Sinopsis
Cant get traction with your marketing? Not sure how to turn your content into sales? Tune in for practical, education and advice on how you can attract, convert and keep your ideal clients using smart content marketing.
Episodios
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248 - Why You Need to Plan Next Year NOW!
04/11/2024 Duración: 37minAs this episode goes to air we’re right at the start of November so we thought it would be great to give you a gentle nudge to get your annual plan for next year done THIS MONTH. And here’s why… You don’t want to be planning the year in January. You’re already behind. That’s why your hosts, Suzi Dafnis and Michelle Falzon, are sharing the planning structure and framework they use in their Mastermind and businesses for planning the upcoming year in the November of the year before. When you can start deep-dive planning in November, by the time January arrives your business is set up for success. Listen to this episode to hear more about: -> The ONE shift in your annual planning that could skyrocket your results next year… and why NOW is the time to start. -> Why November is the sweet spot for planning the year ahead—and how waiting until January could leave you missing out on critical growth. -> The “Big Kahuna” strategy that can radically change your business in just one year. -> The “mental marinade” effect:
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247 - Plan Your Next Launch Like a Pro
21/10/2024 Duración: 45minLaunching is one of the most powerful things you can do in your business. Whether you’re launching a new product, service, or even a course, a well-thought-out launch can mean the difference between ‘winging it’ and getting by versus hitting your goal number of sales and creating real momentum for your business. And, while there are many aspects to launching, in this episode, your hosts, Suzi Dafnis and Michelle Falzon, walk you through a step-by-step roadmap for the planning part of a successful launch. What are the ground rules and “must do’s” BEFORE you launch? Listen to this episode to hear more about: -> The hidden power behind a well-executed launch and how it can make or break your business success. -> Why planning your launch is more than just picking a date—it’s about creating a momentum-building strategy. -> How an unplanned launch could lead to overwhelm, wasted effort, and missed opportunities. -> The secret to turning a launch into a buzzworthy, revenue-driving event your audience can’t resist. -
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246- 5 Numbers to Track For Sales Funnel Success
07/10/2024 Duración: 57minKnowing your sales funnel metrics can also make all the difference between consistently hitting your sales goals and constantly feeling like you're falling short. And yet, even though these are some of the most important numbers to track in your business, they are often the most overlooked and misunderstood. In this episode, your hosts, Suzi Dafnis and Michelle Falzon, dive into the 5 numbers to track for Sales Funnel Success. Plus how you can understand them and actually USE them to confidently make decisions and more consistently hitting your sales goals. Listen to This Episode to Hear More About: -> What a sales funnel really is and how to map out the stages your customers move through. -> The 5 key metrics every business should track to maximise conversions and business growth. -> How to determine which areas of your funnel are underperforming and where potential customers are dropping off. -> The essential metric that shows you how much it costs to acquire a new lead. -> Why tracking one specific ratio c
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245 - 4 Must-Have Marketing Systems
23/09/2024 Duración: 44minWe love a good system. And when it comes to content marketing, having clear systems, or ways of doing things can save you a lot of time and rework. In fact, you can create a ton of successful marketing content in a streamlined way when you have good systems. Which is why, in today’s Content Sells episode, your hosts, Suzi Dafnis and Michelle Falzon are sharing 4 Must-Have Marketing Systems That Can Save You HOURS Every Week! Listen to This Episode to Hear More About: -> Why even a “back of the napkin” marketing plan is better than none -> Discover the project planning tools Suzi uses in her own business to keep productivity high -> Why you need to build a “runway” into your project plans and the specific part of the process most of us forget when planning out our campaigns. -> The content planning process in place for the HerBusiness Growth Retreat. -> The one thing you must always do before pressing the “send” button on your emails. -> How to collect more awesome testimonials and case studies. -> How to crea
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244 - Attracting High Paying Clients & Growing a Successful Coaching Business with Melinda Cohan
09/09/2024 Duración: 54minAttracting high-paying clients can make ALL the difference in terms of your profitability and also how much you ENJOY and THRIVE in your business. In today’s Content Sells episode, your hosts, Suzi Dafnis and Michelle Falzon are speaking with coaching and business expert Melinda Cohan about her Brand New Book “The Professional Coach” and how you can use her frameworks to grow your business and find more high paying clients you LOVE working with. While her book is geared towards Coaching Businesses, the GEMS Melinda shares in this episode are so valuable for ALL business types. PLUS checkout Melinda’s SPECIAL OFFER for Content Sells listeners when you buy her Must-Read Book. VISIT: TheProfessionalCoachBook.com Listen to This Episode to Hear More About: -> Why you need to shift from an “Amateur” to “Professional” mindset in your business. -> The 8 Pillars of Professionalism that help you grow a more successful and robust business. -> Why we’re getting what it means to have a “work ethic” wrong (and how that’s b
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243 - How to Be Famous - Using Free Publicity to Grow Your Business with Amanda Farmer
26/08/2024 Duración: 35minHave you ever tried to get PR? Does it feel like you need to speak some “strange language” or pay a PR agent thousands of dollars to get TV, Radio and Press journalists to pay attention to you? If so, you’re going to LOVE today’s Content Sells episode! Your hosts, Suzi Dafnis and Michelle Falzon are speaking with someone who has unlocked the power of FREE Publicity to grow her business and “become famous” in her niche. That person is one of our Marketing Success Masterminders – property lawyer, Amanda Farmer, of Your Strata Property. We’ve LOVED watching Amanda rack up win after win over the years when it comes to being featured in mainstream media like The Today Show, Sydney Morning Herald, Sky News, 2GB, A Current Affair, ABC News and more. So, we invited her onto the show to share her secrets! Listen to This Episode to Hear More About: -> How Amanda is reaching literally millions of people for FREE via mainstream media -> What steps Amanda took to become recognised as an expert in her niche by journalists
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242 – How to Find Your Core Message & Purpose with Erin Weed
12/08/2024 Duración: 40minFinding the best way to get to the core of your authentic message can be a frustrating and difficult journey for many content marketers. That’s why, in this episode, your hosts, Suzi Dafnis and Michelle Falzon are speaking with messaging expert, Erin Weed about how to find your core message and express yourself in a powerful and authentic way. Erin helps leaders excavate and distil their truth through her unique method called The Dig®. She says “I created The Dig to help you remember who you are, what you stand for and how to share it with others.” Listen to This episode to Hear More About: -> Why it’s not just clarity we are looking for, but EPIC Clarity (and how to get it!) -> How to feel so confident and “on fire” about your message that you’re not only ready to tell people about what you do, but you’re unstoppable! -> The straightforward “Grounding Question,” Erin recommends we ask ourselves when we are triggered, to quickly re-centre ourselves and bring us back to who we are. -> Erin’s 10-word operating
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241 – The Power of “Plain Language” With Susan Bell
29/07/2024 Duración: 42minAre you bamboozling your audience with jargon? Are you being too complex or technical with your copy? In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with HerBusiness Marketing Success Mastermind member, Susan Bell of Susan Bell Research about the power of “Plain Language” and you can be massively more effective with your content when you are more straight forward. Listen to This Episode to Hear More About: -> Why Plain Language is a lot more than using simpler language in our writing -> The 4 elements of Plain Language. -> How to make sure your reader can get & find the information they need, when they need it. -> The keys to being more understandable! -> How to communicate so people can actually USE the information you are sharing. -> Why getting your users to understand begins with YOU understanding your users! -> The “Hop, skip and jump” phenomenon that stops your clients actually reading and understanding your content. -> The “Plain language edit” – how to create plain language cont
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240 - 8 Website Mistakes That Cost You Sales
15/07/2024 Duración: 51minYour website is one of your most important assets as a small business owner. It’s often the first point of contact potential clients have with your business. So you definitely want to know the common website mistakes that could be costing you clients and sales. In this episode, your hosts, Suzi Dafnis and Michelle Falzon draw on their decades of experience seeing plenty of websites to identify some of the TOP website mistakes that cost you sales. Listen to This Episode to Hear More About: -> How you might be confusing people as soon as they arrive on your website (and why that means they are almost guaranteed to leave immediately). -> How to craft a compelling headline and the “unforgivable” mistake we see on most websites. -> The right and wrong way to use visuals on your site when it comes to making sales. -> What Seth Godin told Suzi about a “banana” that changed the way she created her websites from that day forward. -> The tech hiccup you need to see your web admin about right now to make sure it’s not h
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239 – Why Your Promotional Emails Aren’t Working and What to Do About It – with Kathy Farah
01/07/2024 Duración: 49minWondering why your promotional emails aren’t working? Maybe you’re not getting enough people opening them or clicking on them or buying from you! In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with email marketing expert Kathy Farah about why your promotional emails might not be working, the common mistakes and practical steps to overcome those mistakes so you can get better results from your email list (even if you have a small list!). Listen to This Episode to Hear More About: -> Why being afraid to promote/sell to your email list is stifling your growth potential -> How to know how often to send emails to your list. -> Kathy’s top tips for segmenting and personalising your emails (and why this is HUGELY important if you want to get better results). -> How to avoid getting stuck in the “features trap” and focus more on the benefits you’re offering in your emails. -> The secret to a clear and compelling call to action (and Kathy answers the age-old question, “How many calls to action shoul
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238 - 5 Ways a Virtual Assistant Can Help You Do Better Content Marketing
17/06/2024 Duración: 58minWe get it! Creating, sharing, posting, saving, scheduling content – it can be a lot! In this episode, your hosts, Suzi Dafnis and Michelle Falzon are sharing 5 ways a virtual assistant can help you with your content marketing. Listen to This Episode to Hear More About: -> The FIRST thing you need to realise about ANY VA -> Our big “gripe” with the current mindset around Virtual Assistants (and why this has to CHANGE!). -> Why looking for a “unicorn” VA who can do all the things is being unrealistic (and what you need to do instead). -> How to get yourself out of the weeds when it comes to scheduling your content and set your VA up for success instead. -> What a busy HR Business Owner found was the KEY to a successful relationship with her VA. -> The biggest mistake MOST people make when hiring a Virtual Assistant. -> What “creative” work to outsource to your VA and what to keep to yourself. -> How and when to build in approval steps that keep things streamlined but also ensure the quality of your content is
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237 - How & When to Hire a Copywriter with Belinda Weaver
03/06/2024 Duración: 43minAre you thinking about hiring a copywriter? When should you do it? What is the best way to go about it? How much should you pay? These are questions we get asked all the time. And getting good answers to these questions is important because good copy can make a MASSIVE difference to your results. There’s a lot to think about when hiring a copywriter. In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak with copywriting expert, Belinda Weaver from Copywrite Matters. Belinda is not only an experienced copywriter herself, she has also taught thousands of copywriters and she understands the specific needs of small business owners when it comes to finding, hiring and successfully working with a copywriter. Get Belinda’s FREE GIFT for Content Sells Listeners HERE: 3 Tips Copywriting Essentials Mini-Course This course is for you if you’re “Copy Curious” and would like to get a feel for the craft of copywriting. It includes Belinda’s 3 best tips for shifting gears from writing on instinct to writing cop
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236 - How To Make a Quiz That Generates Leads & Gets Sales For You
20/05/2024 Duración: 47minThere is a really powerful type of content marketing that you can use at various points in your marketing funnel. Whether that's at the very top of your funnel when you are acquiring new leads or in the middle of your funnel when you want to help people get more informed so they can feel ready to buy from you. Or even at the bottom of your funnel where you can use this strategy to help people figure out exactly which of your products or services is the right one for them to purchase. And that strategy is to create a Quiz! In this episode, your hosts, Suzi Dafnis and Michelle Falzon look at the best practices of creating a high converting quiz and they share the 7 steps you need to take to make your Quiz. PLUS BONUS - NEW High Converting Quiz 7-Step Checklist... Listen to This Episode to Hear More About: -> The first thing you need to do when considering if a quiz is right for you. -> How to use a quiz to learn a LOT more about your new leads (and then what to do with that knowledge to get more sales). -> How
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235 - The Content Marketing Tools We're Loving in 2024
06/05/2024 Duración: 29minIt’s our Annual Content Marketing Tools Episode! In today’s show, your hosts, Suzi Dafnis and Michelle Falzon share the Content Marketing Tools they are loving right now! Listen to This Episode to Hear More About: -> The tool that’s recently added a bunch of AI functionality that you want to revisit! -> The “stupid simple” tool Suzi uses EVERY day that radically increases her productivity. -> The revolutionary way to create short video clips from longer videos (and why, if you currently do this manually you need to RUN **don’t walk** - to find out what this tool is - because it will save you HOURS every month!). -> The latest ChatGPT feature that’s a game changer. -> How to easily (and inexpensively) get fancy 3D mockups done of all your courses, podcasts, webinars, lead magnets and other products – look like a pro for free! And much more… Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> The NEW 2024 Content Marketing Tools Guide -> Ep 225 - How We Produce
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234 - How to Determine the Right Ad Budget When Getting Started With Paid Traffic with Stacey Hughes
22/04/2024 Duración: 39minIn this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with online advertising expert, Stacey Hughes about how to determine your ad budget when just getting started with paid traffic. Listen to This Episode to Hear More About: -> Why paid ads are just one piece of the marketing puzzle (and won’t solve all your problems!). -> The 3 parts of your funnel you should focus on and build specific ad campaigns around. -> Where engagement ads fit into the process (and why you need them). -> How and when to use paid ads to get people to your webinar. -> The problem of being “too keen” for the sale (and why this can blow your marketing budget out of the water!). -> The recommended percentage of revenue to spend on paid ads. -> The one campaign (and budget recommendation) Stacey says you should get started with for as little as $5 a day. -> What is a good Cost Per Lead? This answer is a doozy! -> Why you need to answer the important question “what’s happening to these leads once they enter my world?” -> The in
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233 – How Your Business Model Impacts Your Marketing and the Money You Make
08/04/2024 Duración: 45minIn this episode, your hosts, Suzi Dafnis and Michelle Falzon are discussing your business model and how to choose the right one for you. Plus, we’re looking at the direct impact your business model has on your marketing choices. When you get those choices wrong, it can be challenging to reach your money goals. PLUS Get the BONUS Volume/Value Matrix Free Download! This simple 4-part framework demystifies how to match your marketing to your business model and explains WHY you might be struggling to get results right now. Listen to This Episode to Hear More About: -> The 8 types of business models. -> How to know if you have a “hybrid” business model. -> Why understanding the unique relationship between the QUANTITY you want to sell and the VALUE of what you sell, is one of your most important jobs as a business owner. -> The 4 types of Volume/Value business models we wish every business owner knew! -> The one Volume/Vale quadrant you NEVER want to be in. -> What to do if you find you have the WRONG business mod
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232 - How to Monetise Your Podcast Even if You Don’t Have a Huge Audience - with Omar Zenhom
25/03/2024 Duración: 01h45sWhether you have a podcast, or you’re thinking about creating one, or even if you may never have a podcast but you create regular content that you would like to monetise in some way… today’s episode is for you! In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to massively successful podcaster, Omar Zenhom. Omar is the founder and host of The $100 MBA Show. The $100 MBA Show is ranked as a top business podcast in over 30 countries. With over 200 million downloads and over 2,400 episodes, Omar knows a thing or two about what works (and what doesn’t) when it comes to making money from podcasts. Listen to This Episode to Hear More About: -> How Omar and Nicole’s first podcast failed… but gave them an invaluable lesson that was a key to their success. -> How focusing on his own unique strengths vs trying to “do what everyone else was doing” paved the way for millions of podcast downloads a month. -> The FIRST question you need to ask yourself about your podcast before you monetise. -> 7 ways to m
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231 - Navigating The Biggest Change in 20 Years with Cheryl Rerick
11/03/2024 Duración: 53minBIG changes are coming that will impact every business that uses email marketing. In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to email automation expert, Cheryl Rerick, about the looming changes being made by Google, Yahoo, Microsoft that have a direct impact on the deliverability of your emails! These are some of the biggest changes to happen in email marketing for 20 years and you need to get ahead of the changes to ensure your emails remain compliant and that you can continue get your message into the inbox of the people on your email list. Listen to this episode to hear more about: -> Authentication practices you need to have in place by April 2024 (or put your email deliverability at risk). -> What the heck acronyms like SPF, DNS, DKIM and DMARC mean (and exactly what you need to do to be compliant). -> Why the changes are not as scary as they first sound and how they are actually good for you and for email marketing in general. -> How you can take back control of your email delive
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230 - The 3-Word Mantra For Marketing Breakthroughs
26/02/2024 Duración: 30minIn today’s show, we’re sharing a MANTRA that is making a BIG difference with our students and clients when it comes to having a Marketing Breakthrough. Sometimes, a marketing breakthrough can be doing something new, and sometimes, it can be what we’re STOPPING doing that creates it. Sometimes, it’s BOTH – we have to stop one thing so we can do another. But change can be daunting. Whether you’re delving into new territory, turning off a part of your business to focus on another, or launching or closing down a product – this simple 3-word Mantra could be a powerful tool for you! Listen to this Episode to Hear More About: -> The conversation that sparked this 3-word mantra. -> How to use this mantra to stop second-guessing yourself. -> How to create an effective mantra (and why you might need one to “hack” your behaviour). -> Why adding some whimsy to your mantra actually make it more effective. -> The one thing that makes all the difference between being able to create big positive changes in your business or g
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229 - Own Your Niche
12/02/2024 Duración: 37minYour niche is the market you serve. And we’ve all heard the advice that “you’ve got to have a niche.” But it’s not enough to have a super clear niche and really great messaging that speaks directly to them. The missing ingredient that we’re seeing a lot in the content marketing of small business owners is that they’re not really OWNING (in a deep and profound way) the niche they’ve chosen. In this episode, your hosts, Suzi Dafnis and Michelle Falzon explore what it means to really take “ownership” of your niche and WHY that’s crucial for the growth (and survival) of your business. FREE DOWNLOAD Finding Your Niche - 6 Thought-Starter Questions. We’ve put together this list of 6 questions you want to ask yourself when you are considering how you might use the power of Niching Down. Go here to get your list of questions now. Listen to This Episode to Hear More About: -> The shift Suzi has made in the last year to get even clearer on her niche (and why that took really OWNING who she most wanted to serve). -> Th