in Michelle’s Facebook Group  Book a call to learn more about working with Michelle. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women!  Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send

In this episode I’m joined by Kristen Westcott to discuss how to automate an extraordinary experience for your clients from day 1. When your clients have an incredible experience, they stay with you longer and refer more people your way. And the best part - delivering this experience does NOT have to take up all your time. Kristen shares her expert tips for what part of the onboarding process you can automate - and offers advice on how to deliver an incredible offboarding experience so clients speak highly of you even after they’re done working with you. Connect with Market Like a Boss!    Find & attract dream clients with Michelle’s Land Your Dream Client Challenge. Continue the conversation in Michelle’s Facebook Group  Book a call to learn more about working with Michelle. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women!  Search for the podcast in your podcast app (Market Like a Boss) Scroll down and cli

Want to know the #1 thought that made me a multi 6-figure business owner?⠀   It wasn't: "I'm amazing at what I do."⠀   It wasn't: "Clients are on their way to me."⠀   Ready for it...?⠀   It was: "I'm going to work this until it works."⠀   Yep. That's the driving thought that has made my business $300K and counting. It's the thought that has led to me doubling my income this year. And frankly, it's the thought that will make me a million dollars.⠀   Why? Because working your strategy until it works is what leads to REAL growth. All the gurus and experts would have you believe that real success happens overnight. Not the case, my friends. Long lasting, sustainable success comes from tweaking and refining. From making what you're already doing well work even better. It comes when you learn from your mistakes and the things that didn't go the way you expected.⠀   If everything worked perfectly 100% of the time, we would never grow. We would never have the space to get better at our craft. We wouldn't build up any

In this week’s episode, I talk about why it’s so important to share your success with your audience. I see so many talented women keeping themselves small to make others feel better and so no one else is threatened. Unfortunately, when they don’t share their accomplishments, their dream clients don’t recognize how they can help them.   Here’s the truth: dream clients are inspired by success - not threatened.    In the episode I talk about:   the difference between bragging vs. sharing success how I got out of my funk last summer (and the post that turned things around) the REAL reason we’re afraid to talk about our success    Connect with Market Like a Boss!    Find & attract dream clients with Michelle’s Land Your Dream Client Challenge. Continue the conversation in Michelle’s Facebook Group  Book a call to learn more about working with Michelle. Listen + Subscribe on ITUNES or STITCHER I’d greatly appreciate a podcast rating and review so that this podcast can reach more women!  Search fo

“What I do is basic knowledge. Anyone can figure it out.”   Be honest: this thought has definitely crossed your mind at some point. Maybe it’s even on your mind right now and is keeping you from showing up and saying what you really want to say.   Here’s the problem with this statement: if you believe that your knowledge is too basic, then you won’t show up confidently and say the thing that your dream client ACTUALLY needs to hear. Then you don’t attract the clients you want and that’s when women contemplate lighting their businesses on fire.   Put the matches down and hear me out for a second on a few things:   1 → If your information feels basic to you, that’s a GOOD thing. It means you’re marketing the knowledge that you know intimately. If what you do didn’t feel basic to you, then I would question whether you’re actually tapping into your inner God-given talents. I see so many women try to come up with a unique offer that is padded with extra crap they really don’t want to do. We resist the things that

Picture this scenario:   You get an email notifying you that someone has booked a discovery call with you. You look at the questionnaire they filled out and they seem like a perfect fit. You get on the call and everything is going perfectly - until you get to the part where you talk about your services and the investment. The prospect pauses and then says the four dreaded words: “I can’t afford it.”   All the wind gets sucked out of you. You feel extremely frustrated because you have no clue why things were going so well and now they’re not. So you spin into a cycle of anxiety questioning why people can’t afford to work with you. You start thinking that maybe you should add more to your offer or add a special bonus or discount to attract more clients. Next thing you know you’re completely reorganizing your business.   Stop right there, my friend. It’s NEVER really about the money. Want to know the real reason they can’t afford you? It’s because your service isn’t the top priority for them. They just feel unco

On this week’s episode of the Market Like a Boss podcast, I’m talking about why you’re afraid to niche down and pick an audience. Spoiler: it’s not because you have so many choices and you don’t know which one to choose. It goes much deeper than that.    Let’s dive in!   Don’t make the same mistake I did   When I first started my business over four years ago, I niched down to small business owners. Yes, that was as deep as I got. And I wondered why I didn’t land clients consistently! My clients also got a variety of different results, which didn't make me feel confident as an expert.   Specific sells. To get more clients you need to be MORE specific about who you target. This goes counterintuitive to what most people think, which is that you need to have a big pool of potential clients to make the money you want.   Why are you afraid to niche down?   A lot of women say that they don’t know which audience to choose. They act like it’s all the different choices holding them back from making a decision. I call B

On this week’s episode of the Market Like a Boss podcast, I’m sharing 10 steps to reach your first $100K in business. Becoming a 6-figure business owner in 2019 was a huge achievement for me and has led to so many amazing things in my life. It’s led to the purchase of our family’s dream home last year, it’s allowed my business to provide for our family when my husband was out of work due to COVID, and it’s allowed me to hire my first full-time employee.   If getting to $100K is your dream, then this is the episode for you.   Let’s dive in!   Step #1 → Understand WHY you want to reach $100K A lot of women set big goals, but don’t understand WHY they want the goal in the first place. In order to reach a big goal, you have to know why you want it. You have to be emotionally connected to it. Why is $100K important to you? What will it allow you to do?   Step #2 → Identify your money fears Making more money is not necessarily a positive thing. Maybe you grew up in a home where making more money was bad. Maybe you’

On this week’s episode of the Market Like a Boss podcast, I’m talking about why you need to let go of fear in your marketing and some practical ways to do it. This feels like a super relevant episode since I just made the exciting (and super scary) decision to hire my first full-time employee. Fear is constant at all levels - no matter how long you’ve been in business or how much money you make. Instead of running from it, we need to face it.   Let’s dive in!   Why are you afraid in the first place?   Most of your problems in marketing can be tied back to fear.   Not getting clients consistently? You’re afraid to show up and share your offer because part of you doubts whether you can help clients get results.   Not booking enough sales calls? You’re afraid to hear the word no.   Not getting enough engagement on your posts? It’s because you’re not really saying what you WANT to say due to fear of judgement.   It’s not enough to say you’re going to make an effort to show up more. It’s not enough to come up with

On this week’s episode of the Market Like a Boss podcast, I’m discussing how much you should share with your audience. I’ve heard so many different sides of this argument so I just want to break down how I view it because I actually believe that there’s a lot of power in giving both the why and the how.   Let’s dive in!   Why vs. How Argument   I think that people need both the why and the how. They need the why because their perspective needs to shift in order for them to invest in help. No matter what help it is, there is a perspective shift that needs to happen where that person understands that he/she can’t do it on their own. If you think you’re putting out great content but it’s not converting, it’s usually because you haven’t quite made that shift in your ideal client’s mind. You need to be part of that perspective shift that’s why you share the ‘why’.   You should also give them the ‘how’ because if you just give them the ‘why’ you’re ignoring the fact that people also need something tangible to hang

On this week’s episode of the Market Like a Boss podcast, I’m discussing how to book more sales calls (otherwise known as discovery calls). If you’re not getting clients consistently, I’m willing to bet that it’s because you do not book discovery calls consistently.    Newsflash: if sales and marketing isn’t your thing but if you’re in business and you want to land clients, you have got to get on the phone and talk to people.   Let’s dive in, shall we?   Why do we resist booking discovery calls?  It goes a lot deeper than just not knowing our strategy or not knowing how to offer a call.   I think many women struggle to book discovery calls because they’re afraid of hearing the word ‘no’. We get so defensive, upset and we take it personally. And If you’re someone who ties your identity to your business and your self-worth to your success, hearing a no can actually threaten your identity.   What needs to happen is to re-frame the ‘no’. ‘No’ doesn’t mean they hate you and they don’t want to work with you.  A ‘no

On this week’s episode of the Market Like a Boss Podcast, I was joined by Kristin Molenaar who shared how to build a business with less stress. This is a topic that I know everybody needs to hear, regardless of what stage of business you're at.  A little about our guest… Kristin is an entrepreneur enthusiast who lives by the mantra “work less, make more” which enabled her to build a 6-figure business while working an average of just 5 hours per week. She’s on a mission to eradicate entrepreneurial stress by sharing her 3-Step Blueprint that both she and her client have put into place to achieve true freedom in Business. Kristin is the founder of the virtual agency YesBoss VA. YesBoss runs your online business for you so that you can scale it like a boss. Let’s dive in! What do you think is the biggest stress caused in the entrepreneurial world? Listening to others’ advice. When I quit my corporate job, I thought that because I was a great employee, I’d be a great entrepreneur. I thought I was becoming an entr

On this week’s episode of the Market Like a Boss Podcast, I was joined by copywriting guru Tiffany Lewis to discuss how to create compelling copy that will land you clients. A little about our guest: Tiffany is the owner of Propel Virtual Solutions, a content strategist and conversion copywriter who helps female coaches build relationships and increase sales through websites, email sequences, sales pages and copywriting. Let’s dive in! Why is it important to create a solid copy? “Copy is everywhere, it’s anything that you write in your business to persuade your ideal client to make a purchase, whether it’s a social media post, video copy or email sequence. It’s like the crux of your business. So it's super important to make sure that you're connecting with your audience in a way that gets them to purchase. People buy based off emotion and not logic. When you use storytelling, to infuse that in your copy, you're really connecting with your audience in a very unique way.” What are some of the top mistakes that

On this week’s episode of the Market Like a Boss Podcast, I’m discussing how to stop taking responsibility for your clients. I feel like a lot of people talk about this topic online, but don’t discuss how taking responsibility for your clients is a marketing problem. Yes, I said it. This all comes back to who you’re attracting to work with you...are you working with people who think you should be doing everything for them or you’re in charge of their success? Guys, you’re not responsible for their success. You’re the expert and you provide guidance, but they have to put in the work.   Let’s dive in…   Does this sound like you? Do you wake up at night where you’re worrying about your clients? Do you always tell them yes? Do you obsess over every detail on the work you do for your clients?   It’s so easy for us to take responsibility for our clients especially if you’re from the corporate world or agency world. Going back to what I said before this is a marketing problem...you’re attracting the wrong clients to

On this week’s episode of the Market Like a Boss Podcast, I’m discussing why you need to stop stressing over engagement. This episode is going to be a mixture of tough love and holding you accountable for your marketing. I think it's so easy for us to start worrying about how many likes and comments we are getting, but that will make you lose focus on what’s going well in your marketing. You can’t let the amount of likes and comments consume you. Engagement is only a small part of your marketing.    Have you ever found yourself in the mindset that you’re not going to show up in your Facebook group or go live because you didn’t have the engagement you wanted? I think we have all been there, but how do you expect your ideal client to work with you if you’re not going to show up for them? You showing up can’t be reliant on what engagement you get because then it’s all about you and not about the person who matters most: Your dream client.   Some people will stay in the background until they are ready or they mig