Sinopsis
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. Were here to help you not sell you! No fluff just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.
Episodios
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Ep 278: ChatGPT’d
11/05/2023 Duración: 01h10minMarket Proof Marketing · Ep 278: ChatGPT’dIn this episode, Kevin Oakley and Andrew Peek are joined by Mike Lyon to talk about all things Ai and ChatGPT from its potential dangers to ways that its flawed in its current evolution as well as the advantages it offers. Story Time (04:48)Kevin shares things he has learned from his recent work travelsMike warns against the slippery slope of giving over certain databases to ChatGPT after mentioning the amount of people asking him about itAndrew shares his thoughts on dashboards with Mike and Kevin to gauge their opinions on his opinionNews (31:47)The Q1 2023 Online Sales Benchmarks (https://www.doyouconvert.com/blog/the-q1-2023-online-sales-benchmarks/) The Art of Engaging with Your Audience and Driving Results (https://www.doyouconvert.com/blog/the-art-of-engaging-with-your-audience-and-driving-results/)72% of Renters Say They'll Never Be Able to Afford a Home (https://www.builderonline.com/money/affordability/72-of-renters-say-theyll-never-be-able-to-afford-a-hom
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Ep 277: Should Targeted Ads Target You?
04/05/2023 Duración: 45minMarket Proof Marketing · Ep 277: Should Targeted Ads Target You?Andrew Peek, Jackie Lipinski and Julie Jarnagin start the podcast by asking “What one thing makes you start immediately looking at homes in order to move?” And give various answers on what it was for them. They discuss Andrew’s controversial takes on dashboard usage, share advice on builder website content, and the future of ai in regards to targeted ads. Story Time (04:36)Andrew believes that dashboards should not be used by individuals with “marketing” in their titleJulie hired someone to help her pick out some paint for the exterior of her homeJackie is thinking about how to instruct builders on content for their website and the best way to prepare for future content News (21:46)Presales! Say What? (https://www.doyouconvert.com/blog/presales-say-what/)Major Facebook ad glitch has advertisers asking about refunds (https://www.cnbc.com/2023/04/26/meta-suffered-a-major-facebook-ad-glitch-clients-asking-about-refunds.html)Generative AI coming soo
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Ep 276: Lawsuits and Listings with Rob Hahn
01/05/2023 Duración: 58minMarket Proof Marketing · Ep 276: Lawsuits and Listings with Rob HahnIn this episode, Kevin Oakley sits down with Robert Hahn, CEO of Decentre Property Exchange and writer of NotoriousRob.com to discuss everything from a current lawsuit case that could lead to an uncertain future for big corporations to Decentre Property exchange and their core functions as an MLS company. They share their goals and hopes for future home buyers that include simplifying an overly complicated process. Kevin Oakley and Rob discuss:Cases Burnett and Moehrl and the financial impacts both will haveHow Rob’s MLS company Decentre Property Exchange has been successful Why Rob thinks builders should consider auctioning their new constructionsFull service agents can charge a 0% listing fee through DPXRob shares what he wishes he could do and hopes for DPXQuestions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and oppor
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Ep 275: Ai Drops New Music, But Should It?
27/04/2023 Duración: 55minMarket Proof Marketing · Ep 275: Ai Drops New Music, But Should It?Kevin Oakley, Andrew Peek, and Samantha Kellenberger ponder how many DYC employees have ADHD and decide that probably 80% of the marketing team has it undiagnosed. They urge people to get their tickets for the 2023 DYC Summit and let everyone know that half-price tickets are sold out. They discuss the current home interest rates being high and people’s desire to see it come down, but warn of the reality surrounding the economy if that were to happen.Story Time (06:01)Andrew says GA 4 is a lot easier than you think and encourages people to just jump in there and do it! Sam is finally getting some landscaping/home improvement done after being in her home for a year and loves how it is coming together. Kevin purchased a wetsuit that he discovered has complicated care instructions.News (27:25) Instagram now allows of to 5 "links in bio" (searchengineland.com)Lack of existing inventory buoys builder confidence in April (www.builderonline.com)AI son
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Ep 274: Make the Circle Bigger
20/04/2023 Duración: 01h04minMarket Proof Marketing · Ep 274: Make the Circle BiggerIn this episode, Kevin Oakley, Andrew Peek, and Bryce Baker discuss the cap on potential in the current market making people restless and feeling the need to make an impact. They touch on their frustrations with geofencing, wishing builders would cast their geography net wider and share advertising methods they find effective. Story Time (28:20)Bryce is excited to attend the online sales academy Kevin talks about testimonial bankruptcy and ways of creating new onesAndrew shares that Google ads is still a mystery for many of the students taking the Market Proof Academy News (44:40)Submit your marketing session: https://now.doyouconvert.com/speaking (2 Open Spots)Google to sunset 4 attribution models in Ads and Analytics (https://searchengineland.com)Housing Market Update: Early-Stage Homebuying Demand Hits Highest Level Since May (www.redfin.com)Meta will debut its generative AI this year (https://searchengineland.com)Current Favorites (1:03:30)Bryce is lo
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Ep 273: Finding Unicorns
13/04/2023 Duración: 55minMarket Proof Marketing · Ep 273: Finding UnicornsIn this episode, Kevin Oakley, Jackie Lipinski, and Jen Barkan talk about the importance of being curious, asking the right questions and choosing quality over quantity in work relationships. They share what traits stand out to them in the hiring process and difficulties of finding the “unicorns” that thrive on self-motivation and curiosity. Kevin teaches the group about “chronological snobbery” and together they discuss appreciating the past instead of looking at technology. Story Time (3:40)Jen tells about finding her fathers long lost brotherKevin talks about the importance of positionsJackie realizes the importance of willingness to learn and be motivated News (35:02)Self-Coaching for Online Sales Success - Boost Confidence & Achieve Goals (/www.doyouconvert.com/)Meta’s job cuts are gutting customer service, leaving influencers and businesses with nobody to call (www.cnbc.com)More millennials now own their own home than rent one, leaving Gen Z the only grou
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Ep 272: The Meh-taverse
06/04/2023 Duración: 54minMarket Proof Marketing · Ep 272: The Meh-taverseIn this episode, Andrew Peek, Jackie Lipinski, and Julie Jarnagin gather to discuss the expectations and pitfalls of the Metaverse. The team ponders the reasons why it didn't live up to its hype, and the different ways it can be useful. Together they share insights on the latest and greatest in the new home marketing world, and how we can all take away something from the good and the bad of new technologies. Story Time (3:40) Jackie ponders the psychological approach to selling. Andrew shares his wife’s advice when asking reviews for their gym, which reminded him that complicated isn’t always better. Julie reviews her to-do list structure and shares strategies to ensure important items don’t fall through the cracks.News (19:57) Only a few tickets remain for the 2023 Online Sales Academy April 26-27th in Virginia Beach (doyouconvert.com)Verify your Google Ads Account (support.google.com)Buyers are in the game, but interest rates are keeping sellers on the bench
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Ep 271: The Art of Curating a Successful Conference with Greg Fuson
03/04/2023 Duración: 28minMarket Proof Marketing · Ep 271: The Art of Curating a Successful Conference with Greg Fuson In this episode, Kevin Oakley sits down with Greg Fuson, Vice Presidents of Events and Experience for PCBC, to discuss the art and thoughtfulness that goes into designing a conference that stands out amongst others. Kevin and Greg outline what this year’s event will look like, and the value of activating someone’s emotions through events. Kevin and Greg discuss: What makes PCBC different from other conferences in our industry What to expect at PCBC this year The impact of TikTok on how consumers utilize social media How event organizers can create an environment where impactful moments happen naturally How marketers should think about the word “experience” in 2023 & More!Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyoucon
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Ep 270: Imposter Syndrome
30/03/2023 Duración: 47minMarket Proof Marketing · Ep 270: Imposter SyndromeKevin Oakley, Andrew Peek, and Julie Jarnagin play around with Chat GPT4, discuss the realities of imposter syndrome, different ways to approach organic content through the lens of Andrew’s recent cruise experience, how builders can shift their marketing when needing to focus on presales, and the importance of trying new strategies and investing in your career. Story Time (15:47) Andrew just returned from a cruise and it had him thinking about the internet access, or lack thereof. Was it a conscious decision? Julie shares an experience with a builder who had to quickly shift gears from focusing on quick move-ins to presales. Kevin questions whether or not everyone hates the process of signing up to gain access to additional content and tools on a website, and what it tells us about consumers today. Kevin’s in Guatemala this week, and previews his new gear he’ll be testing out while there.News (43:15) Coke launches ‘Create Real Magic’ AI art contest using
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Ep 269: Marketing Coach Power Hour
23/03/2023 Duración: 01h12minMarket Proof Marketing · Ep 269: Marketing Coach Power HourKevin Oakley and Jackie Lipinski welcome the newest Do You Convert Marketing Coach, Beth Russell to the team. In this marketing coach power hour episode, the team talks about everything from building a home, the importance of messaging, Beth’s biggest takeaways from shadowing home builder meetings, and more!Story Time (4:48)Beth talks about building a custom home, her third home purchase in 8 years, and how the experience has reminded her of the importance of providing care and clarity in our customers’ journey. Jackie talks about sensing desperation from her car salesperson during her search for a new car and how we should be cognizant of our tone and messaging in the sales process. Kevin discusses the opportunity available to builders inspired by Studio McGee’s new spec home and the biases involved when looking at certain data metrics. In The News (32:20)With little competition, homebuilders are feeling better (www.housingwire.com)Nearly Half Of Hom
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Ep 268: Diving Into Home Builder Data with Rick Holmes and Alan Ratner
20/03/2023 Duración: 41minMarket Proof Marketing · Diving Into Home Builder Data with Rick Holmes and Alan Ratner Kevin Oakley is joined by two industry experts, Alan Ratner, Managing Director at Zelman & Associates, and Rick Holmes, CEO of Home Builder Data, to take a deep dive into the world of home builder data. Join us as we explore the insights they've gathered, discuss the roles of first-time home buyers now and in the future, and how they use data to track trends for and from home builders nationwide.Kevin, Alan, and Rick discuss:The rate of change in mortgage interest ratesThe limiting factors in the housing marketHousing affordability and availability The role of first-time home buyersClimate change policies and how they might impact the cost of future homes& More!Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunes
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Ep 267: How To Calm Down A Nervous Team
16/03/2023 Duración: 51minMarket Proof Marketing · How To Calm Down A Nervous Team Kevin Oakley, Julie Jarnagin, and Becca Thomas discuss why website traffic is not a problem for most home builders at this time, why some teams are feeling nervous even when they’re having record-breaking sales this month, and what marketing teams can learn from other home builders.Story Time (8:53)Becca reminds marketers that even incremental improvements can lead to success, not everything has to be a big update all the time.Julie might not be able to toss people over her head in jiu-jitsu, but that doesn’t mean she can’t learn something from those moves other people can make.Kevin shares that on March 7th home builders had the most website visitors ever since 2019 and why traffic is not the problem for builders. In The News (23:05)WHY AI IS YOUR NEW PRODUCTIVITY COMPANION (www.builderonline.com)TikTok enters the search ad market, challenging Google and Microsoft (https://searchengineland.com)White House endorses new Senate TikTok bill, urges Congress
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Ep 266: Online Sales Takeover with Mike Lyon and Jen Barkan
09/03/2023 Duración: 39minMarket Proof Marketing · Online Sales Takeover with Mike Lyon and Jen BarkanMike Lyon and Jen Barkan discuss the latest in the online sales world, including how to navigate dialogue across internal teams, benchmarks and takeaways from 2022, and a quick how-to guide on working with real estate agents. Additionally, Mike shares some personal insights on the importance of follow-up during a customer's purchasing journey. Story Time (2:20)Jen talks about on-site sales and marketers recent interest and curiosities in what OSS teams are doing, and how to navigate the intent and communication across teams. Mike discusses his experience waiting for his coveted electric truck and how the process can remind us what our customers feel during their purchasing journey. In The News (14:21)Online Sales Academy and The Importance of Structured Training (https://onlinesales.doyouconvert.com/sales-academy/)The Online Sales Benchmarks: 2022 Wrapped (www.doyouconvert.com)The Ultimate Guide to Communication with Real Estate Agent
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Ep 265: Why Marketers Shouldn't Target Themselves
02/03/2023 Duración: 53minMarket Proof Marketing · Why Marketers Shouldn't Target Themselves Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss how marketers can identify their own marketing biases and learn to keep an open mind, they explore the differences between how we think how people typically search for non-single-family homes versus how they actually start their home search, plus Facebook’s subscription plans.Story Time (2:35)Jackie talks about the google search volume for Twin Homes, Duplexes, Villas, Duets, Paired Homes, Townhomes, etc. and how we think people search for those homes vs. how people actually start their home search.Andrew discusses two companies offering the same product for sale with different curated offerings. Can you guess which company thrived?Kevin discusses how marketers’ personal biases might influence how their company approaches new marketing strategies. In The News (23:50)Mark Zuckerberg announces Meta Verified subscription service for Facebook and Instagram following Elon
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Ep 264: Is The Spring Selling Season Here?
23/02/2023 Duración: 01h05minMarket Proof Marketing · Is The Spring Selling Season Here? Kevin Oakley, Andrew Peek, and Samantha Kelleberger review the data and discuss if the spring selling season is here yet. They talk about the future of AI for home builders, home builder sentiment, and more!Story Time (2:35)Samantha shares her customer service experience with Wayfair after she now has 3 broken fire pits. Andrew shares a pleasant customer experience with 0 human interactions.Kevin has never been more excited because conversations are finally sounding both rational and achievable. Plus Kevin discusses the wide range of possibilities of ai for builders.In The News (23:50)Bing's new AI search is getting creepy fast (www.cnbc.com)Spring homebuying and selling season is here. Are you ready? (www.cnn.com)Homebuilder sentiment in February improved by the biggest amount in a decade www.cnbc.com)ALI WOLF: 3 THINGS TO WATCH FOR THE 2023 SPRING SELLING SEASON (www.builderonline.com)49% OF NEW-BUILD HOMEOWNERS SEARCHED FOR THEIR BUILDER ONLINE (w
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Ep 263: Stop Pining For The Past
16/02/2023 Duración: 01h14minMarket Proof Marketing · Stop Pining for the Past Kevin Oakley, Jackie Lipinski, and Julie Jarnagin discuss if there's value in creating a new "series" of homes and when a product series program might actually apply, how the same story can be told in different ways through creative writing, why marketers need to stop pining for the past, and more! Story Time (3:43)Jackie has a builder that is creating a new series of home, when the real message might actually be the new low price point.Julie has a unique experience buying Rothy's shoes online and shares the interesting way they market their close-out shoes online.Kevin wants marketers to stop talking about the Good Old Days of the previous years, we're still living in a great time for marketing and new home sales. In The News (24:20)Celebrating National OSC Day!The NAHB International Builders' Show 2023 Recap (https://www.doyouconvert.com)Real estate agents say they can’t imagine working without ChatGPT now (https://www.cnn.com)Google Stock Tumbles Nearly 8%
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Ep 262: The Housing Market Today & Beyond with NAHB Chief Economist Dr. Robert Dietz
13/02/2023 Duración: 46minMarket Proof Marketing · The Housing Market Today & Beyond with NAHB Chief Economist Dr. Robert Dietz Kevin Oakley was joined by Dr. Robert Dietz, the Chief Economist and Senior Vice President for Economics and Housing Policy for the National Association of Home Builders. They discuss the housing deficit and limiting factors around the housing marketing, the current home supply and mortgage rates, the anticipated rise in cyclical home supply, and looking into the 2030s and beyond. Here's a sampling of what Kevin and Robert discuss:The rate of change in mortgage interest ratesThe limiting factors in the housing marketHousing affordability and availability over timeThe role of first-time home buyersClimate change policies and how they might impact the cost of future homes& More!Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on
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Ep 261: Calculating Your Cost-Per-Lead
09/02/2023 Duración: 52minMarket Proof Marketing · Calculating Your Cost-Per-Lead Andrew Peek, Jackie Lipinski, and Bryce Baker discuss how builders can calculate their yearly cost per lead data and why it’s important to know, why you need to analyze all of your Call-To-Actions on the desktop and mobile versions of your website, and the best practices around how to carve out time for self-learning goals. Story Time (0:30)Bryce shares the CTA’s to update on your home builder website. Jackie explains why there is no industry standard for Cost-Per-Lead and why builders need to use their own historical data as a benchmark to improve on.Andrew discusses how people can carve out time to achieve their goals and create deadlines.In The News (20:50)The Market Proof Marketing Podcast won Gold for the Best Professional Industry Insight Series at The Nationals!Upcoming 2023 EventsMarketing Academy - April 4-7th Virtual academy Online Sales Academy - April 26-27 in Virginia Beach Summit - Free to top 200 builders. Claim (1) free ticket per company
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Ep 260: Goal Setting: Name It and Claim It
02/02/2023 Duración: 08minMarket Proof Marketing · Goal Setting: Name It and Claim It Kevin Oakley, Andrew Peek, and Jessie Suggs present the latest Q4 online sales data, fresh from the source. They also delve into the workings of the Market Proof Algorithm and how it sheds light on larger data problems in affected communities. Finally, the team explores the connection between marketing decisions and the impact on home builder marketing conversion rates.Story Time (2:43)Jessie shares the 2022 Q4 Online Sales Benchmark data.Andrew shares why your marketing impacts your own marketing conversion rates and how marketers can use the data to solve a problem. Kevin explains why the Market Proof Algorithm has become a staple for great marketers and how they use it to diagnose problem communities. In The News (29:00)What to Focus on When Setting Goals in 2023 as an OSC (www.doyouconvert.com)/National OSC Day is on February 9! (www.doyouconvert.com/)Microsoft announces new multibillion-dollar investment in ChatGPT-maker OpenAI (www.cnbc.com)M
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Ep 259: CMO Powers, Activate!
26/01/2023 Duración: 50minMarket Proof Marketing · CMO Powers, Activate! Kevin Oakley, Jackie Lipinski, and Sarah Simmerman discuss the power of a CMO and how they can positively impact their company, if google penalizes companies for using AI writing tools, tips for attending IBS, and more!Story Time (1:59)Sarah discusses the value of knowing when to focus on reviews as a home builder Jackie gets a crazy 28k quote for fixing a drain, from a sub who admits at the end they don’t know what they’re doing. Aka subs are still hoping for people to not shop around. Kevin shares the best tips for IBS, including making multiple dinner reservations and talking with anyone and everyone.In The News (13:19)Join Do You Convert at the 2023 International Builders’ Show (https://www.doyouconvert.com)Styldod reinvents itself with ReimagineHome: (reimaginehome.ai/)Who Can De-Risk Your Transformation? The CMO. (www.forbes.com)New service from ShowingTime+ enables agents to deliver beautiful, dynamic listings with less h