Product Launch Rebel

Hear how Josh Porter and his MakersKit co-founders went from zero sales to over 300,000 units sold in less than three years. Listen as he describes their unique evolution to becoming a product-based company selling to over 4000 retailer doors and in every state in the U.S. http://getpodcast.reviews/id/1136273740 (Leave a Rating & Review in iTunes for the Product Launch Rebel Podcast) Episode Outline: 0:45 – Introduction to Josh Porter, Co-Founder and CEO of MakersKit. MakersKit is a producer of do-it-yourself project kits sold in specialty retailer stores in the U.S., Canada and Europe. 2:53 – Start of the “Give Me the Basics” Podcast Segment 3:02 – Josh describes MakersKit and what makes it unique. He talks about the scope of products offered and the retailers that sell MakersKit. 5:45 – Josh talks about what drives the need for do-it-yourself products. 7:09 – Josh describes his team, Mike Stone, Chief Creative Officer, and Alex Froelich, Chief Product Officer. 9:40 – Josh talks about the number

Are you thinking about launching a consumer product business?  Then get the inside scoop on how to boost your chances for success.  Listen to John’s 8 insider tips on how to launch a product, even if you’re feeling frustrated, confused and uncertain. http://getpodcast.reviews/id/1136273740 (Leave a Rating & Review in iTunes for the Product Launch Rebel Podcast) https://venture-superfly.leadpages.co/8-tips-to-launch-physical-product/ (Get the Free eGuide (8 “Must Do” Tips for Launching a Physical Product) that was mentioned in this episode) https://venture-superfly.leadpages.co/business-plan-offer/ (Get the Free Business Plan Template that was mentioned in this episode) Episode Transcript: Greetings Product Launch Rebels, and welcome to the Product Launch Rebel podcast, I am your host, John Benzick, the founder of VentureSuperfly.com, the website that helps you double your entrepreneurial courage, even if you’re in a sea of self doubt. Today, I am offering my own advice on how

In your career, do you feel like you’re using your talents and being rewarded for them?  Are you operating in the best environment, with the right people, that will maximize your career satisfaction, growth and income? Listen to John explain how you can find your career “sweet spot” to compete on your terms and on your strengths. http://getpodcast.reviews/id/1136273740 (Leave a Rating & Review in iTunes for the Product Launch Rebel Podcast) Episode Transcript: Greetings Product Launch Rebels: This is John Benzick from Venture Superfly.com, the website that helps you double your entrepreneurial courage, even if you don’t know what you’re doing! Today in this episode I’m going to talk about how you can find the right fit for your entrepreneurial pursuits or career, to find your entrepreneurial or career focus area, or sweet spot. To make sure you’re playing in the right sand-box, so to speak. And compete better on your own terms, and on your strengths. And I’ll start with some questi

Be inspired by this young female entrepreneur, and her co-founder, and how they’re blazing a revolutionary new trail in wearable technology. Hear her describe the challenges (and opportunities) of raising capital, learning fast, creating a high-performing team and proving skeptics wrong. http://getpodcast.reviews/id/1136273740 (Leave a Rating & Review in iTunes for the Product Launch Rebel Podcast) Podcast Timeline: 0:43 – Introduction to Andrea Perdomo, Co-Founder and President of Revolar, the wearable tech safety-device company. 2:52 – Start of the “Give Me the Basics” Segment 3:15 – Andrea talks about what makes the Revolar so unique compared to other personal safety options that are available. (Revolar offers different alerts based on a user’s level of discomfort.) 4:52 – Andrea talks about the original idea behind Revolar, and how her co-founder, Jackie Ros, came up with the idea based on an incident that happened to her sister. 7:31 – Andrea describes how a fateful opportunity led her

Is the fear of rejection holding you back? Hear John Benzick, the host of the Product Launch Rebel podcast, explain his “Top 8 Tips for Conquering Rejection.” Listen to his specific proven methods on how he has reduced his chances of rejection by up to 75%, even while requesting things from investors, potential customers and other important people that don’t know him from Adam. http://getpodcast.reviews/id/1136273740 (Leave a Rating & Review in iTunes for the Product Launch Rebel Podcast) https://venture-superfly.leadpages.co/get-meetings-with-important-people/ (The E-Guide Referenced In This Podcast Episode is Available Here) Podcast Transcript: Greetings, Venture Superfly leaders, this is John Benzick from Venture Superfly.com, the website that helps you double your entrepreneurial courage, even if you don’t know what you’re doing! Today, on the Product Launch Rebel podcast is just me, myself and I . . . I am my special guest today. I will be talking about a topic that effects

Hear serial entrepreneur, Mike Arbeiter, explain how he started two apparel brands, and a technology company. Listen to his ideas on how to raise capital, work with overseas apparel manufacturers and create consumer demand on a limited marketing budget. Hear him describe his biggest joys and frustrations as an entrepreneur – as well as how he overcomes occasional periods of self doubt. http://getpodcast.reviews/id/1136273740 (Leave a Rating & Review in iTunes for the Product Launch Rebel Podcast) Episode Timeline: 0:42 – Introduction to Mike Arbeiter, President of Fisher and Baker apparel, and Founder of InMotion Apparel and Liquicell Technologies. 2:36 – Beginning of the “Give Me the Basics” Podcast Segment 2:45 – Mike describes Fisher and Baker and what makes it unique. He explains how the company’s founder, Greg Horvitz, set out to build a better line of men’s functional outdoor lifestyle clothing, through classical styling and design. 4:25 – Our guest talks about the number of clothing styles

Listen how Lisa Lavin explains her launch of PetChatz, the revolutionary pet technology product. Hear how she wisely began with solid “voice-of-the-consumer” research to work out many issues before the launch. Discover how she raised capital, found a manufacturer, and shifted from a traditional brick-and-mortar retail selling strategy to a more successful e-commerce, direct-to-consumer distribution model. http://getpodcast.reviews/id/1136273740 (Leave a Rating & Review in iTunes for the Product Launch Rebel Podcast) Podcast Timeline: 0:47 – Introduction to Lisa Lavin – Founder and CEO of Anser Innovation, and developer of PetChatz. 2:38 – The “Give Me The Basics” Podcast Segment 2:44 – In her own words, Lisa describes what makes her product so unique to her customers. 5:11 – Lisa talks about how the PetChatz idea was founded, via a serendipitous lunch with her friend, Mark Kroll, who was a top medical device inventor. She explains that she “came from a long line of entrepreneurs.” 9:0

Listen how Chad Hetherington helps entrepreneurs find retail partners to launch and grow their products. Learn the keys to success in distributing products through large brick-and-mortar retailers. http://getpodcast.reviews/id/1136273740 (Leave a Rating & Review in iTunes for the Product Launch Rebel Podcast) Podcast Timeline: 0:42 – Introduction to Chad Hetherington, Founder of The Stable 2:59 – Beginning of the “Give Me the Basics” Podcast Segment 3:45 – Chad describes his company, The Stable, and its role to help bring brands to retail partners, across different channels. 5:34 – Our guest talks about what he looks for in companies that he works with. A strong story; brands that disrupt their category; the strength of the management team. 6:22 – Chad gives examples of the types of brands that The Stable works with 7:28 – Chad describes the success rate of the new companies that he works with, and the keys to their success. 9:30 – Our guest shares details about the importance of launching carefu

Listen as William Brown describes how he was inspired to improve the nutrition of cancer patients. Hear about his challenges of raising capital, marketing with small budgets, and convincing a manufacturer to produce his new product idea. http://getpodcast.reviews/id/1136273740 (Leave a Rating & Review in iTunes for the Product Launch Rebel Podcast) Podcast Timeline: 0:48 – Introduction to Will Brown, CEO and Co-Founder of Trovita Health Science. 2:53 – William describes his company’s mission and products, and how he intends to change the paradigm of clinical nutrition. 4:20 – Our guest describes the size of his company, and his distribution channels 6:20 – William describes how his assumptions changed about his product, and how the product’s selling proposition evolved and became a hallmark for marketing. 7:54 – William talks about how he and his founders came up with the business idea and where the inspiration came from. 10:13 – The “Tell Me How” Segment of the Podcast 10:30 – Our guest addresse

Hear the inspiring story of how this young entrepreneur is disrupting the bottled water industry. Listen as he describes his secret to raising money, of working with distributors and beating the mega-competitors by out-hustling them. http://getpodcast.reviews/id/1136273740 (Leave a Rating & Review in iTunes for the Product Launch Rebel Podcast) Podcast Timeline: 0:43 – Introduction to Matthew Swanson, Co-Founder of Rethink Brands, and the producer of Rethink Water 2:41 – “Give Me the Basics” Podcast Segment –  Matthew describes Rethink Water and what makes it unique.  He explains the company’s mission to “go beyond just water” and describes its culture; “we have the mission of a non-profit, and hustle and drive of a for-profit” 4:13 – Matthew talks about their quick and rapid growth, the number of retailers they currently serve, getting into Target stores, and their total number of employees. 6:00 – Matthew expands on Rethink Water’s main point of difference (paper carton versus its reverse osmosi

Hear the thrilling entrepreneurial journey of brewery founder, Adam Sjogren, of Northgate Brewing. Listen as he describes why and how they started, what it was like to raise capital, and how he promotes the company on a limited budget. http://getpodcast.reviews/id/1136273740 (Leave a Rating & Review in iTunes for the Product Launch Rebel Podcast) Podcast Timeline: 0:43 – Introduction to Adam Sjogren, the co-founder of Northgate Brewing in Minneapolis, Minnesota. 2:41 – “Give Me the Basics” Podcast Segment – Adam describes his brewery company, how the business idea emerged, and what makes the brewery unique. 4:05 – Did his original startup assumptions prove correct, or did the company need to pivot based on customer feedback? Hear Adam share his answer. 5:17 – Adam describes the size and growth of Northgate Brewing, as well as future growth expectations and plans. 6:30 – Adam describes what it’s like running a small business for the first time. “My beard has gotten much grayer . . . but also very r

Hear Joe Heron explain the keys to success in launching three beverage companies and selling two to PepsiAmericas and MillerCoors. Listen how Joe Heron thoughtfully identified beverage-growth opportunities and then – through careful execution – set up successful distributor and retailer partnerships. Listen as he describes how entrepreneurship provides the unique opportunity to understand what makes America a great place to live, work and “be the best you can ever be. “ http://getpodcast.reviews/id/1136273740 (Leave a Rating & Review in iTunes for the Product Launch Rebel Podcast) Podcast Timeline: 0:41 – An introduction to Joe Heron, CEO of Copper and Kings American Brandy Company, and Founder of Crispin Cider Company and Ardea Beverage Company. 1:53 – An overview of Joe’s career history and how his skills and know-how led him to launching his first company, Ardea Beverage Company. 3:38 – What Joe does best as an entrepreneur. 4:19 – How growing up in South Africa prepared him for entrepreneurshi

Learn about the exciting entrepreneurial journey of bike-company co-founder, Ben Morrison, of Handsome Cycles. Hear Ben describe how he and his co-founder discovered their business idea, raised money, found a manufacturer, chose a pricing strategy and set up retailer partnerships. Listen as he describes his struggles with self doubt, uncertainty, and dealing with a capital-intensive manufacturing-based business. http://getpodcast.reviews/id/1136273740 (Leave a Rating & Review in iTunes for the Product Launch Rebel Podcast) Podcast Timeline: 0:41 – Introduction to Ben Morrison, co-founder of Handsome Cycles 2:29 – “Give Me the Basics” Podcast Segment: hear Ben describe his bicycle product collection, the scope of products and what makes the brand so unique. 6:03 – Did Ben’s initial assumptions about the bicycle’s uniqueness prove correct, after getting customer and retailer feedback? Hear Ben explain his answer. 10:02 – “Tell Me How” Podcast Segment: listen to Ben talk about how his company raised

Learn how two bootstrapping college roommates launched a drum accessory company. Hear how they networked with industry insiders, attended key trade shows and used Google to get the company going. And see how social media marketing has been “huge” for them, given their limited marketing dollars. http://getpodcast.reviews/id/1136273740 (Leave a Rating & Review in iTunes for the Product Launch Rebel Podcast) Podcast Timeline: 0:44 – Introduction to Jeff Sevaldson, co-founder of Drumlite 1:33 – Company description and what makes its products unique 2:20 – The story of how they discovered the product idea in college, how they tested the idea, and how the idea started rolling 3:50 – The motivation to be an entrepreneur and start Drumlite 7:21 – The quest to find a find parts and a manufacturer 14:03 – Finding the money to launch the business 15:38 – Coming up with product pricing so it is profitable and satisfies retailers 19:20 – Preparing to sell to retailers – how they did it 24:50 – Creating pr

Learn about the thrilling startup journey of beverage-company founder, Bob Safford. Hear Bob describe how he got serious about his business idea, how he found investors, how he deals with startup challenges, and what he has learned most about himself. http://getpodcast.reviews/id/1136273740 (Leave a Rating & Review in iTunes for the Product Launch Rebel Podcast) Podcast Outline: 0:42 – Introduction to Bob Safford, the founder of Boundary Waters Brands (producer of the Joia All Natural Soda brand of sodas) 1:32 – Bob describes whether he’s a “creator at heart” and reflects on whether launching Joia was his destiny. 2:29 – Bob explains how he discovered the Joia beverage idea. No longer a drinker of alcohol, he was frustrated by not finding interesting non-alcoholic beverages to drink. He would often concoct his own beverages at home. The moment of inspiration came when he was out with friends one night. 4:25 – Bob shares what made him go one step further and get serious about his business idea. He d

Greetings everyone, this is John Benzick from Venture Superfly.com, and I’m excited to tell you about my podcast called “Product Launch Rebel.” It’s a weekly podcast that helps people launch physical consumer products. There aren’t many online resources that help people create physical consumer products, which is a bit surprising, since many budding entrepreneurs are focused on launching something physical, like a new wellness food snack, or a clothing item, or a toy, or a new energy drink, things along those lines. And many aspiring entrepreneurs have lots of uncertainties and perceived barriers that prevent them from moving forward, uncertainties such as: How do I know if my product idea will sell? How should I protect my idea from other competitors? How on would I manufacture something my product? How much money do I need to create and launch this type of business? And there are answers to these and many other questions, and I’ll aim to offer them in this podcast series. Any type of new business