Market Proof Marketing: New Home Builder Marketing Insights

Market Proof Marketing · Do You Convert Announces New Creative Director Karla Tuten Kevin Oakley is joined by Do You Convert’s new Creative Director, Karla Tuten! They dive into Karla’s unique experience working with home builders over the years, what projects she’s most proud of, why branding and graphic designs need to be minimal yet meaningful design and what that means, and more!Kevin and Karla discuss:Ep 121: Deep Design with Karla TutenThe obstacles that can get in the way of great graphic designKarla’s favorite rebrands and projectsHow good design can equal a positive customer experience& more!Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert

Market Proof Marketing · A.I. and Its Role in 2023 for Home Builders Kevin Oakley, Jackie Lipinski, and Julie Jarnagin discuss how home builders might utilize A.I. for 2023, the 5 reasons why and why not a marketer might want to use A.I. tools, and why you need to step up and hustle at your own jobs when the market gets tough. Story Time (3:22)Julie shares why she was disappointed in the lack of insights and product recommendations for a large purchase from a professional and what home builders can learn from it. Jackie gives insight on using ChatGPT to assist in writing home descriptions for home builders and why some builders might want to give it a shot if they haven’t already. Kevin shares his insights on how might people need to hustle in their own jobs this year, no matter the role.In The News (17:45)Join Do You Convert at the 2023 International Builders’ Show (https://www.doyouconvert.com)Join the 100% free Do You Convert: All Access (https://members.doyouconvert.com/) What Is The Content Marketing Fu

Market Proof Marketing · Activate Your Skills for 2023 Kevin Oakley, Andrew Peek, and Jen Barkan discuss the home builder services that won't fly for 2023, why the word of 2023 needs either to be Activate or Electric, and how to harness your OSC energy to amplify the customer experience. Story Time (8:08)Jen Barkan talks about the energy we need to bring for the new year and how energy transfers from the OSC to the customer. Kevin shares why he thinks everyone has a new years personalityAndrew discusses home builder reputation management regarding a friend who just did a new home walk-through that was below pa and how Online Sales saved the day. In The News (23:00)Join a free Marketing Impact Group Join the 100% free Do You Convert: All Access (https://members.doyouconvert.com/)Less than a month away from National OSC Day - February 9th! Mark your calendars!  (doyouconvert.com)The Top New Home Marketing and Online Sales Content in 2022 (www.doyouconvert.com)Welcoming Our New Creative Director Karla Tuten to D

Market Proof Marketing · Revenue Supporting Marketing Reports Kevin Oakley, Andrew Peek, and Bryce Baker share tips on what kind of marketing reports Marketers can build to help support creating revenue for their builder. Plus why the quality of your leads needs to be assessed and how why you need to stop them if bots are filling your CRM system. Story Time (4:40)Bryce shares why the new year is a good time to clean up your accounts.Andrew explains why if your google ad’s cost-per-click is over $2, something is wrong and inefficient, and if it is feel free to reach out to Andrew.Kevin describes why Marketers should understand lead quality and why they need to change the direction of lead sources if leads are bots. Aka why lower leads are ok in certain circumstances.In The News (20:46)Join a free Marketing Impact Group Join the 100% free Do You Convert: All Access (https://members.doyouconvert.com/)Budgeting Google Ads in 2023 - Will Costs Rise, Decrease, or Stay the Same? (doyouconvert.com)6 Social Media Pred

Market Proof Marketing · Ep 254: Beware Attribution Kevin Oakley, Andrew Peek, and Julie Jarnagin explain why leads are useless unless, of course, they are responsive leads. Plus why they warn against direct attribution being a decision maker, one home builder’s big ad spend flub, and more!Story Time (4:43)Julie recommends being curious and asking questions as your new year's resolution for 2023.Andrew shares an amazing analogy to shopping at the grocery store to how to think about budgeting Kevin shares how one builder spent $41k in bing ads before we worked with them. In The News (20:05)Join a free Marketing Impact Group Join the 100% free Do You Convert: All Access (https://members.doyouconvert.com/)SENATOR MERKLEY INTRODUCES LEGISLATION TO BAN HEDGE FUND OWNERSHIP OF RESIDENTIAL HOUSING (www.merkley.senate.gov)AMAZON IS LAUNCHING A TIKTOK-STYLE SHOPPING FEATURE (adage.com)Intensified housing market correction has homebuilders offering sweetheart deals to Wall Street (htt

Market Proof Marketing · Top Behaviors For Consistent Marketing Results Kevin Oakley, Jackie Lipinski, and Becca Thomas discuss how to prepare your teams for 2023 along with the top 5 behaviors marketing teams need to have to create consistent results. Plus learn how you can join our newly released Marketing Impact Groups for free and team up with 5 other home-building marketers to help you build your own support system. Story Time (2:22)Jackie is seeing two types of marketers lately - the proactive and the reactive by the steps they’re taking in order to secure sales going into the end of the year. Becca talks about the benefits to buyers when the market slows and how a personalized home buying experience needs to be the main focus Kevin discusses the top 5 behaviors marketing teams need to have to create consistent results for their home builder. In The News Join the 100% free Do You Convert: All Access (https://members.doyouconvert.com/)DYC Wins Two Silver Awards from The Nationals

Market Proof Marketing · Online Sales Follow Up With Rachel Starratt Kevin Oakley and Andrew Peek welcome and introduce the newest Do You Convert team member Rachel Starratt! Rachel shares what it was like winning Online Sales Team of the year at The Nationals two years in a row, how NOT to follow up with old leads, what her first week with Do You Convert has been like so far, and of course…Pancakes or Waffles. Plus Kevin talks all things OTT and Geofencing along with his recent experience exploring brands using the MetaVerse. Story Time (4:20)Andrew compares his recent dessert baking experience to marketing. Rachel gets a happy birthday sales pitch call (who thought that was a good marketing plan?).Kevin shares why FUD is back & stronger than ever. Plus his experience in the MetaVerse & Why OTT & Geofencing is SO popular to talk about.Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales

Market Proof Marketing · This Is The Worst Time To Be Boring Kevin Oakley, Andrew Peek, and Julie Jarnagin discuss why you will struggle as a home builder if you can’t market one individual home well. Kevin shares two examples of successful messaging from builders on how to talk about incentives and why every marketer needs to be visiting their communities regularly. Story Time (3:58)Julie shares her favorite productivity hacks to help when task lists seem too long.Andrew talks about building intuition towards your ads through repetition and how it compares to cleaning a messy room. Kevin shares two examples of fantastic messaging from builders to collect leads, why hard work is necessary at times, and why you need to regularly visit communities.Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction

Market Proof Marketing · Focus On What Is Never Going To Change Kevin Oakley, Jackie Lipinski, and Julie Jarnagin share why focusing on what’s never going to change can be more important than trying to anticipate how something might change, how to take advantage of extra time at the end of the year, and why you can’t only surround yourself with cheerleaders.Story Time (4:22)Julie recommends the art of time blocking to get your projects completed.Jackie gets a compliment from a builder and shares why it’s important to surround yourself with insightful people. Kevin shares the concept of why you need to understand and focus on what’s not going to change vs what might change.Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with

Market Proof Marketing · Stop The Internal Insanity Kevin Oakley, Andrew Peek, and Jessie Suggs discuss builders going a little bit rogue lately and how to stop the insanity. Plus they touch on why short-term and long-term investments only work if the appropriate changes are applied, how to think about different marketing channels and what each opportunity costs, and more!Story Time (4:22)Jessie shares her perspective of builders going a little rogue lately.Andrew considers the long-term and short-term investments in marketing and why they only occur when there are changes applied.Kevin discussed how to think about budgets and how to think about what each marketing opportunity costs. Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can p

Market Proof Marketing · Putting Trust In Your Team Andrew Peek, Sarah Simmerman, and Julie Jarnagin share their insights on issues that occur from an improperly organized website URL structure and how it can impact ads. Plus they discuss why you need a team you can rely on to get the job done right, what zero-clicks searches are on google, meta, and the headlines in the news about buying new homes. Story Time (6:01)Julie shares why you need to trust your team members and give them the ability to hold their weight in their positions.Sarah find a builder with a difficult-to-track website URL structure and why you need it to workAndrew shares why reports can save time when you have a frictionless websiteSupporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more a

Market Proof Marketing · Have Your Tactics Changed Fast Enough with Jeff Shore Kevin Oakley was joined by Jeff Shore to talk about his new

Market Proof Marketing · Is It Possible To Measure All Marketing Channels? Kevin Oakley, Andrew Peek, and Jackie Lipinski talk about Ryan Reynolds (A Marketing Genuis?), they do a rapid competitor analysis of a few Florida homes for sale, and discuss why we love SparkToros’ latest blog on understanding how to measure hard-to-measure marketing channels.Story Time Jackie doesn’t appreciate when builders skip taking photos of completed homes on builder websites, especially when the builder is asking for $1mil+Andrew sparks a competitor analysis with the currently available homes in his neighborhoodKevin shares his thought on the marketing mind behind Ryan Reynolds and his latest documentary. Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you

Market Proof Marketing · 2022 Follow-Up Survey Bonus Episode On this very special Market Proof Marketing podcast episode, Jen Barkan and Mike Lyon reveal the 2022 Home Builder Follow-Up Survey, Do You Convert's most comprehensive and in-depth builder shop to date! In partnership with Clear Evaluations, we surveyed a random sampling of 100 home builders from the 2022 Builder 100 and Next 100 lists, as designated by Builder magazine. After analyzing the data we then publish and share these results with the home building industry so that builders can identify areas for improvement and implement the people, processes, and tools to make it happen. No one has done it longer, approached it more in-depth, or shared more insights. Visit https://onlinesales.doyouconvert.com/2022-home-builder-shop to receive your very own copy of the “2022 Do You Convert Home Builder Shop Results.”Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders acr

Market Proof Marketing · Transparency Of Home Listings Kevin Oakley, Julie Jarnagin, and Becca Thomas discuss the balance of transparency in a home listing, knowing when to shift marketing priorities, and understanding the seasonality of the home building industry.Story Time Becca shares the story around a building being cautious with too pretty of photos. Julie reminds you to shift your priorities with the shifting market.Kevin discusses the seasonality of the market along with a video he received on LinkedIn.Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. In The News (25:45)Do You Convert: All AccessAdvertisers are split on whether they’ll spend less in 2023, according to survey (marketingbrew.com)It’s painf

Market Proof Marketing · Communicating The Vision Of A Home with Steve Ormonde Kevin Oakley was joined by Steve Ormonde, owner of Focus 360. They talk about shortening the home-buying sales cycle, the progression of renderings and virtual tours over the years, and how to communicate the vision of a home along with all the tools to support that goal, both onsite and online.Kevin and Mike discuss:How the pandemic shifted the mindset of builders to move faster.How "style curation" may play an essential role for buyers in the future.Why Version 1 of what you roll out means never having to say sorry.& More!Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing

Market Proof Marketing · Ep 242: Favorite Builder Podcasts Kevin Oakley & Mike Lyon discuss their personal Online Sales and Marketing Summit takeaways, the latest Online Sales benchmark numbers, how to actually count appointments, and Builder Online's list of favorite builder podcasts!  Story Time (1:11)Mike Lyon shares his favorite Online Sales & Marketing Summit memories.Kevin Oakley reviews the first principles from the Summit and a recent home builder conversation around trying a marketing route again but in a new way. Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. In The News (16:02)Expert panel: Expect a buyers' market before the end of 2023 (zillow.mediaroom.com)8 PODCAST RECOMMENDATIONS FOR HOME BUILD

Market Proof Marketing · 2022 Online Sales & Marketing Summit Highlights Kevin Oakley, Jackie Lipinski, and Julie Jarnagin recap the 2022 Online Sales and Marketing Summit and share their favorite takeaways. Plus they discuss the preparedness paradox, why local markets matter again, and why having the right answer is not impressive as knowing how to get the next right answer.Story Time (5:18)Julie notices the trend that marketers are analyzing more and more data going into the last quarter of the year. Jackie explains the Preparedness Paradox and how it applies to builders in a shifting marketKevin shares why people keep thinking “big fire sales” are always around the corner, why local markets matter again, and the 2022 Summit takeawaysSupporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendo

Market Proof Marketing · Stopping the Lag in Home Builder Data with Mike Simonsen Kevin Oakley was joined by Mike Simonsen, the Founder and CEO of the housing analytics firm Altos Research. They talk about how this housing market is different from the downturn, how Altos Research began, what the leading indications they consider and track, as well as why there is such a lag in builder data.Kevin and Mike discuss:What Altos Research is doing to fix the lag in home builder data.Why the aggregated data provides realistic home price expectations How this home market is different from the downturn Why we need to consider what the “thing” is that we’re waiting to hit usThe Altos Research youtube channelQuestions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https:

Market Proof Marketing · Flow State vs. Clutch State Kevin Oakley,  Julie Jarnagin, and Samantha Kellenberger discuss the flexibility between Flow State (letting things happen) vs. Clutch State (making things happen) on how to think about both. Why you can't move forward if your basics aren't covered, why builders need to be prepared to market individual homes, and why first principles matter. Story Time (3:46)Samantha shares an update on her new construction home and on working with contractors for her landscaping project.Julie: Read Do Hard Things by Steve Magness. Flexibility between Flow State (Zoomed out) vs. Clutch State (Zoomed in)Kevin talks about the first principles. Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner