Market Proof Marketing: New Home Builder Marketing Insights

Market Proof Marketing · A Clean Job Site Matters Kevin Oakley, Andrew Peek, and Jackie Lipinski are getting prepped for the sold-out Online Sales & Marketing Summit in Phoenix. They discuss the value of a clean job site, why you need to consider the different variations of how people shop, and how “presale without fail” works even now.Story Time (5:35)Jackie visits a clean builder site while on vacation after hours.Andrew has different levels of shopping experiences and discovers he’ll pay a premium to not feel sold to.Kevin shares the story of sometimes needing to get things done means having to come up with a creative solution. Plus everything in homebuilding is not bad, so breathe. Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can

Market Proof Marketing · Mastering Master Plan Communities with Cassie Cataline Kevin Oakley is joined Cassie Cataline, Director of Marketing at Nexton in South Carolina. Kevin and Cassie review the steps taken over the years to lead Nexton to be named the best mixed-use community in the US and one of the top 25 master-planned communities regarding sales. Kevin and Myers discuss:Why simplification is key for consumers when there are so many choices.Planning events and micro-events for the public and homeownersHow they communicate with the HOAHow long they created an interest list and why they made a full block of homes before Nexton went to sale.What and who is “Bo Knows Nexton”& more!Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyList

Market Proof Marketing · Why We Are All In Sales Kevin Oakley, Andrew Peek, and Jen Barkan discuss why you need to define what success looks like to you in your role, why we’re all in sales (including you Marketing Director reading this), and how storytelling and visual support can help sell more homes.Story Time (8:20)Jen shifts from easy mode to work mode in online sales and her family life.Andrew’s new shoes have more content than a new construction home, that’s wrong.Kevin is going to run a survey with two different kinds of content around a new construction home. Plus Kevin talks about the value of home equity. Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. In The News (39:51)Onl

Market Proof Marketing · Ads That Facebook Hates Andrew Peek, Julie Jarnagin, and Bryce Baker discuss the ads that Facebook doesn’t love at the moment. Plus they discuss the marketing lessons learned during the great recession, their thoughts on how the recently announced loan forgiveness might impact home buying, and more.Story Time (0:50)Andrew gets an interesting marketing question from a builder.Bryce shares some fun things to look forward to at the Online Sales & Marketing SummitJulie shares the ad styles to stay away from in Facebook and what they’re cracking down on.Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. In The News (9:00)3 LESSONS FROM THE GREAT RECESSION FOR SALES AND MARKE

Market Proof Marketing · Opendoor and Zillow Partnership Thoughts Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss the Opendoor and Zillow partnership, the millennial pause, what is ShowingTime: The Next Generation, and more!Story Time (3:05)Jackie hears the phrase “consumer sentiment” in an everyday conversation. Andrew has been “brand-rep-fluenced”, word he’s inventing for when you’ve been influenced to trust a brand through local marketing strategies with representatives. Kevin shares his take on the Opendoor and Zillow partnershipSupporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. In The News Are You Sure You're Not Guilty of the 'Millennial Pause'?  (theatlantic.com)ShowingTime: The Next Generation (sho

Market Proof Marketing · Where To Start With SEO Andrew Peek, Jackie Lipinski, and Julie Jarnagin discuss SEO considerations to be aware of and the questions you should be asking to set realistic expectations. They review floor plan content you can utilize to keep users on your website, the Zillow and Opendoor announcement, and more!Story Time (1:43)Julie shares the story of a recent customer asking for her testimonial not to be used due to how people might judge her because she thinks she bought at the top of the market.Jackie shares some SEO considerations for your website and why it’s not a good idea to cut your ads even if you are ranking on page 1.Andrew gives his opinions on SEO and shares the best resources on where to start. Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.

Market Proof Marketing · Information Filter Failure Kevin Oakley, Andrew Peek, and Jessie Suggs discuss what is information filter failure, how your mental state plays into how you approach any situation, the Jeff Shore Sales Leadership Summit, and their thoughts on the best ways to prepare a team for an uncertain market. Story Time (1:15)Jessie attended the Jeff Shore Sales Leadership Summit for the first time ever and shares the shenanigans she got into along with some stats.Andrew gets a marketing text message....8 years after using a company's service. Who does that?Kevin discusses “filter failure” and why he only focuses on what’s best for home builders.Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. In T

Market Proof Marketing · Ep 231: The Future of Designing Homes Is Here with Marc Minor Kevin Oakley was joined by Marc Minor, Founder and CEO at Higharc. Kevin and Marc discuss how builders can design homes and sell homes in 3D, how to fix the “hair on fire” mentality in the industry, how builders can gather data on potential floor plans before construction begins, and how to eliminate work that is fundamentally repetitive. Kevin and Marc discuss:How to use digital tools to improve the customer experienceHow they can help create permit-ready construction documents all in one locationThe 7 general categories of objections and how to overcome themThe potential to replace the need for CAD systemsHow builders can use the program to save months of work and collect valuable on potentially available new floor plan optionsQuestions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook

Market Proof Marketing · Standing Inventory? Update Your Website. Jackie Lipinski, Julie Jarnagin, and Bryce Baker share the common home builder website messaging mishaps and why they can hurt your website’s traffic to lead conversion rates if you don’t correct them. Plus they discuss various ways to push incentives, how to get your sales team on the same page, what’s happening with Google’s tracking cookies, and more!Story Time (2:25)Bryce shares the various ways marketers can approach marketing incentives.Julie explains why one tone-deaf conversation with her concrete contractor changed her option of the company and if she would recommend them. Jackie reminds builders if you now have standing inventory or will soon, you need to review your website and community pages with fresh eyes.  Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4

Market Proof Marketing · So You Need Foot Traffic Kevin Oakley, Andrew Peek, and Julie Jarnagin share the latest and greatest positive takeaways from builders, including how a builder utilized the Market Proof Algorithm to identify a bigger issue for a problem community. They discuss the biggest friction point they’re seeing for builders right now, which is leadership demanding more foot traffic and leads, and how marketing can approach the situation. Plus, RIP Expanded Text Ads in google and what builders need to know.Story Time (2:13)Julie is now the general contractor of her home project.Andrew is also playing contractor for a playground.Kevin discusses the biggest friction points for home builder leaders at this time. Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouco

Market Proof Marketing · History Doesn't Repeat, It Rhymes with Myers Barnes Kevin Oakley is joined by Myers Barnes, owner of Myers Barnes Associates. Kevin and Myers discuss the theory that history doesn’t repeat itself but does rhyme regarding the housing market. The lessons marketers and sales need to remember from the history of the housing market. Why people need to shift their mindsets to understand they are not just selling homes they’re selling hope and why it’s never as bad as you think it is, it’s only as bad as you think it is. Kevin and Myers discuss:Why selling homes will be harder for people with no hopeWhy the presentation of information mattersWhy the numbers never lie, unless you lie about the numbersHow the business model has changed& more!Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/

Market Proof Marketing · Cyclicality Is Back Kevin Oakley, Jackie Lipinski, and Samantha Kellenberger recorded a rare Facebook live-streamed episode of the podcast! They discuss cyclicality is officially back, connection over perfection for home builders, and how builders gain market share in challenging times.Story Time (4:00)Samantha sets the tone for her new home neighborhood with her landscaping projectJackie discusses connection over perfection and why building connections online through content mattersKevin shares why cyclicality is back for home builders, how to steal market share, and why product presentation is a lost artSupporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. In The News (17:10)BUILDERS JOCKE

Market Proof Marketing · The $$$ Value of Outbound Calls Kevin Oakley, Andrew Peek, and Jessie Suggs share how one builder created an online sales outbound call challenge that more than doubled the online sales contribution rate and improved their overall sales goals during what is historically a slower selling season in June. They also discuss how online sales can help with task fatigued on-site agents, the habits of a healthy marketing department, and Kevin recommends watching out for out-of-industry “Ambulance Chasers.”Story TimeJessie shares the positive data behind one builder who ramped up their follow-up process and created more sales through itAndrew gets inspired by a real estate marketing video creator. Kevin discuss how incentives only work incrementally and not exponentially. Plus he calls out “Ambulance Chasers”Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and

Market Proof Marketing · Making A Difference Through Marketing with Carol Morgan Kevin Oakley was joined by Carol Morgan, President of Denim Marketing, cohost of the Sales & Marketing Power Hour, and the author of several marketing books. Kevinand Carol examine the value of Public Relations and how to bring value and attention to a builder’s message. Plus they discuss knowing who the industry difference-makers are when a recession hits, how Carol helped shape Kevin’s early career, and the thrill of helping create a difference through stories.Kevin and Carol discuss:How marketing and PR together can help builders bring in more salesThe shifting new home market and its impact to buildersWhat Kevin's favorite article of Denim happens to be& more!You can find Carol on the Sales & Marketing Power Hour webinar series here. Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Fac

Market Proof Marketing · Create Content People Want To Steal Andrew Peek, Julie Jarnagin, and Becca Thomas discuss how to review yourself and your company as we hit the halfway point of the year, understanding google’s new PMax campaigns, why you should always aim to create stealable content, and Kevin sneaks into the podcast to discuss when to worry about standing inventory homes. Story Time (3:35)Becca shares the story of selling her home in one weekend and how a simple customer service issue turned into a headache due to internal company processes. Andrew discusses the problems with HOA-hired landscapers when they damage a water line.Julie explains why now is the best time to analyze your personal and professional goals as we head into the second half of the year. Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new const

Market Proof Marketing · Volatility is Certain Kevin Oakley, Jackie Lipinski, and Andrew Peek discuss changes you can make to help improve community page conversion rates, why volatility is certain but anxiety is optional, how Facebook is changing its ads at the end of 2022, the upcoming Market Proof Awards, and why Kevin recently made a community marketing recommendation that he's never made before. Story Time Andrew discusses analyzing problem communities and low-hanging fruit for fixing community pages.Jackie shares the phrase “Volatility is certain. Anxiety is optional” and how new home marketers can approach this new market. Kevin shares the advice he gave a builder about promoting a community this week that he’s never recommended before.Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new constructi

Market Proof Marketing · How Do You Promote Rate Locks & Other FAQs Kevin Oakley, Julie Jarnagin, and Becca Thomas discuss easy steps all marketers can take to create more content around floor plans. Plus the team skips the news segment of the podcast this week to bring you the most common Frequently Asked Questions from home builder marketers from the last week, including if you should buy more leads now that conversions are down, how to promote rate locks, what should the OSC’s be doing right now, and what you need to know about your cost per lead. Story Time Becca is moving to Iowa City and is listing her home soon.Julie gives advice on how to hire a creative writer and what questions you can ask around  Kevin shares the frustrations of a marketing leader with their on-site sales team who don’t want to have an event due to “low attendance” Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilder

Market Proof Marketing · Reverting Back To The Mean Kevin Oakley, Jackie Lipinski, and Sarah Simmerman discuss “reverting back to the mean”, the story of a builder who turned off their social ads and how it lead to their leads nosediving, the proper way to research new home community names, and more!Story Time Sarah shares great feedback from the recent launch of a new home builder accountJackie reviews the steps every marketer should take when naming a new home community, master-planned community, or multifamily project. Kevin discusses what it means to revert back to the mean. Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. In the NewsHousing Market Hot but Not a Bubble, Economists Say (zillow.com)RoomPlan -

Market Proof Marketing · The Paradox of Home Selection Choices with Joel Fleischman Kevin Oakley is joined by Joel Fleischman, President of Drexel Building Supply. They discuss the cost and waste-saving benefits with the off-site construction of homes, the paradox of choice when it comes to buyer selections, and more!Kevin and Joel discuss:Why homebuyer selections are usually extremely predictable Why less is more when it comes to home selections and off-site buildingThe beliefs behind off-site construction & more!Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie L

Market Proof Marketing · Ep 219: Don’t Dismiss Data Because You Hate It Andrew Peek, Jackie Lipinski, and Jen Barkan discuss the hiring process and expectations for online sales roles and if the recruiting standards are too high? They review the confusion around Bounce Rates in google analytics 3, what can impact the data, and why you shouldn’t artificially inflate data to make yourself or management feel better. Story Time Jen shares her concerns about the lack of follow-up thank you emails from potential new online sales specialists.Jackie discusses the misunderstandings around bounce rates and why you shouldn't hide from bad data just because it doesn’t fit your ideal views.Andrew shares the uniquely aggressive response a company took after receiving a bad review Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billio